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Working To Take Bubba's Ribs Global

$ 3.00 USD

OCT - NOV 2014













SUPPORTS WOMEN OWNED BUSINESSES! Did you know? …......... u Four out of ten new firms are now started by women. u Women are majority owners of nearly one in three firms.

u An estimated 1,288 new businesses a day were started by women over the past year, up from an average of 744 a day the year prior.

u As of 2014, it is estimated that there are nearly 9.1 million women-owned businesses in the US employing nearly 7.9 million workers and generating over $1.4 trillion in revenues.

u Between 1997 and 2014, when the number of businesses in the US increased by 47%, the number of women-owned firms increased by 68%—a rate 1½ times the national average.

u In 1997, there were just under 1 million firms owned by women of color, accounting for one in six womenowned firms. That number has skyrocketed to an estimated 2,934,500 as of 2014, now comprising one in three women-owned firms.

u Within those 2.9 million firms, those owned by African American women number an estimated 1,237,900. These firms employ 287,100 workers and generate an estimated $49.5 billion in revenue. Also, firms owned by Hispanic women number an u estimated 1,033,100. These firms employ 433,600 workers and generate an estimated $71.1 billion in revenue.

u Ohio ranks among the top ten states in the US in the number of women-owned businesses. Source: www.womenable.com



From the Editor

Is Business Owner your next title? As we settle into the fall season and marvel at the beauty of autumn many of you are sitting at your desks daydreaming about the day you can hand in your two week notice. If that is your dream I suggest you grab a cup of tea, sit back in your favorite chair and peruse the pages of this issue. In this edition we have put together a wealth of information that should assist in making your dreams a reality. Our entrepreneurial stories have a common theme – family that traverses through each business. From our cover feature on Britanni Bo Baker, managing partner of Bubba's Q and the latest in a long line of barbecue aficionados to our fashion pages where we have two women inspired by family members. Krista Jordan turned a love for creating things and a longing to always remember her Dad into a successful venture that also supports cancer research. Elbetta Fashions is also a handcraft business and the early teachings of the founder's grandmother have aided the growth and unique style of this international fashion designer. For the woman who wants to open her own business, but is uncertain about what industry or feels she doesn't have a marketable project, Columnist Deborah Prince offers insight into the world of franchising. Dr. Rachel Talton then shares the keys to being a successful minority and female entrepreneur. These steps are not your normal business success strategies, but also taps on what segments of the business world offer the best possibility for growth and stability. If you already have a business or are well on the way to establishing one, then you will definitely want to check out TiaMarshae Ellen Sanford's feature on the steps to successfully market your company. After reading these features you should be well on your way to undertaking that new adventure, but sometimes the butterflies and voices of doubt will remain. When that happens take a look at Columnist Simply Stephanie. As she does in each of her columns, Stephanie offers a no holds bar approach to entrepreneurship. Her simple, but relevant message will encourage you to look for the business woman hiding behind closed doors. So take a few minutes out of your hectic day to celebrate you and your plans for the future. Until we meet again,











Beletu (Bele') Wondwossen Founder / Publisher Shelley M. Shockley Managing Editor Writers Shelley M. Shockley Ruby Lee Gamble A. Michele Garrett Kim Brown Creatives Bele’ Wondwossen On the Cover Story: Shelley Shockley Photo: Shelley Shockley Contributors Michelle Phillips Fay Marjorie Clark Stephanie Phelps Deborah Prince TiaMarshae Ellen Sanford Kimberly Smith-Woodford Guest Writer Dr. Rachel Talton Advertising Sales ads@phenomenalwoman.me 216.702.0845 Phenomenal Woman Magazine A subsidiary of Atlantic Creative Productions 5247 Wilson Mills Road #141 Cleveland, OH 44143 © 2014 Phenomenal Woman Magazine. All rights reserved ISSN 2330-2534 (Print) ISSN 2330-2550 (Online) Material may not be reproduced in whole or in part in any form of this publication without prior permission from the publisher. Produced and printed in OHIO, USA.

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9 10

The Risks, Pitfalls and Success of Entrepreneurship MICHELLE PHILLIPS FAY

A Penny Saved is A Lesson Learned

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Krista Jordan, Entrepreneur With a Cause


BRITTANI BO BAKER Working to Take Bubba's Ribs Global



KEYS TO THE GOLDEN DOOR: Ten Steps to Success for Women and Minorities in Business


Delicious Recipes




Book Reviews Movie Reviews


Your Business Connections


DO YOU HAVE WHAT IT TAKES? By Deborah Prince PWM Contributing Writer Entrepreneurs come in all shapes, sizes, and varieties across the planet, and you've decided that you want to be part of this growing breed. So how do you know if you've got what it takes to do the deed? First, you need to conduct a self assessment and be really honest with yourself, about yourself. Start by figuring out if you want to be "the Boss" or a "consultant / contractor" because if you just want to do what you do and not be bothered with managing other people, then self employment may be the path for you. If finding clients who need your services and then providing those services to them is exactly what you'd like to do, then you may want to talk to a professional about establishing a sole proprietorship or a limited liability corporation aka an LLC using your business name. On the other hand, if you love the idea of running a business and having employees, but aren't sure what type of business would fit your work style, personality, management style and budget, then how about exploring the fabulous world of franchises? Some of the most popular franchises that may pop into your head are probably food related, like McDonald's, Johnny Rockets, Edible Arrangements and Menchies Frozen Yogurt. Well known cleaning service franchises include Service Master Clean and Merry Maids. Health care and aging related franchises like Comfort Keepers, NRgize, Caring Transitions and YogaFit are budget-friendly franchise choices in Ohio. There are literally thousands of franchises available to purchase, ranging from $25,000 to well over $100,000 for the initial investment. The best part of choosing a franchise is that the business is already proven to work, and you gain instant credibility with your consumers. Check out www.franchisegator.com to browse franchises that fit your interest and your budget.


When evaluating a franchise, be sure to consider these factors: · estimated minimum initial investment (including initial fees plus equipment costs) · total number of locations that the franchise has around the country/world (the more the better) · survival rates (compare the percentage of closings during the previous three-year period to the total number of existing locations–the lower the percentage, the better) · the number of training hours offered to new franchisees (the more support they give, the better) Before you take the plunge, though - add these activities to the top of your To Do list: · .

· ·




Take an assessment of your interests and strengths to determine the best matches for your business endeavor. On www.youronestopcenter.com/entrepreneurtest.php are questions that you want to ask yourself to assess your character qualities, problem-solving methods, motivations, relational skills, business knowledge and support system known to be critical in successful entrepreneurship. Identify successful entrepreneurs who are willing to share their stories Interview entrepreneurs who started businesses in the fields that are of interest to you; be sure to ask about what worked and what didn't work for them Schedule time with trusted financial advisors to discuss investment strategies; for example will you need investors to help start your business or will you need to tap into your 401k or other savings accounts for your initial business investment? Contact NE Ohio's Small Business Development Centers (SBDCs) for guidance, Urban League of Greater Cleveland; Hispanic Center for Economic Development; COSE, Jumpstart, etc. RESEARCH, RESEARCH, and do more RESEARCH!

The hardest thing to do for many budding entrepreneurs is taking the first step, so do your homework, make your decision, and get started! We're rooting for you!


Photo:Getty Images

Four ways to reduce college costs in high school (Family Features) College is a significant investment and how to pay for it can be a major source of concern for parents and students. However, there are ways to reduce the amount of debt you take on when preparing for higher education. Outstanding student loan debt has now reached $1.2 trillion, according to 2013 estimates from the Consumer Financial Protection Bureau. Yet there are ways to help reduce the amount a family or student has to borrow to fund a college education, if families start early.


Consider a community college. Average annual community college tuition and fees are less than half those at public four-year colleges and universities and one-tenth those at private four-year colleges and universities, according to a 2008 report from the National Center of Education Statistics.


Learn about college savings financial options. There are many different financial products to help save for college. Under certain circumstances, some colleges and universities lock in tuition for all four years. Even certain life insurance policies offer cash savings options to help pay for expenses such as college tuition, weddings, or starting up a business. Look for permanent or whole life policies with cash value accumulation options.


Research scholarships early. Scholarships are available for traditional and non-traditional students, but don't wait until senior year to research. Some require organizational membership, volunteer hours, or criteria that may take time for the student to be eligible.

