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CEBU AGENDA HACK2HATCH: From Hacker to Founder "The Grad School for Startups"

Friday-Sunday, October 5-7, 2012 Radisson Blu Hotel Cebu City MANILA AGENDA PhilDev Economic Forum 2012: Harnessing Filipino Innovation and Entrepreneurship

Monday, October 8, 2012 The Peninsula Manila Makati City


Schedule at a Glance


Hack2Hatch, Cebu


PhilDev Economic Forum, Manila

7 Mentors 12

Startup Showcase




Pre-Forum Reading Materials


Stay Connected


2012 Steering Committee

32 sponsors


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Friday, October 5 12:00 pm VIP Arrivals at Mactan Shangrila, Cebu 4:00 pm VIP Transportation to Hack2Hatch at Radisson Blu Hotel, Cebu 5:00 pm Hack2Hatch, PhilDev Press Conference, Radisson Blu Hotel, Cebu 6:00 pm

7:30 pm

Cebu City Mayor’s Welcome Reception and Dinner, Radisson Blu Hotel, Cebu Opening Program, Team Presentations, Mentor Matching, Radisson Blu Hotel, Cebu

10:00 pm VIP Transportation returning to Shangrila provided at conclusion of event


Hack2Hatch Friday-Sunday, October 5-7, 2012 Radisson Blu and Mactan Shangrila


Sunday, October 7 7:00 am Early Check-out

Flight check-in and luggage of VIPs/Trustees handled by Baron Travel Agency 8:00 am Hack2Hatch Final Presentations and Awards Brunch 1:00 pm Group Transportation to Airport 3:00 pm Arrival in Manila Airport

Check-In at The Peninsula Manila Hotel and luggage of VIPs/Trustees handled by Baron Travel Agency (4:00 pm (PhilDev Board Meeting, Balmori -6:00 pm) Room, The Peninsula Manila) 6:30 pm Transportation to VIP and Board Dinner (Home of Doris Magsaysay Ho, CEO Magsaysay Maritime Corp)

Saturday, October 6 9:00 am Transportation of VIP Mentors to Hack2Hatch 10:00 am Hack2Hatch Mentoring -2:00 pm 3:00 pm Social by Design Workshop by Elmer Sotto, Facebook 2:00 pm Transportation of VIPs back to Shangrila 6:00 pm Cocktails and Luau Dinner Hosted by Cebu Governor at Shangrila

Breakout Dinners of Mentors and Teams

From Hacker to Founder Hack2Hatch is a weekend entrepreneurship camp where young startups will be mentored one-on-one by experienced investors and founders from Silicon Valley.

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PhilDev Economic Forum Monday, October 8, 2012 The Peninsula Manila

Morning Schedule

Afternoon Schedule

8:00 am- Registration 10:00 am 9:00 am Press Conference, Garcia Villa Room 10:00 am Welcome Remarks, Catherine Buan Peterson, President, PhilDev

1:00 pm Keynote: Software 2020 Plan Secretary Gregory Domingo Department of Trade and Industry

1:15 pm Panel: Software Zone: Global Opportunity for Software: We are the Introduction, Sheila Lirio-Marcelo, leader in ASEAN Founder and CEO, | Trustee, Moderator: Winston Damarillo, Founder PhilDev and CEO MorphLabs Panelists: 10:15 am Panel: Hack to Hatch - What does it take to go from idea to Nora Terrado, President and Director, commercialization? Philippine Software Industry Association (PSIA) Moderator: Eric Manlunas, Co-Founder Jerry Held, CEO, Held Consulting and Managing Director, Seimer Ventures Eric Brewer, Professor of Electrical EnPanelists: gineering and Computer Science, UC Joey Gurango, Managing Director, Berkeley | Vice President of InfrastrucGurango Software ture, Google Toby Stuart, Professor and Leo Hezel Chair in Entrepreneurship and 2:30 pm Panel: The Engineering Talent Innovation, HAAS School of Business Pipeline Elmer Sotto, Head of Growth and Mobile Moderator: Alvin Gendrano, Director Facebook Southeast Asia of Developer and Platform Group, Microsoft Philippines Paul Santos, Managing Partner, WaveMaker Labs Panelists: Mikko Perez, CEO, Ayannah Information Aura Matias, Program Leader, Labs Engineering Research and Development Myla Villanueva, Founder, Wireless for Technology (ERDT) Wings | CEO, Novare Technologies Paco Sandejas, Managing Partner, Narra Ghia Griarte, Managing Director, Saints Venture Capital Venture Capital Grace Colet, General Manager, Earl Valencia, President, IdeaSpace Philippines Rey Vea, President, Mapua Institute of 11:15 am Lunch (45 minutes) Technology Keynote Patricia Licuanan, Chairperson, Commission on Higher Education Ambassador Harry K. Thomas, US (CHED) Ambassador to the Philippines (Fireside Chat and Q&A)


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Roberto Alberto Villarica, Chief Architect 5:10 pm Introduction of the President - Platforms, SMART Communications, Sec. Greg Domingo, Department of Inc. Trade and Industry Rigoberto Advincula, Professor, Department of Macromolecular Science 5:15 pm Special Message of His Excellency, The President of the Republic of and Engineering, Case Western Reserve University the Philippines, President Benigno Simeon C. Aquino III 3:30 pm Keynote 6:00 pm Cocktails and Private Dinner for Eric Brewer, Professor of Electrical Speakers, Board and Special Guests, Engineering and Computer Science, Old Manila Restaurant, UC Berkeley | Vice President of The Peninsula Manila Hotel Infrastructure, Google 4:00 pm Panel: Industrial Leaders: Defining the Path to Innovation Moderator: Art Tan, President and CEO, Integrated Micro-electronics, Inc. (IMI) Panelists: Fernando Zobel de Ayala, President and COO, Ayala Corporation Dado Banatao, Managing Partner, Tallwood Venture Capital Michael Tan, President and Director, Tanduay Holdings, Inc. Ramon Ang, President and COO, San Miguel Corporation and Philippine Airlines Gabby Lopez, Chairman and CEO, ABS-CBN Corp Tessie Sy-Coson, President, SM Retail, Inc. 5:00 pm Summary of the Forum Dado Banatao, Chairman, Philippine Development Foundation

On October 7th and 8th, Manila becomes the convergence zone as innovative high-tech companies, entrepreneurs, investors, and key government officials promote a deeper understanding of investment in the Philippines and potential collaboration on business ventures. This forum will also help showcase the Philippines' software industry as a burgeoning leader in the ASEAN and global markets.

