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} Meet our Pet Appreciation Story Contest Winner P.16

Ask the

Pet Experts We'll find the answer p.5

Pet Valu

Fall I 2012


Product Review Our pets put Pet Valu's top

products to the test

Your Pet. Your Life. Your Store

Role of the


Treats if you please 〉 p.14

Eco-friendly toys

Back to Cool

Fall Apparel for

Dogs NEW


Something new for your cat

Find out more 〉 p.6

Hedgehogs A different type of Pet!


Where is the Kitten Food? Pet of the Month Jokes, Games & Skinny Pigs

editors page

In this issue


am pretty sure Lucy’s favourite time is fall. Summer days are spent trying to beat the heat, laying on cool tile or finding the perfect shady spot outside. Winter is fun but her time outside is limited to what I can handle (my favourite season is summer…) and her paws have been known to crack from sidewalk salt. Spring is muddy and wet, which inevitably means more baths than she would like. For Lucy, fall is perfect. One thing Lucy and I both love about fall is pumpkin. Pumpkin is one of Lucy’s all-time favourite snacks (and my favourite latté flavour). Did you know pumpkin is a pet super-food? It's packed with vitamins and your pets will find it delicious! Look to page 11 for all the benefits of pumpkin and why you should always have an extra can in your cupboard. While pumpkin is a very healthy treat for dogs, there are a ton of other nutritious treats available for your pet. On page 8, a panel of pets review some of your favourite treats and on page 14 we talk about what role treats play in training, rewarding and bonding with our pets. I hope you and your pets have a wonderful, pumpkin-loving, treat-filled fall!

Happy reading,

New In-Store 3 Find out what’s happening in-store & meet Petunia!

Check out GO! and NOW Fresh 4 New look and better than ever

Experts Answer 5 Pet Your Questions


Your tricky questions are answered here! Performatrin Ultra Grain-Free Cat is Here All the details about your cat’s new favourite food

For Fashionable Pets Only 7 Collars & leashes that combine function & fashion!

Pet Valu Product Review 8 How do our products stack up?

All Life Stages Cat Food 10 What does that mean?

Pumpkin-palooza! 11 Healthy & delicious!

Treat Please 14 Get the most out of treat time! Appreciation 16 Pet Stories Winner

Meet Dawn & Regan! Hedgehog Love Do’s & Don’t’s about these quilled critters Eco Pet Products Earth friendly toys for your furry friends! Fall Fashion All the “coolest” clothes are here Kid Zone! Learn new pet jokes! Meet Hairy & Examine Proteins All about Hairy and learn about protein

18 20



Kellie McCutcheon




®™ Trademarks used under license.

Editor DESIGN Contributors

Kellie McCutcheon contact us Daniel Cullen Kellie McCutcheon, Pet Valu Companion, David Summers, Ph.D. 130 Royal Crest Court, Markham, ON, L3R 0A1 Candace Eberts, Tera Cashen, For advertising opportunities, e-mail Lua Emilia, Alison Preiss, Gavin Carothers

Product availability will vary by store location. Products may not be exactly as shown. Not responsible for typographical errors. Prices listed are in effect until September 30, 2012 and thereafter are subject to change without notice. Please note that the suggested retail prices referenced in Companion magazine are merely suggestions and may differ in stores. ©2012 PET VALU

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Fun Products In-Store

Zoo Med mopani wood

50081 • from $7.99

JW Crackle & Crunch dog toys 52826 • $5.99

floppy disc dog toys 53481 • $14.99

ZM Wipe out 50064 • $5.99 4.25 oz

ZM reptisafe 50066 • $5.99 4.25 oz

y To o n

Did you know that some of our stores have pets of their very own? Many have birds, cats and dogs, but the Pickering, ON store (located at 705 Kingston Road) decided to go a different route by having a pot-bellied pig named Petunia. We heard that she had quite the personality, so we decided to get to know her a little better by holding a celebrity interview.

❉ It’s very nice to meet you, Miss Petunia. Please, call me Toony! ❉ We heard you love to eat. What kinds of things are usually on the menu? My parents, Karen & Dave, try to keep me healthy so they usually feed me pig kibble, bok choy, romaine lettuce (no iceberg, thanks), and fruit such as watermelon, apples and bananas. I’ll eat carrots, but only if they are cooked. ❉ For a breed with pot-bellied right there in the name, you still stay very fit. What’s your secret? It’s actually no secret, I like to play a lot! My favourite toys are plastic water bottles and cardboard boxes, as long as they have Cheerios hidden inside. I also love playing in my rooting box; it’s a box filled with rocks that I can dig through to find my treats that someone has hidden for me.

❉ How about you tell your fans about some of your other favourite activities. I like to lie at the front door of the store and watch the people walk by. Sometimes, on warm sunny days, I’ll even go walking. I absolutely love splashing around in my very own piggy pool, and nothing beats having my belly rubbed. ❉ Sounds like you’ve got a fun life! I really do, but what I love best is sharing the joy by making people smile. Sometimes people come into the store who may be feeling a little down, but after they meet me they’re always smiling. What can I say, I’m my own claim to fame! ❉ Thanks for taking the time to talk to us, Toony. You’re welcome. I can’t wait to get some visits from my fans! • Read more about Petunia on our blog!

Pet? Check. Computer? Check. Love to talk about your pets online? Check. Pet Valu’s online community is filled with coupons, tip & tricks, exclusive offers and contests. It’s a great spot for pet parents to share stories, post pictures of their fur babies and ask questions of the Pet Valu team! What are people talking about online right now?

Join us on Facebook Join us on Twitter @petvalu Join us on Pinterest Join us on email

2012 fall Companion 3

new food


It's Back & Better than Ever! by Kellie McCutcheon


ith a new, ‘fresh’ look and some additional formulas, GO! and NOW FRESH are looking to take the pet food aisle by storm! The packaging is not the only thing they have enhanced; GO! and NOW FRESH have also had some formula changes so the food better fits your pet's nutritional needs. The formula changes vary depending on the recipe, but enhancements include increasing DHA levels, decreasing fat or adding ancient grains to their whole-grain diets (such as quinoa or kamut). GO! and NOW FRESH were already two fantastic Canadian foods – we are excited that they are constantly developing and evolving their formulas to meet the changing requirements of our household pets. GO! and NOW FRESH are two unique brands made by the same company. Don’t know the difference between them? The chart below outlines the key differences and will help determine which of the two is a better fit for your dog or cat!

✱ Lucy





Primary Protein Source

Named meat meals (ex. chicken meal or salmon meal) make the food energy packed and filled with a concentrated source of protein

100% Market Fresh Meats – like turkey, salmon or duck. The fresher the better for this formula!

