PHILFREEMAN g ra p h i c d e s i g n
The Inhibitaur was a specific mascot character I was tasked with designing to embody Continentalâ€™s bold new rust-inhibiting product of the same name. He was based on a classical minotaur, and given hulking proportions to show the productâ€™s tough stance against rust. He was featured on the productâ€™s label and several promotional materials, including ads, flyers and a t-shirt.
CLEAR RUST PREVENTER Clear coating protects surfaces for up to 7 years.
s #LEAR HIGH GLOSS lNISH s 56 RESISTANT PAINTABLE s 0ROTECTS AGAINST WEATHERING CORROSION OXIDATION PITTING FUEL TAR s 5SE ON TREATED OR UNTREATED METAL lBERGLASS CONCRETE WOOD s 'REAT FOR VEHICLES EQUIPMENT TRAILERS DUMPSTERS ETC s 1UART WITHSTANDS UP TO ÂŽ& AEROSOL UP TO ÂŽ& WHERE TO USE 6EHICLES !UTOMOBILE 0ARTS 4OOLS -ACHINERY -ETAL &IXTURES 3TRUCTURES (EAVY %QUIPMENT 4RAILERS 4RUCK "EDS "ODIES #ONSTRUCTION %QUIPMENT -ORE
CLEAR RUST PREVENTER UNTREATED
PROTECTS: Undercarriages, Wheel Wells, Frame Rails, Suspension,
Tow Arms, Stairs, Jacks, Cargo Racks, Trailers, and more
PREVENTS: Rust, Corrosion, Oxidation, Salt Spray, Weather, Pitting, UV Exposure, and more SAFE ON: Metal, Aluminum, and Fiberglass Surfaces WITHSTANDS: Up to 500Â° temperatures ONE STEP APPLICATION: Spray, roll, or brush on easily DRIES CLEAR & TACT FREE: Dries to the touch in minutes, cures in 8 hours, and does not require reapplication
ADDED UV PROTECTION: Can be top coated with most paints
s &LEXIBLE PAINTABLE lNISH ADHERES TO ALL METAL SURFACES s 5SE AS A lNAL COATING OR PRIMERÂˆWILL NOT CRACK PEEL OR YELLOW s 'REAT FOR GUTTERS FENCES BRIDGES METAL ROOFS MORE s PURE ZINC AFTER DRYING
s #ONTAINS PURE , STAINLESS STEEL PIGMENT s )DEAL FOR PIPES BOILERS ENGINES OVENS HOODSVENTS FENCES MORE s #HEMICAL ABRASION RESISTANT HEAT RESISTANT UP TO Âƒ& s 4ACK FREE IN MINUTES HARD CURE IN HOURS s 3ATIN SHEEN lNISH s )NDOOROUTDOOR USE
INSTANT COLD GALVANIZING Stops rust today & helps prevent it tomorrow.
AREAS OF USE (IGHWAY $EPARTMENTS )NDUSTRIAL 0LANTS 0OWER 0LANTS -ILITARY "ASES 2ECREATIONAL &ACILITIES &LEET 4RUCK /PERATIONS !UTO "ODY 3HOPS 2AILROADS 2ElNERIES &ARMS -ANUFACTURING 'ARAGES 3TREET $EPARTMENTS $07 &ACTORIES 7ASTEWATER 4REATMENT 0LANTS
THE INHIBITAUR | MASCOT DESIGN & ILLUSTRATION
STAINLESS STEEL COATING IN A CAN Beautifies, protects & provides unmatched rust-protection.
AREAS OF USE -UNICIPALITIES 0ARKS !UTOMOTIVE -ARINAS 'ARAGES &ACTORIES 7ATER 4REATMENT 0LANTS (6!# &OOD 0ROCESSING 0LANTS $AIRIES -AINTENANCE #AFETERIAS !GRICULTURE
UNTREATED TREATED PROVIDES UP TO
T H I S W I N T E R , D O N ’ T B E C AU G H T I N T H E CO L D.
The higher-ups at Continental often enjoyed my illustration talents, and asked me on several occasions to draw for various label designs, flyers, brochures, and ads. I crafted many of these by originally drawing and inking by hand, then bringing the scanned version into Photoshop for digital coloring. For some of the labels, art using stock illustrations already existed on the company’s older label designs, and I used those as reference when creating the newer versions.