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Hack2Hatch Mentors & Judges


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MENTORS & JUDGES Dado Banatao Chairman Philippine Development Foundation Managing Partner Tallwood Venture Capital Diosdado Banatao is the managing partner of Tallwood Venture Capital, a firm focusing on semiconductors and semiconductor related technologies. Prior to forming Tallwood, Dado was a venture partner at the Mayfield Fund. He also cofounded three technology startups and held positions at National Semiconductor, Seeq Technologies, Intersil, and Commodore International. Dado also serves on the board of current Tallwood portfolio companies. Dado and his family established the Banatao Filipino American Education Fund that provides scholarship grants to young FilAm students in California. He also provides support to his alma mater, the Malabbac Elementary School, in Cagayan Valley, Philippines. Dado holds a B.S.E.E., cum laude, from the Mapua Institute of Technology in the Philippines, and an M.S. in Electrical Engineering and Computer Science from Stanford University. Winston Damarillo Chief Executive Officer and Cofounder Morphlabs Winston Damarillo is a proven serial

entrepreneur with a track record of building successful technology start-ups. His past entrepreneurial endeavors include several companies which Winston grew to profitability and subsequently sold to major IT players: Gluecode Software, an open source application infrastructure company which was acquired by IBM in 2005, Logicblaze, acquired by Iona Technologies in 2007, and Webtide, acquired by Intalio in 2009. Winston is also the chairman of the board of directors for Exist, an awardwinning leader in enterprise software development, andMaestroDev, a collaborative software development automation company. Prior to his entrepreneurial endeavors, Winston was among the highest performing venture capital professionals at Intel, having led the majority of his investments to either a successful IPO or a profitable corporate acquisition. In addition to leading Morphlabs, Winston is also involved in several organizations that are focused on combining the expertise of a broad range of thought leaders with advanced technology to drive global innovation and growth. In 2011, Winston was selected as a Commissioner in the TechAmerica Foundation Commission on the Leadership Opportunity in the U.S. Deployment of the Cloud (CLOUD2)/ State and Local Government (SLG), which will enable state and local governments to better serve their citizens by optimizing their use of cloud technologies and solutions. As one of the prestigious Young Global Leader (YGL) honorees for

2010 and an active participant of the World Economic Forum, Winston is working with other leaders in business, government, academia and other disciplines to understand global challenges and trends and create a brighter future through the Open Cloud Initiative. Winston is a trustee of the Philippine Development Foundation (PhilDev), an organization committed to social development initiatives for Filipinos in the Philippines and around the world by developing programs and supporting partnership initiatives in science, technology, innovation and entrepreneurship. Winston holds a B.S. in Industrial and Mechanical Engineering from the De La Salle University. Francisco SA Sandejas Managing Partner Narra Venture Capital Dr. Paco Sandejas is the Managing Partner of Narra Venture Capital and Founder of the Brain Gain Network. As pioneers of nanotechnology, he and two professors from Stanford University invented the Grating Light Valve and revolutionized display technology. Paco completed his Ph.D. and M.S. in Electrical Engineering from Stanford University and completed his Bachelor’s of Science Degree in Applied Physics from the UP Diliman. Upon graduation as one of the only four summa cum laudes of UP Diliman V I S I T p h i l d e v. o r g / S V C 2 PH


for that year, he was awarded by President Corazon Aquino as one of the Ten Most Outstanding Students of the Philippines for the field of Science. Eric Manlunas Co-Founder & Managing Partner Siemer Ventures Eric Manlunas is a co-Founder and Managing Partner of Siemer Ventures, an early-stage venture capital firm headquartered in Los Angeles. Eric co-founded Siemer Ventures in 2011 following its merger with Frontera Group, a prior earlystage boutique venture capital firm he founded in 2002. He is a two-time start-up entrepreneur turned venture capitalist who has a proven track record as an early investor in over 75 earlystage businesses. Prior to becoming a venture capitalist, Eric founded two start-ups, one in e-Commerce in 1996 and the other in Internet services in 1999, both of which were successfully built and eventually sold to strategic buyers. Eric began his career as a consulting associate with Arthur Andersen’s retail management consulting division from 1991-1995. He earned an MBA from Pepperdine University in 1995 and an undergraduate degree in Communications from Florida International University in 1990. Eric is also involved with a number of philanthropic organizations and is currently a Senior Fellow for Entrepreneurship for Pepperdine University. 8

Alvin Gendrano Director, Developer and Platform Group Microsoft Philippines

Arthur Tan Senior Managing Director Ayala Corporation Chief Executive Officer and President Integrated Microelectronics, Inc. (IMI) Arthur R. Tan is the President and Chief Executive Officer of Integrated Micro-Electronics Inc. (IMI). He has long championed Filipino engineering capability and ingenuity. For more than a decade, beginning in mid-2001, at the helm of IMI, an Ayalaled vertically integrated electronics manufacturing services (EMS) provider to leading global original equipment manufacturers (OEMs), Tan steadily steered the Filipino company toward growth through a global journey. His abiding faith in the local genius—the seed of a vision for global expansion mapped out in 2003—has translated into IMI broadening its footprint across Asia and the rest of the world. Tan is also concurrently Senior Managing Director of Ayala Corporation, Vice Chairman of the Semiconductor Electronics Industries in the Philippines Inc. (SEIPI), and a Member of the Board of Trustees of the Ayala Foundation Inc.

Alvin Gendrano is the Microsoft Philippines Director of Developer and Platform Group. A global software industry veteran, Alvin has a wide-ranging business and technology experiences from P&L ownership, business and operations management, business strategy and execution, development, cloud computing, online gaming, and consumer e-commerce. In prior roles, he launched the Xbox Gameson-Demand service, led Business Management for SQLServer, grew an online games marketplace to $300M+/ yr, ran global service delivery programs, and is a published author on distributed databases. Alvin is a software industry veteran with wide-ranging business and technology experiences from P&L ownership, business and operations management, business strategy and execution, technology consulting, data analysis, application development, cloud computing, online gaming, and consumer e-commerce. Earl Martin Valencia Vice President/ Head of Strategic Business Development Smart Communications

Catherine Buan Peterson see page 15 Sheila Lirio Marcelo see page 15

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MENTORS & JUDGES technology-focused, Earl Martin is a leader with experience in business development, open innovation, venture capital and engineering looking to facilitate the creation of innovative growth strategies for leading global technology corporations, start-ups and development organizations. Cecilia Pagkalinawan CEO Cecilia has a track record in launching and marketing successful e-commerce businesses. She has launched and marketed online stores for Nine West, Burberry, Frette, and La Perla. She has grown sales from 40 - 70% year over year for fashion brands. She has experience in running and working for internet start-ups such as K2, RichFX, Abilon, and was CEO of BoutiqueY3K, an ecommerce consulting firm. After working at dot com start-ups, Cecilia joined established multi-national luxury and fashion brands in senior and executive management positions and was involved in ecommerce, merchandising, marketing and operations for Burberry, Frette, and La Perla. Cecilia was recognized in 1999 by Silicon Alley Reporter among the " Top 100 Internet Executives in NY." She was named the National Association of Women Business Owner's "New York Businesswoman of the Year" in 2000. Cecilia is among 96 executives featured in the book "Distinguished AsianAmerican Business People" published

in 2004. She has been featured in WSJ, Asia WSJ, VOGUE, Asiaweek, BusinessWeek, Fortune Small Business, Entrepreneur, Advertising Age, E-commerce Times and was on CNN's "Entrepreneurs Only." She is a frequent speaker at conferences on E-commerce, Multi-channel Marketing and Entrepreneurship. Joey Gurango Founder Gurango Software Joey Gurango is the CEO and CTO of GURANGO Software, an awardwinning Microsoft Dynamics partner and a global provider of Human Capital Management solutions, serving over 500 customers in 15 different countries. Joey started his IT career way back in 1982, when he got a job with Apple Computer as a product support engineer for the Lisa computer, the predecessor to the Macintosh. Then in 1986, he worked as a programmer at Microsoft on version 1.0 of Excel for Windows. He moved back to the Philippines in 1991 to start his own software company called Match Data Systems, which he sold to Great Plains Software in 1999, which was then acquired by Microsoft in 2003. He worked as a Microsoft executive between 1999 and 2003, first as the Managing Director for their business solutions software development team, then as the Asia-Pacific Regional Director for Products & Services. Joey was inducted into the Hall of Fame for Microsoft’s Most Valuable Professionals, in recognition

of his mastery of, and contributions to, software technologies and businesses. In November 2006, the Philippine Center for Entrepreneurship acknowledged him as one of the country’s Ten Most Inspiring Technopreneurs.