GO! Fit & Free – Fitness food for everyday dogs and cats. The dog formulas come in puppy, adult or senior and the cat formulas are for all life stages. GO! Refresh & Renew – Revitalize your pet’s energy needs. This is a ‘whole-grain’ formula for all life stages.

NOW FRESH Large Breed – Made with your large breed dog in mind, which includes added ingredients for hip & joint care. NOW FRESH Puppy, Adult, Senior Dog, Cat, Kitten & Senior Cat – Specially formulated for your pet's life stage.

GO! Sensitivity & Shine – Made for dogs & cats with food allergies or sensitivities.

NOW FRESH Small Breed – Kibble designed to help with chewing, sensitive stomachs and fresh breath.

Available in whole-grain or grain-free formulas.

All NOW FRESH formulas are only available in grain-free.

Primary Function

Grains 4 Companion fall 2012


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Have a questiont?

tha We have PET EXPERTS estions. can answer your pet qu to ion Email your quest com companion@petvalu. r you see ld cou you and next question printed in the ! ion an issue of Comp will be published • Only questions that se include name will be answered. Plea and city of residence.

Clean Life House Bird Cage 51077 • $99.99

2012 fall Companion 5


Just for Cats!

by Kellie McCutcheon


e know. We get it. Finding cat food that your cat loves is not easy. Never mind the challenge of finding healthy, cat food that your feline will go bonkers over. Cats are more discerning with their food than other pets. They are particular to certain textures, smells and tastes. This is why we are so eager to tell you about Performatrin Ultra Grain-Free Cat – a new addition to the Performatrin family – that is sure to impress your cat’s palate and your health - and dollar conscious family. Performatrin Ultra food is holistically made – meaning that it goes beyond your pet's basic daily dietary needs and focuses on your pet's whole health. Performatrin Ultra Grain-Free food was the next addition to the Performatrin family, providing healthy, whole food recipes for pets that prefer a grain-free diet. Performatrin Ultra Grain-Free is now available for dogs and for cats. Our lovable, cuddly, household cats are carnivores at heart. It’s this basic principle which explains why they love this food so much. Performatrin Ultra Grain-Free Cat contains a high meat content, making it irresistible to your cat or kitten. Never heard of All Life Stages food before? This means that this food was designed for your brand new kitten, your healthy adult cat or your mature senior cat. As described in detail on page 10, All Life Stage food means you don’t need to switch foods as your cat reaches certain ages, just the quantity of food you serve them (seniors will eat less than adult cats). All Life Stages food makes feeding your cat a breeze, especially in a multi-cat household where you cannot seem to keep those little noses out of each other's bowls!

Available in three sizes MADE IN CANADA 6 Companion fall 2012

17025 • 6 kg bag $52.99 17995 • 2.27 kg bag $24.99 18625 • 1.13 kg bag $14.99

What's in it?

Good to know!

Typically, healthy foods are not the most delicious (ask any kid) but this food has 4 key ingredients that make it healthy and tasty for our pets:

MEAT – Cats love meat and this food has the perfect blend of turkey, salmon, duck and chicken that is going to impress even the most finicky of felines. This combination of proteins provides your cats with the amino acids they need to build strong muscles and a healthy skin and coat.


– Urinary tract health is a common concern among cat owners, which is why whole cranberries were added to the recipe to discourage harmful bacteria from building in the digestive tract, prevent infections and provide your cat beneficial anti-oxidants, vitamins and minerals.

OMEGA-3 – Salmon, one of the four meats in this food, also provides an incredible amount of omega-3 essential fatty acids to your cat's diet which help reduce shedding and improve skin and coat.

YUCCA SHIDIGERA – A prebiotic that promotes healthy bacteria and a healthy digestive tract, meaning litter box and body odours are noticeably reduced.

Transition Tip When transitioning to a new food, keep in mind that cats have delicate digestive systems, so don’t rush it. Start by mixing 25% of the new food into 75% of the old food. Feed this blend for a few days. After that, mix the foods 50-50 for the next few days. Then feed 75% of the new food and 25% of the old food for a couple days. After this transition, your cat should be fully adapted to the new food and you can feed the new food exclusively.

leading fashion

Follow Our Lead

Spots-Light Collars & Leads • from $24.99

When it’s time to replace your pet's collar or leash (or add one to her ever-so-stylish collection), be sure to check out these new options. These new products are a perfect balance of function and fashion. Up Country Collars & Leashes

by Kellie McCutcheon

Spots-Light LED Collars & Leashes

• from $19.99

✱ Lucy

Up Country Collars & Leashes You know you are a “pet person” when you get excited about new collar and leash patterns! But how can you not get excited? These fantastic new patterns will turn anyone into a pet person. These washable collars and leashes have strong and secure hardware, making them attractive and practical. Some of our favourites include the Bella pattern, which would look great on any dog, as well as the über-fashionable Heart & Bone pattern which is perfect for any time of the year. The adjustable collars are very practical for growing puppies (get longer use out of them!) as well as pets who put on a little extra weight in the cooler weather. All the collars are stain and fray resistant; built to be an everyday collar for your extraordinary pet. All leashes are 6 feet long and collars come in small, medium and large. Unsure about sizing? Bring your pet in and have them fitted right in the store.


As the days become shorter, there is a very good chance you are taking your dog on his nightly walk in the dark. Stay safe with a lightup leash and collar. When the collar and leash are turned on, your pooch is visible from 350 yards away! This means drivers, other dogs and their owners are able to see you and your dog coming. A light-up leash and collar is also extremely helpful when visiting a cottage or park in the evening, where you are not entirely familiar with the landscape. And if your dog unexpectedly finds some water to splash in, not to worry, the components are water resistant. The collars and leashes are equipped with two small, replaceable batteries that last for up to 75 hours of continuous use (go for an hour-long walk every night and it will last you 2 ½ months). With the light being built in, you can successfully avoid frantically looking for a misplaced light right before you head out the door. Anything that helps you and your pet stay visible when it gets dark goes a long way in keeping you both safe!