W IT H O U R
M E LT - AWA
ED B E PR EPA R
SP EC IA L! EA R LY B IR D
C O N T I N E N TA L R E S E A R C H E A R LY B I R D S P E C I A L 2 0 1 2
HAND-DRAWN, INKED & PHOTOSHOP | VARIOUS ILLUSTRATIONS
Continental maintained an internal web portal of various resources for our sales force. For this, I was often tasked with creating small web banners to remind them of various new products, promotions, and sales opportunities. These originally displayed at 280 x 400 pixels and rotated on the front page of the web portal.
WEB BANNERS | PHOTOSHOP
Photo Credit: U.S. Army
BUY 8 GET 3 FREE!
BUY 8 GET 3 FREE! That’s 37.5% more free!
So what’s a sales person to do when a random holiday has cut their week down to only four days? The 8x3 Promotion was a means to make up for that lost day and still celebrate the holiday in the eyes of the customer. They could get three free drums for every eight they purchased, mix and match. I was often tasked with designing flyers to help the sales force show off this opportunity, using stock images and vector graphics. Printed on 8.5 x11 cardstock.
FLYERS | 8x3 PROMOTION
To encourage sales during lackluster months, the company used the Budget Buster promotion. During this particular January, Continental wanted to connect with the popular Super Bowl, creating the Super Budget Bowl promotion.
GO BIG OR GO H OME
I photoshopped the company logo onto the uniform of a dramatic stock image and then built a flyer design around it. For the logoâ€™s design, I was inspired by the historical Super Bowl logos of the past. On the back, two player silhouettes race for the glory through the various possible prize stages.
SUPER BOWL PRIZE
1 NFL Jersey of your chosen team!
$100 Visa Gift Card
2 NFL Jerseys & 1 Cap or Knit Hat, of your chosen teams!
$200 Visa Gift Card
40 50 40 30 20 10 MID-FIELD
2 NFL Jerseys, 2 Caps or Knit Hats, & 2 Hoodies of your chosen teams!
$350 Visa Gift Card
Touchdown! END ZONE
G O A LL THE WAY Kick off the year right. Check the Portal for your targets and get started immediately! There will be only one prize awarded to each representative. The Super Budget Bowl runs Jan 2nd - 31st, 2013.
PROMOTIONAL FLYER | SUPER BUDGET BOWL
When it came time to update these two Equipment Promotions, I came up with a dramatic concept involving a construction worker interacting with the title text. Since we could find appropriate stock photos, I took some of myself sporting several of the items inside.
EQUIPMENT ACCOUNT PROMOS | BROCHURES
Patriots Need Flags was a Flag Day promotion where sales persons could give free flags to their costumers if they sold a certain amount of product. For this flyer, I utilized one a photo of the telemarketing staff members I had taken for a separate project and doctored him up in a more dramatic, patriotic fashion. He was originally wearing a plain white t-shirt, and I crafted a U.S. flag design on instead.
We appreciate your business! To show our thanks, we are giving away U.S. flags with all qualifying orders placed May 28th thru June 12th.
Qualify for a U.S. flag or a State flag
Qualify for a wall-mounted pole and flag kit.
Qualify for a 20’ pole and flag kit.
$700 OR MORE
$1,500 OR MORE
$2,500 OR MORE
One flag per order. This offer may be used in conjunction with other sales or promotions. Valid while supplies last. © 2012 Continental Research Corporation.
Valentine’s Day was not a holiday benefited by the usual 8x3 Promo, so instead sales persons were encouraged to buy candies and other goodies for their clients with this flyer. I showcased the many products in a vector heart pattern design.
Valentine’sDay S h ow t h e m yo u ’v e go t a h e a r t !
38Ǝ)3.825+2438!)54d This Valentines, putting together a candy goodie bag or box of chocolates will really sweeten the deal! We’ll cover the first $100 you spend, dollar per dollar. *Receipts must be post-marked by Feb. 18, 2012. Clearly your receipts’ shopping dates should be sooner!
