2021 VANGUARD AWARDS C
ategory leaders in the rawhide sector, such as Savory Prime, Pet Factory and Lennox International, understand the importance of educating and informing pet parents on their product offerings. Within the overall dog chews category, there are many options for pet parents to choose from, but rawhide has been one of the main options for heavy dog chewers. These manufacturers strive to produce the highest quality rawhide chews for a healthy and safe options for dogs. Akiva Boclin with Lennox International said, “There is misleading information regarding rawhide products. Consumers should make an educated decision and be alert to any marketing misinformation, considering that for more than 50 years rawhide dog chews have been the top seller in the category and millions of bones, rolls, chips, sticks, donuts and other shapes, in natural and different flavors, have been chewed and enjoyed by dogs.” “The category has been hit hard by
PG 98 / PET I N S I G H T
Rawhide
some that believe rawhide is bad for dogs,” said Tony March with Pet Factory. “These thoughts could not be more false. The truth is dogs chewing hides have been healthy for decades. Rawhide has been the No. 1 chew for more than 60 years. Pet Factory has successfully sold more than 3 billion. They are the very best for dental health and overall
well-being for dogs. We are also focusing on educating customers and the new generation of buyers that may not know the history of our safe, successful beefhide products.” Stephen Prange with Savory Prime outlines the company’s unique process of making rawhides. “At Savory Prime, we only use USA Beefhides and we take them to our company owned facilities in Mexico, and the big part about what we do is the processing. When we get that hide, it needs to be cleaned and processed to rid it of bacteria. We only use three ingredients: fresh water, hydrogen peroxide and a surfactant which is similar to a dish washing soap. Those are the only things that we put into our products. After we do this process, we rinse these hides two or three times, which is more than other companies, and this rinse makes it taste better for the dog. From there, we hand roll or press into a bone, and then we bake the product. We are very specific on how we process our products.”