2012 fall Companion 7

product review

Product Review by LUA EMILIA

You expect a lot from your pet products. You need tools and supplies that are effective and easy to use, treats that are palatable, and above all, you want to give your pets the very best. So we unleashed our discerning team of product reviewers (and their owners!) to put some of our products to the test. Product: FURminator Grooming Tools – Dog • from $44.99

Promise: The design of the edge allows the tool to push through the topcoat to easily and gently remove the undercoat and loose hair. Won’t cut or damage your dog’s delicate skin. You wouldn’t believe the furry mess my tiny teacup Chihuahua used to leave behind on my clothes. I was a bit skeptical about how much this would help since she is so small and has a short coat, but even after just the first brushing I noticed a major improvement. Very impressed! • Lua & Zoë - 5/5 The FURminator easily and efficiently removed excess hair on our Golden Retrievers and English Cocker Spaniels without damaging their skin or their topcoat. We are now recommending this tool as an essential and safe dog grooming tool to all of our puppy buyers and other dog owner friends. • Michele & Darryl and the dogs of Blackpool Perm. Reg. Kennel - 5/5

tor Nail FURmina

Grinder •

from $49.99

ed tool

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ba c LED cordless, Product: . Automati gn of this si e d e h d painless T n : a e t n is e ci m ffi o e , Pr ing is safe

ol. ail trimm izes contr ensures n and maxim ty fe keep the sa s re ver helped co light ensu ic st la p ders e other grin ght and th an that of e safety li th th r d te ve g her ie u lo We bout havin otor was q nervous a an. The m is e g cl o d ss r enough u l ce pro powerfu helps if yo der wasn’t et, which n rk ri a g m e e s. th g t th on r small do side is tha perfect fo The down . e e b n o ld d u o s il w na eds, but it larger bre to handle s /5 4 as her nail Denver – h my dog it • Alison & w le g g a ays a stru cle. It took time is alw e soft cuti g th in tt ch u e in -c p th il Na zed that rs tend to s she reali that clippe , a few nail r are so tiny e ft a Best of all t u x. b ed to rela g used to, rt a in st tt e e g sh le d litt ing her an required! asn’t hurt , no filing h is grinder w n fi th o o r left a sm the grinde /5 4 – Lua & Zoë 8 Companion fall 2012

Product: FURminator Grooming Tools – Cat • from $49.99


omise: Effectively reduce s hairballs and reduces shedding up to 90%. Guaranteed to reduce shedding better than any other brush, rak e or comb. Easy to clean and remove loose hair. FURminator removes lots of hair and is easy to clean. It reduce s the amount of hair left clinging to my hand when I pet the cats. As for hai rballs, it’s hard to tell if there was a ma jor reduction. • Daniel & Keen Eddie & Captain Awesome – 4/5 This product is so easy to use. It did a great job combing out the fine und ercoat. My cat didn’t min d being brushed at all! • Leslie & Marley 4/5 This is an amazing pro duct. The tool collects so much hair when you start brushing, so make sure there is no dra ft or it will fly! As you continue to use the comb, there is less and les s hair. I used to pet Sonny on the couch while watch ing TV and get handfuls of hair, but not anymore! • Sherri & Son ny 4/5

product review

from $9.99

es - Dog • Product: Greeni ce plaque lly proven to redu Promise: Clinica p.

and tartar build-u

ry sensitive, uct. My dog is ve I loved this prod dog food can ing other than his and eating anyth nies and never He loved the Gree make him sick. ve bad all, he doesn’t ha got sick. Best of ci – 5/5 • Ioana & Chipi breath anymore! ing it hard ats are hard, mak Many dental tre opriate for a size more appr to cut them into ft enough e treats were so my 5lb pup. Thes ed. My dog which I really lik to bend in half, her ats, and I adore adores these tre 5 5/ – ë Zo • Lua & fresher breath!

Produc t: Green ies - Ca Promis t • from e:

$3.99 Clinicall y proven tartar an to help re d plaque duce build-up a great ta . Freshe ste that ns breath cats will . Has love. Unfortu nately, m y cat Fergus w as not intereste d in thes e treats. M y cousin ’s cat Oreo, ho wever, e njoyed them ve ry much a nd she did notic e that O re o had freshersmelling breath. • Andre a & Ferg us – 1/5 Andrea & Oreo – 4/5

om $10.99 Wafer • fr rd a u G nd s s s - Gra en levels a ary nitrog reen Gras

G duce urin amage Product: rs help re that can d fe a w se e h ne) urine T li : a e lk is (a H m Pro ess lawn. high p t and spotl tential for y pe the po s a health neutralize r promote fe a w y st ta grass. This ll but rong sme s have a st it cu is b re are These mind! The ’t seem to n id d s g n o the d the law , ots still on sp w o ll t a ye th a few I suspect iple dogs lt u m h it but w copy each they like to is because e spots. other’s pe 3/5 Denver – • Alison & ks, r two wee product fo w o I used this h d ke is li h Memph t the and thoug nclude tha co ’t n ca I e st ta r they nce for ou de a differe m wafers ma o fr rs fe ep the wa lawn. To ke commend re ld u o w ,I going stale the bag ip clip on using a ch seal. the built-in in addition 2 – .5/5 Memphis • Gavin &

Product: Vet’s Best – Gas Busters • from $16.99 Promise: Helps to alleviate occasional gas, bloating, foul stool odour and digestive upset. Formulated to support normal, healthy digestion and proper absorption of nutrients. Easy-to-feed tablets. They didn’t have the greatest smell when I opened the jar, but Lucy loved it! On the first day she was extra gassy, but after that we noticed a big difference. She really liked the taste of them, so it was easy to give them as supplements. With a big dog, we got through the jar quickly, so I would buy two at a time moving forward. • Kellie & Lucy – 4/5

Product: Paw Ganics Toy Cl eaner • from $7 Promise: Nat .99 ur

al, non-toxic an d effective. No need to rinse. This product is to ug h on dirt, drool grime, withou and t leaving hars h chemicals be hind. Very easy to us e. There was no need to rin my dog seem se the toys, ed to agree wi th the product an make him sick d it didn’t .• Ioana & Ch ipici – 5/5 The dirt and gr ime came off easily with this It’s comfortin cleaner. g to know that it’ s healthy, beca picked up her use Lucy clean toys rig ht away. I was even insp ired to wash al l of her plush toys too! • Kellie & Lucy – 5/5 This product wa s excellent! I put peanut butter in a Kong for m y dog – she love s it – but last tim eI overstuffed th e Kong and it wa s difficult to get everything out. But with th e he lp of the PawGanics, so me Q-tips and some paper towels her Ko ng now looks good as new. It even got ou t the little piec es of rubber that co me off from sc ru bbing. I would definite ly recommend th is! • Tanvi & Mar ley – 5/5

✱ Lucy


2012 fall Companion 9

dr. dave

Where is the Kitten Food? by david summers, Ph.d.


his may be a question that you ask yourself when you want to buy grain-free food for your kitten or puppy. You look, but for most grainfree brands you can’t find them. Why? Well, for the brands without kitten or puppy foods, if you were to read through the label from start to finish, buried in there somewhere, usually in the AAFCO statement, will be the words "formulated to meet the needs for All Life Stages". An All Life Stage food is formulated to meet the nutritional needs of both growing pets and adult pets. That is nice to know, but what you are really interested in is, “Is this food as good as a puppy or kitten food, or if I want the best food should I be buying food specifically labeled as a puppy or kitten food?”

