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Brand Manual O NLINE www.sportmasters.bg shirin.amin@sportmasters.bg didar.amin@sportmasters.bg T ELEPH O NE

+359899080808 +359896838383

Branding Design and Brandbook Creation March 2018


About Us


About Us

1.01 The Logo

4

1.02 Logo Versions

5

T ELEPH O NE

1.03 Clearspace

6

+359899080808 +359896838383

1.04 Logo Size

7

2.01 Color Palette

8

2.02 Color Tints

9

O NLINE

www.sportmasters.bg shirin.amin@sportmasters.bg didar.amin@sportmasters.bg

All rights are reserved by the creator of this document.

3.01 Typefaces 10 4.01

Icons & Pictograms

12

5.01

Blending Modes

14

5.02 Image Use 15

Please consider the environment before printing

6.01 Letterheads

16

6.02

Logo Placement

17

6.03

Card

18

6.04

With Compliments

19

6.05

Envelope

20

6.06

Invoice

21

6.07 Presentations

22

6.08

23

Prints


Logo Redesign

1.01 Logo & Marque HELP

In the delivery folder you can find the logo in .EP S, . AI and .PNG . D E S C R IP T I O N

Here is the recently re–designed version of the Sport Masters logo

LO G O M A RQU E CO L 1

A

B

A. On the Wine Berry background Version 1 of the logo is used. (Color values in palette section)

B. The color of the logotype is dependent on the background color.


Logo Redesign

1.02 Logo Variations HELP

In the logo folder you can find the different variations of the logotype in multiple extensions. D E S C R IP T I O N

Logo usage may vary so we created 2 versions of the logo, one round and one rentagle as shown below

LO G O M A RQU E CO L 1

LO G O M A RQU E CO L 2


Logo Redesign

1.03 Clearspace HELP

To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height /2) D E S C R IP T I O N

Clearspace is the minimum amount of space around the logo into which no other object should infringe.

M INI M U M C LE A R A N C E

A

B

A.

B.

The clearspace is 50% the height of the logo.

The clearspace is 50% the height of the logo.


Logo Redesign

1.04 Logo Size HELP

To work out the clearspace take the height of the logo and divide it in half. (Clearspace = Height /2) D E S C R IP T I O N

The logo can be locked–up in two different ways. Horizontally, (ideal for web) and in cycle.

LO G O LO C K- U P O P T I O NS

A

24pt

B

40pt

C

48pt

D

60pt


Color Usage

2.01 Color Palette HELP

In the delivery folder you can find the color palette .ase (Adobe Swatch Exchange) file. D E S C R IP T I O N

The palette consists of three main Colors. The primary Color is Wine Berry. This is saved as primary in the indesign Color palette.

W INE B ER RY

S YC A M O R E

B L AC K

CMYK 38% 94% 27% 41% RGB 104 030 063 Web #671e3f

CMYK 50% 20% 100% 8% RGB 129 147 008 Web #819337

CMYK 0% 0% 0% 100% RGB 000 000 000 Web #000000

* Web Safe, or Browser Safe palettes as they are also referred to, consist of 216 colors that display solid, non-dithered, and consistent on any computer monitor, or web browser.


Color Usage

2.02 Color Tints HELP

In color theory, a tint is the mixture of a color with white, which increases lightness. D E S C R IP T I O N

Tints are useful in printing as they reduce costs by negating the need for additional Color plates.

75%

50%

25%

75%

50%

25%

75%

35%

0%


Typography

3.01 Montserrat Font G LY PHS

aAbBcCdDeEfFgGhHiIjJkKlLmMnNoOpPqQrRsStTuUvVwWxXyYzZ 1234567890!@£$%^&*():�?/ M O N T S ER R AT R EG U L A R Font Name Montserrat Download https://fonts.google. com/specimen/ Montserrat Classification Sans Serif About The old posters and signs in the traditional Montserrat neighborhood of Buenos Aires inspired Julieta Ulanovsky to design this typeface and rescue the beauty of urban typography that emerged in the first half of the twentieth century. As urban development changes that place, it will never return to its original form and loses forever the designs that are so special and unique. The letters that inspired this project have work, dedication, care, color, contrast, light and life, day and night! These are the types that make the city look so beautiful. The Montserrat Project began with the idea to rescue what is in Montserrat and set it free under a libre license, the SIL Open Font License.

Regular M O N T S ER R AT I TA LI C

Italic M O N T S ER R AT B O LD

Bold


Typography

3.02 Comfortaa G LY PHS

aAbBcCdDeEfFgGhHiIjJkKlLmMnNoOpPqQrRsStTuUvVwWxXyYzZ 1234567890!@£$%^&*():”?/ CO M FO R TA A LI G H T Font Name Comfortaa Download www.fontsquirrel. com/fonts/fira-sans Classification Sans Serif About Comfortaa is a rounded geometric sans-serif type design intended for large sizes. It is absolutely free, both for personal and commercial use..

