BINGOLife Spring 2018 - Issue 26
GAME CHANGERS The rise and rise of Hayley Jane Lee
at Reed Exhibitions
BUBBLES ALL ROUND
Club 3000 introduces Champagne Bars
THE LOVE STORY CONTINUES
EMPOWERING AMUSEMENT ENTERTAINMENT with Karen Cooke of EAG
MOBILE APPLICATIONS FOR GAMING VENUES A range of cost effective mobile applications designed specifically for retail gaming venues.
DRIVING CUSTOMER ENGAGEMENT AND FULFILMENT Full integration with membership systems allows targeted promotions via in app offers.
NUMBERS BETTING AND TICKET ON DEMAND BINGO PLATFORMS Proven in licensed betting offices, bingo and AGC’s NRM’s numbers gaming products are second to none.
FULLY CUSTOMISABLE FOR ANY SCALE OF OPERATION
BUDD.E - A CUSTOMISABLE OPEN PLATFORM THAT DELIVERS REAL CHOICE
WIDE AREA LINKED PROGRESSIVE JACKPOT
BUDD.E THE PERFECT HANDHELD PARTNER FOR RETAIL BINGO AND OTHER GAMING VENUES
Graphically rich, server based systems for commercial bingo clubs.
Contact us on: 01482 441142
Working in partnership with Airdice, NRM are able to offer a feature rich cost effective electronic bingo tablet.
BINGOLife Published by ACE Publishing Ltd
Editorial Editor in Chief - Glyn Thomas Mob: +380 952 705 596 email@example.com Editor - Miles Baron firstname.lastname@example.org Associate Editor - Janice Chaka Guadalajara - email@example.com
Correspondents Asia - Bill Healey firstname.lastname@example.org Europe - Andrew Behan email@example.com
Welcome to the Spring 2018 issue of Bingo Life.
International - Damien Connelly firstname.lastname@example.org
We start the New Year with a new issue and two industry trade shows: EAG and ICE.
UK - Naomi Green email@example.com USA - Jack Bulavsky Las Vegas - firstname.lastname@example.org
Production Design - Stewart Hyde email@example.com www.totaldesignworks.com Webmaster and IT - Sudip Banjaree firstname.lastname@example.org
We hope that you enjoy the issue, and trade shows, and look forward to sharing news and stories with you in our Summer issue later this year. If there is an idea or topic that you wish to share then be sure to let us know. We hope you enjoy the issue.
ExCeL, London 6-8 February 2018
Sales and Marketing Subscriptions - Helen Holmes email@example.com Publisher - Peter White Tel: +44 (0) 1892 740869 Mob: +44 (0) 7973 273714 firstname.lastname@example.org
A passport to
For more information on gamingâ€™s utopia visit: icetotallygaming.com
Contents 1 Welcome to Bingo Life Spring 2018 Miles Baron 3
Editor Foreword Miles Baron
5 Guest Comment Kate Chambers Managing Director Clarion Gaming 7
News National Game
15 Review of the Week of Responsible Gambling 17 Bingo Pavilion at ICE Totally Gaming 2018 18 Game Changers Risk and Compliance at Gala Leisure 23 Bubbles All round Club 3000 introduces Champagne Bar as part of latest £2.6m refurbishment 27 Empowering Amusement Entertainment Naomi Green chats to Karen Cooke – Show Organiser EAG 2018 31 Insight and Innovation Bingo Life interview with Josephine Lee COO Reed Exhibitions
The Editorial policy: The views and opinions expressed in Bingo Life remain principally the views of the contributors and do not necessarily reflect those of the editor or publishers. The publishers wish to avoid inaccuracies and whilst every precaution has been taken to ensure that information contained in this publication is accurate, no liability is accepted by the editor or publishers for errors or ommissions however caused. Unless otherwise stated, articles appearing in this publication remain the copyright of the publishers and may not be reproduced in any form without the publishers’ written consent. Printed in the UK by Premier Print Group Ltd
Chief Executive’s Foreword
017 ended without too much regret. One of the more disappointing trading years finished with a flurry of snow to remind us all how retail leisure is affected by many factors from weather to the wider economy.
Miles Baron, Chief Executive, The Bingo Association
Yet hope springs eternal - only five clubs closed, the lowest for several years, Mecca opening three Luda premises and capital investment levels rising with significant investments from Gala, Club 3000, Castle, and Carlton to name a few. The regulatory landscape remained dominated by social responsibility and the long shadow of what used to be called the Triennial Review. Simply put, the message remained the same, bingo operators need to ensure that they demonstrate that they offer high levels of protection from harm for customers in all that they do, in order to win the right to innovate and introduce new products. The circumstantial evidence is good. Statistics from Gamcare, recent Gambling Commission reports and gambling prevalence surveys, and self-exclusion statistics all point to modest levels of problem gambling in club bingo, a relatively small player in the gambling sector.
Maxim membership system and the bingo industry selfexclusion scheme: Nick will be sorely missed. The BA is in close contact with ISD and Nick’s family in order to help ensure that the next steps are seamless and normal service can continue. In 2018 we look forward to the launch of the offline 50 number National Bingo Game and plans to take it online, Gala Bingo taking the Chair of The National Bingo Game Association and continued support from Alan Morgan as Chair of the BA, despite his new role as joint MD of Mecca Bingo and Grosvenor Casinos at Rank.
These levels are largely static but they need to be reducing. Whilst licensed bingo premises contain nearly 60,000 opportunities to play a Cat B3 or a Cat C gaming machine, thanks to the proliferation of hand held terminals, the industry will stay on the radar of the Regulator.
The Bingo Association looks forward to ICE where the BA Bingo ‘Pavilion’ presence continues to grow in size, year on year: we hope to see many, if not all, members, industry suppliers and supporters across the three days.
With regard to the ‘Triennial Review’ I think we all wish to see the back of this long and divisive debate so that the gambling industry can move on together rather than being at odds with one another.
There is no doubt in my mind that when times are difficult the industry rallies around, even more determined than ever to keep our industry moving forward.