 Food Has Come a Long Way To answer that question we need to look at why puppy and kitten foods were originally developed. Back when puppy and kitten foods were first introduced the nutritional quality of dog and cat foods was much poorer than it is today. As the nutritional knowledge of dogs and cats advanced it became clear that puppies and kittens needed better foods than were currently available. Puppy and kitten foods were developed to give pups and kittens the proper nutrition they needed. There are quite a few nutritional differences between a growth food and an adult food but the most apparent are the higher fat and protein levels. The higher fat level gives the puppy or kitten food more energy to meet the growing pet’s higher metabolic rate, and the higher protein provides the amino acids needed to build muscles and other tissues. As the years went by there was a great improvement of all dog and cat foods and 10 Companion fall 2012

the nutritional differences between growth foods and adult foods lessened considerably.

Nature's Variety Instinct Grain-Free Cat Food • price from $11.99 All Life Stages, holistic and helps improve skin & coat.

 Needs Are Being Met Especially in the case of cats, because the nutritional differences are less between kittens and adult cats than between puppies and adult dogs. The nutritional need for a separate kitten food almost disappears with a high quality food. With the introduction of higher meat protein, grain-free foods, the last major difference between puppy and kitten foods versus adult foods has disappeared in most brands. The higher protein and fat levels mean these foods have all the protein and energy required for growing pups and kittens, and because more of the protein comes from meat, these foods also have more of the other unique nutrients required by growing pets. For example, the kitten’s higher requirement for taurine is met because meat protein is a good source of taurine. The same is true for all the nutrients required by puppies and kittens. Most grain-free foods with a high meat protein level are difficult or impossible to improve upon as puppy or kitten foods. DHA to help brain development is met in foods that have fish ingredients, such as salmon. Natural Balance Limited Ingredient Diet Grain-Free Cat Food • price from $16.99 All Life Stages, balanced nutrition that is gentle on sensitive stomachs.

 Read The Label There is a wide variety of grain-free foods and not all of them make equally good growth foods. Grain-free foods that are low in protein, under 28% for dogs and under 33% for cats, are not good options for growing puppies and kittens. With a few exceptions, the first two ingredients should be meat ingredients. The tradition of having higher protein and fat levels for puppies and kittens doesn’t apply to grain-free food, as they already have a higher fat and protein level. Having too much protein coming from meat starts to upset the nutritional balance of other nutrients, in particular the mineral balance needed for pups and kittens. Because the optimum range of required nutrients is narrower for growing pets, having too much of particular nutrients, like minerals, is as much a concern as having too little.

 High Quality All Life Stages Not finding a puppy, or especially a kitten food, is not unique to just grain-free foods. It is not unusual to not find kitten foods for many of the high quality holistic cat food brands as well, because kitten formulas are simply not needed. Often having a kitten food is more directed at you than at what your kitten needs. With pups, there is a greater nutritional difference between pups and adult, and not surprisingly more of the holistic brands that do not have kitten foods do in fact have puppy foods.


Pumpkin Packed with a




hen we think of pumpkin, we think of carving faces, scooping out the inside, or baking for pumpkin pies. But pumpkin isn’t just a decoration. Pumpkin is an extremely versatile fruit that sometimes doesn’t get the attention it deserves. Pumpkin is an amazing super-food with a super-pack of vitamins (A, C and E to name a few), antioxidants, and minerals. Pumpkin also has the advantage of being filling, anti-inflammatory, low in saturated fat and very low in cholesterol and sodium. It is perfect for pets with diabetes too, as it has a low glycemic load and doesn’t increase blood sugar levels very much.

SUPER-FOOD! The main benefit for dogs and cats is the dietary fibre that pumpkin contains. This eases the dreaded food transition, whether transitioning a pet from one protein source to another (say from chicken to lamb), or from one brand of food to another. Anyone who has switched a pet from one food to another without any of the old food knows the problems that can occur. The biggest problem is diarrhea. This occurs because the digestive flora in the digestive tract have adapted to the nutrients and the proper breakdown of food that the current food gives them. When a food is switched, the flora may not receive the same nutrients that they expect. This hinders your pet's ability to break the food down efficiently, giving the pet diarrhea. By adding pumpkin to the pet’s diet, the dietary fibre in the pumpkin gives the digestive flora the nutrients and ability to adopt to the new food. The stool continues to be firm because the digestive tract can do its job normally despite the new food. Pumpkin’s fibre can help relieve constipation too. The fibre helps keep enough moisture in the stool, making it easier for the pet to pass its stool.

PUMPKIN PRODUCTS EVERYWHERE! There are many products that contain pumpkin to help with these functions, such as Nummy Tum-Tum’s pumpkin puree in a can. Just add a few dollops to the pet’s food according to the directions, or freeze in an ice tray and give as a treat. Firm Up! Pumpkin contains both pumpkin and apple fibre and comes in a powder form, which makes it handy for travelling with your pet. Look for pumpkin in treats too, most notably Fruitables, which has several flavours of crunchy treats that also contain a variety of other fruits. These treats are packed with nutrition and are small enough to act as training treats too. You can also find pumpkin in the food section. Weruva has canned food for both cats and dogs and contains either puree or cubed pumpkin. These can be added on top of the dry food as an extra treat, or can be used as a meal in itself. Look for the chicken varieties, such as ‘Funky Chunky’ or ‘Grandma’s Chicken Soup’. So next time you carve a pumpkin, think about giving some fruit to your dog or cat, or come in to your local Pet Valu and grab an amazing pumpkin-filled product. Fruitables Pumpkin Treat • price from $5.99 Oven baked, all-natural, crunchy dog treats.

✱ Lucy


2012 fall Companion 11






Support digestion and absorption of vital nutrients through your pet’s body


Helps move food through digestive tract to maintain digestive regularity


Help breakdown proteins, fiber and carbohydrates, to promote bioavailability of nutrients


To support a toned and balanced digestive system

Complete Holistic Nutrition for All Life Stages & Breed Sizes Made in the USA at Our Own Wellpet Facility in Mishawaka, Ind.


$ .00 OFF

Cpn COde: 5480


Valid at Pet Valu or Paulmac’s stores only. Based on regular priced items. One coupon per transaction. Cannot be combined with any other offer or coupon. Present coupon to receive discount. Offer valid September 1st – 30th, 2012.



Treats if you please:

The K9 Approach - Excitement is a no-no

Knowing the Role of the Treat in Pet Parenting Attention Please!