“It's never too late for families of college-bound students to reduce costs, if they consider options well before senior year,” said Cynthia Tidwell, CEO and president of Royal Neighbors of America, one of the first women-led life insurers in the U.S. Royal Neighbors has also awarded more than $4 million in college scholarships since 1962. “The key is to think creatively — whether it's earning college credits in high school, using financial tools that allow for cash savings, or researching scholarship options — don't mortgage your own financial future or saddle your child with debt that could keep her or him from reaching their dreams,” Tidwell added. Four Ways to Reduce College Costs 1.

Earn college credit in high school. Many high schools offer students the opportunity to earn dual high school and college credit, before college, through advanced placement (AP) courses. You can learn more about AP programs online.

“Royal Neighbors of America believes that every woman and her family should be financially secure and that education is the key to a brighter future,” said Tidwell. “Don't be discouraged by rising college costs. There are ways to save if you plan ahead.” To learn more about scholarships and other member programs available through Royal Neighbors of America, log on to www.royalneighbors.org or call (800) 627-4762.




5 Marketing Tactics to Include in Your Strategy By TiaMarshae Ellen Sanford PWM Contributing Writer

Marketing is an essential business tool for any new or established entrepreneur. Unfortunately, many small businesses allow marketing their business to become an afterthought. Not because it's not important, or an essential piece of growing and maintaining a business. It often comes down to just not having enough time. It's very easy to get bogged down in the day to day grind of servicing clients, creating and adding value to our service offerings, conducting workshops and trainings and even keeping up with emails and client meetings. But what happens when business begins to slow? When the phone stops ringing and you have nothing on your calendar for the next two months. Marketing is your solution to actively engaging new prospects, communicating with current clients and staying relevant within your area of expertise or industry. Creating a simple marketing plan is the first step in keeping your business on track. This strategy can be simple with basic email campaigns and advertising, or you can create something that integrates traditional and online components. The idea is to create a plan that is realistic and in line with your current resources, time constraints and work flow. So‌ where do you begin? We start with clearly identifying who your clients are, the services you offer and the level of growth expansion you want to see in your business. Here are five easy marketing solutions for small businesses to incorporate into their marketing strategy. 1. UPDATE YOUR WEBSITE This is an area we all often fall short in, but this is the first step you should make when it comes to ensuring your information is up to date and accurate. Think of your website as your online business card and brochure, This is the first place many people go to learn more about you and your business. Take the time to update your website at least twice a month. Include client testimonials, update your client list and add any workshops or events you will conduct or take part in. Keeping your information new and relevant is important when you share who you are with the world.

print and radio, but use them wisely. Include your information in relevant business periodicals, special event programs and ensure that you can incorporate an online component with the printed media. 3.

SOCIAL MEDIA THAT MAKES SENSE We know that there are hundreds of social media sites for you to choose from. Facebook, LinkedIN, Pinterest, Twitter, Instagram and more... It's not necessary to be on all of them, but it is necessary to select the ones that are meaningful to your business and reach your core audience.


EMAIL MARKETING This form of marketing has it's pros and cons and is best when you have excellent content, a consistent frequency when your information will be delivered, killer subject lines (so that people will actually open what you send), and a real call to action for the reader. So once they open the email what do you want them to do? Also, make sure you have a clean database. There is nothing worse than emailing to 5,000 people and only 50 open it.


ONLINE MARKETING AND ADVERTISING It would take more than this article to discuss the many elements of online marketing and advertising that can be done. If you are a service or product based business there are tons of online sites for you to share you wares. Groupon and LivingSocial are great options. If you conduct workshops and trainings start with advertising on Facebook and LinkedIN. Bringing in a social media manager to review your analytics would be a good idea before buying ads online.

These are just a few things to keep in mind as you build out your marketing strategy. What is important is to know who your client is, where do they look for information, how you consistently communicate with them and how you introduce yourself to potential customers. Remember you can't grow your business if no one knows you exist.

2. ADVERTISE WITHIN YOUR COMMUNITY There's nothing wrong with allocating a few hundred dollars for traditional advertising, like


Simply Stephanie

Living in Destiny©

The Risks, Pitfalls and Success of Entrepreneurship

By Stephanie Phelps PWM Contributing Writer

“Discouragement and failure are two of the surest stepping stones to success” -- Dale Carnegie

When I read this quote by Carnegie, I must admit that the first thought that came to my mind is: “If Carnegie is right, surely I must be headed toward massive success”. As I write this column I am tired, frustrated, and most definitely discouraged. Without going into detail, failure with a capital F – is the word of the day. As a freelance journalist, writer, former TV talk show host and sometimes communications/PR consultant, my life is far from the typical 9 to 5 work a day world or 8 hour shift most folks opt for. By the way, I'm currently pitching an idea for a new television show to media outlets and anybody who'll listen. Go figure! Am I an entrepreneur, self employed or just plain crazy? Okay, we'll get back to that later. Yet as daunting as it is, more and more of us are drawn to entrepreneurship, especially women, so much so that this entire issue of Phenomenal Woman magazine is devoted to the subject. As you get to know me from reading my column, you'll notice I like to use definitions in my writing for the sake of clarity. So let's take Webster's definition of entrepreneurship 1) a person who starts a business and is willing to risk loss in order to make money; 2) one who organizes, manages, and assumes the risks of a business or enterprise. That's it! Being an entrepreneur requires taking risk, and risk in and of itself frequently results in failure and failure triggers discouragement. I think I see a pattern here. Wow, I feel better already. So if you're up for the challenge, i.e. have a positive attitude, are resilient and possess these seven traits – gleaned from an article written in Entrepreneur Magazine – you've got a good shot at being successful. You'll need tenacity, passion, tolerance of ambiguity, vision, self-belief, flexibility, and rule breaking, which by the way takes us back to risk. But, what about women entrepreneurs; what specific challenges do they face? And what characteristics do they need to make it? It's really the same plus one important ingredient – embracing your femininity the thing that makes you a woman. Woman's intuition, collaboration and instinctual team building are at the top of the list.



Now back to that yet unanswered question. Am I an entrepreneur, self employed or just plain crazy? Rest assured, I may be crazy busy but not crazy. Of course the answer, yours and mine, is as simple as and challenging as knowing self. A simple but eloquent quote attributed to a young modern day poet, activist and speaker Tiffany Lane aka Purify, goes like this: “Be yourself, before you forget who that is”. Now that's a risk that always leads to success. Simply, Stephanie. 10 ▒ OCTOBER-NOVEMBER 2014











A Penny Saved Is A Lesson Learned

By Michelle Phillips Fay PWM Contributing Writer

This approach is not unlike the one I take with my mentees. Unless they specifically ask to address an issue or task, I simply welcome the opportunity to spend time together either on the telephone or in person, the latter being my favorite way. I think it is important when people “show up for you.” And so if I accomplish nothing else I will do just that. I will drive almost exclusively. I will fly, if necessary. I will show up.

During my visit with my 11- and 14-year-old nephews, I taught what I hope will be a lifelong lesson about the value of money. Given their closeness in age, the two are oftentimes competing with one another for the attention of others. Conversations in the back seat of the car are more like presidential debates. There is always the point to be made and the counterpoint which follows quickly on the heels, if not right in the middle, of the point being made. Listening to them is more like refereeing. Invariably, one will call out – “Isn't that right, Aunt Michelle?” I love them both, so I try to remain neutral. And I have learned that only Switzerland succeeds at maintaining constant neutrality, because sooner or later I have to side with one or the other.

Later that same day, my equally-gifted and competitive nephews had a little row and needed to retreat to separate corners. I invited the younger one to go for a walk with me outside, so as to give my sister an opportunity to comfort the older. As we were outside “walking it off” and talking about hurt feelings, I spotted a penny on the ground in the parking lot of the apartment complex. I reached down to retrieve it. Immediately, my brilliant nephew recalled the conversation of earlier that day. He laughed, saying “I guess you meant it when you said that you would pick up the penny.” I laughed with him as we kept walking and talking. Less than five minutes later, I serendipitously spotted another penny. I reached down and picked it up. He inquired, “Are you going to pick up every penny that you find?” I responded, “Why not?” We continued our walk. His mood was lifting. A little voice instructed me to begin actually looking for lost coins. So I began scanning the parking lot, announcing to my nephew that now I was actively searching for pennies. He challenged me, as he is apt to do everyone, and declared that I would not find any more. I said, “We'll see.” Within minutes I found yet another penny. This one looked as if it had barely survived the recent blacktopping of the parking lot. Still, although darkened in appearance and somewhat grimy in feel, it was nonetheless a penny.

“If you value the little things in life, you will be rewarded with the big things.”