PROMOTIONAL | VARIOUS FLYERS
Continental proudly displays these two Hallway Art pieces in their front entrance, both of which I was chief in creating. When I arrived at Continental, we began a long, involved label redesign process to update all of the older designs to a more modern format. The Continental one exhibited their top selling products, comparing their new label designs to the old. This also shows off the various mock ups of products I created in Photoshop when items needed to be conceptualized or simply did not exist in stock, as many of the drums did. It was also my duty for photograph and clip products that did exist, for the catalog, tech sheets, and flyers. Durable Component Tech, a sub-corporation, sold hardware and tools, and this piece showed off the various demonstration images they had collected over the years.
PHOTOGRAPHY & PHOTOSHOP COMPOSITIONS | HALLWAY ART
l a t n e n i t n Co
s e o Her
Recently scientists are reporting findings of bedbugs carrying a dangerous staph “superbug.”
SUP F THE
These virulant bedbugs could be found on beds, clothing, and pets.
Millions of them infest every day!
But, there’s no need to fear these nasty insects with Defend and CIA on the scene!
The “Superbug” Problem Recently Canadian scientists are reporting bedbugs carrying a dangerous staph “superbug.” While bedbugs do not usually directly spread disease, their tiny bites can cause itching that can lead to excessive scratching. This can cause tears in the skin that make people more susceptible to these germs. The “superbug”, scientifically known as methicillin-resistant Staphylococcus aureus, or MRSA is resistant to several common antibiotics and can become potentially lethal if it gets into the bloodstream. This summer, these and other dangerous pests will infect business & residential buildings across the nation. Be prepared with Continental Research’s line of pest control products!
Be ready for bugs this summer! Stock up on Continental pest control products!
Lice and Bed Bug Killer
Crawling & Flying Insect Killer
Complete Insect Annihilator
Fogging Insect Exterminator
Wasp & Hornet Killer
Fire Ant Injector Spray
Personal Insect Repellent with DEET
Microbal Mosquito Control
NO BITE BANDS
NO BITE ZONE
Insect Repelling Wearable Bands
Granular Area Insect Repellent
Vanilla Scented Residual Insecticide
Fire Ant & Insect Dehydrator
In order to inform consumers about the Superbug crisis, I created the Continental Heroes mini-comic. This small 8.5x11 brochure featured Continental’s top two pest control aerosols flying around and fighting an army of nasty mutant bedbugs. Key facts were explained in word captions and on the back cover. This brochure was so popular that it was reprinted for several years after its initial launch.
CONTINENTAL HEROES | MINI-COMIC BROCHURE
To help promote business, often novelties were brandished with the company’s logo that sales persons could give away to customers or at events. I was sometimes tasked with giving these items a bit more of a unique touch. For the Red Solo Cups, I gave the slogan “American-Made Industrial Grade” a polished type treatment with a mechanical, industrial feel. On a Promotional Winter Hoodie, I designed an exaggerated construction worker of comic-book proportions armed with a shield bearing the company logo and one of their top chemical sprayers. I also took the Inhibitaur mascot I had formerly created for one of the top selling products and gave him a patriotic paint job to go on an Independence Day Promotional Shirt.
SOLO CUPS & T-SHIRTS | NOVELTY DESIGN
UFF TUH-FRFFIENDLST Y DEGREASER EART
& 100% SOY-BASED SOLVENT
t888$3$031$0. 10#09 45-06*4 .0 63110-0204
cleaners 1st choice
ALL-NATURAL CITRUS DEGREASER Concentrated degreasing formula for tough cleaning jobs, even removing wax. Fortified with natural Rid-O-Greaseâ„˘ for strength and a fresh orange scent. Can also be added to mop water.
Use on: Oven Hoods, Ranges, Floors, Motors, Drill Presses,& Vehicles
Use on: Boilers, Hot Water Heaters, Machinery, Concrete, Masonry, Wash Bays & More
PREMIUM GLASS, MIRROR & SURFACE CLEANER No spots, no film, no streaks! Eliminates and dissolves spots, film, streaks, grease, oil, fingerprints, smudges on contact. Use on: Windows, Mirrors, Countertops, Tabletops, Porcelain & Most Hard Surfaces
Use in: Classrooms, Offices, Locker Rooms, Training Rooms
MOST VALUABLE PRODUCT The â€˜go toâ€™ product on your shelf! Cleans, shines, protects, polishes and refreshes most surfaces. Also contains a static guard that resists dust. Use in: Cafeterias, Libraries, Offices, & Classrooms
Removes shadows, ghosts & stains that ordinary cleaners leave behind, even permanent marker & pen marks. Dries quickly with a light scent & leaves behind no residue.
