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ucts are, which can be a necessity in many parts of the country. Here again, manufacturers of the top quality products which can be purchased through veterinarians sometimes offer coupons and information to shelters which can be very useful to new pet owners. A final thought is that you should consider retailing shirts, caps, and mugs which promote your organization. The cause you represent is a good one, and people choosing to use your adoption services are likely to want to support your work through purchasing merchandise of this type.
would they be willing to buy from me?” You really need to give this some thought. As a starting point, the key customer you have is the new adopter at your facility. It is for this customer you should develop the product mix for your store. Following are some of the basic items that the new adopter will need: Puppies/Dogs – collar, leash, water bowl, food dish, training crate, bed, toy, treat, shampoo, grooming tools, good book on care and training Kittens/Cats – water bowl, food dish, carrier, litter box and scoop, bed, toy,
treat, grooming tools, good book on care and training I did not include pet food or litter, which are obviously very basic items, because they can take up a great deal of space, don’t offer much profit, and can require considerable investment in inventory. Many pet food and litter manufacturers offer “starter kits” with product samples and coupons, free of charge to adoption organizations, which can be a nice addition for your new adopter. You may also wonder where the parasite – flea, tick, heartworm – prod-
Next is finding sources of supply for the products you have selected. One resource you will want to consider is The Pet Savers Foundation’s “Cooperative Buying Program.” Working with manufacturers of wellknown quality branded products like Nylabone, Kong, TFH Publications, MIDWEST Homes for Pets, and distributors like American Leather Specialties, Pet Savers has developed a targeted selection of products for new adopters. The products selected are those recommended as being most appropriate for the new puppy/kitten, dog/cat owner, so some of the work for product selection has been done for you. Plus, you get a very competitive price based upon your collective buying power, and in many cases, FREE shipping which is a big advantage. To find out more details about the Cooperative Buying Program developed especially for you, please visit the Pet Savers’ web site at www.petsavers.org to complete your enrollment application for FREE membership in the continued on page 29
27 Paws to Think • Summer 2004 • Volume 3, Issue 3 • The Pet Savers Foundation • www.petsavers.org
PAWS to Thnk, Volume 3 issue 3