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Official Guide for Pet Lovers www.PetPalGuide.com

815.980.0007


Who We Are Pet Pal Guide is the creation of pet lover and owner Wanda Sharp who believes that all pet owners would benefit greatly from having an informational resource for pet related services. The mission of the Pet Pal Guide is twofold. To create awareness of pet services for pet owners, and to offer the animal service community an unique method of advertising their business. The information Pet Pal Guide is providing will assist you in making an informed decision about how to reach targeted pet owners, generate response, and see actual results. After reading through this material, if you have any further questions about Pet Pal Guide, please call...

815-980-0007

The Challenge As people learn about your pet business through advertising, your advertising should be a vital part of your marketing plan. You have an excellent service or a useful product and you need to let people know what you have to offer! Your business is unique, and the fundamental objectives for advertising should include: • creating a public awareness of your business • reaching new customers • increasing sales and profits • being cost effective

Results are what counts... and Pet Pal Guide has the solution!


The Research Spending

American Pet Products Manufacturers Association survey says Americans own approximately 73 millions dogs, 90 million cats, 139 million freshwater fish, 9 million saltwater fish, 16 million birds, 18 million small animals and 11 million reptiles. The following spending statistics are gathered by APPA from various market research sources and are not included in the organizations bi-annual National Pet Owners Survey.

Estimated expenditures for pet products/services in 2009.

According to the 2009/2010 National Pet Owners Survey, 62% of U.S. households own a pet, which equates to 71.4 million homes.

Year ................................................................ Billion 2009 ..........................................................$45.4 Est. 2008 ................................................................ $43.2 2007 ................................................................ $41.2 2006 ................................................................ $38.5 2005 ................................................................ $36.3


The Solution Pet Pal Guide was created to present your message straight to pet owners and animal lovers. They are the only ones in your market area vigorously seeking and buying the pet-related product and services you represent.

Targeted marketing is the secret to

extraordinary response.

Pet Pal Guide is a resource that is organized by pet need along with entertaining and informative articles. Pet Pal Guide is a book that pet lovers simply cannot do without. We pamper our pets. We take them wherever we go. We surprise them with something new on special occasions. They are our pets and a very special part of our family. Why shouldn’t they have their very own guide to assist their owners in finding their every need? Pet Pal Guide exemplifies the ideal advertising opportunity for any company doing business with pet owners. The people that pick up Pet Pal Guide do it willingly to see what you have to offer in regard to their pets. Published in a convenient size with an attractive format, every publication of the annual Pet Pal Guide is offered FREE at hundreds of pet businesses and other pet friendly locations.

Animal Hospitals Grooming Salons Doggie Daycares Humane Societies Animal Specialty Shops Pet Stores Kennels/Lodging Pet Training Facilities Animal Shelters Pet Supplies

Restaurants Car Washes Realtors Libraries Medical Waiting Rooms Pet-friendly Hotels Pet-friendly Apartments


The Benefits Why YOUR business will benefit from advertising in Pet Pal Guide! Pet Pal Guide is THE resource guide for the pet industry More affordable than advertising on the radio and TV Reaches a large targeted audience Appeals to new clients FREE unlimited copies

Businesses replenished with copies of Pet Pal Guide for the entire year No unwanted copies - customers that pick up the guide are pet owners Striking 4-color guide First-rate advertising is a beneficial savings to your business Optimum gain on your advertising investment

Your business will also profit from advertising on the Internet. Our Web site, www.PetPalGuide.com attracts customers from other areas. Your ad will recur at no additional cost and your Web address will be linked through your directory listing. Customers merely ‘click’ and connect directly to your Web site.

The Accolades “Convenient size guide I can take anywhere!” “What a great resource for pet owners!” “Numerous pet-related services in one guide.” “Who knew there were so many pet categories?” “I love the entertaining and informative articles!” “My pet’s very own personal guide with organized categories.” “Very attractive guide!”


Ad Specifications Ads are accepted as electronic submissions only. Send to: art@petpalguide.com Questions: wanda@petpalguide.com Phone: (815) 980-0007 Accepted file types: PDF: All fonts & CMYK color images must be embedded. TIFF: Sized at 100%/300 pixels per inch. CMYK color space. JPG: Sized at 100%/300 pixels per inch. CMYK color space. EPS: Sized at 100%/300 pixels per inch. CMYK color space. Fonts outlined. PSD: Sized at 100%/300 pixels per inch. CMYK color space. Fonts rasterized. ** If file is over 15MB in size, please call Pet Pal Guide.

File Size Specifications 2 Page Spread . ......................... 10.75” W x 8.375” H

(Full bleed: add’l .125” around all 4 sides required)

Full Spread . .............................. 5.375” W x 8.375” H

(Full bleed: add’l .125” around all 4 sides required.