Nora Terrado President Philippine Software Industry Association (PSIA) Nora Terrado is the President and Country Manager of Headstrong Philippines. She is also the Vice President for Headstrong Inc. and a member of the global Headstrong Senior Leadership Team. Headstrong Inc. is a global IT consulting firm specializing in financial service solutions. Ms. Terrado also worked as the CFO for the Asia- Pacific operations and Managing Consultant of Headstrong or James Martin+Co. She is the President and Director of Philippine Software Industry Association (PSIA) and a guest-writer of Computer World Magazine, one of the leading IT magazines in the country. Ms. Terrado is a certified public accountant. Elmer Sotto Growth + Mobile Facebook APAC Elmer Sotto is the head of growth and mobile of Facebook SEA, responsible for growing Facebook’s active users and V I S I T p h i l d e v. o r g / S V C 2 PH


managing all of Facebook’s mobile strategy in Southeast Asia. Prior to re-locating to Singapore for Facebook, Elmer was the founding leader of Facebook Canada. He was chosen to establish its Canadian business entity, set up its first Canadian office, and assemble the landing team. He also pioneered the international growth management role for Facebook. Elmer’s previous roles include vice president of product at Jump TV, director of strategic partnerships at eBay, and ecommerce director of Compaq, where he built and maanged Compaq’s first Canadian online store and operations. A strong believer in the profound social impact of internet and mobile technology, Elmer is the founder of Hack for a Cause. It is a framework to harness the entrepreneurial spirit and technological know-how of local startup communities. The objective is to build and ship real-world technology solutions for specific Causes during overnight hackathons. To date, Hack for a Cause has launched in two cities: Toronto, Canada to benefit Free the Children and Sydney, Australia to benefit Surf Life Saving. Elmer is bringing Hack for a Cause to Asia, with upcoming events in Manila, Philippines and Jakarta, Indonesia. Elmer is an active and dedicated member of the community, championing numerous efforts to help non-profits scale their efforts with technology. He sat on the digital advisory boards of UNICEF and Sick


Kids Hospital. He is an advisor to Free the Children, which now benefits from having over 2.3 million youths around the world Like their Facebook Page (the highest for any non-profit in the world). Elmer is also an avid surfer, and helped start up Surf Simply, the first surf coaching boutique resort in Costa Rica. Maria Ressa CEO Rappler Maria has been a journalist in Asia for more than 25 years, most of them as CNN’s bureau chief in Manila then Jakarta. She became CNN’s lead investigative reporter focusing on terrorism in Southeast Asia and wrote Seeds of Terror: An Eyewitness Account of al-Qaeda’s Newest Center of Operations in Southeast Asia (Free Press, 2003). The book was the first from the region documenting the growth of Jemaah Islamiyah and its links to Al-Qaeda. Maria has worked for every major television network in the Philippines and was one of the founders of independent production company, Probe. In 2005, she took the helm of ABS-CBN News and Current affairs, for 6 years managing more than 1,000 journalists for the largest multi-platform news operation in the Philippines. Her work aimed to redefine journalism by combining traditional broadcast, new media and mobile phone technology for social change.

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She taught courses in politics and media for her alma mater, Princeton University, as well as in broadcasting at the University of the Philippines. Her upcoming book, "From Bin Laden to Facebook," is part of her work as the Author-in-Residence and Senior Fellow at the International Centre for Political Violence & Terrorism Research in Singapore. Despite documenting some of the worst disasters and uprisings in Southeast Asia, she believes in the goodness of human nature and in the transformative powers of media and technology. Denny Roja President and Managing Director ValuQuest International Denny Roja is a contract specialist, chief networking officer and diplomat. He serves as Managing Director and Founder of ValuQuest INTERNATIONAL, a boutique based in Palo Alto providing operations consulting and M&A expertise to growth and start-up clients. Prior to VQI, Denny was Managing Partner and General Counsel of Acuity Ventures, an early stage venture capital fund based in Silicon Valley. He previously served as an investment banker and Head of Mergers & Acquisitions for General Foods. In this capacity, he negotiated and closed more than fifty merger & acquisition, strategic alliance and



MENTORS & JUDGES financing transactions. He served as Executive Vice President and Managing Director of Harris Roja Corporation, an investment banking firm specializing in high technology mergers & acquisitions, strategic partnerships and business valuations as well as Principal of NewCap Partners, Inc. Denny received an M.S. in Chemical Engineering from the University of Washington, an M.B.A. in Finance from Stanford University Graduate School of Business and J.D. from Fordham University Law School. He also attend Georgia Tech as National Science Foundation Fellow. He holds Series 24, 27, 62 and 63 securities licenses. Denny was selected as a 2010 Fellow by the American Leadership Forum of Silicon Valley. In 2000, Denny was inducted into the Stanford University Alumni Multicultural Hall of Fame. Jones Castro EVP Wells Fargo Global Financial Institutions (GFI). Jones Castro is an executive vice president and area head of the South and Southeast Asia region for Wells Fargo Global Financial Institutions (GFI). Based in San Francisco, he is responsible for managing 11 representative offices in Bangladesh, India (3), Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam (2). He also manages

team members in Philadelphia, San Francisco and Singapore. GFI provides banking services to financial institutions and multilateral agencies across the globe, including payments, collections, trade services, deposits, credit, foreign exchange, and liquidity and investment management. Jones joined Wachovia in 2006 as regional manager for the Americas, where he was responsible for the bank’s relationships with financial institutions in Canada, Brazil, Chile, Peru, Bolivia, and the Caribbean. Jones also worked for the International Banking Group at Union Bank of California, where he held positions in marketing, product management, systems and financial planning, as well as in the Controllers and Strategic Planning divisions. Jones earned a B.A. degree in applied mathematics and economics from Harvard University and an M.B.A. from Stanford University. He currently serves as Diversity Council co-chair for the Wells Fargo International Group. He is also a former director for Merritt Community Capital, an affordable housing organization in Oakland, Calif. He lives in San Carlos, Calif. with his wife and has five children. Michael John Balaoing Vice President Entertainment Industry Foundation Michael John Balaoing is currently Vice President for Programs of the Entertainment Industry Foundation. In this capacity, Michael oversees a

$ 25 million grantmaking portfolio of 300 organizations across the United States and responsible with assessing grantmaking risks and opportunities. Prior to this, Michael was Program Director of the California Wellness Foundation and Consultant for the Los Angeles County Children Planning Council. Michael is likewise involved in various professional organizations such as the Liberty Hill Foundation, Pacific Council on International Policy, Council on Foundations, Leadership Learning Community and Asian Americans and Pacific Islanders in Philanthropy. His community and civic involvements include the California Service Corps, Girls, Inc. of LA and the Search to Involve Pilipino Americans (SIPA). A member of the State Bar of California, Michael obtained his law degree from UCLA and Bachelors degree in International Relations from Princeton University. In 1987, Michael participated in Harvard University Overseas Development Network Independent Study Abroad under the auspices of the Philippine Business for Social Progress. He spent time in the Philippines doing extensive fieldwork among grassroots organizations. Atty. Martin Pascual Director Pascual Laboratories, Inc. Vice Chairman ADP Pharma Corporation