A dual purpose cleaner and polish. Its clinging foam formula adheres to surfaces and brightens white boards for better contrast and readability.
Use on: Furniture, Desks, Tables, Bookshelves
Use in: Classrooms, Offices, Locker Rooms, Training Rooms
Dusts, polishes & shines with a fresh citrus scent. Non-wax formula creates no buildup or residue.
Advanced scientific chemical clay formula designed specifically for ceiling tiles. Renew covers water stains and smoke discoloration. It also eliminates the need for tile replacement.
Quickly removes stains and spots caused by mold and mildew.
ALL-SURFACE DUSTER & POLISH
BATHROOMS Eliminates build-up of uric salts that narrow & clog urinal lines. Also eliminates odors, water rings & marks. Safe on soft metals and PVC. Ready-to-use.
Safe, high-performance alternative to acid-based cleaners. Removes scale, rust, grease, stains. Clinging formula adheres for intense cleaning.
WHITE BOARD CLEANER & ERASER WIPES
DRY ERASE & CHALKBOARD CLEANER
URINAL LINE TREATMENT
ADVANCED ACID REPLACEMENT SYSTEM
cj industrial cleaner
GANG SHOWER CLEANER Reacts on calcium and soap deposits. It dissolves the carbonates which hold scale and other deposits together. Also works as a coil & fin cleaner.
for drying out loud
AQUEOUS FLUID ENCAPSULATING SORBENT Solidifies & dries water-based spills in less then a minute. Absorbs 16 gallons per pound. Use on: Blood, Vomit, Urine, Latex Paint & More
Use in: Offices, Kitchens, Cafeterias, Libraries Use on: Desks, Countertops, Tables, & Most Wood or Laminate Surfaces
ACOUSTICAL TILE RESTORER
Use in: Classrooms, Cafeterias, Libraries, Offices, or wherever there are Discolored Ceiling Tiles
MOVE OVER MOLD & MILDEW
Use indoors on: Tiles, Grout, Shower Stalls, Ceilings & Walls Use outdoors on: Concrete, Brick, Awnings, Canopies, Vinyl Tops, Outdoor Furniture & Pool-side Areas
GUM/WAX REMOVER & METAL REDUCER A no-freon formula that has a 20 degree lower freezing point than outdated freon products for even faster action. Use on: Carpets, Tables, Desks, Chairs & Floors
This is an example of one of the many brochures I designed while at Continental Research. The goal was to explain which products should be marketed to schools and related departments during the end of the school year. This was in order to help recover facilities from the wear and tear left by the chaos of children. I chose bright, alternative colors that complimented the various products. I also incorporated several of the illustrations and images from the fronts of the products and photos of where they might be used. The cover showcases another one of my own hand-drawn illustrations.
SCHOOLâ€™S OUT | BROCHURE LAYOUT
floor care DOUBLE WEAR
NO SALT PLEASE
Strips away salt residue and restore floors to a shiny finish and bring carpets back to full color. Prevents premature stripping and discoloration of floors & carpets. Use on: Vinyl, Tile, Carpets, Mats, Rugs, Hardwood
Lifts away all types of floor finishes in one easy process. Breaks the bond between the old floor finish and the surface to which it was applied. Removes multiple layers of finish in one application, saving time and labor.
Once-Over is a floor cleaner and polish in one. Its special formula of blended synthetic detergents cleans floors while brightening them. When burnished, the selfleveling acrylic polymers fill in scratches and gives floors the â€œjust waxedâ€? look.
Removes soils and wax build up from areas scrubbing machines cannot reach. Its foaming formula clings to surfaces for maximum cleaning time.
THE SINGLE COAT, DOUBLE WEARING FLOOR FINISH
PREMIUM OVEN & GRILL CLEANER
PREMIUM OVEN & GRILL CLEANER
Removes baked-on stains & buildup from stoves, ovens, grills, equipment & more. Thick foam formula is selfcleaningâ€”no scrubbing, scraping or scouring needed.