Initiatives like Responsible Gambling Week demonstrated what can be achieved with a united approach and I thank all licensed bingo operators for their support during the October week.
I thank all our members for their support in 2017 during challenging times and in particular Alan Morgan for his leadership as Chairman of The Bingo Association and The National Bingo Game Association and am looking forward to 2018.
Late 2017 saw the sad loss to the Industry of Nick Winslade at ISD computer services. A true friend of the Industry and a provider of essential services through the www.bingolifemagazine.com
Many thanks. Miles 3
Open 7 days a week ∞ Direct Mail ∞ Posters ∞ Voucher Books
∞ Leaﬂets ∞ Web to Print ∞ Digital Advertising
BUSINESS CARD DRAW
WIN YOURSELF AN
Visit us at
stand BP4 *Terms & conditions apply
ShipleyCreative.com | Tel: 01942 364500
GUEST COMMENT: KATE CHAMBERS
If it’s new – you will find it at ICE!
t’s humbling to reflect that an amazing 151 nations and sovereign states were represented at ICE 2017. As an organsing team we recognise the huge responsibility we have, to deliver a world class event for what is, literally, a world class audience.
Kate Chambers Managing Director Clarion Gaming
Some of the stand-out characteristics of the ICE experience relates to the quality, quantity and breadth of the international innovators who exhibit and who choose to launch their latest products and services in London. Visitors make the journey to ICE London secure in the knowledge that the ground breaking, game changing innovations every one seeks will be found amongst the 500+ exhibitors occupying the record 43,500sqm of net stand space at the ExCeL Exhibition Centre. The message is clear, if it’s new you will find it at ICE. While ICE 2018 is nearly twice the size of the 2012 edition and is the biggest on record we have been very careful to grow the event at a manageable pace. The expansion of ICE has been driven by demand and reflects the dynamics of the international market which views London as a once in the year opportunity to engage with a really significant community of buyers and innovators. Alongside the world’s leading exhibitors ICE London also features a world class learning programme of paid for conferences courtesy of the ICE VOX stream, the free to attend ICE Seminar Programme and the Totally Gaming Academy, which is widely regarded as the preeminent training and development resource in gaming. Wherever Clarion Gaming operates in the world we ensure that we work in partnership with our stakeholders in order to deliver professional events that the industry needs in order to meet its business objectives over the short, medium and the long term. The ICE Bingo Pavilion is an example of the level of co-operation that lies at the very heart of the Clarion Gaming philosophy. www.bingolifemagazine.com
I would like to close by hoping all Bingo Life readers enjoy the ICE experience and everything that it has to offer. Gaming is a global industry and I’m delighted that ICE is its global event. To register for ICE London, (6th – 8th February, ExCeL Centre, UK) which will comprise 500+ exhibitors occupying a record 43,500sqm of net space, visit: icetotallygaming.com 5
ExCeL London, UK 6-8 February 2018
Paradice A passport to
For more information on gamingâ€™s utopia visit: icetotallygaming.com
NEWS: NATIONAL BINGO GAME
New Year, New Game Get ready for the National Bingo Game, Back In The HOUSE by popular demand The National Bingo Game has been with us for over thirty years and somewhere along the way it made it into the annals of bingo history: the mother of all bingo games. It has evolved and moved through various iterations, but always aimed high, always delivering one of the biggest prizes in club bingo and linking the nations’ players. Formed in February 1986, when technology was not as it is today, the first National Bingo Game was played in June that year. The game was very different from any other bingo game at that time: it had 18 numbers, rather than the normal 15, which meant even the keenest player had to concentrate. It was also played for a full house only, with each player competing for the chance to scoop the national Jackpot prize and each venue’s winner grabbing a Club Prize. Since those heady early days, the Game has taken on half a dozen forms, with the current game making the most of the latest technology and being a live linked bingo game, played twice daily. Never one to stand still and always looking to give players the best possible game, April 2018 will see a new National Bingo Game that delivers the best and most popular aspects of previous games in one great new game format: retaining the game’s headline status in venues. The key features of the new game will include: • A new ticket design: Based on a 50 number game, with 10 numbers from 50 needed to win. The www.bingolifemagazine.com
numbers are arranged on two rows and in a familiar shaped design format, though the game will keep even the most seasoned players on their toes! • A Full House Prize for every participating venue on every game played • A £50,000 National Jackpot • Additional tiers of National Jackpot Prizes offered on every game • Instant results – each participating venue will know the game results and prizes won in the venue, as the winning ticket is checked and game completed in the venue. To date, over 270 venues have signed up to play the new format, representing around 80% of all retail bingo venues in Great Britain, ensuring the continued lead role of National Bingo Game within the sector and building on already impressive game stats: • O ver 2.5 million winners of clubs prizes • Over £1.1 billion of National Prizes • Over £700 million in club prizes • Over 180,000 winners of National Prizes The new development will also see a return of multiplatform playing and so the possibility for other licenced bingo venues, such as Holiday Parks, AGC’s and Social Clubs is once again open. For further information or enquiries, please contact Alastair Stewart at the National Bingo Game Association: email email@example.com or call 07702 211730. 7
Bingo remains very much in love with Variety Following The Bingo Association’s commitment to support Variety, the children’s charity back in October 2014 member clubs, their staff and players from across the country rose to the call: the results have been truly amazing, with bingo clubs, staff and players showing the exceptional generosity of the bingo community.
What’s been funded so far:
12 Sunshine Coaches
The Bingo Association, its members and players have a long established and award winning track record of supporting charitable causes, but bingo’s love for Variety seems to be unstinting! The initial commitment to support Variety as the industry’s national charity was for two years. But such has been bingo’s enthusiasm for fundraising in support of Variety that the term was extended to four years, with the target of raising £1 million in total. Each successive year has seen more bingo staff and players getting involved, as the impact of funds raised each year have been shared. While Variety is a national organisation that raises funds across the country, these funds make an impact locally. This was an important factor in The Association making the decision to commit to Variety: bingo is very much community based and being able to see funds raised locally and make a diference to local communities has been key.