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MENTORS & JUDGES Bettina Quimson President Navigator Systems Inc. Director Philippine Software Industry Association (PSIA)

Stephanie Berry Construction Project Manager Intel

Arnel Guiang Management Consultant Slalom Consulting and Guiang Corporation

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PhilDev Economic Forum Speakers


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SPEAKERS Catherine Buan Peterson President PhilDev Catherine Buan Peterson has been President of Philippine Development Foundation since January 2012. She has been on the Board of Trustees since 2010. In her previous career, Ms. Buan Peterson was a software industry executive at Oracle, Ariba and Business Objects (now a subsidiary of SAP). During her time at Oracle she headed Investor Relations and won several awards including Best in Industry for 4 years in a row, by the Association of Investment Management. As Vice President of Corporate Finance and Treasury, at Wall Street darling Ariba, she led financial marketing through the IPO and three major acquisitions. The then startup company peeked at $42 billion in market capitalization and won awards for best financial media relations by Barron's. At Business Objects Ms. Peterson helped the company re-position and re-build its market perception to understand its long term vision and value. During that time the company's market capitalization increased over 100 percent in less than 18 months. The team was also named as top ten in Europe for the very first time along with several design awards for their 2005 annual report. Ms. Buan Peterson is currently on the board of the Silicon Valley American Red Cross, the Asian Pacific

Fund and St. Bartholomew Catholic Church. She holds a bachelor's degree in Economics from Stanford University. Sheila Lirio Marcelo Founder and CEO Sheila Lirio Marcelo is an entrepreneur whose passion for business and family led to the founding of in 2006. Prior, Sheila served as an executive at successful internet companies including: Upromise, a service helping families save for college; and, an executive job search engine. In 2009, Sheila's work with was recognized with two awards: Top 10 emerging entrepreneurs at Fortune's Most Powerful Women Summit and Boston Business Journal's Top 40 executives under 40. Sheila is a strong advocate for female entrepreneurship and education. She is an active alumni of Harvard Business School - serving annually as a Finalist Judge for the Harvard Business School Business Plan Competition and an adviser to the school’s Rock Entrepreneurial Center. Hon. Gregory L. Domingo Department of Trade and Industry (DTI) Secretary Secretary Domingo once served as the DTI-Industry and Investments Group

(IIG) Undersecretary and Board of Investments (BOI) Managing Head from May 2001-April 2004. Secretary Domingo served as director to private companies, among them the SM Investments Corporation, BDO Private Bank, Belle Corporation, Pico de Loro Beach and Country Club, Pampanga Sugar Development Company (PASUDECO), Carmelray-JTCI Corp. (CJC), and MERALCO. He has also worked for Chase Manhattan Bank (Manila), Chemical Bank (New York), and other financial institutions in Philadelphia, Pittsburgh, and New York including First Boston, Drexel Burnham Lambert, and Mellon Bank. Eric Manlunas

see page 7

Joey Gurango

see page 9 Toby E. Stuart Professor Haas School of Business at the University of California, Berkeley

Toby E. Stuart a professor of Haas School of Business at the University of California, Berkeley. He holds the Leo Helzel Chair in Entrepreneurship and Faculty Director of Lester Center of Entrepreneurship. He has received numerous awards including University of Southern California's Grief Award for Research Impact for his paper in Entrepreneurship in 2008 and Ewing Marion Kauffman Foundation Prize Medal for Distinguished Research in V I S I T p h i l d e v. o r g / S V C 2 PH


Entrepreneurship in 2006. He was a former professor at the Harvard School of Business in Boston, Massachusetts. Stuart has obtained his Bachelor of Arts Major in Economics from Carleton College and his Doctorate Degree at the Graduate School of Business in Stanford University. Elmer Sotto

see page 9

destinations in the world, India and the Philippines. He was also President for Asia at Tholons, a leading boutique advisory firm focused on providing globalization and outsourcing services to buyers, suppliers, investors and government and trade organizations around the world.Paul started his career in Brand Management with Procter & Gamble. He graduated with a

mobile communities. Prior to leading Ayannah, he was Director of Finance & Business Development at Chikka and helped steer Chikka to profitability. He also spearheaded Chikka’s expansion into China, Japan and the US prior to its acquisition by PLDT (NYSE: PHI). Prior to this, he was an investment manager at Next Century Partners where he managed private

B.S. in Management Engineering from the Ateneo de Manila University and obtained a Joint Minor in International Management from the University of Antwerp, Belgium. He is also a member of the Entrepreneurs Organization and is part of its Asia Bridge Forum.

equity on behalf of Soros Fund Management, LLC and several institutional investors. He was an investment banker at Hambrecht & Quist, LLC in San Francisco where he advised technology, media and telecom ventures. Mikko has been active in sustainable development advocacies in his home country, the Philippines, for many years. Miko graduated from Ateneo de Manila University with dual bachelors in Management and Development Studies. He finished his MBA from

B. Paul Santos Managing Partner WaveMaker Labs General Partner Siemer Ventures B. Paul Santos leads Siemer Ventures’ Asian investments from Singapore and is Managing Partner for Wavemaker Labs, the firm’s technology incubator. He is an accomplished entrepreneur who has successfully co-founded and grown six companies to profitability across a variety of industries, successfully exiting twice. His first exit was with Indio, a multi-awarded customer relationship management (CRM) consulting company that was acquired by Dentsu. His second was with Vertex Solutions, a pioneering offshore customer service and technical support company acquired by Alorica. He is also an active angel investor/mentor who works closely with the founders of companies in Asia and North America.Prior to Siemer Ventures, Paul was Managing Partner at Tholons Capital, a seed stage investment company that focused on IT-enabled service companies that leveraged the two leading outsourcing 16

Miguel Perez CEO Ayannah Information Solutions Mikko is CEO of Ayannah, a technology company providing transaction services for online and

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SPEAKERS Harvard Business School. Myla Villanueva Founder Wireless Wings CEO Novare Technologies Myla Villanueva was first exposed to information technology as a working student in Santa Clara University in California, USA. Santa Clara Valley was then rapidly being touted as “Silicon Valley” – the center of the high-tech boom in the mid 1980’s. Villanueva settles in the Philippines after graduating in 1988. She soon discovered that only multinational companies offered data network services in the Philippines. Villanueva attributes much of her success to the Filipinos’ ingenuity in animation and software programming. She believes that it is in the mobile arena that the Philippines has another shot at promoting itself as a software powerhouse, with huge advantages when pitted against India and China. Ghia E. Griarte Managing Director Saints Venture Capital Ms. Ghia Griarte is the Managing Director at Saints Capital. Prior to joining Saints in 2003, Ms. Griarte was at Centennial Ventures, a communications-focused early-stage venture capital firm. At Centennial, Ms. Griarte was involved

with investments in broadband access, cable, networking, satellite, wireless and digital media. Ms. Griarte began her career as an electrical systems engineer at Lockheed Martin and chaired the Corporate Avionics Taskforce. Ms. Griarte received a dual degree of Masters of Business Administration from the J.L. Kellogg Graduate School of Management and Masters of Engineering Management from Robert L. McCormick School of Engineering at Northwestern University. She earned her Bachelor of Science in Electrical Engineering and Computer Science at University of California at Berkeley. Earl Martin Valencia

see page 8

Harry K. Thomas, Jr. U.S. Ambassador to the Philippines Ambassador Thomas is a career member of the Senior Foreign Service and served most recently as Director General of the Foreign Service and Director for Human Resources of the U.S. State Department. Prior to that, he served as a Special Assistant to the Secretary and Executive Secretary of the Department. As Executive Secretary, he led the State Department Task Force that resulted in the safe evacuation of over 15,000 people from Lebanon in the fall of 2006. Ambassador Thomas joined the