This non-fuming formula effectively removes heavy deposits of grease, dirt and grime in food prep areas.
Specially formulated to give you the finest floors with the least amount of effort for the longest time. Our remarkable formula means that you only put down one or two coats, saving you time, labor and materials.
FLOOR CLEANER & BRIGHTENER
Releases a constant dose of micro biocide, odor neutralizers, corrosion and scale inhibitors to prevent slime and foul odors in a/c drain pans. Will keep lines and pans clear for up to 4 months.
Improves the efficiency of cooling units by loosening grease, lint, dust, ash, & pollen from coils & fins. Also rinse-free on evaporation coils.
AIR CONDITIONING SLIME PREVENTATIVE
TITANIUM REINFORCED EPOXY COMPOUND
Pre-measured, moldable and ready to apply on the spot. Repairs stronger than the surface being repaired. Can even form a strong bond under 500Â°F heat. Corrosion & solvent resistant.
CHEMOSCOPIC FLOOR STRIPPER
Use in: Kitchens, Cafeterias, Grills & More
Use on: Stoves, Ovens, Grills, & Other Greasy Equipment
miGHTY PATCH TITANIUM
SALT RESIDUE REMOVER
INDUSTRIAL-GRADE HYDRODYNAMIC CLEANER
FOAMING BASEBOARD STRIPPER
Use on: Baseboards, Floors, Corners, Porcelain & Ceramic Tiles
NEUTRAL CLEANER WITH CITRUS FRAGRANCE Use daily on all types of floors, and is also effective as a cleaner for walls, doors, counters and tables. Contains optical brighteners to keep surfaces looking fresh and leaves them with a fresh lemon scent.
Use on: Coils, Drains, Filters & Fins
Use on: Baseboards, Iron Pipes, Refractors, Equipment, Stripped Threads, Steel Tanks, Casting, Ductwork, Valves, Tools & Boilers
Disinfectants 4CQ PLUS FOUR-CHAIN NEUTRAL QUATERNARY DISINFECTANT
TOTAL RELEASE DISINFECTANT, SANITIZER & DEODORIZER
spray all DISINFECTANT FOAMING CLEANER
PHENOLIC DISINFECTANT DEODORIZING WIPES
HOSPITAL GRADE DISINFECTANT SPRAY
CLASSROOMS graffiti removal un-tag
Graffiti Be Gone
MULTI-SURFACE GRAFFITI REMOVER
COMPLETE GRAFFITI & SHADOW REMOVAL KIT
Super penetrating action quickly removes markings that would normally require more aggressive methods. Clings to surfaces to remove permanent marker, ink, dyes & pencil.
Contains dual components that eliminate graffiti for good. Non-drip gel clings for quick, thorough removal. t"EWBODFE quad quart technology is effective against a broad spectrum of bacteria, including MRSA, VISA, VRE & a number of viruses, including HIV-1 (AIDS), HIV2, Hepatitis B & Hepatitis C t$PODFOUSBUFE multi-purpose germicidal detergent & deodorant for disinfecting cleaning t/FVUSBMQ) cleaning action works on hard, non-porous surfaces without attacking finishes & leaves a fresh fragrance
t,JMMT.34" "WJBO Influenza A, H5N1 & Pandemic 2009 H1N1 Influenza A t5PUBMSFMFBTF fogger that treats up to 6,000 cubic feet & has a wide variety of kill claims t%JTJOGFDUT sanitizes & deodorizes in one application t7JSVDJEBM tuberculocidal, staphylocidal, bactericidal, pseudomonicidal & fungicidal t4VQQSFTTFT unpleasant odors & controls the microorganisms that continue to create them
For Use On:
Floors, Walls, Metal, Stainless Steel, Porcelain, Ceramic Tile & Plastic
Bathrooms, Showers, Locker Rooms, Gymnasiums, Weight Rooms & More
t,JMMT)*7 "*%4 on surfaces, Herpes Simplex Types 1 & 2, Influenza A2 (Hong Kong) & Pandemic 2009 H1N1 Influenza A t7FSTBUJMF institutional strength cleaner that disinfects almost any hard surface as it cleans; controlling germs on treated surfaces t&MJNJOBUFTPEPS causing bacteria at the source t'JHIUTXJMEDBSSPU aster, dandelion, plantain, nutsedge, bermuda grass, vasey grass goldenrod, & more
Use In: Offices, Kitchens, Cafeterias, Libraries & More