2 Powered Wheelchairs 2 Sports Wheelchairs 1 Sensory Room
52 Grants for specialist equipment 11 Variety Great Days Out Events
30 Youth Club Grants
All The Association’s members, large and small, have supported Variety, with special events and games. Some games have been played for special prizes, others, like Gala Bingo’s Heart Flyer, are played throughout the year and offer players prizes as well as benefitting Variety. To date Gala has raised over £297,000 through the game, which added to the 8
amount they raised during the Charity Week takes their total to over £362,000. With all clubs undertaking fundraising throughout the year, each year there is also a Bingo Charity Week, and this year will be no exception with the week scheduled to take place in September. As this is officially the final year of the Association’s commitment to Variety there are sure to be some exceptional fundraising activities. To get the year off to an exciting start The Bingo issue 026
15 23 32
6 11 22
Variety Sunshine Coaches make a big difference to the learning and personal development of children with additional needs. 12 Sunshine Coaches have now been funded by Bingo Association.
16 26 33
Stockport Lisburne School
27 31 ZZ 0002
7 12 28 8 17
Northumberland Gibside School
Blackpool Woodlands School
35 Tyne and Wear
Derby Newton’s Walk Pupil Referral Unit
St Aloysius School
13 21 30 2 18 25 4
Leicestershire Children’s Hospital School
Middlesex Grangewood School Oaklands School
3 10 20 5 14
Llanishen Fach Primary School
Carpenters and Docklands Centre
Association will be celebrating the 55th Anniversary of Variety Sunshine Coaches, to be marked by a special presentation of the 5,500th Sunshine Coach, an honour that has been given to The Association. The Coach is to be presented to The Carpenters and Dockland Centre, a youth, community and social centre based in Stratford, London, that provides holiday schemes, trips and outings for 140 local disadvantaged children aged four to eleven.
9 19 24
Variety, the children’s charity Variety, which may be better know to some as The Variety Club, was started in October 1927 in Pittsburgh, Pennsylvania by eleven close friends. Variety was started in the UK in 1949 with a dinner at The Savoy attended by film moguls, agents and celebrities, all eager to freely donate their time and talent to help raise funds for children. Today Variety is a leading charity dedicated to improving the lives of children and young people throughout the UK. Variety, The Children’s Charity has been providing Sunshine Coaches since 1962 and it is perhaps the best-known aspect of their work. Coaches, many of which are specially adapted for wheelchair users, are presented to schools that cater for disabled or disadvantaged children, allowing them to participate in activities which include education, recreation and sports. The coaches have enabled generations of children to explore new places and activities, expanding their personal development and The Bingo Association, through the support of its members and their staff and players, has been able to fund 12 to date: the latest of which was to Woodland School in December. www.bingolifemagazine.com
Variety at Work offers outings, special events and special treats to children. This includes trips to theme parks, shows, museums, zoos, the seaside and many more life enhancing experiences which most of these children would not get without Variety. It gives children amazing experiences and believes all children should have the opportunity to live the best life possible. In addition to this Variety also provide specially adapted manual, electric and sports wheelchairs and other special equipment, as well as making grants to individuals and organisations: all of which The Bingo Association has been able to make a contribution to. 9
NEWS: THE EMPIRE
The Empire strikes with record fundraising
Empire Bingo in Mexborough was crowned ‘star fundraiser’ thanks to the efforts of staff and customers who worked tirelessly to raise a grand total of £8,046.31 for Variety, the children’s Charity this year. Danielle Borthwick, General Manager at the club conquered an 80 metre free-fall abseil from the ArcelorMittal Orbit sculpture in London’s Olympic Park alongside colleagues from eight clubs and Head Office. This activity alone raised £7.3k during the 2017 fundraising campaign and is the biggest single amount raised to date by a Majestic event. As well as the charity abseil, the club played a charity flyer throughout the summer, Denielle commented “It was really popular with customers and has been key to our success”. As charity champions, the club presented a cheque for a total of £45,255.50 on behalf of all sixteen Majestic clubs to Variety, the Children’s Charity in November. Over the past three years Majestic Bingo has fully supported The Bingo Associations’ national charity; from the dizzying abseils, skydives, wing walks and log 10
flume marathons to bike rides, walks, fetes and raft races as well as in house charity flyer games: the list of what clubs have done to achieve this incredible total is almost endless. In the three years in which Majestic Bingo has supported Variety as The Bingo Association’s national charity they have raised a total of £115,934.86, exceeding their target by almost £16,000. Mark Jepp, Managing Director of Majestic Bingo, said: “Exceeding our target by over almost £16,000 is such a wonderful achievement and all down to our dedicated clubs and their generous customers, we can’t thank them enough. The enthusiasm and dedication shown by everyone who gets behind our fundraising activities amazes me. Well done to Mexborough who now hold the record after beating Castleford’s efforts last year.” Miles Baron, Chief Exceutive of The Bingo Association said “Majestic Bingo are not only brilliant supporters of Variety, the children’s charity, but are fantastic ambassadors for the GB Bingo Industry. Their incredible fundraising efforts are testimony to that fact Majestic Bingo believes strongly that playing Bingo is a social activity with the local community at its heart.” issue 026
NEWS: MAJESTIC APOLLO MANSFIELD
TITAN celebrations mark 20th Anniversary at Apollo Bingo Mansfield
It was a thrilling night for long standing bingo player who called ‘TITAN’ and took away the biggest ever inclub full house prize paid at Apollo Bingo Mansfield. Colin Hagan 84, a regular player from Rainworth won the £10,000 full house prize on number 44, after waiting several numbers until it was called. In the 20 years Colin has been a member at the club, it’s the largest amount of money he has won, he said “It was quite a thrill to win, especially with so many in. My late wife always won, often a thousand at a time”. Colin shared the winnings with his friend, who joined him on the night and also put his share towards continuing to enjoy his retirement. The club has been playing a TITAN flyer since May, www.bingolifemagazine.com