Treats can be a powerful tool for training and a way to reinforce good behaviour in our dogs. Conversely, treats can also be a way of reinforcing bad behaviour, even if we don’t realize it. Dogs see treats as a form of affection, much like hugs and bellyrubs. When we give our dog a treat, we are sending a message to their brain that we like what they are doing at that moment, whether it’s sitting quietly and attentively or jumping all over us trying to grab the treat from our hand (bad dog!). This is why treats are such a powerful training tool. If we are repeatedly doing a simple exercise, like teaching our dog to sit, a treat is a way to reinforce that behaviour. For this reason, it’s very important that our dog associates treat time with a calm and obedient state of mind.

by gavin carothers

Why Give Treats? For dogs and cats, there are many good reasons to give them treats. Maybe it's a reward, something to eat in between meals, or something to keep them busy (so they’re not doing something bad!). It’s important to know a thing or two about how treats can be used positively so that both you and your pet can enjoy treat time and benefit from good pet behaviour. That being said, don’t just buy any old treat for your furry buddy. You should always read the label and make sure you are getting high-quality and healthy products.

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Here’s something that may surprise you: when you open a treat bag, your dog can already smell it. Not only that, she can smell what some of its ingredients are. Try this: ask your dog to sit or lie down quietly once you have the treat in hand. If you stay calm, they will become calm. The key is to be patient! Wait until you have her full attention, and then slowly place the treat in front of her snout so she can take it from you. Getting used to this kind of ritual is important to condition our dogs to remember what kind of behaviour is expected of them. Giving our dogs treats at various stages of excitement can actually confuse them to the point where they will not know what we as pet parents want from them.

Medicine, What Medicine? Dangling a treat in front of your pet can also be an effective way of keeping her attention on you, and away from something else. For example, if you find you are having a hard time putting topical medication on your dog, a treat can be a great way to motivate her to sit still while you have a friend or family member work their meds magic.

Walking Like a Good Dog If you are teaching your dog how to walk properly on leash, giving treats is also acceptable, though the timing is a little bit different. The behaviour you should be looking for is that she is walking beside or behind you, not leading and not trying to pull you in different directions. The number one distraction by which your dog will be lured on walks is strange smells. Having some treats in your pocket and keeping one in your hand to draw your dog’s attention can help to set the pace you desire for the walk and help keep her nose from getting distracted by other smells.

Keeping Them Busy

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14 Companion fall 2012

Treats used in a toy like a Kong can be a fun activity for your pooch as well. Clean the toy, then fill it with a few of their favourite treats and let them have at it. This can be a good break from keeping a close eye on a puppy that’s teething as well. It’s easy to almost feel bad watching your dog go insane over trying to get the last treat out – you may even find yourself caving and fishing it out for them. But remember, this activity should always be supervised!


They're Different, Alright Anyone who’s been a long-time cat or dog owner knows that they are wired quite differently. Domesticated cats were originally bred to hunt vermin, so most of them are fairly independent and aren’t as obsessed with getting our attention and praise as dogs. Cats love treats because they taste great. Treats can be a great way to reinforce positive behaviour with your cat, whether it is a fun break between meals, a reward for behaving well, or even training. Yes, cats can be trained too, believe it or not!

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Just for Fun Cats are quite easy to please with treats, as long as they like the ingredients, the shape, and the taste you’re offering them. It’s actually quite a nice way to bond with your cat. You can even make a game out of it by tossing them around and watching your cat chase the treats down. Like anything, remember to treat them in moderation. Treats aren’t meant to be a regular meal replacement, and cats can become overweight if we overdo it without providing them enough exercise and a well-balanced diet.

Good Kitty Sometimes as part of our duties of good pet-parenting we need to engage in activities with our kitty that he may not like. This can include: nail trimming, brushing, ear cleaning, medicating, or teeth brushing. Treats can be a great way of reinforcing good behaviour after we have finished one of these activities. Don’t forget to do the required activity calmly and over time he will begin to associate these activities with the positive reinforcement of a treat. Even when you catch your cat doing something right, like using that scratching post instead of the carpet or your new sweater you forgot to hang up (whoops), a treat can be a great way of rewarding this good behaviour.

Yes, You CAN Train a Cat No kidding! But this requires a modified approach compared to dogs, and treats are a great tool when training your cat. Let’s use the example of getting your cat to sit on a chair. Cats get bored easily, so keep your training sessions relatively short. It’s also helpful to use a clicker or something that makes a clicking noise such as a pen, immediately when he has demonstrated the behaviour you’re looking for, followed by a treat. For training him to sit on a chair, train him in stages. Firstly, reward him just for jumping on the chair and giving you his attention when you’ve asked. Whatever command or action you use, just keep it simple and consistent for the action you are looking for him to demonstrate. For the second or third training session, challenge him to sit by holding the treat in front of him and slowly arc upwards so his nose follows you up and his rear starts to go down. Even if he doesn’t sit all the way down on the first or second try, still give him the treat. Get him to work towards sitting all the way down eventually.

When treats are used for the right reasons and under the right circumstances, they can be a great way to positively reinforce good pet behaviour, to reward them, or just to have some good fun. Choose the type and frequency of your treats with some care and you will find that this is one of many ways to get the most out of being a pet parent!

2012 fall Companion 15

regan's story

Please tell us a little more about the impact that Regan has made in your life: Regan has made a HUGE impact on my life. After our son died I felt it wasn’t fair to Regan to miss the obedience classes we were taking, so we got right back into training. If it were not for being kept so busy with Regan’s training, I probably would not have left the house. Regan is such a sweet dog. She doesn’t leave my side, follows me from room to room around the house and she is totally dependent on me, which is something I needed at the time. That, and unconditional love! You and Regan are involved in therapy work; please tell us a little more about how you got involved with that. We have completed novice, intermediate 1, intermediate 2, and advanced training through Sparkwatch Professional Dog Training in St. Catharines, Ontario. When the therapy dog training became available we jumped at the chance. The training Regan and I took through Sparkwatch follows the 12 guidelines of the CKC for Canine Good Neighbour certification. Our trainer, Melodi Doiron-Bennett, is an evaluator for the CKC and we had to train and pass the test in order to be certified. Melodi and Tracy are amazing dog trainers and it is because of them that Regan and I are on this journey. We visit a local home for the aged and it is wonderful to see the smiles on the faces of the residents when they see the dogs. Many of these seniors have Our Winning Pet Appreciation Story had pets in their lives and love to talk about them. We also visit a public school in our Interview by Alison preiss city every Wednesday where the children To coincide with our 2nd Annual Pet Appreciation Weekend and our first ever in the ESL (English as a second language) National Adoption Weekend, we asked pet parents to tell us about the time they class read their books to the dogs. Some of helped a pet or a pet helped them. We received over 1,200 entries and were truly the children are apprehensive about reading touched by the incredible stories we read. The winning entry came from Dawn aloud in class, but they will read to a dog as Bergemann, of St. Catharines, Ontario. Dawn’s entry encapsulated all the wonderthe dogs are non-judgmental. While at the school we also visit the special needs class, ful things that pets bring to our lives, from helping us to overcome personal and children who were once apprehensive tragedies, to becoming more about approaching the dogs now can’t wait involved in our communities, and for Wednesdays to interact with the dogs. just enjoying the amazing bond that