One afternoon, the debate raging in the back seat focused on whether if you found a single penny on the ground you would value it enough to pick it up. The younger weighed in with the position that it would be a waste of his time and energy. The older, however, stated that he would because after collecting one hundred pennies you would have a highly-coveted dollar. I was asked the question – “Auntie Sister, what would you do? Would you pick up a penny that you found on the ground?” Switzerland, we have a problem. My answer was yes. I subscribe to the “a penny saved is a penny earned” fiscal policy.


With three cents to my credit and having turned the corner for our return home, my nephew then wagered that I would not find another penny. I took that bet because something inside me said, “Hold on.” The apartment entrance was within our sights but I focused my gaze on the task at hand. Just then, about a car's length away in an open space, my eye spotted an unfamiliar, dark-colored circular object. I had to walk off the beaten path over to it; all the other coins were found on our direct course. Behind me I heard him exclaim, “That's not a penny!” I knelt down to pick it up, then turned around brandishing the object now held in my hand and said, “You're right . . . IT'S A QUARTER!!!” As he rushed toward me, we met midway as I leapt into my version of “the happy dance.” Joy abounded in me as the look of shock engulfed his small face. He quickly, but gently, took that coin out of my hand because now he saw something of value. Until then, I had held all found coins in my hand. Continued on next page ...

Not wanting to miss the opportunity that this teachable moment presented, I said, “Now, what have we learned?” He said, “If you keep looking for pennies, you might find a quarter.” I said, “What else?” He answered, “If you keep looking for something, eventually you will find it.” Again, “And what else?” He wrinkled his brow, straining now for this last response, and said, “I don't know.” That is when I responded, “If you value the little things in life, you will be rewarded with the big things. So don't forget to value the small gifts along the way.” He smiled. “I like that,” he said. Our walk ended, yielding a benefit that I had not anticipated at the outset. What was meant to be simply a little cooling-off moment had turned into a big teachable moment. Both he and I had learned an invaluable lesson. I had invested less than 20 minutes of my time with this young person, but that small investment would soon pay huge personal dividends to me. The next day, as my sister and I were rearranging the boys' shared room, we discovered four coins taped to the underside of

the younger's prized LeBron James poster that hung on the door. She called to him, asking why the coins were there, as a smile of recognition made its way across my face. He yelled to her, “Those are the coins Aunt Michelle and I found while walking yesterday. I want to keep them.” Indeed, a penny saved is a lesson learned. ~~~~~~~ Michelle Phillips Fay is a regular contributor to this magazine on the subject of mentoring. She has over a decade of experience mentoring young people during their high school and college years. Ms. Fay finds this work to be extremely enriching and would highly recommend mentoring to others. As a point of personal pride, this year Ms. Fay joyfully celebrated her own daughter's honors graduation from college. And she is looking forward to experiencing that same joy in 2018, which is when her newly-acquired, college-freshman mentee is slated to graduate. Here's to a purpose-driven life.

STOP THE HATE®: YOUTH SPEAK OUT What can you do to create a more inclusive future? That question is at the core of the Stop the Hate®: Youth Speak Out, an annual contest sponsored by the Maltz Museum of Jewish Heritage (www.maltzmuseum.org /stop-the-hate) that encourages social responsibility while fostering an appreciation for people of diverse backgrounds. Private, public, online and home-schooled students (grades 6-12) in the Ohio counties of Cuyahoga, Geauga, Lake, Lorain, Medina, Portage and Summit are invited to submit 500-word essays describing a real-life act of discrimination they experienced or witnessed and detailing creative ways they can help end discrimination and indifference in their communities. And for 15 students and three schools there's a real reward for being a voice for positive change—$100,000 in cash prizes and scholarships. “Religion, gender, ethnicity, orientation, age—our great nation is fueled by the diversity of our citizens and our differences combine to give our country its uniqueness as a world's great melting pot,” asserts Museum Founder Milton Maltz. “This contest is a platform that encourages individuality and celebrates those students who stand out and stand up for what they believe.” Last year's Stop the Hate® grand prize winner Justin Bachman is one such student. “I wanted to show the world that being different was okay,” wrote Bachman in his essay. The Solon High School student with Tourette Syndrome, ADHD and dysgraphia founded Honor Good Deeds, an organization that promoting self-acceptance,

community and compassion by building leadership skills and a sense of community. Essay submission opened October 15, in the middle of National Bullying Prevention Month, an initiative that Maltz Museum executive director Ellen Rudolph feels fits in well with the contest. “The Museum works to spark communication and build bridges among diverse communities,” explains Rudolph. “Stop the Hate takes that vision to our youth, inspiring students to understand and draw strength from differences amongst their peers.” Because, as Rocky River Middle School's Thomas Schill, last year's 8th Grade 1st Place Winner wrote in his essay, “Stopping hate also means stopping to think how other people feel.” Deadline for entries is 11:59pm on Thursday, January 29, 2015 for students in grades 6-10 and Thursday, February 26, 2015 for students in grades 11-12. Winners will be determined at a Thursday, April 30, 2015 awards ceremony at Cleveland Museum of Art's Gartner Auditorium. Stop the Hate®: Youth Speak Out is presented by Maltz Museum of Jewish Heritage with the generous support of Cleveland Clinic, Dealer Tire, Lubrizol, the Martha Holden Jennings Foundation and Nordson Corporation. Teachers are invited to implement Stop the Hate® as a classroom project. For inspiration, deadlines, past winning essays, related Museum tours and complete rules, visit www.maltzmuseum.org/stop-the-hate and follow @stopthehateUS on Twitter.


COVER STORY: Brittani Bo Baker

Brittani Bo and her dad Al “Bubba” Baker on their YouTube channel


Brittani Bo Baker working to take Bubba's ribs global by Shelley Shockley PWM Managing Editor


ou could say the sweet and spicy sauce that coats

reigns as leaders in the barbeque business.


Bubba's Q runs through Brittani Bo Baker's bones.

Quality Barbecue has been a staple in this northern Florida

Brittani is a Managing Partner of the family owned

city for more than fifty years, and a trip to visit family

Bubba's Q and co-inventor of Bubba Q's deboned baby

many years ago led to the invention of the deboned baby

back rib steaks, a process they successfully patented in

back rib.

2006. The fact that they hold two patents (one for production and another for processing) on a food product

When Bubba took his wife Sabrina, (then fiancé), to meet

is unheard of, but that shows the strength of this family's

the family they were treated to a family gathering

resolve and their belief in one another. While they have

complete with the famous Jenkins barbecue, but the soon

taken the barbecue business to another level, barbecue

to be Mrs. Baker declined - citing her dislike for the

has been in this family for a long time.

messiness associated with this southern favorite. That

Brittani's dad, the retired All-Pro Defensive End Al “Bubba”

techniques to take away the “mess” of eating barbeque.

experience prompted Bubba to begin experimenting with Baker, hails from Jacksonville, Florida where his family 14 ▒ OCTOBER-NOVEMBER 2014

The Bakers delivering their winning pitch on Shark Tank Over the years, after retiring from football, Al Baker

After offering up background on the business, it was clear

brought the family business to northeast Ohio with the

that Brittani had put her Communications degree to good

opening of the first Bubba's Q on Shaker Square. While

use in the family business. Not only does she serve as co-

running the business and adding a catering arm to the

inventor, she is the COO of the online business overseeing

restaurant, Baker was also experimenting with deboning.

the content, design and communication with thousands of

The younger Baker recalls after the Shaker location closed

customers venturing online for Bubba's Q.

the business was still in her Dad's blood, “my Dad would set up his grill on the side of the road” to sell his specialty.








After Brittani went away to the University of Toledo to

connected with all things social, one of the skills that will

study communication, the Bakers opened Bubba's Q in

help her achieve a goal she set a few years back. “We were

Avon Lake, where they continue to operate.

on a family vacation several years ago and my Dad had each of us write out our goals, and my goal was to build a

After graduation, Brittani returned home to the family

successful world-wide brand.” Today she has successfully

business where she began working on the ground level as

launched Facebook, Twitter and YouTube pages for the

a Hostess, before being promoted to Manager. As a


manager she learned the business end of barbeque – everything from hiring, scheduling and overseeing the day-to-day operations.

Aiding her efforts on the social media end was the recent segment Brittani and her Dad taped for ABC's Shark Tank. Aired on December 6, 2013, the judges on the show were

Recently Brittani sat down with Phenomenal Woman to

seen thrilled by the delivery of a great pitch by the Baker

share her insights as a young businesswoman. Tall and

family resulting in two great offers for a possible

svelte with an inviting demeanor, it is clear the latest

partnership. In the end, the Bakers delightfully accepted

hostess had some big shoes to fill.

Daymond John's offer of $300,000 for a 30 percent stake in the company.