giving customers the chance to win a pass to the super session, with £34,000 on the main session prize board customers arrived in their hundreds on the night for a chance to win big – with the final three full houses paying £3,000, £4,000 and £10,000 respectively. On the same night the club also won the company’s linked Rainbow Grand game, with one lucky 2 line winner taking home £2,500 on the Majestic Bonus. General Manager, Jon Nellist, said, “We wanted to do something special to celebrate our milestone and thought a session with a big pay-out would really create the impact we wanted. After the two line win on the final game there was quite a build-up which made it all the more exciting for our customers. 11
NEWS: SHIPLEY CREATIVE
Shipshape at Shipley Creative 2017 saw new machines and new staff added to the Shipley Creative portfolio of resources, placing them in pole position for an exciting 2018. Bingo Life caught up with General Manager Anthony Halliwell: Itâ€™s been another really busy year for us all at Shipley Creative, which started with us being heavily involved in the Bingo Pavilion at ICE last February: it was our first attendance at a trade show and a great opportunity for our team to meet many of our bingo and arcade clients. The year continued with some pretty big developments for the business, including Stuart Knowles joining as our Business Development Manager: he has been really busy meeting and looking after many of our new arcade clients and customers outside our core gaming business. Stuart has done really well in this role and he will be taking responsibility for some of our bingo clients, in order to improve service levels over the coming months. To meet increased demand for both design and production we recruited two more designers, Tony and Paul who are currently in the process of inducting two further new team members, Mark and Dominic, to help with the production and dispatch side of operations. 2017 also saw further investment in additional print and finishing equipment: we have installed a new Ricoh 9100, which is performing really well and we have also purchased equipment to improve insertion and booklet making capability. These new machines have added additional production capability, enabling us to expand our range of products and services and to pass on some efficiencies to our clients. We are looking forward to what will hopefully be a busy 2018 and are excited to once again be part of the Bingo Pavilion at ICE show this year, where we are looking forward to meeting clients old and new. 12
NEWS: COWELLS ARROW
On Target – Arrow International celebrate Golden Anniversary
Arrow International Inc, the parent company of Cowells Arrow, celebrated their Golden Anniversary in 2017: 50 years and counting. Although they have some way to go to catch up with the Cowells half of the business, that was incorporated in 1900, the decades are speeding by. 2017 was a year of continued growth for Cowells in all their core product markets; Bingo tickets and dabbers, Pop Open lottery tickets and social club ancillary games, cementing their position as the number one manufacturer and distributor in all four areas. After 117 years Cowells are never ones to sit back, as readers will have seen from the Summer edition of Bingo Life, and entered the electronic games development and supply market with ‘Bubble Bingo’.
Cowells Arrow will be exhibiting at ICE and this year will be part of the Bingo Pavilion. Managing Director Tony Lister said, “We are pleased to once again be attending ICE and proud to this year be part of the Bingo Pavilion: this year we will also be cohosting a special event, with our friends at Shipley Creative, during the show and are looking forward to ICE 2018.” www.cowellsarrow.co.uk
2018 is set to be an exciting year, with further product development and continued capital investment in new equipment, to ensure their market position is retained. This is set to include additional development and deployment of electronic gaming content, and the development of a new gaming concept: BLINK! www.bingolifemagazine.com
NEWS: WINNING WITH VARIETY
The Bingo Association receives International Corporate Award 2017 from Variety, the Children’s Charity The Bingo Association has received the Variety International Corporate Award 2017 in recognition of its incredible fundraising for the charity over the last three years. Miles Baron, Chief Executive of The Bingo Association, received the award on behalf of the land based bingo industry at the Variety Legends of Industry Awards 2017, which took place at the Hilton Deansgate Hotel in Manchester in September last year. At the close of 2017 the industry had raised a total of £750,000 for Variety and are aiming to exceed their overall target of £1m by the close of 2018. This impressive sum has been raised through The Bingo Association’s members, their staff and bingo players up and down the country who have taken part in hundreds of fundraising initiatives, from Variety bingo games, to bungee jumps, bake sales, inter-company charity games and much more. Attending the event Miles Baron, Chief Executive of The Bingo Association, said, “I am very humbled to be able to receive this award on behalf of the bingo industry. Bingo players are known for their generosity, but the way that bingo communities have come together to help children across GB has been incredible. “What’s particularly brilliant about the work of Variety is that the monies raised by local Bingo clubs goes back into those communities. For example, the money raised by our bingo players in Derby has contributed to the new Sunshine Coach that was presented to children in Derby earlier this week. We will continue to support Variety over the next year and look forward to raising even more funds for their life changing work.” Variety, the Children’s Charity supports children and young people in the UK who are sick, disabled or disadvantaged and as a result of the generosity of the bingo industry and bingo players, many young lives throughout the UK have been significantly improved through the provision of eight Sunshine coaches, the funding of powered wheelchairs, sports wheelchairs and through over 33 Grants for other specialist equipment. Funds received have also been spread across communities through 11 Variety Great Days Out events and 10 Youth Club grants: all of which have helped to improve the lives of hundreds of children across the UK. 14
FEATURE: RESPONSIBLE GAMBLING WEEK
Responsible Gambling Week A first!