Foreign Service in 1984, and served as U.S. Ambassador to Bangladesh from 2003 to 2005. He also served in the White House as the Director for South Asia at the National Security Council from 2001 to 2002. His other postings include: New Delhi, India; Harare, Zimbabwe; Kaduna, Nigeria; and Lima, Peru. Ambassador Thomas speaks Spanish, Hindi, and Bangla and is learning Filipino. He is a graduate of the College of the Holy Cross and pursued further study at Columbia University. He holds an honorary doctorate of Philosophy from Loyola University of Maryland and formerly served as member of the Board of Trustees of the College of the Holy Cross and the Board of Governors of the National Defense University. WIinston Damarillo

see page 7

Nora Terrado

see page 9 Jerry Held Chief Executive Officer Held Consulting LLC

Jerry Held, Ph.D, has been a successful e n t r e p r e n e u r, executive and investor in Silicon Valley for over 40 years. He has been involved in managing all growth stages of companies from conception to multi-billion dollar global enterprises. He is currently CEO of Held Consulting LLC which provides strategic consulting to CEOs and senior executives of technology firms. Dr. Held serves on the boards of NetApp V I S I T p h i l d e v. o r g / S V C 2 PH


(NTAP), Informatica (INFA), Unwired Planet (UPIP), Kalio and Copia. He is chairman of TrickPlay and Software Development Technologies. From 2006 to 2010, he served as executive chairman of Vertica Systems (acquired by HP) and lead independent director of Business Objects from 2002 to 2008 (acquired by SAP). In 1998, Dr. Held was “CEOin-residence” at the venture capital firm Kleiner Perkins Caufield & Byers. Through 1997, he was senior vice president of Oracle Corporation’s server product division, leading a division of 1,500 people and helping the company grow revenues from $1.5 billion to $6 billion annually. Prior to Oracle, he spent 18 years at Tandem Computers, where he was a member of the executive team that grew Tandem from a startup to a $2 billion company. Throughout his tenure at Tandem, Dr. Held was appointed to several senior management positions, including chief technology officer, senior vice president of strategy, and vice 18

president of new ventures. He led the initial development of Tandem’s relational database products. Dr. Held received a B.S. in electrical engineering from Purdue, an M.S. in systems engineering from the University of Pennsylvania, and a Ph.D. in computer science from the University of California, Berkeley, where he led the initial development of the INGRES relational database management system. He also attended the Stanford Business School’s Executive Program. Dr. Held is also a member of the board of directors of the Tech Museum of Innovation. Eric Brewer Professor of Computer Science, UC Berkeley VP, Infrastructure, Google Dr. Brewer focuses on all aspects of Internet-based systems, including technology, strategy, and government. As a

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researcher, he has led projects on scalable servers and cloud computing, search engines, network infrastructure, sensor networks, and security. His current focus is (high) technology for developing regions, including communications, health care, education, and electrification. In 1996, he co-founded Inktomi Corporation based on Berkeley research, and helped lead it onto the NASDAQ 100 before it was bought by Yahoo! in March 2003. In 2000, working with President Clinton, Dr. Brewer helped to create, the official portal of the US government. He was recently elected to the National Academy of Engineering for leading the development of scalable servers (early cloud computing), and also received the ACM Infosys Foundation award for 2009. He received an MS and Ph.D. in EECS from the MIT, and a BS in EECS from UC Berkeley. He was named a "Global Leader for Tomorrow" by the World Economic Forum, by the Industry Standard as the "most influential person on the architecture of the Internet", by Technology Review as one of the top 100 most influential people for the 21st century (the "TR100"), and by Forbes as one of their 12 "e-mavericks", for which he appeared on the cover. Alvin Gendrano

see page 8 Aura Matias Dean, College of Engineering University of the Philippines Aura Matias is a well known academician



SPEAKERS for Industrial Engineering of the National Academy of Science & Technology, Department of Science & Technology in the Philippines – where she aims to provide analyses and science-based solutions/policy recommendations to the government, the private sector and society at large on the modernization and further development of Philippines. She is also the Executive Director for the National Engineering Center. Her skills and expertise include research, curriculum development, strategic planning, data analysis, operations research and ergonomics. Aura’s graduated from University of the Philippines with a Bachelor of Science degree Industrial Engineering and Master Science Degree in Industrial Engineering. She finished her Doctor of Philosphy’s Degree in Industrial Engineering from Purdue University. Paco SA Sandejas

Bachelor of Science in Mechanical Engineering, University of the Philippines in 1978. He obtained his Master of Science in Naval Architecture and Marine Engineering from the Massachusetts Institute of Technology in 1981. He was elected a member of the MIT Chapter of the Tau Beta Pi,the National Honorary Engineering Society representing all engineering disciplines. As a FulbrightHays scholar, he finished his Ph.D. in Engineering in 1991 at the University of California at Berkeley. Aside from being a Memberat-Large of the Board of Trustees of the National Research Council of the Philippines (NRCP), he has also been a

since 1995. He was also the President of the Association for Engineering Education in Southeast Asia and the Pacific (AEESEAP) from August 1997 to January 2000.

member of the Executive Council of the ASEAN Academy of Engineering and Technology (AAET) since August 2005, a founding member of the Eastern Asian Society for Transportation Studies (EASTS) and member of its International Scientific Committee

process, education and educational reform, social issues, human resource development and gender issues. It was during her term that the groundbreaking Philippine Development Plan for Women (PDPW)

Patricia Licuanan Chairman of the Commission on Higher Education, Phils. (CHED) Patricia B. Licuanan is a social psychologist, educator and women’s rights activist. Her teaching, research and practice in social psychology focus on human factors in the national development

see page 7

Grace Colet Country Manager

Reynaldo B. Vea President and Chief Executive Officer Mapua Institute of Technology An Academician. Dr. Vea graduated magna cum laude,

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Roberto Alberto A. Villarica Chief Enterprise Architect SMART Communications

was launched. She was chair of the United Nations Commission on the Status of Women (UNCSW) as the preparatory commission for the U.N. Fourth World Conference on Women held in Beijing, China in 1995. At the Conference she chaired the Main Committee which negotiated the Beijing Platform for Action. As an educator, her day to day work involves increasing awareness among education practitioners as well as students, parents and the community of the issues around education and education reform,

Dr. Rodolfo Alberto "Al" Villarica returned to the Philippines in December 2009. While residing in the United States, Al worked with Nortel for a total of twelve years serving in various capacities and was with a start-up called Wave 7 Optics for three years before deciding to come home.

particularly the education of women, developing policies and programs at all levels from early childhood to university to lifelong-education in both formal and non-formal settings.