1/2 Page Horizontal .................. 5.375” W x 4.125” H

(Full bleed: add’l .125” around OUTSIDE edges only)

1/2 Page Vertical ....................... 2.25” W x 7.625” H 1/4 Page Vertical ....................... 2.25” W x 4.125” H 1/4 Page Horizontal .................. 3.625” W x 2.25” H 1/8 Page . ................................... 2.25” W x 1.75” H 1/16 Page . ................................. 2.25” W x .875” H 1/32 Page . ................................. 2.25” W x .5 H


Advertising Rates AD Size

Black & White

1 Spot Color

4-Color Process

2-Page Spread $1800 $1915 Back Cover Inside Front or Inside Back Cover Full Page $985 $1065 1/2 Page $695 $765 1/4 Page $525 $590 1/8 Page $325 $385 1/16 Page $175 $210 $90 1/32 Page/Bold Listing 1/32 Page/Standard $60 Additional standard listings are available at 50% off.

Payment Options Plan A: Payment in full with agreement receives a 5% discount Plan B: 1/2 Initial payment; 1/2 thirty days before printing Plan C: 1/3 Initial payment; 1/3 on proof; 1/3 thirty days before printing Multiple insertions earn an additional 20% discount.

$2000 $1620 $1500 $1200 $825 $600 $400 $225


Ad Layouts

Our people will assist you to create your ad from concept to completion. We can help with text, graphics and color choice! We will utilize YOUR suggestion, logo and photo or create an original ad to meet your needs. We will do it all and you will have final approval! Thank you for advertising in Pet Pal Guide...the official guide for pet lovers! 1/2 Page Actual Size

Full Page Actual Size

1/2 Page Vertical Actual Size


So that we might design and finish your ad for the Pet Pal Guide in time for publishing, we will require the following: Any logo or image that you desire to be in your ad needs to be a 300 dpi (dots per inch) resolution file (Images from your website may not be useable as they are commonly 72 dpi resolution). Components that were used from an earlier published ad cannot be used if it was in a pdf format, as objects can not be manipulated in this type of file. Any original artwork that was used in Adobe PhotoShop, Illustrator or In Design will work.

Ads that use Microsoft Publisher cannot be used. Microsoft Word files are adequate for ad copy but cannot be used for artwork. Inform us of the basic text, color scheme and images that you want to project in your ad. After the ad has been created, we are happy to make any alterations for you.

1/4 Page Vertical Actual Size

1/16 Page Actual Size 1/4 Page Horizontal Actual Size

1/32 Page/Bold Listing/Standard Listing Actual Size

1/8 Page Actual Size

AD CREATION FEES Ad Size 2 Page Spread Full Page Half Page Quarter Page

Price $350 $250 $175 $100

Ad Size Eighth Page Sixteenth Page Thirty Second Page

Price $85 $75 $45


Pet Pal Guide Official Guide for Pet

Mail to: P.O. Box 77

Roscoe, Illinois 61073-0077 Lovers Phone: (815) 980-0007 Fax: (815) 713-4803 Email: sales@petpalguide.com Web: www.petpalguide.com

Order for Advertising Business Name:

Check Date:

Address:

o Do Not Show Address Check No.:

City/State:

Zip Code:

Amount:

Phone Number:

Fax:

Plan: o A o B o C

Contact Name:

P.P. Agent:

o Link Web Address: Ad Size

Qty Rate Total

Email: Classification Heading/Premium Position Prev Yrs Pg#

2-Pg Spread Back Cover Inside Front/ Inside Back Cvr Full Page 1/2 Page 1/4 Page 1/8 Page 1/16 Page 1/32 Page/Bold 1/32 Page/Standard Article Quoted Art Charges

Sub-Total # Editions x Total Discount Net Deposit Balance

$

Check One: o Client will provide electronic ad o Same as previous year o Pet Pal Guide will design & build ad o Previous year’s ad with changes o Pay Pal o Special Offer __________________________________ Credit/Debit Card: # ____________________________ Exp. Date: __ /__ /__ Please enclose your payment with this order and mail to address above, email to sales@petpalguide.com or fax to (815) 713-4803.

Comments: _______________________________________________________ The Contracting party promises to pay to the publisher “Pet Pal Guide”, the sum of $__________ payable as follows: $__________ with this application, $__________ upon proof, and $__________ 30 days before publication of the directory unless other arrangements have been made. A facsimile copy of this agreement shall be deemed to be an original. Publisher may not be held liable beyond the cost of any given advertisement. Advertiser agrees that in the event of default in the payment of any amount due and if this account is placed in the hands of an agency or attorney for collection or legal action, to pay an additional charge equal to the cost of collection including agency and attorney fees and court costs incurred and permitted by laws governing these transactions. I have read and agreed to the terms stated in the Order for Advertising. Authorized by: ___________________________________ Pet Pal Guide Agent: _________________________________________ Title: ___________________________________________ Today’s Date: ______________________________________________

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http://www.petpalguide.com/files/PetPalsMediaKitWeb.pdf