hursday 12th October to Wednesday 18th October 2017 saw the first ever gambling industry, cross-sector, Responsible Gambling Week. The vision was to create a conversation about Responsible Gambling with customers, staff, the general public and key stakeholders. The theme ‘Let’s talk about Responsible Gambling‘ was used as a headline across all communications and the Gambling Industry was partnered by specialist charities Be GambleAware and GamCare. The lead trade associations were: • • • • •
Association of British Bookmakers (ABB) British Amusement Catering Trade Association (BACTA) The Bingo Association (BA) National Casino Forum (NCF) Remote Gambling Association (RGA)
The Week was a great start to what is hoped will be an annual focus point to the ongoing work undertaken by the gambling industry, in each sector, throughout the year. The 2017 event was the first time that all sectors had worked together, with the results demonstrating the benefit of such co-ordination and focus: • 1,000 % increase in UK visitors to BeGambleAware. org website: that’s 150,000 extra visitors, the highest volume on the site, ever. • #RGWeek2017 hash tag was used over 1,400 times • 7 million+ views of tweets containing #RGWeek2017 • Regional media coverage reached just under 1 million people Twitter was the stand out social network of the campaign with 85% of all usage in the campaign, with Facebook reach of 320,000. RG Week Twitter account gained 300 followers rising to 500 in total and the account generated over 335 link clicks. Not so effective were the Chat Rooms and Twitter Q&A forums with take up similar to the thirteen Information points which saw little in the way of engagement or visitors. The RG Week team were prepared for some negativity during the week from the public however less than 5%
of all posts or tweets were critical and when there were some they were aimed at specific grievances rather than RG Week itself. A formal evaluation of RG Week by independent company Chrysalis found that the campaign reached three million people. The materials were well designed, positive and eye catching as was the strap line ‘Let’s talk about Responsible Gambling’. Three million people sounds a lot, but next year greater effort is required to increase reach outside of gambling premises and the online world. Overall the week was a good start, which has revealed some key points and learning to build on for this year, both in relation to the Week and broader industry work and messaging.
FEATURE: ICE BINGO PAVILLION
The Bingo Pavilion at ICE 2018
he Bingo Association, with the support of ICE organiser Clarion, will once again be hosting The Bingo Pavilion at this year’s show, taking place on 6-8 February at London’s ExCel.
Following the success of the Bingo Pavilion at ICE 2017, this year’s space will be occupied exclusively by BA members: NRM, Leisure Electronics, Cowells Arrow, Shipley Creative and Edward Thompson. The Pavilion will be similar in layout to last year’s, with a central Bingo Association reception desk and some occasional seating. Following the success of last year’s members’ drinks reception hosted by The Bingo Association, this year there will be drinks on both the Tuesday and Wednesday, thanks to the support of Network Resource Management (NRM),
who are sponsoring the event on Tuesday, and Edward Thompson, who are sponsoring the event on Wednesday. Each Members’ Drinks Reception will start from approximately 16.30 and finish at 18.00. Over the last three years the Association has been working with Clarion events to build the profile and presence of the land based bingo sector at ICE. Thanks to the increasing support of members and industry suppliers the sector’s presence is slowly increasing and with a dedicated pavilion ICE is an excellent networking opportunity. The show runs across three days, Tuesday, Wednesday and Thursday and in addition to the main Bingo Pavilion the Association will also have a small corporate stand, located at ND6.
ICE www.icetotallygaming.com Exhibitor Leisure Electronics NRM Cowells Arrow Shipley Creative Edward Thompson
Website Stand Number www.leisure-electronics.co.uk BP1 www.nrmgroup.com BP2 www.cowellsarrow.co.uk BP3 www.shipleycreative.com BP4 www.edwardthompson.com BP5
FEATURE: GAME CHANGERS
Game Changers From bingo caller to calling the shots on corporate risk in the gaming industry, the rise and rise of Hayley Jane Lee, Director of Risk and Compliance at Gala Leisure
Hayley Jane Lee, Director of Risk and Compliance at Gala Leisure
FEATURE: GAME CHANGERS
ame Changers is a brand new series of what will be regular articles in LP Magazine Europe focusing upon inspirational risk practitioners as viewed by another prominent industry figure in terms of their influence upon their own career or that of the industry as a whole. In the first Game Changer article, Kerinda Trigg, the former group sales and marketing director for The Cardinal Group, aptly interviews Hayley Jane Lee, the newly-promoted director of risk and compliance for gaming giant Gala Leisure, the largest retail Bingo operator in GB. With almost 130 bingo halls, Lee and her 12-strong team mitigate and manage the daily risk of more than 4000 staff, many of whom are engaged in the night time economy. Kerinda Trigg is herself a successful LP practitioner having worked in the key field and head office roles in the asset protection team at DIY giant B&Q, before going on to become a driving force behind The ORIS Group, which this year secured the Retail Risk Vendor of the Year Award. She is also the co-founder of ORIS Forums, the not-for-profit organisation connecting heads of LP and risk through the facilitation of collaboration. An expert in the Insights Discovery Model, the colour-driven psychological profiling tool which many leading businesses use to build complementary and winning teams, Trigg has a natural affinity with understanding how personalities come together and conflict. At Cardinal she has used this skill to profile both her teams and customers so she can better understand their motivation and help them to fulfil their potential. When I was approached to write the first Game Changer article and asked to interview someone inspirational in the LP sphere, the first word that genuinely popped into my head was: ‘Bingo’. The article was to be called Game Changers and for me to be given this opportunity was like hitting the jackpot. With that in mind, there was really no one else that I could interview other than Hayley Jane Lee, who I have had the pleasure of knowing for a number of years and is someone who I truly admire and respect. She started life as a bingo caller and worked her way up through the business to where she is today: directing the Gala Leisure Group strategy as it relates to risk and compliance for one of GB’s largest gaming leisure businesses. From calling ‘house’ to calling the shots, Hayley has been instrumental in taking the gaming industry into the 21st century. A strong and decisive woman, role model and mentor, Hayley combines
hard work, grit and determination with a sense of fun and humour, which has earned her the respect of her colleagues and industry peers. She is both gutsy and giving and symbolic of a new breed of risk managers who now find themselves sitting at the board table, a position many would have found hard to believe a few years ago. To achieve this elevated role as a female in this market is a huge achievement in itself, but also, for risk now to be board agenda item and have representation at the top table rather than an issue widely viewed as a cost to the business, completes the double-whammy, or in Hayley’s world: ‘House’. Exactly two years ago Gala Bingo Holdings Limited and its trading subsidiaries were acquired from Gala Coral Group Ltd via a £241 million management buy-out, backed by Caledonia Investments, a divestment that removed the Gala Leisure bingo business from the merger between Gala Coral and Ladbroke with their collective focus upon high street bookmaking. From then to the present day, it has been an ‘eyes down’ focus upon the new ‘hand’ that Hayley and the team have been dealt as well as the all-important numbers. Hayley is part of a new guard breathing fresh life into the bingo industry, a game which has seen a massive revival in fortunes with the mass migration to the online world capturing the imagination of millions of new players, a far cry from the tired and dusty social clubs of old. Today figures suggest there are more than 100 million bingo players around the world, 80 per cent of whom are women aged between 30 and 50. The remaining 20 per cent are males who are in it to win it as well as pick up new friends along the way. Today bingo is played on tablets and smart phones as well as in modern bingo halls. The game may be the same, but technology has made it faster and instantaneous and a place where the stakes are often higher as reflected in the fact that Gala Bingo now pays out £42 million in winnings and prizes every week. This shift has also had an impact upon the player demographics. Today, the proportion of under-45 yearolds playing bingo has moved from 46 per cent to 62 per cent in the last decade and the number of players aged between 18 and 24 now represents almost one million players. The more people who play, the higher the risks and Hayley’s prime concern is to make gambling respectable, responsible and safe for both customers and staff in what is one of the most regulated businesses in the world.