Since his return, Dr. Villarica has been working as the Chief Enterprise Architect and the Head of the Innovation Center of Smart Communications, Inc. Dr. Al Villarica holds a double


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degree in BS Chemistry and Computer Engineering (CE) from Ateneo. Rigoberto Advincula Professor, Department of Macromolecular Science and Engineering Case Western Reserve University Rigoberto Advincula is Professor at the Department of Macromolecular Science and Engineering, Case Western Reserve University, Ohio and Research Professor at the Department of Chemistry and Department of Chemical Engineering at the University of Houston, Texas. He obtained his chemistry degrees from the University of Florida (Ph.D.) and the University of the Philippines (B.S.). He then did Post-doctoral work at the Max Planck Institute for Polymer Research and Stanford University. He has published some 380 papers, including 195 peerreviewed publications, 11 patents (and pending), and has co-edited the book on Functional Polymer Films, Polymer Brushes, and New Trends in Polymer Science all with WileyVCH. He currently serves as Editor of Reactive and Functional Polymers and is on the Editorial Boards and Advisory Boards of Chemistry of Materials, ACS-Applied Materials and Interfaces, Macromolecular Chemistry and Physics, Macromolecular Rapid



SPEAKERS Communications, Macromolecular Research, Journal of Bioactive and Compatible Polymers, Journal of Applied Polymer Science, and Polymer for Advance Technologies journals. He is a Fellow of the American Chemical Society (ACS), and also a Fellow of both the Polymer Materials Science and Engineering (PMSE) and the Polymer Chemistry (POLY) Divisions of the ACS. Other past awards include: Koh Science Lecture (PAASE), NSFCAREER, Alexander von Humboldt Fellow, and ACA (Coatings) Technical Speaker. He has mentored more than 20 Ph.D. students, 50 undergraduates, and 15 Post-Docs. He currently serves as Alternate Councilor (2009-present) and has served as past Treasurer (2006-2009) with the POLY Division ACS. Art Tan

see page 7 Fernando Zobel de Ayala President and Chief Operating Officer Ayala Corporation

Fernando Zobel de Ayala is president and chief operating officer of Ayala Corporation, one of the Philippines' largest conglomerates involved in real estate, financial services, telecommunications, water, electronics, automotive, international investments, business process

outsourcing and power. He is board chairman of Ayala Land and Manila Water Company; vice chairman of the executive committee of Bank of the Philippine Islands; and board member of Globe Telecom. He is cochairman of Ayala Foundation, which has projects in education, art and culture, environment, and sustainable development. Mr. Zobel is a member of the World Economic Forum, the INSEAD East Asia Council, and the World Presidents' Organization. He is Vice Chairman of Habitat for Humanity International and the chairman of the steering committee of Habitat for Humanity's Asia Pacific Capital Campaign. In the Philippines, he is involved in the Harvard Club of the Philippines, Makati Business Club, Management

Association of the Philippines, and Philippine-Singapore Business Council. He is a board member of National Museum, Caritas Manila, Kapit Bisig para sa Ilog Pasig Advisory Board, Pilipinas Shell Corporation, and Pilipinas Shell Foundation. Mr. Zobel holds a liberal arts degree from Harvard College and a Certificate in International Management from INSEAD, France. Dado Banatao

see page 7 Michael Tan President LT Group, Inc.

Mr. Michael G. Tan is President and COO of LT Group, Inc., the newly-formed holding firm of the Lucio Tan Group of

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Companies. As COO of Asia Brewery, Inc. since the year 2000, Mr. Tan is best known for steering the company to become one of the leading diversified beverage firms in the Philippines. Aside from beer, he led the company’s expansion to bottled, carbonated and specialty drinks -the fastest growing segments of the beverage industry. In addition to his ABI post, he holds various positions as director or officer of the following major companies and organizations: Air Philippines, Allied Banking Corporation, Eton Properties Philippines, Inc., Federation of Filipino-Chinese Chambers of Commerce and Industry, Inc., HERO

Mr. Ang has been the Chairman and Chief Executive Officer of Esso Malaysia Bhd since April 2, 2012. Mr. Ang serves as the President and Chief Operating Officer of Philippine Airlines, Inc. Mr. Ang has been the President and Chief Operating Officer for San Miguel Corporation of San Miguel Pure Foods Co. Inc. since March 6, 2002. Mr. Ang

Foundation, PAL Holdings, Inc., PAL Foundation, Philippine Airlines, PMFTC, Tanduay Distillers, Inc., Victorias Milling Company, Inc. and many others. Mr. Tan holds a Bachelor of Applied Science in Civil Engineering and Structural Engineering from

serves as the Chief Executive Officer of Cyber Bay Corporation and has been its Chairman since November 1999. He has been Executive Chairman of San Miguel Properties Inc., since May 28, 2002 and serves as its Chief Executive Officer and has been its President


University of British Columbia. Ramon Ang President and COO San Miguel Corporation and Philippine Airlines

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since August 11, 2010. He serves as the Chairman and President of Far East Cement Corp. He has been the Chairman and Chief Executive Officer of Petron Corp. since January 8, 2009. Mr. Ang has been the Chairman of Liberty Telecoms Holdings Inc. since December 9, 2009. He serves as Chairman of Liberty Broadcasting Network Incorporated and Skyphone Logistics Inc. Mr. Ang served as a Director of The Philippine Stock Exchange Inc. .

Eugenio Lopez III Chairman and CEO ABS-CBN Corp

Mr. Eugenio L. Lopez, III has been the Chairman of the Board and Chief Executive Officer of ABS-CBN Broadcasting Corp., since December 10, 1997. Mr. Lopez serves as the Chief Executive Officer and President of Bayan Telecommunications Inc. He serves as Treasurer of ABS-CBN Holdings Corp. He serves as a Treasurer of Benpres Holdings Corporation and President of Sky vision and RCPI. Mr. Lopez served as ABS-CBN's President from 1993 to 1997. He served as the President of ABS-CBN Broadcasting Corp. since February 2006 and Chief Operating Officer since March 29, 2006. He served as Comptroller of ABS-CBN Holdings Corp. He joined ABS-CBN in 1986 as Finance Director before he served as General Manager in 1988. He served as General Manager of the MIS Group, Crocker National Bank in San Francisco, USA. He serves as the



SPEAKERS Chairman of the Board of ABS-CBN. He has been Vice Chairman of Lopez Holdings Corporation since June 10, 2010 and serves as its Director. He serves as Vice Chairman of the board at Bayan Telecommunications Inc. & BTHC and Vice Chairman of RCPI. He has been a Director of First Philippine Holdings Corp., since June 2005. Mr. Lopez has been a Director of First Generation Corporation since September 10, 2009. He serves as a Director of ABS-CBN Broadcasting Corp., Sky vision and ABS-CBN Holdings Corp. He served as a Director of ABS-CBN from 1986 to 1997. Mr. Lopez graduated with a Bachelor of Arts degree in Political Science from Bowdoin College in 1974. He has a Masters degree in Business Administration from Harvard Business School in 1980. Tessie Sy-Coson Executive Chairman Supervalue, Inc. Ms. Teresita T. SyCoson has been an Adviser to the Board of Directors at SM Prime Holdings Inc. since May 2008. Ms. Sy-Coson serves as an Executive Vice President of First Asia Realty Development Corp. She serves as President of SM Mart, Inc. She serves as President and Chairman of ShoeMart, Inc., and Supervalue, Inc. She has worked with the Group for over 20 years and has had varied experience in retail merchandising, mall development and banking businesses. She was actively involved in Shoe Mart's development. She serves as Chairperson of BDO Realty Corp. She