COVER STORY: Brittani Bo Baker According to the Bakers, following their partnership with John, Bubba Q's on line sales dramatically increased from zero to more than $400,000 in just less than five months. The hit reality show offered insight into the role Brittani played in making the patented delicacy a reality. After the initial restaurant closed, there was a long lapse before Bubba continued to fulfill his goal of creating boneless ribs. He said on the show, “At the time she (Brittani) was in track and I was pushing her, and she said she was done. I told her you can't quit and she responded `You quit the boneless ribs,' so she is why we're here today.” The appearance came after weeks of anticipation and prayer, but this family didn't let that stop them. During an interview with Cleveland.com Bubba said of their success, “It's not my talent. It's not my skill level. Of course, my family and our workers have done so much. But this is called 'Favor.' It has nothing to do with my ability or influence. Just, after a lot of hard knocks, my God up there has said 'I've brought you this far. Trust me.'” These pearls of wisdom have been passed down to his daughter who also speaks of faith as a cornerstone of her drive. When asked about the experience in the business partnership with the Bakers, Daymond John stated that “I'm really excited about Al Bubba Baker Boneless Ribs. I think that will be the biggest deal I made on Shark Tank as well as in Shark Tank history.” The Bakers are a tight-knit family. They attend church service regularly and they support one another in the business. Brittani is a giver, and when she sees people in need of assistance her nature guides her to find a way to assist. This was the case when the family business was still located in Cleveland and at the end of the day any leftover food was headed to the trash bin until she came up with the plan to box it up and give it to the homeless. Young Brittani would get in her car and drive into downtown Cleveland and distribute the food to men at the Homeless Shelter on Lakeside and other locations. She says of this, “Everybody falls down, it's just the act of getting up. You can't stay down.“ While he understood her reasoning and applauded her efforts the elder Baker was concerned for her safety, so Brittani came up with a safer alternative. A common ground was found when Brittani began to host dinners at the Shelter for her birthday and around the holidays for 16 ▒ OCTOBER-NOVEMBER 2014

The Baker family (L to R) Brother James, Brittani Bo, mother Sabrina and dad Bubba

50-70 homeless men and women. Additionally she serves on the board of Lutheran Metropolitan Ministries where she is helping men and women develop the skill of culinary arts. As a single mom Brittani says she has found that her biggest challenge is a lack of patience. When she sets her mind on something she wants it then so, “my mind is constantly racing with new ideas so many days I will find myself beginning and ending the day in front of the computer screen.” Realizing that is not good for her daughter she said, “I now turn off the computer in order to give her my total attention. I pray every day that I raise a smart well rounded young lady.”

The other challenge she has faced is sexism in this male dominated industry. Exhibiting her tenacity and her humor Brittani says if she had to she would channel Lucille Ball, the comedic actress who famously donned many a different look to get into places where she was unwanted. This resolve has led to instances when she is the


only woman in the boardroom but that's not a problem she says because “I believe you can't let anyone tell you, you can't do something.” Her advice to women seeking to run their own business is “believe in what you're doing; work hard towards what you believe in. There will be naysayers and hard days, but those are just distractions – keep on pushing.” If you like ribs without the mess and delicious sauces, check out Bubba's Q at your local Heinen's and pick up a slab, drop them in the microwave and enjoy! More information could also be obtained from their web site at: www.bubbasbonelessribs.com


KEYS TO THE GOLDEN DOOR: TEN STEPS TO SUCCESS FOR WOMEN AND MINORITIES IN BUSINESS Dr. Rachel Talton, CEO, Synergy Marketing Strategy & Research, Inc. CTO, Flourish Conference for Women in Leadership Researchers from the Atlanta business consultancy, The Hackett Group found that firms that 'focus heavily on supplier diversity' generate a 133 percent greater return on procurement investments than the typical business. In these economic times, those numbers cannot be ignored. News of the many positive results of supplier diversity programs boost support for these initiatives. It can also provide more opportunities for minority- and women- owned businesses (M/WBEs). Starting with the supply chain, some organizations are establishing relationships in increasingly diverse markets and gaining a competitive advantage in the U.S. and globally. How can M/WBEs leverage the growing number of opportunities available through corporate supplier diversity initiatives? How can they sustain business relationships leading to the long-term growth of their business? Here are 10 steps that are guaranteed to produce positive results:

STEP I Produce High Quality Products. It is not sufficient for your products to be good. Differentiation of your products and services based on the highest level of quality provides insulation from competitive rivalry, often based on price, and creates customer loyalty. Introduce the unique benefits of your products and services to your customers, highlighting the high quality solutions it offers to their problems. Whatever your company provides, whether a product or a service, must be both excellent and relevant if it carries your business name.

STEP II Price Competitively. Women and minorities in business must challenge the perception that supplier diversity initiatives are in direct conflict with the corporate need to manage cost. Make sure that your products are priced competitively and always charge a fair price for your product. It is also necessary for M/WBE's to consistently perform cost-benefit analyses comparing product sales and business relationships. Remember to include the long18 â–’ OCTOBER-NOVEMBER 2014

term value of the relationship in your analysis. If you are diligent in identifying and providing the benefits your customers require, you will differentiate yourself from your competitors and avoid competing solely on price.

STEP III Delight your Customers. Great customer service is not enough. To differentiate your business, the next frontier of competitive advantage is the customer experience. For women and minorities in business, it is necessary to differentiate on product/service quality, price competitiveness and, most importantly, responsiveness and service. It is with service that many of the smaller M/WBE's have the advantage. Be responsive. Come earlier. Stay later. Anticipate and solve problems for your customers before they occur. Send a thank you card. Remember birthdays. Apply these techniques to your business consistently, and you will begin to develop an emotional bond with your customers that will not only keep them coming back for more, but will also have them recommending you to their family, friends, and colleagues. Make it personal. In fact, it is personal: it's your business!

STEP IV Build Capacity. When a large client makes a request that a smaller company cannot fulfill because of limited capacity it can be devastating to an existing business relationship. It can be ruinous to a relationship that has yet to be established. There are two ways to rapidly build capacity for women and minority-owned small businesses: 1) hire more people to execute production; 2) create strategic alliances with companies that supply complementary goods. For specific project execution, a bias toward strategic alliances is recommended. Begin to look for companies with similar products or services and talk about the possibility of working together. It is not required that these are minority and/or women-owned companies. It is required that you have shared vision and, most importantly, shared values. Strategic alliances can extend beyond promotions and single projects. They can include joint advertising, marketing exposure, special events, and employee programs that benefit both companies. As a result of a fully integrated approach, the overall value to the consumer increases significantly.

STEP V Define Your Niche. One of the most widely championed suggestions for small business owners of any ilk is, "focus on what you do well." As entrepreneurs, many minorities and women have a desire to be all things to all people. That's understandable. Sometimes projects that complement your niche pay the bills. However, these projects should be the exception, not the rule. Creating a niche position in the market allows for good short-term prospects and the potential for long-term business beyond your initial position. It is an excellent tool to differentiate your business and protect your market space from competitive new entrants. A defined market position that targets a niche product or service presents a great opportunity to attract new customers or to offer your services in a new location.


Define what your company does better than any other in your industry, large or small. Find the market for your niche and become the very best. STEP VI Manage your business relationships well. It has been said that great entrepreneurs are "married to their business." Of course, managing a company requires time, energy, and commitment. It is absolutely critical to maintain healthy (and profitable) relationships with all stakeholders. Key relationships that successful entrepreneurs should nurture include, Customers, Employees, Vendors, Banker/Accountant/ Lawyer and Mentors. STEP VII Create an impeccable feedback loop for stakeholders. Never underestimate the value of collecting, analyzing, and responding to the input received from customers and important stakeholders. Nothing can replace customers telling you how they like to be treated, what you are doing right, and what could be done better. But you won't learn anything if you don't ask. Remember, your customers don't expect perfection; they want a relentless pursuit of quality. Respond to their input by implementing relevant changes. If you really want to "wow" your customers, let them know that you heard them.


STEP VIII Get certified. Another key competitive advantage is M/WBE certification. Nothing is more important than high quality products and services; however, if all things are equal, a certified M/WBE status could be your edge. Certification is available through a number of sources for both minority-owned and women-owned firms. Continued on next page...