FEATURE: GAME CHANGERS It is about the physical world making sure the premises are welcoming and safe at all hours and that the business is shielded from the reputational damage associated with gambling. “Playing happy’ is part of the philosophy of the organisation as it seeks to provide a sense of entertainment and social cohesion in the local communities where it is part of the way of life, as well in the online space where it has become a major player. Gala Bingo works closely with The Bingo Association to deliver education on gambling and also contributes to the charity GambleAware which supports people with gaming addictions. We meet at Newcastle House, Gala Leisure’s UK headquarters which lies in the shadow of Nottingham Castle, one of the first Norman fortifications in Britain and witness to many of the country’s historic episodes including being laid siege by Richard the Lionheart who returned from the Crusades to put down a rebellion by his mutinous and treacherous brother Prince John. It was also from where the ill-fated Richard III rode to his death at the Battle of Bosworth in 1485. This was Richard’s own high stakes gamble, as he became the last English King to die in battle. It was only in 2014 that his remains were discovered and later exhumed from the foundations of a car park in nearby Leicester and laid to rest in the city’s cathedral. It may have been that Richard’s number was finally up after the scandal in the Tower of London with the disappearance of the two young nephews and centuries of bad PR including Shakespeare’s portrayal of him. There are, it could be argued, parallels with the popular perception of gambling. As you cannot denounce the monarchy for the behaviour of one sovereign, you cannot badmouth an entire industry on the excesses of a few. While gaming can attract a bad press, bingo, with its community engagement, has provided the antidote, the acceptable face of gambling. I began by asking Hayley, mother to two teenage children, about her journey from starting her career at Gala Leisure to where she is today. “I have been involved in the gambling world all of my professional life. I have worked in the industry in a fulltime capacity for 21 years as I started as a teenager. I began my career as a team member and worked my way through the ranks, becoming a manager at the age of 21.” Achieving such a responsible position at such a tender age provides some insight into the work ethic that has 20
been a trademark trait from her very early days. So what does Hayley Jane Lee see as her secret weapon? “One of my key strengths was always my attention to detail and the measures that I put in place to protect the business assets. I leave nothing to chance whatever the role that I have been involved with, so it was a logical progression for me to move from being a member of bingo club management into a field-based audit role, which is where my career in risk and compliance really started to take off.” So what makes Hayley Jane Lee tick? What were the key drivers and inspirations that secured her long-term commitment to the bingo industry? “I believe that If a job’s worth doing, it’s worth doing well. That is why I am still around – to see the job through. I love to see the practices that we develop making the job easier and safer for our operators. I can go to bed at night knowing that we are making a difference to the people who work for us, as well as to our customers. Hayley, who is engaged to be married in October 2018, added: “What people close to me think is also important to me. My family keeps me grounded and motivated, as I want to make them proud of me as well” The day job is never straightforward and throws up a number of challenges, not least in terms of the real deliverables of risk and compliance. “Working in an area of the overall business which doesn’t deliver actual ‘profits’ for the company makes it sometimes difficult when putting in capital papers to spend cash. However, I’m very lucky as Gala Leisure recognises the real value in protecting their people, brand and assets, so the work of our department is recognised and requests do not fall on deaf ears – far from it.” I touch on the subject of the sexism in the security and compliance industry. As a woman in the field, I have seen first hand its corrosive effects, so I was interested to understand Hayley’s take on the matter, particularly as she had begun her career so young. “Yes, security and risk are still largely male dominated fields and yes there has been times when sexism has reared its head, particularly in the early years of my career. Fortunately, it is less frequent today and female appointments in roles such as mine are a lot more common in 2017.” issue 026
FEATURE: GAME CHANGERS Gambling is probably one of the oldest pastimes in history, dating back to ancient times. In medieval England, about the time Richard I was teaching his unruly brother a lesson just over the road from where we are sitting, the first card games were being played for money, but they were the preserve of the rich. But times change and the industry has adapted accordingly. The latest disruptive force to impact gambling has been the Internet which has become an enabler to reach a wider audience and provided the pastime with a broader appeal. The flip side of this wider acceptance are the necessary checks and measures and the task of managing that additional risk and exposure. For Hayley, this has been straightforward to manage: “There are always challenges in any job as things develop. I am a great believer in embedding change, providing it is strategically right for the business. Change is healthy and we should all embrace it as the technology evolves. Online has been a game changer and has certainly attracted an exciting added dimension to our offer. There’ll always be a place for Retail Bingo Clubs, but online has proved to be a very successful parallel business. So how does Hayley’s strategy for facing down those challenges help to keep customers and staff safe? “The challenge is always to ‘be on the ball’ keeping myself and my team updated of all industry and legislative changes. Complacency is not an option for us. Risks for people and business change all the time – you’ve got to be proactive and reactive when the need arises. “My key priorities have changed in terms of who I now liaise with more externally. I speak with Government and our regulators quite often and have found myself visiting Westminster on a few occasions, mainly for our charity contributions. However, I was there in October as a personal invite because of our contribution to the Responsible Gambling Week, which was been supported by all gambling sectors to help educate our customers around playing responsibly. “We work closely with our trade association (The Bingo Association) and Gala Leisure contributes a significant amount to GambleAware, which devotes its time and investment into research and support for problem gamblers. “Gala Leisure owns 129 businesses which are all proud to run like communities in their areas. They’re 22