t,JMMT)FSQFT Simplex 1 and 2, Influenza A2, HIV1, tuberculosis, Pseudomonas aeruginosa & Pandemic 2009 H1N1 Influenza A on contact t&GGFDUJWFBHBJOTU fungi, bacteria & all types of viruses t1IFOPMJDGPSNVMB breaks the biofilm barrier to absorb & destroy germs t8PSLTXJUIPVU alcohol, allowing for extended contact time & germ-killing power t0OFTUFQXJQFT are packaged in a convenient, resealable plastic dispensing tub
Use In: Offices, Kitchens, Cafeterias, Libraries Use on: Desks, Doorknobs, Tables Countertops
t&GGFDUJWFGPS disinfecting nonporous surfaces, as well as fabrics & leather
Use on: Brick Walls, Restrooms, Sidewalks, Playground Equipment, Permanent Marker, Ink & More
Use on: Poly Playground Equipment, Vinyl Bus Seats, Restroom Partitions, White Boards, Porcelain, Glazed or Ceramic Tile & Grout
t$POUBJOT microbial agents that work fast to effectively kill disease t$PNQMFUFMZ inhibits growth of mold & mildew when used often t-JHIU GSFTIMJOFO scent leaves surroundings smelling like new t(SFBUPOB multitude of materials including glass, ceramic, enamel paint, plastic, rubber, metal porcelain, & more
Use On: Toilets, Urinals, Shower Stalls, Furniture, Keyboards, Telephones & Equipment
asphalt repair patch-15
CURING TIME: 15 min., open to traffic in 45 min.
CURING TIME: None, once compressed
CURING TIME: None, once compressed
BONDS WITH: Ordinary Concrete
BONDS WITH: Wet & Dry Surfaces
BONDS WITH: Wet & Dry Surfaces
GREAT FOR: Driveways, Ramps, Floors, Walls, Stairs, Truck Docks, Freezers, Asphalt, Sidewalks, & More
GREAT FOR: Potholes & Large Cracks
GREAT FOR Roadways, Parking Lots, Sidewalks, Ramps, Truck Docks, Driveways, & More
PATCHES/REPAIRS: Blacktop & Concrete
PATCHES/REPAIRS: Asphalt & Concrete
To show off many of the companyâ€™s products in use, I often was tasked with photographing myself or others using them. When we needed to show more dramatic effects, I was assigned to doctoring up these photos or existing images in Photoshop. Above are several examples of this.
DOCTORED PHOTOS | PHOTOSHOP
C OLLEGE DESIGNS
S P A C E O D Y S S E Y | M O V I E P R O J E C T | T H E A T R IC A L P O S T E R
Our task was to redesign the marketing package for an existing classic film. I was assigned 2001: A Space Odyssey. For the theatrical poster, I focused on a simple, iconic, abstract image of HALâ€™s eye. The type is Avant Garde and Bauhaus combined. For the DVD cover, I repeated the poster graphics. The back uses a more mysterious image of red clouds and stars.
S PAC E O DY SS E Y | M OV I E P R OJ E CT | DV D CA S E
For my motion titles, I continued the idea of the iconic image of HALâ€™s eye from the poster and added footage of a lost astronaut floating in space. The type zooms and blurs, mimicking a style seen in the 1960s.
S PAC E O DY SS E Y | M OV I E P R OJ E CT | M OT I O N T I T L E S
The goal was to create a typeface using found objects. I selected classic green army men, cutting each apart & glueing them together. For the product poster, I wanted to mimic propoganda and maintain a gritty, nostalgic feel. On the supplemental poster, I used the leftover bits of the army men as a border. The event is fictional, and the artists featured were classmates.
W A R TO R N | C U S TO M T Y P E FA C E | P R O D U CT P O S T E R
W A R TO R N | C U S TO M T Y P E FA C E | E X A M P L E P O S T E R
For this project, we chose images from our Clipfile Binders that demonstrated a specific theme or trend and built a Flash website showcasing them. I focused on the used of solid red and black in design and included examples from history, posters, covers, comic books, and logos.