KEYS TO THE GOLDEN DOOR, Continued ... These include the National Minority Supplier Development Council (NMSDC) and its 39 regional affiliate councils; the U.S. Small Business Administration 8(a) program and other federal and state government agencies; local (county and city) government agencies; the Women Business Owners Corporation; and the Women Business Enterprise National Council. STEP IX Network. It works! The bottom line is that people do business with people they know and like. The brand "You" is important to your business success - your intelligence, honesty, relevance, and value to customer and community needs. Sharp entrepreneurs are keen political and civic participants, always willing to add value to community initiatives like economic development, workforce development, and education. Similar activities allow potential customers to get to know you as both a business owner and an asset to the community. STEP X Continuous improvement is your business strategy. This is necessary to mitigate the challenge of competitors and to boost the sustainability of your business

achievements. In an environment of unremitting advancement, change becomes the norm and stagnation is recognized as the adversary of progress. Ultimately, personal and professional advancement emanates from the inside. It starts with the strengthening of the principles and values from an individual and institutional level. Remember, these lasting and valuable principles provide insight into better business practices to all entrepreneurs. Continued success to you and your business! Dr. Rachel Talton is CEO of Synergy Marketing Strategy and Research and founder of the Flourish Conference for Women in Leadership. Synergy is an award winning management consultancy that helps large corporations, non profits and government entities to grow and flourish by engaging their customers and their employees. Synergy also has a unique offering whereby they help small and midsize businesses to build their brand capacity and revenues. This program is called the Rapid Growth Business Retreat. Please contact us at info@synergyloyalty.com or call 216-431-0008 for more information. We welcome your feedback.

“Increasing Opportunities for the Underserved!”




Growing up not being able to experience a father-daughter dance, or donuts with dad, inspired her to want to do something about it. She said, “I once was that girl that would sit beside my father's grave for hours asking God why cancer had to take his life, now I believe everything happens for a reason.” She continues, “ I am now able to sit at my father's grave and tell him all about my endeavors, and accomplishments. My tears of sadness have now turned into tears of joy.” Krista stated, “As Flight 4 the Cure continues to grow and expand, we are so excited for what the next year to come has to bring. We are looking forward to getting funding so that we can take our growing business to the next level. We now sell in 13 retail locations throughout North East Ohio as well as online but we are looking forward to adding a new aspect to our business.” In the next year Flight 4 the Cure will be designing personal lines for patients, survivors, and families of those we have lost to cancer. This will allow those directly affected by cancer to design something that represents their own personal style and have that item named after them. This will run on Flight 4 the Cure’s website for a limited time with their stories attached. The company is looking forward to not only branching out its business throughout Ohio but also to letting people’s stories be heard all over the world.

Krista Jordan, Entrepreneur with a cause


light 4 the Cure is a handmade accessory company supporting the fight against cancer. They produce items such as scarves, headscarves, headbands, hats and much more and 10% of the proceeds are donated to University Hospitals and the Cleveland Clinic's Cancer Research Centers. When starting this company Krista considered it a 'hobby' and took the two things she was most passionate about; creating things, and supporting the fight against cancer, and mixed them together to form a business. She called this creation, Flight 4 the Cure. The main incentive for starting Flight 4 the Cure was her father, Timothy Jordan who passed away from Leukemia when she was very young and honoring him in one way or another was always in the back of her mind growing up. An angel wing represents flight in Flight 4 the Cure. Growing up Krista always considered her dad her guardian angel.


Krista passionately stated, “We believe with the help of those around us that there will no longer be women walking down the aisle alone, no young girls afraid to ask daddy to buy them tampons, no sisters becoming an only child, no brothers missing having someone to pick on, no mothers losing their babies, no fathers losing their biggest fan. The ability to keep loved ones with us as long as we possibly can, could have so much power.” For more info, please visit: www.flight4thecure.com

Achieving Personal Harmony and Balance During Cancer (Family Features) What if after surviving your first cancer diagnosis at the age of 51, you were re-diagnosed just 18 months later? Metastatic colorectal cancer patient Dave Johnson experienced that first-hand, and was initially reluctant and scared to tell his family, friends and co-workers. However, he soon learned two important lessons – that he had more support around him than he thought, and that he could control his lifestyle and personal harmony. Now at the age of 53, Johnson, a full-time banker, has discovered a new sense of inner well-being and, according to his physician, is again cancer free. Many people find achieving personal harmony and balance difficult – the demands and stresses of everyday life often impede the ability to find inner peace. For those facing a cancer diagnosis, achieving that balance may feel impossible. And, yet, it is as important, if not more, for people living with cancer to find and maintain a sense of inner harmony. After being diagnosed with an advanced form of colorectal cancer, Johnson knew he had to fight the disease head on, from both a medical and mental perspective. Johnson worked with his physician to choose his treatment, and made the conscious decision to focus on areas of his life he felt he could control. “Setting goals and priorities, as well as staying active, became very important to me, and helped me accept my diagnosis as my 'new normal,'” said Johnson. “The ability to fulfill goals and keep both my mind and body busy helped me focus on the sweet spots in life that give me strength and joy.” Johnson also said expressing his emotions was important to regaining his balance. “There were many days when I could have said 'why me' and focused my energy on feelings of anger and resentment,” said Johnson. “I'd let myself experience those feelings but I made a point of expressing those emotions and then moving on, which helped me maintain mental clarity. Additionally, my faith helped me accept the challenges I was going through.” Tips to achieving personal harmony and balance during cancer include: · · · · ·

Express your emotions: Make a point of expressing your emotions before they start to have a negative impact. Set goals and priorities: Focus on the areas you can control and set out to fulfill the goals most important in your personal and work life. Keep active: Find activities to keep both your body and mind busy that you also enjoy. Enjoy the company of loved ones: Surround yourself with positive, supportive relationships, whether with your family, friends or co-workers. Be open with your doctor: Don't be afraid to discuss any cancer fears you have with your doctor or nurse.

Johnson stressed the importance of surrounding himself with positive, supportive relationships, including others who were also navigating a cancer journey. “I learned to celebrate the successes of other patients while supporting those experiencing setbacks – this in turn kept me self-motivated to fight my cancer with all the strength I had,” said Johnson. “It's easy to feel overwhelmed after a cancer diagnosis. For me, taking time to focus on myself and my inner being, and creating an environment that was as nurturing and calming as possible, helped me stay positive in combating my disease.” For more information on developing your own path in fighting colorectal cancer, visit the My Colon Cancer Coach website at www.mycoloncancercoach.org/, or talk with your healthcare provider. www.PHENOMENALWOMAN.me ▒ 23

Natural Health Tips By Marjorie Clark Contributing Writer

Vitamin C Therapy! Vitamin C is commonly known for preventing and shortening the duration of the common cold as well as other viral infections. This vitamin is great for the immune system and although an acid it makes the blood more alkaline when absorbed. Humans through evolution have lost the ability to produce this important vitamin in the body as most animals do. The best sources are food based and can be purchased at health food stores in a concentrated form. The problem with vitamin C is that it is short lived in the body in the ingestible form. Vitamin C therapy has been used in Alternative Medicine clinics for a few decades as a treatment for cancer and immunity issues. It is used intravenously for serious diseases and infections. Trending now is the use of Vitamin C injections for building up collagen in older skin and diminishing wrinkles. Older women claim it makes their skin tighter and firmer like when they were younger! It lasts much longer in the body than the oral form when taken by injection. Some people go to beauty establishments to get them administered and many buy them online. One should thoroughly research this before taking any risk since if not done professionally one could acquire an infection.

Blackstrap Molasses Blackstrap Molasses is a byproduct of sugar production process. It is a very rich source of iron, manganese, potassium and calcium as well as copper and B-vitamins. This is why it is very good for hair growth. The copper and vitamin Bs are probably the reason why this rich superfood is good for reversing the graying of hair as many claim. I have heard stories of older women who, instead of having gray roots grow out over colored hair - the opposite effect occurred as colored hair grew out in contrast to the gray hair that was left uncolored. Research of late has unraveled some of the mystery of graying hair too. The body when young produces large amounts of Catalase- an antioxidant enzyme. As people go through the process of ageing, this enzyme declines. Simply put, this enzyme is responsible for many processes in the body but in the hair follicles it counteracts the peroxide made from the cell waste. This peroxide is the substance that literally bleaches the hair follicles as they grow. Now, many gray hair formulas include this enzyme (Catalase ) as well as B-Vitamins and minerals such as silica. Perhaps could the copper in the molasses rev up the production of this enzyme or somehow interfere with this process in a different way? It is not proven but people do swear by it. None of this works overnight. A couple of tablespoons a day for the period of six months on average is when people see results. I prefer to put mine on organic soy yogurt with a tad of orange juice concentrate for taste. Some put this thick dark syrup into hot water and sip as tea. You can also pour the syrup through the hair and massage in, leaving it on for a half hour with a shower cap and then rinse out to get a healthy hair treatment externally . Fo-Ti is a Chinese herb that supposedly also reverses graying and makes hair healthier and fuller from the inside out.