served as an Executive Vice President of SM Prime Holdings Inc., since 1994. She serves as an Executive chairman of Supervalue, Inc. Ms. Sy-Coson serves as Chairman of BDO Leasing & Finance,Inc. and has been its Director since September 20, 2005. She has been Chairperson of Banco De Oro Unibank, Inc. since July 27, 2007 and previously served as Chaiperson until August 2005. She serves as Vice Chairperson Generali Pilipinas Holding Co., Inc. She serves as Vice Chairman of SM Investments Corp. and has been its Director since 1979. She served as Vice Chairperson of Equitable PCI Bank since May 2006. She served as Vice Chairperson of Banco De Oro Unibank, Inc. from June 2007 to July 27, 2007. Ms. Sy-Coson serves as a Director of Multi-Realty Development Corp., First Asia Realty Development, Supervalue, Inc., AsiaPacific Computer Technology Center, Inc., BDO Capital Insurance Brokers, Inc., SM Keppel Land, Inc. ,and other private institutions. She has been a Director of PCI Leasing & Finance, Inc.

since September 20, 2005. She holds directorships in Equitable Card Network, Inc., EBC Investments, Inc., PCI Capital Corporation and Equitable Savings Bank, Inc. She has been Director of Banco De Oro Unibank, Inc. since June 2007 and previously served as its Director until August 2005. She served as a Director of SM Prime Holdings Inc. since 1994 until April 2004. She served as an Independent Director of Philippine Long Distance Telephone Co from June 8, 2004 to June 13, 2006. Ms. Sy-Coson is a Graduate of AB-BSC in Management from Assumption College. His Excellency, The President of the Republic of the Philippines President Benigno Simeon C. Aquino III

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Reading Materials



READINGS Below are readings intended to prepare participants for discussions that will take place during the Forum.

Achieving Sustainable, Poverty Reducing Growth The independent Commission on Growth and Development – comprising of twenty-one leading international economic experts from government, business, and academia, -- spent two years identifying key characteristics of economies that have achieved sustainable growth of more than 7 percent annually over a 25+ year period since World War II. According to the Commission, fast sustained growth is not a miracle; but instead requires the "right mix of ingredients." Countries need leaders who are committed to achieving growth and who can take advantage of opportunities from the global economy. Developing country leaders need to understand incentive systems and the right level of public investments that support private capital growth, thus ensuring the long-term diversification of the economy and its integration in the global marketplace.

The Philippine Global Competitiveness Against the backdrop of the deepest global economic downturn in generations, the Global Competitiveness Report of 2009-2010, published by the World Economic Forum, is the result of exhaustive research by a network of experts around the world on the topic of country competitiveness.

Global Competitive Index uses the 12 pillars of competitiveness to capture the many complex components that determine the level of productivity of a country which in turn sets the sustainable level of prosperity that can be earned by an economy. As a benchmarking tool for business leaders and policy makers, it identifies the obstacles to improved competitiveness, thus stimulating discussion on strategies to overcome them. The 12 pillars of competitiveness: (1) Institutions, (2) Infrastructure, (3) Macroeconomic Stability, (4) Health and Primary Education, (5) Higher Education and Training, (6) Goods Market Efficiency, (7) Labor Market Efficiency, (8) Financial Market Sophistication, (9) Technological Readiness, (10) Market Size, (11) Business Sophistication and (12) Innovation. With a ranking of 71 after two years in a row, the Philippines has dropped 16 places to a rank of 87 among 133 countries. It continues to occupy the lower half of the percentile across most of the 12 pillars except for Higher Education and Training, Market Size, and Business Sophistication. Among ASEAN countries, only Cambodia and Timor-Leste are ranked lower. The country is still in the Factor-driven stage -- the first stage, where countries compete and rely on their factor endowments of primary unskilled labor and natural resources. The report finds that maintaining competitiveness at this stage of development hinges primarily on the strength of the first four pillars: (1) Institutions, (2) Infrastructure, (3) Macroeconomic Stability, (4) Health and Primary Education. V I S I T p h i l d e v. o r g / S V C 2 PH


Investment in Education Towards Innovation

Philippine President Benigno Aquino III said that “If we are to catch up with the rest of the world, it is imperative that we outthink and outwork our competitors.” To fulfill this requires that we need to benchmark ourselves with the best in terms of one of the biggest reasons for resurging development of any economy - innovation. The World Economic Forum’s report on Global Competitiveness has ranked the Philippines at 87 out of 133 countries. Another WEF report on Global IT (2011) has ranked the Philippines’ networked readiness index of 3.6 - 86th out of 138 economies. This means that our overall and technological innovation readiness are both among the lower half percentile globally.

The country is not lacking in adaptive consumption of innovation as proven by our ease to use virtual and social networks. In the first half of the current decade, the Philippines was known for being the texting capital of the world, using SMS in many functions of everyday life. This proves how Filipinos easily warm up to technology and innovation. Currently, the country is among the Top 10 consumers of Social Media, specifically Twiiter (#9) and Facebook (#8). In just two years, Facebook users from the country have grown from 233,000 to 16.5 million. Most of this apparent interest in innovation and technology may be learned from practice and not through the education system as the WEF Study ranks the Philippines 111 (out of 138 economies) in terms of quality of Math and Science education. Out of an average of 400,000 College and University graduates, close to 85,000 or 20% of graduates hold a degree in either Engineering or Math-related courses. But oftentimes 26

once set at par with the global standards the same degree is comparatively lower in standards in terms of proficiency. In the end, we are not producing quality researchers, scientists, engineers, software developers and mathematicians to compete in the global arena. With yearend 2010 revenues from IT and outsourcing almost reaching USD $1Billion, there is still a lot of room for improvement with the government efforts and efficiency to enact ICT programs which now ranks 113th out of 138 countries.

Support from both the Govenment and non-Government Sectors to harness Filipino innovation has been noticeable in the past years. Organizations such as the Philippine Software Industry Alliance (PSIA), DOST through Filipinnovation and Engineering Research and Development for Technology (ERDT) have capabilities enhancement programs which aim to strengthen education and training programs in IT sciences and engineering. As an example, ERDT has “components focused on MS and PhD scholarships, faculty development, infrastructure development, and research and development (R&D) in the areas of ICT, Semiconductor Electronics, Energy, Environment and Infrastructure, and Agriculture with the aim of making the Philippines globally competitive. It works towards firmly establishing a culture of R&D in the country by reaching a critical mass of researchers, scientists and engineers, who will translate R&D into viable technology.”

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READINGS The Role of Entrepreneurship in the Development of the Philippines Entrepreneurship is the resource and process whereby individuals utilize opportunities in the market through the creation of new business firms. It is often measured by the rate of self-employment, business ownership or the rate of new start ups. In the case of the Philippines, there could be two ways of entrepreneurship - one that is driven by ‘necessity’ due to lower income levels from employment for wage earners, and ‘opportunity’ - that which is driven by choice and possibly by determination brought about by the conditions of the market, the resources at hand and the innovative qualities of the individual. It is on the latter that we would want to build this thesis and how we can enhance the thinking of every Filipino university graduate to think of being an entrepreneur. A 2-year study by the United Nations University World Institute for Development Economics Research (UNU-WIDER) called “Promoting Entrepreneurial Capacity” project attempted to study the relationship between entrepreneurship and development across a spectrum of circumstances that entrepreneurs could face. It also offered some fresh perspectives on the relationship between entrepreneurship and development, and considers policy design issues. It aimed to understand whether and how entrepreneurship matters for development, how it could derail development, how entrepreneurs function in high growth as well as in conflict environments.

