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Who is PharmaForce International?

PharmaForce International Inc. Insightful Intelligence with a Global Reach Corporate Headquarters 2645 Perkiomen Avenue • Reading, PA 19606 • (610) 370-5640 • Fax (610) 370-5641 • www.pharmaforce.biz


COMPETITIVE ANALYSIS AND MARKET RESEARCH CAPABILITIES

About PharmaForce International

Specialists in competitive intelligence for the pharmaceutical, biotech and medical device industries

Global leaders in identifying “everything and anything” that pharmaceutical and biotech companies want to know about the operations of their competitors

• Competitive Monitoring • Syndicated Studies • Proprietary Projects

Copyright 2013 by PharmaForce

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COMPETITIVE ANALYSIS AND MARKET RESEARCH CAPABILITIES

About PharmaForce International (cont’d) •

Multi-lingual staff with direct experience in the pharmaceutical industry and business intelligence

– Hundreds of years of combined industry experience as Sales Representatives, District Managers, Product Managers, Medical Information Specialists, Market Research Directors, Clinical Trial Coordinators, Business Analysts, Medical Liaisons and Country Business Unit Directors

Primary research capabilities, including the following languages:

- Arabic

- Italian - Chinese - Japanese - Croatian - Mandarin

- Dutch

- Portuguese

- English - Russian - French

- Serbian

- German - Slovenian - Hindi

- Spanish

Copyright 20123by PharmaForce

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COMPETITIVE ANALYSIS AND MARKET RESEARCH CAPABILITIES

Examples of Countries Where PharmaForce Conducts Research • Algeria

• Germany

• Poland

• Argentina

• Greece

• Portugal

• Australia

• Hong Kong

• Russia

• Austria

• Korea

• Saudi Arabia

• Belgium

• India

• South Africa

• Brazil

• Ireland

• Spain

• Canada

• Italy

• Sweden

• China

• Japan

• Switzerland

• Colombia

• Luxembourg

• Thailand

• Denmark

• Mexico

• Turkey

• Egypt

• Morocco

• United Kingdom

• Finland

• Netherlands

• United States

• France

• Norway

• Venezuela

Copyright 2013 by PharmaForce International R E A D I N G, P A

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COMPETITIVE ANALYSIS AND MARKET RESEARCH CAPABILITIES

Selection of PharmaForce International‘s Clients

Copyright 2013 by PharmaForce International R E

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COMPETITIVE ANALYSIS AND MARKET RESEARCH CAPABILITIES

PharmaForce’s 360° Program •

PharmaForce specializes in providing clients with a 360° perspective on the marketplace for their drugs Benchmarking capabilities include: - Sales force deployment

- Target audience focus

- Detailing intensity analysis (DIA)

- Marketing expenditures for key drugs

- Compensation plans

- Key Account management personnel

- Role of Medical Liaisons

- Training programs

- Product portfolio management, including FTEs by product

- Medical Affairs structures and organizational approaches

- Sales and Marketing structures and organizational approaches

Copyright 2013 by PharmaForce International R E A D I N G, P A

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COMPETITIVE ANALYSIS AND MARKET RESEARCH CAPABILITIES

PharmaForce’s 360° Program (cont’d) Customer perception surveys

Business research capabilities

- KOL assessment

- High prescriber perception analysis

- Target physician audience profiling

- Sales force effectiveness - Convention analysis and monitoring - Pipeline assessments

Pick and choose from the capabilities menu or receive tremendous cost savings by packaging a full suite of service

Our competitive intelligence capabilities track strategic planning through brand/ market assessments as well as therapeutic area outlooks

Copyright 2013 by PharmaForce International R E A D I N G, P A

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COMPETITIVE ANALYSIS AND MARKET RESEARCH CAPABILITIES

Examples of Types of Studies Conducted by PharmaForce • Assisting an Emerging Biotech Assess the Competitive Landscape for the First Time and

• • • • •

Develop Recommendations for Establishing a Commercial Presence in 6 Different Countries Worldwide Benchmarking of Marketing Expenditures by Product or Franchise Analysis of Drug Launch Plans Assessment of Potential Biotech Partnership/Acquisition Opportunities Competitive Assessment of Patient Marketing Programs and Materials Analysis of Medical Services Departments Globally

• Health Economics Outcomes Research (HEOR) Strategies • Benchmarking of the Managed Care Function at Leading Pharma Companies • Assessment of KOL Opinions on Best Practices in Advisory Board Sessions • Competitive Monitoring of the U.S. Vaccines Market • Analysis of Clinical Trial and Phase IV Strategies for Select Products • Analysis of Sampling Programs and Detailing Messages • Benchmarking of the Medical Affairs Function Supporting Leading Products • Benchmarking of Speakers’ Bureaus and Advisory Board Management • Competitive Benchmarking of Leading Pharmaceutical Companies’ Strategies for Targeting the

Hospital/IDN Market Customer

Copyright 2013 by PharmaForce International R E A D I N G, P A

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THANK YOU

Contact Me

For more information about PharmaForce International, please contact Allison Becker or Marija Jukic at: 1-610-370-5640 or pfi@pharmaforce.biz

Copyright 2013 by PharmaForce International R E A D I N G, P A

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Who is PharmaForce International?