The above is not a medical advice; please consult your physician before starting any regimen. 24 â–’ OCTOBER-NOVEMBER 2014

Bringing the Outside Indoors Making Patio Space an Extension of the Home

When the weather conditions are just right, a relaxing evening spent on the porch or patio is perfect for enjoying good company and the beauty of the outside world. Wouldn't it be nice to enjoy these comforts regardless of the season? Bring the rejuvenating, refreshing and calming effects of nature into your personal space with a few simple touches. The best place for incorporating these organic elements is the space closest to your patio or outdoor space. Let this area serve as a transitional space where the outside world connects with the comforts of your interior. Here are a few tips to make your outside world an extension of your home: Choose Natural Materials For chairs, sofas, rugs, pillows and other décor, choose natural patterns, textures and fibers. Pair materials like hemp, rattan, bamboo, wicker and jute, with softer textures, such as cottons, velvet and velour for added dimension. Light Up the Room Nothing pleases the senses like natural light, so be sure to rid windows and doorways of heavy drapery and other barriers. Bring this beautiful resource inside by adding a retrofit folding patio door, such as the JELD-WEN® W-4500, which uses floor-supported technology for a simpler fit into an existing door opening. Choose Natural Colors Pick chairs, sofas, coffee tables and buffet pieces that are white or ivory. These light colors will make the outdoor tints of greens, blues and browns pop. For the woodsy look, choose faux bois upholstery, a textile pattern that mimics the grain of wood. Spruce Up the View Add trees or other lush landscapes to serve as your focal point when you look outside. Attach window boxes and plant flowers and shrubbery in colors that complement your décor. Add trees or other lush landscapes to serve as your focal point when you look outside. Truly access your serene views with a wider expanse and with ease by adding a folding patio door, such as the JELD-WEN W4500, which comes in a variety of different colors, finishes and is available in 2-, 3- or 4-panel configurations. For more information on JELD-WEN windows and doors, visit www.jeld-wen.com. Add Natural Elements to Décor The right decorative tchotchkes can evoke the serenity of nature within your space. For a rustic look, add dried

flowers, pinecones, rocks, wood and straw. For a seaside touch, use sea shells, starfish and jars of sand for a coastal inspiration. If you lack space to scatter throughout the room, place these items in a large decorative bowl and use as a centerpiece. Frame It The best way to incorporate your favorite natural nuances is to photograph it. Do you have photographs from that trip to the Grand Canyon or Glacier National Park? Display those beautiful memories and scenery. Dust off your favorite old photos and place them in neutral-toned frames to set throughout the space. www.PHENOMENALWOMAN.me ▒ 25


Makes 8-10

Ingredients: 3 cups of flour 3 eggs 1/4 cup of lukewarm water 1/4 cup of lukewarm milk 1 packet of yeast 5 tbsp butter 1/2 cup of sugar Zest of 1 large orange Zest of 1 lemon 1 tsp of vanilla extract 1 tsp of salt 1/2 cup of golden raisins 1/2 cup of dark raisins 1/4 cup of citron or Candied citrus peel

Panettone Cake Process, 1) In a small bowl, combine the water and milk, sprinkle over the yeast and let sit for 5 minutes. add 4 tbsp of flour and 1 tbsp of sugar to the yeast mixture, mix to combine and cover with plastic wrap. let sit in a warm place and let it rise until doubled in volume, about 30 minutes. 2) In the bowl of a standing mixer, whisk together the eggs, sugar, vanilla, lemon zest and orange zest, add the yeast mixture and wisk until all combined. Using the dough hook attachment, turn the mixer on low and add the flour and salt, turn to medium and let it mix for about 5 minutes. Add the butter and mix until it's incorporated. 3) Oil a large bowl with vegetable oil and set aside. after 5 minutes, add the raisins and citron and mix for a few more seconds. dump mixture onto a well floured surface and work it for just a minute or until it comes together, place it in the oiled bowl and brush some more vegetable 26 â–’ OCTOBER-NOVEMBER 2014

oil over the top to stop a crust from forming. cover tightly with plastic wrap and put it somewhere warm for 3 to 4 hours or until tripled in volume. 4) Spray a panettone mold or an 8'" cake pan with non stick spray and set aside. once the dough has risen, dump it on a floured surface and pull it together, place it in the panettone mold and brush the top with some melted butter. cover again with plastic wrap and let it rise again for 2 to 3 hours or until tripled in size once again. 5) Preheat the oven to 350 degrees. brush the top of the panettone with some egg wash and bake into your preheated oven for about 45 minutes or until when a skewer or dried piece of spaghetti inserted in the center comes out clean. 6) Let it cool for about 20 minutes and serve! Recipe By: Laura Vitale www.laurainthekitchen.com

Bring Global Flavor to Your Table with Pork

Thai Ribeye Pork Chops (Family Features) Explore new flavors and cuisines and take a tasty trip around the world with pork – all from the comfort of your own home. Pork's versatility and savory taste make it the perfect pairing with global ingredients and dishes, giving you a passport to delicious mealtimes you will want to share with family and friends. Need some inspiration? Create a Pork Bucket List and fill it with ideas for global-tasting meals with pork. Try: · Making your own marinade using a new ingredient from a far-off place, like chiles. · Visiting a new ethnic restaurant that serves dishes like dim sum or Korean barbecue and then find recipes at PorkBeinspired.com to replicate your favorites at home. · Discovering pork dishes from all seven continents, starting with Asia and these Thai Ribeye Pork Chops. For Thai Ribeye Pork Chops, mix up a slightly tangy Asian-inspired marinade before grilling. And remember, for juicy, tender results that you, your family and friends will love, grill your pork chops to an internal temperature between 145°F (medium rare) and 160°F (medium), followed by a three-minute rest. Serve these chops on top of a bed of noodles for a Thai pork noodle bowl, or alongside an herb salad of fresh basil, mint, scallions and cilantro for a meal packed with a world of flavor. Keep your grilling and cooking fresh and exciting with more global recipes. Visit www.PorkBeinspired.com and www.Pinterest.com/PorkBeinspired for recipes, ideas, tips and more.

Thai Ribeye Pork Chops Servings: 4 1/4 1/4 3 3 1 1 4

cup soy sauce cup cilantro, chopped or 1 tbl spoon dried cilantro cloves garlic, crushed (about 3 tablespoons) tablespoons brown sugar tablespoon vegetable oil lime, juiced boneless ribeye pork chops, about 3/4- to 1-inch thick

Whisk together soy sauce, cilantro, garlic, brown sugar, vegetable oil and lime juice in bowl. In large baking dish, arrange ribeye pork chops in even layer. Pour marinade over pork chops, reserving about 1/4 cup of marinade in refrigerator for later use. Marinate pork chops for 20-30 minutes. Heat indoor grill pan or outdoor grill to medium-high heat. Remove pork chops from marinade, discarding excess marinade. Place pork chops on hot grill for 4 minutes on each side, flipping once until internal temperature of pork measures between 145°F (medium rare) and 160°F (medium) on meat thermometer. Transfer grilled pork chops to cutting board and let rest for 3 minutes before slicing against grain. Pour reserved marinade over sliced pork before serving.



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ELBETTA CSTIEN, A LADY OF DESIGN By Kimberly Smith-Woodford Contributing Writer Elbetta aka Fulton Fashion knows fashion. She designs. She tailors. She is a businesswoman and entrepreneur. She is the owner of Elbetta Fashions. Elbetta, describes what she does as nothing short of a gift from God. For over thirty years she's designed clothing and jewelry ranging from traditional to haut couture for a client base just as diverse. Clients are as close as family and as celebratory as President and M r s . B a ra c k O b a m a , f o r m e r president Ronald Regan, Rick James, Wishbone of Bones Thugs & Harmony and Oprah.

Model: Mary Bizzell

Elbetta traces her unique eye for fashion and flare to her childhood days growing up on Cleveland's eastside in the Unwin housing projects. Her mass produced and one-of-a-kinds have made their way from the fashion runways, into fashion boutiques and Saks Fifth Avenue. Her incredible style-sense has taken her all over the world including Sydney, Australia, where she now resides part-time designing and marketing her work on popular shows including 'Good Morning Australia.' Elbetta attributes her start into the fashion world to her mother and grandmother. At the age of 5, rather than playing outside with the other littler girls, she would sit and watch her grandmother sew outfits and make repairs on worn clothes that had rips and holes in them. She recalls the day when her grandmother first gave her a needle and thread, how she faithfully sat and taught herself how to take the hairlike thread through the tiny eye of the needle. It wasn't long until she perfected it.