Heart of Gold(en)

we share with the animals we love. Dawn won a year of free Performatrin Food for Regan, as well as an appearance in our flyer. We asked Dawn to tell us a little more about Regan and the volunteer work that she and Regan enjoy together. 16 Companion fall 2012

What is your favourite part of volunteering with your pet? What is Regan’s favourite part? After I retired I knew I wanted to do volunteer work, but had no idea at the time that it would be so rewarding. Visiting the seniors gives them something to look forward to, and the children have opened up and carry on a dialogue in class, drawing pictures

regan's story

of the dogs and writing stories about them. They now know all the dogs’ names and often request a particular dog to read to. I absolutely love these visitations and look forward to meeting new children each week. Regan especially likes when the children ask if they can give her a treat (which I carry with me). When you and Regan aren’t out helping others, what do you like to do together?

Pet Appreciation Weekend A Chance Rescue Abbey CAT Adoption Abbey Cats Abbey Foundation Action Volunteers for Animals Adopt a pet Alberta Animal Rescue Crew Society (AARCS) All Breed Canine Rescue All Hearts Pet Rescue Allies for Alley Catz Alliston & District Humane Society Animal Aid Animal Alert Animal Assistance of Niagara Animal Care Center Animal Love Foundation Animal Rescue Foundation (A.R.F.) Animal Shelter for Huntsville Animal Welfare Association of Hamilton Ann and Pete ARF Animal Shelter ARK Animal Rescue Krew Arnprior & District Humane Society Aspen Valley Wildlife Sanctuary Barrie OSPCA Beamsville 4Paw Rescue Big Sky Ranch Birch Haven Rescue Blue Moon Rescue Brandon Humane Society Brant County SPCA Brantford SPCA Bullies in Need Burlington Humane Society C.A.P.S. C.A.R.E. (Cat Advocacy Rescue and Education) Caledon Animal Shelter Calgary Humane Society Canadian Dachshund Rescue Canadian Golden Rescue CA-R-MA Cat Adoption Team Cat Busters Animal Rescue Cat Rescue Network Cats Anonymous Rescue and Adoption

When Regan and I aren’t visiting the nursing home and school we love to take long walks. Regan loves it and it certainly helps me get exercise I wouldn’t be getting if it were not for Regan. What advice would you give other pet owners who are considering volunteering in a pet-based program? For any pet owner I would urge you to get your dog into a therapy dog training program. You won’t regret it. It gives

you the satisfaction of helping others in your community. If you live in the Niagara Region I highly recommend Sparkwatch Professional Dog Training but there are classes in other areas. St. John Ambulance has a program, and you can get further information on the Canine Good Neighbour program from the Canadian Kennel Club.

Read more great Pet Appreciation Stories online

In April, our stores raised over $614,000 for local pet rescues and charities, thanks to your generosity. Here is a list of all the organizations we were able to help. CK Animal Rescue Community Animal Allies of Niagara Community Association for Riding for the Disabled Cool Kats Rescue Craig Street Cats Darcy's Ark Dog's Dream Rescue Duke & Duchess East Beaches Animal Shelter East Coast German Shepherd Rescue Edmonton Humane Society Etobicoke Humane Society Farley Foundation FFFAS (Friends Fundraising For Animal Shelters) Fixed for Life Flamborough Animal Assistance For the Love of Luna Forgotten Ones Cat Rescue Fort Erie SPCA Four Paws Rescue Friendly Giants Dog Rescue Funds for Furry Friends Furry Friends Georgina Bay Animal Rescue Gimli Humane Society Goderich SPCA Golden Opportunities Assistance Dogs Good Dog Rescue Grand River All Breed Rescue Grey Bruce Animal Shelter Guelph Humane Society Hamilton SPCA Homeless Cat Rescue Helping Homeless Highland Animal Relief Team Hillside Home Again Bancroft Homeward Bound Dog Rescue Hopeful Hearts Hulls Haven Humane Society of Durham Region Humane Society of Kawartha Lakes Hungry and Homeless Cat Rescue K-9 ResQ Kings Branch SPCA Kingston Animal Rescue

Kingston Humane Society Kool Kat Rescue KW Humane Society Lanark Animal Welfare Society Lethbridge PAW Society Lincoln County Humane Society Lions Foundation of Canada Dog Guides Little Cat Lost Love of Life Animal Rescue Loyalist Humane Society Manitoba German Sheppard Rescue Manitoba Great Pyrenees Rescue Manitoba Mutts Manitoba Small Dog Rescue Inc. Manitoba Underdogs Rescue Mature Dog Adoptions Midland OSPCA Milton K9 Rescue Mississauga Animal Services Mississauga Human Society Moncton SPCA Moose Jaw Humane Society Muskoka SPCA Muskoka Wildlife Center NAFA (Niagara Action for Animals) New Animal Shelter for UxbridgeScugog New Moon Rabbit Rescue Newmarket SPCA Niagara Falls Humane Society Nicole Briggs Ninth Life Cat Rescue NOAWS (Northern Ontario Animal Welfare Society) North Bay Humane Society North Halton Kitten Rescue North Toronto Cat Rescue Northern Spirit K9 Northumberland Humane Society Oakville and Milton Humane Society Oakville Humane Society Oasis Animal Rescue OHS Okotoks Pound Rescue Ontario OSPCA Leeds & Grenville Branch Ontario SPCA Barrie Branch Ontario SPCA Stormont, Dundas &

Glengarry Branch Oops a Dazy Orangeville SPCA Orilllia SPCA Orphan Kitten Nurserie OSPCA Ottawa Humane Society Owen Sound Animal Shelter Parkland Humane Society PAWS (People's Animal Welfare Society) Persian Dreams and Canine Themes Perth County OSPCA Pet Patrol PETSAVE Pickering Animal Services Pomeranian and Small Breed Rescue Pomeranian Rescue Precious Paw Prince Albert SPCA Quinty Humane Society Refuge RR for Horses Regina Humane Society Renfrew County OSPCA Res Q Me Rescue For Life Rescue Siamese & Stray Cats S.A.D. Sault Ste. Marie SPCA SAVE Save Old Souls Shaid TNR Shebas Haven Rescue Shelter of Hope Simcoe Humane Society Southern Ontario Animal Rescue Spay & Neuter Durham Spay Neuter Initiatives Association Spay Neuter Kingston Initiative SPCA SPCA Halifax Speaking of Dogs Street Cats Sudbury SPCA TAAG TAGS Tails to Tell Animal Rescue Foundation Tapa Cat Rescue

