for the time and patience Lemoniotis invested in him while teaching him the business. “We’ve become so close, people actually think we’re brothers. They say we look alike. We look nothing alike,” Logan laughs. “But there’s definitely a bond. A brother bond. Jimmy the Greek and Don Loganetti. That’s what people call us. It’s so funny.” This bond of brothers is a gem when it comes to growing the business. “Because of my career [in law enforcement] and the quality of the jewelry we sell, people trust us. They know we are loyal. We stand behind everything we sell 100 percent.” Logan says Jimmy is a good businessman who stresses the importance of customer service. He realizes that building relationships is key to bringing customers back. “Loyalty breeds trust. We’ll make you happy. If you’re not happy, one way or another, we’re going to make you happy.” Rosa D’Oro is a one-stop shop for all your jewelry needs, Logan stresses. Located in the shadows of the casino strip,
the store may look like a small neighborhood business, but it’s “huge” when it comes to merchandise. “We buy and sell quality gold and diamonds. We have the largest selection of new and previously owned Rolex watches. We also custom design, engrave and repair your jewelry. Our diamonds are GIA certified and our prices are so fair, they’re even shocking to me,” he laughs. “Jimmy is not a greedy person. He’s not selfish. If you treat him right, he’ll treat you better.” Most importantly, this family-owned business has deep roots in the community it serves. Lemoniotis, his wife, two children and their German Shepherd named Zeus, are familiar faces in the city and Logan says he is grateful to be part of that family. “It’s proof that an oversized heart and character are the foundation of success.” PRH
1003 Pacific Avenue Atlantic City, NJ 609.344.8733
Rosa D’Oro Jewelers is a member of the Philadelphia RowHome (PRH) Magazine Business Network
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July / August / September 2021
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