Model: Kim Hedrickson

Continued on the next page... 30 â–’ OCTOBER-NOVEMBER 2014



Fashion Designer Elbetta aka Fulton Fashion “I've always had a knack for cutting up material and making something out of it,” says Elbetta. Despite not having any formal training, Elbetta's reputation as a top notch designer has her in great demand. At age 15, she showcased her garments at Higbee's and Halle's department stores. Years later, she once again relied on her gifts and became self-taught in the art of jewelry design using colorful beads made of crystal, glass and semi-precious stones that would accessorize her fashions.









Elbetta collaborates with her fashion sense nephew, Jua'nieo, to complete her fashion repertoire for men. She believes that what makes her a cut above is that she caters to her clients by providing them with personal service from conception to completion. “My goal is to make my clients comfortable and create great memories for them from head to toe,” says Elbetta. Her philosophy is twofold, “Make it right the first time. Make it affordable, make it comfortable and the client will be happy,” and she lives by this, “In all that you do keep God first and everything else good will come, cause He's got your back.” Just as she keeps God first in her life and strives to give her best to keep her clients satisfied, Elbetta keeps herself grounded and focused by visualizing her name as “Evermore, Loved, Blessed, Eternally, Through, The, Almighty.” To schedule a personalized design session v i s i t E l b e t t a ' s Fa c e b o o k p a g e a t www.facebook.com/elbettadesigner. She can also be reached through email or telephone elbettadesigner@yahoo.com or 216-451-0650. www.PHENOMENALWOMAN.me ▒ 31


Fall is in the Air R. Lee Gamble I don't know about you, but it seems like the summer came and went with a blink of an eye. It really got away from me. Before I could finish unfolding my lawn chairs I was strapping backpacks on my girls and sending them back to school. Well I am not giving into the feel of fall in the air. I am going to sit in that lawn chair and sip one more glass of lemonade and read a few more good books like the following. Join me?

Big Little Lies – Liane Moriarty Pirriwee Public is a beautiful little beachside primary school where children are taught that 'sharing is caring.' So how has the annual School Trivia Night ended in a full-blown riot? Sirens are wailing. People are screaming. The principal is mortified - and one parent is

Liane Moriarty

dead. Was it a murder, a tragic accident or just good parents gone bad? As the parents at Pirriwee Public are about to discover, sometimes it's the little lies that turn out to be the most lethal. A brilliant take on ex-husbands and second wives, mothers and daughters and schoolyard scandal, Big Little Lies examines the dangerous little lies we tell ourselves just to survive.

Redefining Realness – Janet Mock Imagine as a young child always feeling different. You can't put your finger on what it is but you don't feel the way people “tell” you that you should. That was Janet Mocks life from childhood through her teens. Redefining Realness: My Path to Womanhood, Identity, Love & So Much More is her story of growing up as a trans girl. It celebrates selfactualization and self-love. It's the first memoir from a young trans woman. Mock is a writer, speaker, cultural commentator, prominent

Janet Mock

advocate for trans women's rights and a New York Times bestselling author. This memoir will not only move you, but it will also help to educate people about the transgender community.

What to Expect When You Are Expecting – Sharon Mazel & Heidi Murkoff Someone very dear to me is expecting their first baby so this book choice is for all the soon to be new moms. If none of your friends have turned you on to this book please let me have the pleasure. What to Expect When You Are Expecting is the bible for pregnant women. Filled with the most up-to-date information, it answers every question you could possibly think of including what's new in pregnancy, as well as what's relevant to pregnant women. In its Fourth Edition, Heidi Murkoff has rewritten every section of the book,

Sharon Maze

answering dozens of new questions and including loads of new asked-for material, such as a detailed week-by-week fetal development section in each of the monthly chapters, an expanded chapter on pre-conception, and a brand new one on carrying multiples. More comprehensive, reassuring, and empathetic than ever, the Fourth Edition incorporates the most recent developments in obstetrics and addresses the most current lifestyle trends (from tattooing and belly piercing to Botox and aromatherapy). Heidi Murkoff 32 ▒ OCTOBER-NOVEMBER 2014

BOOK REVIEW The Tale of Rufus's Red Shoes and Word Up:

Inspirations, Meditations and Prayers to Help You Face Challenges in Life Lawrence and Alfreda Brown have touched lives, both young and old with two recently published books by utilizing creative approaches in literary style. Lawrence's book, The Tale of Rufus's Red Shoes, utilize chapters that can be read nightly or assigned like a reading primer. Each chapter builds onto the next culminating into an adventurous story for children of all ages, to include adults who enjoy a good laugh, bringing out the child within. Lawrence artfully used rhyming patterns, an appeal to young children to support the ease of reading aloud. The poetry prose will assist young children in word recognition and spelling. As noted by an elementary school teacher, the book is “a great chapter book for school-aged children. The Tale of Rufus's Red Shoes can be used as a scholarly reference book that will engage the children on several levels of learning; from diversity to creativity, to include vocabulary building, excitement, and fun.” Unlike most young children's books, this one is a short novel for beginners and old alike, written in rhyme, with a touch of reality as one can visualize the interactions of a five year old. It is a quick read, filled with fun. The Tale of Rufus's Red Shoes can be purchased at Tate Publishing & Enterprises. Word Up: Inspirations, Meditations and Prayers to Help You Face Challenges in Life by Alfreda Brown displays the realities in life, depicting the signs of the times through headline events as well as what happens in the home, on the job, or in social gatherings. It is filled with inspirational, uplifting and thought provoking passages. There is a mixture of reality, truth and required action. One can read the passages one day at a time or many passages at once. It makes one think a little deeper and move to action to bring the change that they want and deserve in life. The book reaches a center; a core of one's being because it is about realities of life. One cannot read the book without finding an identity, either something that happened to them or happened to someone else. As quoted by one reader, “Word Up is powerful, inspiring and offers hope no matter what your life situation may be. This book encourages you to perform a deep self-analysis and forces you to search the inner voice,

Lawrence and Alfreda Brown your subconscious soul to unveil what God has for your life.” The book is meant to provide answers to situations, particularly when one feels the answer is hard to find. Word Up can be purchased at WestBow Press, a Division of Thomas Nelson. Lawrence D. Brown, (Retired Sgt. Major, US Army) is Director for Recruitment, Retention and Training in Facilities, Planning and Operations at Kent State University. Dr. Alfreda Brown is Vice President for Diversity, Equity and Inclusion at Kent State University. They have six children, 14 grandchildren and one great grandchild.



He was very believable although I don't know if it was much of a stretch for him as an actor.

Seems Ready for a Nap by R. Lee Gamble www.filmdiva3.com The very first Expendables was fun and exciting because it brought together all of the old action heroes - Sylvester Stallone, Arnold Schwarzenegger, Bruce Willis with Eric Roberts thrown in as the villain. It was fun and exciting to see all the cameo appearances and we could get past how much everyone had aged and really enjoy the action. Then comes Expendables 2 and some more old action stars. The story wasn't that great but it was still worth a look. Now with Expendables 3 the cast and the story is old. It just doesn't have the excitement of the first and sadly, the cast is looking a little worn. Schwarzenegger seems to have difficulty walking. Harrison Ford sounded like he was reading cue cards - very slowly. There were even moments when I really could not understand what Stallone was saying. The mumbling is getting worse. Throw in Jet Li looking a little sluggish and there is not much left . Expendables 3 could have been called the “Road to Redemption.” Mel Gibson makes an appearance and he is really good as Conrad Stonebanks the villain. First of all, the name is just fantastic. Secondly Gibson really captures the role of a mad man who is an ex-Expendable.


Wesley Snipes also made his acting debut since he was paroled. True to form Stallone built that into the script. The film starts with the Expendables breaking Snipes' character out of prison. When asked what he was in for he replied “tax evasion.” That was funny! One person did steal the movie and I did enjoy every moment he was on the screen and that was Antonio Banderas. He portrays Galgo, a former Spanish Armed Forces sharpshooter and Bosnian War veteran who fears nothing but who can't stop talking. Banderas has the moves, the look and he is quite entertaining. Ladies if you go to watch this movie it is truly because you love your significant other who dragged you to see it. This is definitely not worth the price of the ticket and would be better watched on cable.

From left to right: Antonio Banderas ("Galgo," left), Kellan Lutz ("Smilee," center) and Ronda Rousey ("Luna," right) star in Lionsgate Home Entertainment's THE EXPENDABLES 3.