The Animal Coalition The Animal Guardian Society The Township of Scugog Animal Shelter Thunder Bay & District Humane Society Thunder's Run Timmins & District Humane Society Tiny Paws TLC Animal Aid Toronto Animal Services Toronto Animal Services -West Region Toronto Cat Rescue Toronto People with Aids (Pet Food Bank) Ugly Mutts Upper Credit Animal Rescue Urban Cat Relief Valley Boxer Rescue Vaughan Animal Services Vaughan Animal Shelter Victoria County SPCA VRK Kittens Wallaceburg Animal Shelter Wasaga OSPCA Welland and District Humane Society Whiskers and Paws Windsor Essex County Humane Society Windy City Canine Rescue Winnipeg Humane Society Yarmouth SPCA York Region SPCA Your Dog Rescue Youth Unlimited Timmins & District Humane Society

2012 fall Companion 17


That’s One Quilled Critter by TERA CASHEN

 Rub-a-Dub-Dub

As with the arrival of any new pet, it’s important to consider the care that they need, whether it be what type of habitat they may need or what kind of food they need to eat. A hedgehog can be quite a different type of pet, but once your hedgehog becomes used to you, it will be a rewarding experience.  Bring Home Baby Don’t be alarmed if your hedgehog acts distrustful of you the first few days after coming home. He may roll into a ball or butt you with erected spines on his forehead. But he will quickly become acquainted to his new home and new people, and you can win him over that much more quickly by offering him mealworms or other treats. Handle your hedgehog daily in the evening or early morning for short periods of time. This will allow him to get used to your scent and touch. Hedgehogs have very good senses of smell and hearing but they cannot see very well, so abrupt noises will startle them.

 A House is a Home The indoor cage should not be too small as hedgehogs are very active and need lots of space to exercise. Make sure to have a proper cover on the cage to keep them from escaping. The cage should be well-ventilated. Keep the cage away from drafts and direct sunlight, and during cooler months be sure to monitor the temperature. Hedgehogs prefer warm climates, but if it gets too cold or too hot, they will go into hibernation. Like hamsters, hedgehogs sleep during the day and are active at night, so it is important to provide a good hidey hole for sleeping, preferably one that can block out light. Hedgehogs also love to explore, so they can spend time outside of their cage in the house or outside in good weather. Don’t forget to supervise, and block off areas that may be dangerous to your pet.

 Dinnertime! You don’t have to go out into the garden to catch bugs to feed your hedgehog. There is a specialty dry food made just for hedgehogs that can be found at pet stores. Dry food will help to clean their teeth because the crunchy kibble will scrape their teeth as they eat. Use a heavy food dish that cannot be tipped over, and fill a water bottle with fresh water daily. Feed your hedgehog once a day, in the late afternoon or early evening depending on when he wakes up, and be sure to monitor for weight gain. 18 Companion FALL 2012

8in1 Hedgehog Diet 50298 • price from $8.99 22 oz

Hedgehogs are generally clean animals. They groom themselves as other pets would, but sometimes they may not be able to clean certain spots, so it is important to inspect his quills regularly and clean him off if he is dirty. Check the feet too. You can use the bathroom sink or a small tub for his bath. Fill with enough warm water to cover his feet. A toothbrush or a soft baby brush can be used to clean through his quills. Then rinse well and dry him off thoroughly with a towel.

 Prickly Profile

NEED TO KNOW • Never force a hedgehog to uncurl because this could harm him. Dangle a tasty treat by his mouth and wait for him to uncurl. • Sometimes, hedgehogs will start foaming at the mouth and begin spitting on themselves. This is called selfanointing. Scientists are still unsure why hedgehogs do this. • Hedgehogs can do well with other animals, such as dogs, cats or rabbits. Supervise their first meetings.

There are 15 species of the hedgehog, but the most commonly seen as pets are the African pygmy hedgehogs. In the wild, hedgehogs generally live 2-3 years, but pet hedgehogs can live up to 10 years if given the proper care. Hedgehogs use the quills on their back and sides for protection. If they sense danger is near, they draw in their stomach muscles and curl up into ball. This protects their face and undersides, which are covered with soft shaggy fur. When the spines on the forehead are erect, the hedgehog is shocked or cautious. They will also erect the spines on only one part of the body in the direction of whatever has disturbed them. But when the spines are laid flat, the hedgehog is comfortable and relaxed.

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eco friendly

Natural, recyclable and environmentally friendly toys for cats and dogs have become increasingly popular choices for environmentally conscious pet parents. Natural and recycled materials are used as alternatives to provide safe and healthier toys. Without the use of chemicals and by reusing existing materials, natural and recycled toys are improving our environment. So what environmentally friendly toys are out there? Here is a variety of eco-friendly pet toys that will provide hours of healthy playtime for your pets.

Environmentally Friendly Toys for Dogs & Cats by CANDACE EBERTS

Aussie Naturals offers a selection of wool and Jute/Cotton rope toys. Wool is a fantastic, natural material that is anti-microbial and repels bacteria and odours! Coconut filling is used in the plush toy line and is 100% environmentally friendly; for chewing, snuggling or a fun game of tug, Aussie Naturals definitely gives your dog something to wag his tail about.

West Paw has a durable, floatable, bouncy line of toys that are made from 100% recycled materials. Even the packaging boasts recycled paper and soy based inks! Brightly colored and shaped to entertain, West Paw offers chews, balls, tugs and frisbees for all types of play. These toys are fantastic for fun-filled afternoons at home, water filled adventures at the cottage and general sharing frenzies at your local dog parks. Planet Dog offers an environmentally friendly selection of minty scented toys your dog is sure to love. Made from non-toxic, recycled materials, Planet Dog toys are buoyant, durable and rated for chewers of all types!

For cats, our selection of toys varies from natural toys to organically grown catnip toys. Check out our selection of fish, balls, feather tailed chews and even cigars! Your cat will enjoy hours of entertainment with one or more of our many environmentally friendly alternatives. Kong Naturals is a line of cat toys that features materials and dyes used from natural, renewable resources. Specifically designed to stimulate the stalking and hunting instincts of cats, the natural catnip filling provides an added bonus to the successful hunter. Some Kong Naturals products offer a straw outer layer, which is quite durable and offers a textured surface full of nooks that are great for chewing and clawing.