a meeting point for friends and families and our relationship with our customers feels more personal and we also open for business day and night. “The gambling industry is highly regulated and as the rules surrounding Gambling (in most cases) are for universal interpretation – it can sometimes be difficult to understand what this means for our particular sector. As technology evolves, I also appreciate the challenges our regulators face. Fortunately, we have a great relationship with the Gambling Commission and good two-way communication to achieve a clear understanding.” With our interview coming to a close, I ask the million dollar question: what about your job keeps you awake at night, and what gets you out of bed in the morning? What keeps me awake? I guess it is the fear of a serious incident to either someone employed or a visitor to our premises. Our training, procedures and policies try to minimise this as much as possible but there is always a risk of accidents occurring. What gets me out of bed? The people I work with and the company I work for. It’s also far too busy in my house in the morning to stay in bed! “My new promotion is really going well. I have been working in this type of role for a while now in preparation for a Director position. The challenges are tough but I’ve got a great team around me to meet them. No one can guarantee success, but I like to think we play a major part in looking after our people, the consumer and our assets. We’re a company with a clear and exciting direction and it’s great to be part of such a fantastic team.” Bingo calling is a skillful job. It calls for personality and engagement and clear enunciation and the ability to make yourself heard over the background noise. This was the grounding and start point for Hayley Jane Lee in the rapidly changing world of Gala Leisure. She has made her voice carry over the last 21 years and it is now being heard in the corridors of power in Westminster as well as resonating in the gaming halls and social clubs across GB. Parliamentarian or pauper, Hayley treats all she comes into contact with equally, and always with a smile. All who know her and the work that she and the team carry out on behalf of Gala Leisure recognise her as a true game changer and someone who has marked the card of risky practices in her business as they all have to play to her house rules.
FEATURE: BINGO 3000 REFURBISHMENT
Bubbles All round: Club 3000 introduces Champagne Bars as part of latest Â£2.6m refurbishment
FEATURE: BINGO 3000 REFURBISHMENT
ustomers at Club 3000 venues in Huyton, Liverpool and Middleton, Manchester are the envy of bingo players across GB, with their very own Champagne Bars: guaranteed to make bingo bubbly. The Champagne Bars were installed as part of a £2.6 million refurbishment program, which has seen the Liverpool and Manchester venues receive exciting make-overs. Brian Fraser, founder of Club 3000 said, “In considering club development we wanted to try something different, that would encourage younger players to try out our venues and be popular with existing customers. The Huyton club is the first bingo club in GB to have a Champagne Bar, which is a great ‘first’ for Club 3000. Since its launch in November the Bars have proved very 24
popular with customers, as well as being a great place to celebrate winners.” In addition to investing in its existing venues Club 3000 has recently acquired a purpose built Glasgow venue from Gala Bingo, bringing the number of purpose built venues under the Club 3000 brand to 14. Fraser continued, “Although bingo has been given a negative press over the last two years we have continued to invest in our estate, having spent a total of £7.8 million in the last three years on refurbishments and have just committed to build a brand new £7 million venue next year.” We hope to bring news of the new club and launch later this year.
Open Architecture philosophy drives NRM success Andrew Ludlow, Managing Director of NRM, the UK’s leading independently owned gaming technology and software solutions provider, looks ahead to ICE London and explains how technology is enhancing the bingo experience What do you think being an independently owned company brings to the industry? The spirit of independence runs throughout the industry and from my experience, independence resonates with the culture of what is essentially an entrepreneurial sector. Independents have a shorter chain of command and the decision making process is consequently quicker. It’s also very important in any sector to retain alternative supply routes, and independence provides this very effectively. How would you describe the main challenges facing bingo operators? I think all retailers are now looking to deploy a more flexible and strategic approach in order to provide an experience which is tailored to meet the demands of their customers at any given point of the day or week. With customer profiles changing throughout the retailing week every operator and club manager will be looking to have products, content and an offering which has the flexibility to meet those specific needs. It’s not a case of ‘one size fits all’ and the challenge is providing operators with the right tool kit of technology and content to satisfy those market conditions. Technology allows you to do exactly that and it’s essential that platforms are truly open. Whilst developing our own compelling content we are also seeking out opportunities to work alongside third parties in order to secure the very best content that’s out there. NRM’s philosophy is that technology should be inclusive and enable operators to draw on winning content not to restrict them due to artificial and unnecessary barriers. What does NRM stand for as a business and how do you see its role in the industry? As an organisation that’s grown up with bingo, having previously managed the National Game successfully for close to two decades, I like to think that NRM shares some of its characteristics. In terms of commitment to our customers, we have what I would describe
Andrew Ludlow, Managing Director of NRM
as a ‘whatever it takes’ philosophy. Like bingo, we continuously innovate, we work hard to ensure that we deliver value for money and when necessary, we’re not afraid of challenging conventional thinking. You recently committed to invest 30% of revenue into R&D over at least the next three years - how will this impact services specific to Bingo? The broadly based leisure sector is incredibly competitive and it’s incumbent on NRM, with its long standing history in the industry, to support Bingo operators by delivering fresh new initiatives covering hardware, software and the development of compelling,
“There doesn’t appear to be a ‘silver bullet’, but engaging customers with appropriate investment in these areas is showing there is some light at the end of the tunnel” development and service for the operation of handheld tablets in commercial bingo. Do you see the sector as a case of glass half full or glass half empty? For me it’s always half full! The bingo sector has proved itself to be resilient and a number of operators are showing a better than sector average performance through investment in product and service delivery, technology and content innovation. There doesn’t appear to be a ‘silver bullet’, but engaging customers with appropriate investment in these areas is showing there is some light at the end of the tunnel. Importantly there are several areas of bingo growth that are worthy of mention, firstly a number of operators have invested successfully in high street bingo with others more recently joining this opportunistic area of growth. Secondly, NRM’s sister company, Connected Entertainment has very successfully pioneered the delivery of wide area linked bingo across the holiday park sector; interestingly the number of venues in these two areas continues to grow year-on-year.
