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Understanding the Impact of SEO for Doctors Like many other licensed professionals, doctors, including orthopedic surgeons in Utah, stand to benefit greatly from the implantation of SEO on their practice’s website. Now that we are firmly in the digital age, the struggle to procure clients who are looking for orthopedic surgeons in Utah is perhaps more competitive then in decades past. While patients of yester year would likely have come from a pool of people in the immediate area surrounding a doctor’s office or practice, the fact of the matter is that the internet has changed the way people look for medical services and changed the way doctors attract clients. Potential patients in today’s world look up prospective clinics online and will make their decisions based on the information presented on the doctor’s website. While specialists will still receive a client pool from their immediate areas, there is always the chance of attracting clients from anywhere, as long as they are suitably impressed with an online search. Therefore, anything which can be done to improve the online performance of Salt Lake orthopedic clinics should be encouraged.

Web Searches Web searches are the primary way that people find goods and services. With the internet, any person can have a wealth of information at their fingertips with the touch of a smart phone, table, or laptop. Most people will input a search term which will bring up the webpages of doctors in their vicinity, such as “orthopedic clinic Salt Lake”. Therefore, the websites of professionals who will show up in the initial queries are going to get the bulk of the attention. This is why SEO for doctors is so very important. Search engine optimization is the process of elevating a website in the search rankings in order to make it visible to more people. It is a difficult truth, but search rankings can mean everything to the success or failure of a practice. Doctors could have an amazing website and still struggle gaining new clients simply because of their floundering page rankings.


Therefore, being web savvy and making targeted efforts to improve their rank in the search rankings is highly recommended for doctors and surgeons who run a private practice. To give some context on the matter, let us look at some basic statistics regarding searches.

Getting on the Front Page The front page of a search result is the prime place to be if any professional that wants to expand their business. Every day, people will input millions of search terms looking for goods and services, and most will go with a result that they find of the first page. First page of results are not only incredibly visible, but they also are highly reputable to searchers. People value the high ranking positions of websites and are more likely to trust those sites simply because of their high ranking. SEO uses organic methods to get a doctor’s website ranking higher. Through a combination of links submitted on behalf of the practice’s site and a surge in the content that the site puts out, SEO will work to boost the site’s rank and increase the number of potential clients that will investigate the orthopedic practice as an option.

Tiger Pixel, Tidewater Muse


Understanding the Impact of SEO for Doctors