Cat It Terra Toys are made from 100% natural materials. Eco-friendly and designed with your cat’s best interests in mind, Cat It Terra Toys are designed to engage your pet for hours of pouncing and chasing fun. Check out the Cat It Terra Toy Ball with String for some quality playtime for you and your feline companion.

Yeowww! is a company that grows and manufactures organic catnip. Yeowww! toys are filled to the max with catnip and zero stuffing! Offered in a wide variety of shapes and sizes, these catnip stuffed toys will keep you and your cat quite entertained. For licking, kicking, chewing, biting and chasing, Yeowww! Catnip toys are made from a tough cotton material strong enough to withstand all types of play.

20 Companion fall 2012

DO-IT-YOURSELF! We definitely have toys covered so how about some natural do-ityourself alternatives? Below are some exciting ways to keep your furry friends entertained. Basic materials are required so be prepared with recycled containers, tasty treats and creative hiding places.

Ice-Cold Frozen treats are a healthy, cool treat you can offer your dog or your cat during the summer months. Using a plastic container, layer a few treats at the bottom and add some water. Freeze and repeat the process until the container is almost full. Remove your frozen treat and place outdoors for your pet to enjoy.

Found You! Hide and seek treats are another fun, healthy and environmentally appealing way to entertain your pets. Choose a selection of treats that are durable, tasty and chewy and hide them around your house! Cats and dogs have an amazing sense of smell and will be able to seek out these tasty, hidden surprises. Feel free to hide some tasty treats outdoors as well! With such a wide assortment of fun to choose from, feel free to visit your local Pet Valu store with your pet. Nothing beats a helpful paw to ensure the right toy is selected.

West Paw Zisc 52625 • $17.99

✱ Lucy


fall apparel

Back to Cool:

Bailey & Bella Bone Roll Neck SweaterBlack/Blue/Ivory • 69685-69689, XS-XL $24.99

Fall Apparel For Dogs Not sure if your dog needs a little extra warmth and protection in the winter months? Unless your dog’s coat was built especially for winter (like Huskies or other breeds with thick weather-resistant fur), a little extra warmth will be most welcome. by ALISON PREISS

Hot Couture Next time you’re reminding your family to put a sweater on, don’t forget the family dog! Whether you’re conserving energy by turning down the thermostat, or venturing out on a cool fall day, a sweater can help keep your pet cozy when the temperature drops. Chilly Dog sweaters help your dog stay warm, and are also ecofriendly and support fair trade. Chilly Dog sweaters are hand-knit by Quechan Indian artisans in South America using organic wool and natural plant dyes. The knitters are paid a fair living wage, and by using fair trade guidelines, Chilly Dog employs many knitters in healthy workplaces so your dog’s sweater is helping workers achieve a better lifestyle in their small villages. Warm your dog and your heart in six different styles.

Winter Wonderland Wear

2012 Fall Apparel from Bailey & Bella

Bailey & Bella Stripe Scarf with Pompoms – Red/Black • 69691-69693, S-L $12.99

Don’t let the winter weather slow down your dog’s active nature; pick up a coat made for winter. Coats with a water-proof material on the outside and a warm material on the inside will provide a great combination of weather protection and comfort. Try on coats before purchasing to make sure the fit is right, and to make sure your dog can move freely.

Bailey & Bella Reversible Nylon Vest with Bone Applique – Red/Black • 69935-69939, XS-XL $24.99

Bailey & Bella Plaid Blanket Coat – Red Plaid • 90282-90283, XS-XXXL XS, S - $24.99 M-XL - $29.99 XXL-XXXL - $34.99

For fall 2012, Pet Valu is launching our new line of dog sweaters, vests and coats. ❉ Look for our new bone-patterned roll-neck sweater, striped roll-neck sweater, and matching striped scarves with pompoms, all available in three great colours. ❉ Also included in this new line is a reversible nylon vest with rubber bone appliqué. Bailey & Bella apparel is offered in all sizes and colour co-ordinated for the furry fashionista.

Note: Plaid Coat is available in stores Sept. 15th, all others are available in store August 20th. 2012 fall Companion 21


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22 Companion fall 2012

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Hairy recommends: Oxbow Guinea Pig Adult 30529 • $14.99 - 5 lbs


H a ir y

Ingredients Our pets have specific dietary needs, and one of these is protein. Like us, their bodies can’t synthesize all the amino acids and nutrients that they need, so many of these need to be obtained through food. Dietary protein provides these essential amino acids and nutrients, and replenishes protein reserves. Let’s look at the benefits of some proteins commonly found in pet foods.

Beef– In addition to having a balanced profile, beef is also a

fantastic source of phosphorous for strong teeth and bones, zinc for a healthy immune system, B-complex vitamins which help release energy from food, selenium for the production of antioxidant enzymes, and iron for energy production.

Pork – This meat is an excellent source of nutrients such as

Selenium, Zinc, Phosphorous and B-complex vitamins. It is also a rich source of histidine, which is especially important for growing kittens as well as dogs of all ages.

Fish – In addition to being a good source of leucine,

lysine and phenylalanine, the omega-3 fatty acids in fish such as wild salmon boost a pet’s ability to withstand allergies, fight kidney disease and arthritis, and maintain cholesterol at a healthy level.

Poultry– Considered a “complete” source of protein, poultry such

as chicken, turkey and duck is a highly digestible source of protein and has a well-balanced amino acid profile. It also increases the palatability of your pet’s food.

Eggs – Also a complete source of protein, eggs contain a variety of

nutrients including choline for brain health, and are a natural source of vitamin D, calcium and phosphorus to help your pet's metabolism.

2012 fall Companion 23



Join Canada’s Largest Chain of Specialty Pet Supply Stores. A pet specialty franchise can help you turn the growing pet industry into your own successful business. As Canada’s largest pet specialty retail franchise chain, we can support your success from Nova Scotia to British Columbia. Pet Valu has a loyal and established customer base, a recognized brand and is part of a growing market in Canada and throughout North America. Take our established business model and turn it into your own thriving success story. The next store opening could be yours!

We Offer Our Franchisees: • Best-in-class inventory control and more than 200 vendor relationships • Purchasing and warehousing of more than 7,000 national and premium pet foods and supplies • Marketing and advertising support (local and nationwide) • Pet Valu’s own successful private label program

For more information about this opportunity, contact: Mark Sonik, Franchise Director Pet Valu Canada Inc. 905-946-1200 ext. 3214 1-888-254-7824

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Pet Valu Companion Magazine Fall 2012  

Companion Fall 2012. Product reviews, The role of the treat, eco-friendly toys, hedgehogs, pumpkin foods, fall apparel

Pet Valu Companion Magazine Fall 2012  

Companion Fall 2012. Product reviews, The role of the treat, eco-friendly toys, hedgehogs, pumpkin foods, fall apparel