Wallace (Daniel Radcliffe) and Chantry (Zoe Kazan)

What if Brings Back the Classic Romantic Comedy by R. Lee Gamble www.filmdiva3.com

mainstream as an actor and I can see him being considered for more leading man roles.

Once a woman places a man in the “friend zone,” is it possible for him to ever breakout and win her heart? Daniel Radcliffe's character is stuck in that very situation in the romantic comedy What If.

His chemistry with Kazan is reminiscent of Spencer Tracy and Katharine Hepburn. The two characters fall seamlessly into a witty banter that will definitely make you laugh. What is nice is that the romance between the characters is not instantaneous. As the friendship grows so does their attraction to each other until you are sitting there yelling in your head “tell each other that you are in love!” These characters really draw you in and you fall in love with both of them.

Wallace (Radcliffe) is a medical school drop-out whose girlfriend has cheated on him and broken his heart. Now, working in a dead-end job, Wallace has turned his back on romance and life. He just exists when he meets Chantry (Zoe Kazan), a smart and funny graphic artist at a party thrown by his best friend Allan (Adam Driver). Wallace is instantly drawn to her but his hopes are dashed when he finds out that she has a boyfriend. However, Chantry wants the two of them to still be friends and hang out together – and so the complications begin. Radcliffe is absolutely wonderful as Wallace. He is funny, sarcastic and his comedic timing is spot on. He has proven time and time again that he is more than Harry Potter. Radcliffe has shaken off the wand and truly shown that he is talented. What If will bring him more into the

The supporting cast helps to round out the story. Adam Driver will leave you in stitches as Wallace's best friend. His relationship advice is hilarious. One of the best moments is when he yells “I've just had sex and now I am eating nachos – this is the best day ever!” It is moments like that, which make the movie endearing. What If is a really fun movie. It is a nice change to enjoy a film because it is just a great story with wonderful actors portraying characters you like. It is definitely worth the price of the ticket.



Mia Hall (Chloë Grace Moretz) and Adam Wilde (Jamie Blackley)

Is an Incredible Story of Young Love by R. Lee Gamble www.filmdiva3.com Sometimes teen romance movies can bore you to tears. They use the same formula and you can pretty much predict the outcome of the movie in the first five minutes. If I Stay is not the typical teen movie. It is a film about young love but it takes a realistic view of the messiness of giving your heart. Yes you can gain a romance that is wonderful and all-consuming, but what are you willing to give up for it. This film looks at love in a way that is unique and moving. It is a romantic movie for teenagers with a depth that adults will appreciate. Based on the novel by Gayle Forman, If I Stay tells the story of Mia Hall (Chloe Grace Moretz) who experiences a terrible auto accident, along with her mother, father and little brother. Comatose, Mia's spirit begins to review her life since she has met and fallen in love with Adam (Jamie Blackley). A high school student, her dream is to become a cellist. It is the music that draws Adam, a rock musician, to her. As their love grows so does their opportunities in the music world. Adam's rock band takes off and he ends up landing a recording contract. Mia is accepted into Julliard. The two decide to go their separate ways in order to pursue their dreams, but they still love each other. Then the accident happens and everything changes. Mia has to decide whether she wants to come back to this life or pass on. Does she have anything worth living for? Moretz is such a phenomenal young actress who nails this 36 ▒ OCTOBER-NOVEMBER 2014

role. Known for her work in Kick-Ass where she plays a buttkicking superhero as well as in Let Me In where she is a sympathetic, yet vicious vampire, Moretz has the chance to explore her emotional range in this film. Mia is a shy musician who falls in love unexpectedly. She knows right away that Adam is the one guy who can mess up all her plans. It is not hard to fall in love with Blackley's character Adam. What the writers do very well is show his vulnerability. He starts out as the perfect guy – cute, talented and totally in love with Mia. But underneath all of that is a young man who is insecure. He doesn't want Mia to leave him because everyone he has ever loved has left. One of the things If I Stay does very well is the layering of the story. It isn't just one story – it is many stories. This is why the viewer will find they can relate to it and appreciate it. I also really, really loved Mireille Enos in the role of Mia's mom. She embodied that character and brought to life a woman who wants her daughter to enjoy her life, but to understand that there is nothing easy about living. Everyone sacrifices something at some point in their lives. Enos performance is touching and she and Moretz shine when they are on the screen together. If I Stay will make you remember young love and it will also remind us to enjoy every moment of life – good or bad, because it can all be over in an instance. This is definitely worth the price of the ticket.


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Women of the Cleveland – Akron Gg9 By R. Lee Gamble PWM Contributing Writer So many women took center stage during Gay Games 9 held in the Cleveland – Akron area during the week of August 9th. An estimated 20,000 to 25,000 members of the LGBTQ community arrived in Northeast Ohio to either attend or participate in the Games. Athletes, organizers, speakers, volunteers or just allies of the LGBT community – no matter the role, women were standing proud and shining. Executive Director Thomas Nobbe said about 8,000 participants representing more than 40 countries and just about every state in the union were represented. Ohio had the largest contingent of participants with close to a thousand people, the majority of which were from northeast Ohio. Some of the ladies from northeast Ohio, and across the country shared their thoughts on the games.

Susan Gaspar – Hudson, OH Table Tennis Participant “I grew up playing Ping-Pong as a kid for fun. When I saw that anyone could sign up and you didn't have to qualify, I thought how good is that? So I signed up. Now that I am here I am getting the sense of the enormity of it. There are nine women in my specific category, so it feels kind of small, but this is such a great experience. When I look at the past years and where they have been, San Francisco and Paris next time, whoever was in charge of getting it here - that was no small feat. Why would you not compete when it is here and open to everyone? People here are just like you. It is not intimidating.”

Judy Benson – Lakewood, OH Speaker at the Game Change Conference “We are very excited to have the games in Cleveland. Cleveland is the come-back city, LeBron is back, and we welcome the Gay Games, plus there is the Republican National Convention. We will do it all. As part of the Games, I am participating in an educational conference at the University of Akron where they will be discussing gender studies and bullying. I along with a friend will be doing a workshop on ageism in the LGBT community. Ageism is one of our major issues because as LGBT people get older and go into residential places or nursing homes they go back into the closet because they are afraid. Many of the staff in these places don't enforce policies regarding the respect of LGBT people by employees. If I were dependent on receiving my pain medication or getting off of a bed pan in a timely fashion from a nurse's assistant standing in a corner making homophobic jokes and comments, I am not going to say anything. These educational seminars are a wonderful component of the Games.”

Judy Benson (L) and friends

Connie George – Austin, Texas 100 Breast Stroke and 200 Pre-Relay Participant “I love Cleveland! Everyone is really nice. You have a beautiful downtown with so much going on. What's not to like? This is my second time competing in the Gay Games. The first time I competed it was in Cologne, Germany. The games in Germany were more outside and these are inside, but I like them both. Like most athletes I am looking for my personal best - as well as I can do in kind of a high stress situation. Hopefully that will pay off and my teammates and my coach will feel good about it. I trained for a year and that included swimming three to four times a week, three to four hours of land workouts a week and then working a lot to support my swimming habit. There are some world class swimmers here and then there are some everyday folks like me and it is nice to see everybody together. I love the Gay Games. It is a wonderful event, everyone is happy, everyone gets together. We get to interact with each other and the whole community of Cleveland. The whole city seems to enjoy everyone coming in –it's just a very happy time.” 38 ▒ OCTOBER-NOVEMBER 2014

The Diversity Center Volunteers at Gg9 Members of the Transgender El Salvador Team

Members of the Alaskan Delegation

Participants from Germany Members of the Northeast Ohio Team

Debra Dunkle – Cleveland Heights, OH 800 Meter Swim Participant “I just swam 16 lengths under 20 minutes, which was my goal. This was my longest event and after suffering an injury I have only been back in the pool for four months training for this. I used to be a lifeguard but I have only been swimming competitively for four years. The Cleveland Aquatic team, which I am a member of, practices here at CSU three times a week, so, I know every lane of the pool. I am so pleased to see the competition here at CSU. This is my fourth Gay Games. I competed in the first Gay Games in San Francisco. I was in the Vancouver and New York games as well for track. This is the best thing that could happen for our city. A man saw my Gay Games credential and stopped me on the street to talk with me about a friend who had just come out to him. He was troubled by it and wanted help and I just talked with him Clevelander to Clevelander. My hope is that these games are encouraging conversations like that, as well as the visibility is making it more natural for the city. Cleveland has been very supportive.” www.PHENOMENALWOMAN.me ▒ 39



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