Hitting a High Note: Hard Rock Hotel & Casino Sacramento at Fire Mountain Amplifies Northern California
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Peter White chats to Glenda Nelson Chairperson of Enterprise Rancheria Tribe and Mark Birtha President of Hard Rock Hotel & Casino Sacramento at Fire Mountain
t’s not often that one Native American tribe looks to another to manage its gaming operations. But when the Enterprise Rancheria Tribe wanted to build a new casino, they turned to Hard Rock International, a Seminole-owned company with arguably the most potent brand equity in the casino business. Now Hard
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Rock Sacramento at Fire Mountain is ready to open. Tribal Chairwoman Glenda Nelson and Casino President Mark Birtha give us a virtual tour of the Tribal Showpiece. What is your role and how long have you been working here?