T H E P O W E R O F R E D | O B S E SSI O N S W E B SI T E
Product Cover Examples
S P A C E O D Y S S E Y | R E D E SIG N We were assigned a classic film and asked to recreate the motion titles, theatrical poster, and DVD case. I was given Stanley Kubrickâ€™s classic 2001: A Space Odyssey. We were assigned a classic film and asked to recreate the motion titles, theatrical poster, and DVD case. I was given Stanley Kubrickâ€™s classic 2001: A Space Odyssey.
S P A C E O D Y S S E Y | R E D E SIG N | T H E A T R IC A L P O S T E R Poster Examples
About the Designer
As a group project, we were asked to recreate the identity of Forest Park. We chose a modern, text-only design. We wanted visitors to focus on the parkâ€™s existing beauty, and use our design as a framing element. Our identity included a main logo set in Archer. We had two sets of sub identities, one for location signs and the other for walking signs. The location signs were large, glass windows which showcased each location.
F O R E S T P A R K | R E D E SIG N | M A I N ID E N T I T I E S
F O R E S T P A R K | R E D E SIG N | L O C A T I O N SIG N S
HelpThem.com was a campaign meant to inform the public about the problems of teenage homelessness. I chose to produce a guerilla marketing campaign by screenprinting several boxes and placing them in public locations. They were meant to simulate the actual boxes a homeless individual might live in. Each box contained key facts and the address of the website.
H E L P T H E M . O R G | S E N I O R C A PS T O N E | B O X C A M P A IG N
Continuing the HelpThem.com project, these MetroLink ads were created to emphasize the message from the boxes and deliver a call to action. Each ad showed a youthâ€™s face, a quote, and the address of the website.
H E L P T H E M . O R G | S E N I O R C A PS T O N E | M E T R O L I N K A DS
Odds are, youâ€™re here because you saw one of our boxes or Metro ads. That was the first step. Our goal is to spread awareness of the problems that affect homeless youth here in St. Louis.
Homelessness affects teens more than you know. You can help us help them. Please click a link above to start.
While many organizations exist to help homeless adults and children, fewer than 55 organizations in the U.S. exist to help homeless teens.
2,600 available organizations
TEENS 55 available organizations
CHILDREN 1,300 available organizations
To make a Donation, please complete and submit this form:
To Volunteer, please complete and submit this form:
Name: E-Mail: Address: City: State: Zip: Donation Type:
Name: E-Mail: Address: City: State: Zip: Driverâ€™s Licence Number:
One night for a teen to stay in a shelter
A week of meals for a transitioning teen
To ensure the safety of our youth, all volunteers must submit to a background check. Do you accept?
The end of the ride was the HelpThem.org website. Here one could find more informtation on the problem at hand donate funds, or volunteer their time.
H E L P T H E M . O R G | S E N I O R C A PS T O N E | W E B SI T E
1 - KDHX Community Media Designed for KDHX Television for their line of community-made programs. 2 - Mr. E Productions Created for a friend’s independent film company. 3 - Firefighter’s Museum Developed for a fictional historical museum on firefighting. 4 - Soul Talk Designed for a series of campus ministry bible studies. 5 - Adamo’s Pizza Part of a fictional menu project in a typography class. 6 - Jolly Rogers Candy Created for a fictional line of anti-scurvy fruit candies.
I D E N T I T Y | L O G O D E SIG N S
THIRD EYE STUDIO S 451 Crestwood Drive St. Louis, MO 63120 314.451.1984 thirdeye.com
451 Crestwood Drive St. Louis, MO 63120 314.451.1984 www.thirdeye.com
TH I RD E YE S TU D I O S
TH IR D EY E S T U DI O S 451 Crestwood Drive St. Louis, MO 63120 Tom Johnson
Director of Photography
T H I R D E Y E S T U D I OS This project involved exploring branding. I created a fictional film company based on the idea of the mythical third eye. The logo mimics a film countdown and an eye. I also created examples of business papers.
T H I R D E Y E S T U D I O S | B R A N DI N G | ID E N T I T Y & B U SI N E SS P A P E R S