Its findings may not be as conclusive as results differ from country to country but it reports that in general “Entrepreneurs play an essential role in driving the structural transformation from a low-income, traditional economy to a modern economy by creating new firms outside the household, absorbing surplus labour from the traditional sector, providing innovative intermediate inputs to final-goods producing firms, enabling greater specialization in manufacturing, and by raising productivity and employment in both the modern and traditional sectors.” The report emphasizes that entrepreneurship is not just driven by material gain but also by other factors including: independence, a positive change in lifestyle, a sense of achievement, of identity and of being accepted. There are inherent issues that the Philippines need to contend with. We rank among the lowest in the number of Procedures to Start a Business (ranked 129th), Government Procurement of advanced tech (ranked 128th), Burden of Government Regulation (ranked 125th) and ICT Use and Government Efficiency (ranked 113th) The objective is producing quality and the right amount of qualified scientists and engineers. Engineering Research and Development for Technology (ERDT) is helping in the attainment of a critical mass of MS and PhD graduates (RSEs), upgrading of the qualifications of practicing engineers, accessible graduate education, upgrading of engineering colleges and development of a culture of R&D translated to more entrepreneurs who with their innovative product or process ideas open their own business.

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PPP - A New Catalyst for Economic Growth According to a recent study by Booz and Co. - Water, transportation, energy, and telecom infrastructure are essential to the growth and survival of a nation. When it is planned, funded, and maintained well, infrastructure plays a vital role in supporting a high standard of living and facilitating commerce and trade, thereby extending a nation’s global reach. But despite the well-documented link between high-caliber infrastructure and economic expansion, governments operating on razorthin budgets, especially in countries experiencing rapid population growth and urbanization, may not be equipped to make the necessary investments. In response, many government organizations are tapping the private sector for capital, technology, and expertise to finance, develop, and manage public-sector infrastructure projects. Policymakers are also finding that, when coupled with the right sets of policies and institutional environments, these public–private partnerships (PPPs) can also become catalysts for economic growth. By virtue of Executive Order No. 8 series of 2010 signed in Sep-


tember 9, 2010, the Build-Operate and Transfer Center was renamed and reorganized into the PublicPrivate Partnership Center of the Philippines. Its attachment was transferred from the Department of Trade and Industry (DTI) to the National Economic and Development Authority (NEDA) to efficiently and effectively implement the Medium Term Philippine Development Plan or MTPDP by facilitating the coordination and monitoring of the PPP programs and projects. In 2011, the PPP center seeks to draw interest into ten (10) infrastructure projects for 2011 to 2015, which Philippine President Benigno Aquino III has actively promoted. Among the health care and education projects being considered are the modernization of the Philippine Orthopedic Hospital, which was estimated to cost P4.3 billion, transforming San Lazaro Hospital to become a premier research center for infectious diseases, development of 5-in-1 vaccine pentavalent and to modernize other public hospitals in the country. For education, PPP is in early talks

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in the construction of modulartype classrooms to fill the gap of 150,000 throughout the country, according to officials of the PPP Center. As President Aquino emphasizes “These projects will undoubtedly further stimulate our economy, which has already experienced unprecedented success in recent months. And with an estimated investment of more than a billion dollars lined up for bidding, these projects give us more reason to be optimistic: we can expect thousands of jobs for our people, growth in our economy, and longterm, mutually beneficial partnerships with large corporations.” The PPP Center is equipped with the technical know-how and extensive experience in project development, providing various services and assistance to implementing agencies (IAs), government-owned and controlled corporations (GOCCs), state universities and colleges (SUCs) and local government units (LGUs) as well as to the private sector in the development and implementation of critical infrastructure projects. These services and technologysharing programs foster an environment conducive for private sector entrepreneurial initiatives.



READINGS Opportunities for the Philippines as Growth Generator “Global Growth Generators,” define “the countries, regions, cities, trade corridors, sectors, industries, firms, technologies, products, and asset classes that over the next 5, 10, 20, and 40 years are expected to deliver high growth and profitable investment opportunities.” In a February 2011 report, Chief Economist of Citi, Willem H. Buiter introduced this new and more descriptive metric to replace EM (Emerging Market) or BRIC countries. The report bases their forecasts on three sources of information. First, from a set of individual country forecasts of Gross Domestic Products, GDP (real GDP using Purchasing Power Parity, or PPP exchange rates and dollar GDP using market exchange rates), per capita GDP, inflation, and market exchange rates for 58 countries accounting for 85% of global GDP prepared by the 50 economists on Citi’s Economics team. At the same time, the report looks at historical GDP data for the most recent 10-year period, while economists and researchers pored over a few centuries of economic research on the drivers of long-term growth. The Citi report expects strong growth in the world economy until 2050 with real GDP growth at PPP exchange rates of 4.6% per annum until 2030 and 3.8% for the period 2030-2050. This would cause global real

GDP at PPP exchange rates to rise from $73 trillion in 2010 to about $377 trillion in 2050. The Philippines is among the nine Asian 3G countries expected to deliver high growth. The other 10 in the list are: Bangladesh, China, Egypt, India, Indonesia, Iraq, Mongolia, Nigeria, Sri Lanka, and Vietnam. Interestingly, Buiter’s list of the eleven most promising 3G countries includes India and China — half of the BRIC countries — but not Brazil and Russia. They were selected on the basis of their average real per-capita GDP growth over the period 2010-2050 – 5% or higher at PPP exchange rates. Economic indicators for the country are favourable. The Philippines’ annual per capita GDP growth is projected at 5.5% between 2010 and 2050. Its real per capita GDP of USD $ 3,684 or 8.3% of the US level puts it at 52nd place in the report. Moreover, the country’s demographics where positive population growth is projected from 93.6 million at 2010’s end, to 146.2 million by 2050. Its working age population is projected to grow at a replacement rate of 66% over that period. This is substantial to provide growth opportunities with the continuous influx of human resources into the workforce.

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STEERING COMMITTEE Special thanks and recognition to the following who took on the additional responsibility of helping to plan SVC2PH:

Catherine Buan-Peterson President Overall Organizer

Gi Domingo Executive Director Asst. Overall Organizer/ Lead for Manila event

Sheila Marcelo Trustee Co-Chair

Winston Damarillo Trustee Co-Chair

Art Tan Trustee Co-Chair

Paco Sandejas Trustee Co-Chair

Jerry Rapes (Exist/DevCon) Overall and Sponsorship for Cebu event

Joanne Eduardo Lead for Cebu event

Nicole Paterno Sponsorship & Event Management

Rosie Tallafer ZEMSOFT) Financials

Carissa Villacorta PR and Marketing

Jo Anne Coruna Communications Manager

Monette Zialcita Email Marketing & Creative Designer

May de Vera Production Manager Krissa Villa Technical Director SUPPORT TEAM

Luis Buenaventura • Dani Canlas • JJ Damarillo • Doris Isubal-Mongaya • Krizelle Macam Florida Ortiz • Marivic Padilla • Angelique Parungao • Nida Rivera • Sheila Villanueva

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Tallwood Partners

Alvarez Foundation

STI Colleges and Education Centers


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