Light CO M FO R TA A R EG U L A R

Regular CO M FO R TA A B O LD

Bold


Iconography

A pictogram, is an ideogram that conveys its meaning through its pictorial resemblance to a physical object. — wiki/Pictogram


Iconography

4.01 Icons & Pictographs HELP

Pictographs files are supplied in the .zip file in .EPS Adobe Illustrator CS9+ and .png format.The files are located in the Folder “Aditional Content�. D E S C R IP T I O N

Pictographs are often used in writing and graphic systems in which the characters pictorial in appearance.


Temply Brand Manual

5.01 Blending Modes HELP

Images should be used in the highest possible resolution. For print they should be saved at 300dpi D E S C R IP T I O N

Multiplies the base color by the blend color. The resulting color is always a darker color. Multiplying any color with black produces black. Multiplying any color with white leaves the color unchanged. Image 1 Man on mountain bike https://unsplash.com/photos/u9iDLStoxyE

Black & White image Blending mode set to Multiply

Image background Primary Color


Temply Brand Manual

5.02 Imagery & Mood HELP

Images should be used in the highest possible resolution. For print they should be saved at 300dpi D E S C R IP T I O N

Image 1 ManDiving in Pool- Underwater https://unsplash.com/photos/Vc8jfmzWoFE Image 2 Man Climping https://unsplash.com/photos/7kotWJAnz8M

Image 3 Downhill https://unsplash.com/photos/pa0rr3rVB-U Image 4 Running Field https://unsplash.com/photos/TEYrLTKKMSg


Print

6.01 Letterhead HELP

Letterhead files are supplied as .EPS Adobe Illustrator CS9+ and .PDF. The file is name Letterhead.eps, Letterhead.ai, Letterhead.pdf D E S C R IP T I O N

Dimensions 297 x 210mm Finish 1 Col + 1 Foil Finish Paper High Quality Ink Jet Paper Weight 100-120gsm

I M P O R TA N T

Dear Sir/ Madam

N OT E

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Other Die Cut & Boxed

Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Kindest Regarts

Shirin Amin | Ширин Амин President | Директор

www.sportmasters.bg


Print

6.02 Logo Placement HELP

When drawing up a letterhead you can place the logo in some of the following positions. D E S C R IP T I O N


Print

6.03 Card HELP

Card files are supplied as .EPS Adobe Illustrator CS9+ and .PDF. The file is name Card.eps, Card.ai, Card.pdf D E S C R IP T I O N

Dimensions 90 x 50mm Finish 1 Col + 1 Foil Finish Paper Velvet Paper Weight 300gsm Other Die Cut & Boxed

SHIRIN AMIN PRESIDENT +359899080808 shirin.amin@sportmasters.bg www.sportmasters.bg


Print

6.04 With Compliments HELP

D E S C R IP T I O N

With Compliments card files are supplied as .EPS Adobe Illustrator CS9+ and .PDF. The file is name WCompliments.eps, WCompliments.ai, WCompliments.pdf

Dimensions 210 x 90mm

with compliments

Finish 1 Col + 1 Foil Finish Paper Velvet Paper Weight 320gsm Other Die Cut & Boxed


Print

6.05 Envelope HELP

Envelope files are supplied as .EPS Adobe Illustrator CS9+ and .PDF. The file is name Envelope.eps, Envelope.ai, Envelope.pdf D E S C R IP T I O N

Dimensions 210 x 99mm Finish Paper Weight Other -

www.sportmasters.bg


Print

6.06 Invoice HELP

Invoice files are supplied as .EPS Adobe Illustrator CS9+ and .PDF. The file is name Invoice.eps, Invoice.ai, Invoice.pdf D E S C R IP T I O N

Dimensions 297 x 210mm

ADDRESS: C I T Y , STAT E , C O U N T R Y , Z I P C O D E :

Finish -

TELEPHONE: FA X :

EMAIL:

I N VO I C E B I L L TO :

D E L I V E R TO :

I N VO I C E

Paper -

NO #

DAT E : YO U R R E F #

Weight -

OUR REF# TERMS:

D ESCRIPTION:

Q UA N T I T Y :

U NIT P RICE:

Other -

A MOUNT:

S U B TOTA L : TA X : FREIGHT: TOTA L :

TERMS & CONDITIONS : Please make all checks payable to:

www.sportmasters.bg Dear Sir/ Madam Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Lorem ipsum dolor sit amet, cons ectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad


Print

6.07 Presentations HELP

Facebook Material and Signature Graphics files are supplied as .png. The files are located in the Folder “Digital Material�. D E S C R IP T I O N

Facebook Page

Email Signature


Print

6.08 Other Print HELP

These documents are included in the .zip file in .EPS Adobe Illustrator CS9+ and .PDF format. D E S C R IP T I O N

Dimensions 90 x 50mm Finish 1 Col + 1 Foil Finish Paper Velvet Paper Weight 300gsm Other Die Cut & Boxed


O NLINE www.sportmasters.bg shirin.amin@sportmasters.bg didar.amin@sportmasters.bg T ELEPH O NE

+359899080808 +359896838383

Branding Design and Brandbook Creation March 2018

Brandbook sportmasters by phadom  

Brandbook sportmasters by phadom

Brandbook sportmasters by phadom  

Brandbook sportmasters by phadom

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