fun to play content. Our R&D commitment means that we are channelling investment into commercial, high street and holiday park Bingo, as all three are key components of the Bingo landscape. For NRM, R&D isn’t a function, it’s a philosophy, a mindset and most importantly a commitment which sits at the very heart of the business. In November you completed the acquisition of Big Deal Games – what was the thinking behind this? BDG is active in the commercial bingo sector with an install base of 13 venues operating in excess of 1,200 handheld tablets, in the British Isles, predominately in Northern Ireland. In terms of meeting our strategic goals, the purchase will accelerate our ability to grow immediately our installed base of handheld tablets as well as providing an excellent fit with the Budde platform. I am delighted that we have retained Steve Rice as Commercial Director and I am certain that we will collectively bring new levels of engagement, design, 26
What are your hopes for ICE London? At ICE we will be showing our ground-breaking customer facing mobile applications targeted at the adult segment of the close to 50 million smartphone users in the UK and, looking ahead, which also provide a platform for the delivery of augmented reality - a game changer in terms of taking customer engagement to another level. The Budde tablet platform is another case in point. Following successful trials the product has been installed in a number of commercial bingo clubs and the development road map will see a range of slot content and bingo variant games from third party developers being delivered throughout Q1 courtesy of the ‘Open Platform’ architecture philosophy that we endorse and that operators want from their suppliers. ICE is a wonderful event to showcase our technology, to meet with key influencers, share our thinking and to build new relationships. It’s arguably the most important three days of our year and we are all looking forward to meeting up with the industry on the Bingo Pavilion, stand BP2. issue 026
INTERVIEW: KAREN COOKE
Empowering Amusement Entertainment EAG International & VAE 2018, feature interview by Naomi Green with Karen Cooke – Show Organiser ‘What’s new’ for the 2018 show? Increasingly, EAG & VAE has been selected as the European launch platform by manufacturers, which means that many exhibitors play their cards close to their chest when it comes to announcing new products to be showcased at the event.
Karen Cooke EAG Show Organiser
New exhibitors for 2018 at this point are ahead of last year, with many exciting new participating companies from the UK and beyond. For 2018, we’ve re-enforced our marketing efforts to attract new visitors from other sectors seeking incremental revenues. These include holiday parks, cinemas and social enterprises. Innovation and Technology is vital for the industry. Are those two factors amongst the primary priorities for the Amusement and Leisure Sector in both the development and production of Games and Machines along with the Organisations that operate them? The amusements and coin-op sectors have a great track record for adopting new technologies. The show floor will be home to technologies for payment solutions, access control and systems which help us better understand guest preferences. The games on display are becoming increasingly sophisticated as the industry competes with the athome entertainment offering, and VR games are gaining traction. Technology is not, however, an end in itself with some of the industry’s most successful evergreen products still relatively low-tech, so manufacturers will also continue to deliver low-tech games that are exciting, imaginative and innovative. Evolution of the EAG Show that has seen the Visitor Attraction Show as a partner that demonstrates how the Amusement industry over the years is adapting
and broadening its scope of the leisure entertainment market. Ultimately, the show is reflecting what is happening in the leisure sector at large. Barriers are being broken down between vertical markets that were once welldefined; we see, for example, amusement arcades extending into indoor play and indoor play centres adding amusement machines. Similarly, outdoor adventure play facilities are weather-proofing their businesses by adding indoor amusements.
INTERVIEW: KAREN COOKE
In today’s demanding economic climate, amusements and prize vending are also being adopted by retail operations such as supermarkets and garden centres in their quest for incremental income. EAG International is also a popular networking event for the International amusement and leisure entertainment markets. EAG International and VAE has always been strong on networking, be it on a formalised or informal basis. Many industry associations hold their annual gatherings during the show for the convenience of their members. Several exhibiting companies hold their own events and the After Show Networking Event is attended by more than 1,000 show-goers. The Seminar Programme for 2018 will reflect the show’s broadening base, with an increased focus on F&B opportunities and the management of business risk and opportunity. Commercial rights deals between major Amusement Machine Manufacturers and Movie Studios such as Marvel and DC Comics present even more opportunity 28
“Many of the products on show at EAG & VAE feature licensed entertainment brands. This is a reflection of general popular culture and delivers great opportunities to the operator and site owner, allowing them to leverage the promotional spend behind the brand” for a broader appeal of the latest games and amusement machines into related sectors and locations such as Cinema lobbies. Many of the products on show at EAG & VAE feature licensed entertainment brands. This is a reflection of general popular culture and delivers great opportunities to the operator and site owner, allowing them to leverage the promotional spend behind the brand. Licensed merchandise has a higher perceived value and in an environment such as a cinema foyer, may be issue 026
2 great shows combined
16 - 18 JANUARY 2018 ExCeL London Exhibition Centre
EAG produced by
INTERVIEW: KAREN COOKE
“Around 25% of EAG & VAE’s visitors come from overseas and from Europe in particular. For these visitors the investment in time and money is higher, so we see it as a positive reflection on the event” linked to the current screening. From both an exhibitor and visitor standpoint, EAG is attracting more of both from a growing number of countries, what aspects of this increase please you most? Around 25% of EAG & VAE’s visitors come from overseas and from Europe in particular. For these visitors the investment in time and money is higher, so we see it as a positive reflection on the event. The show also attracts exhibitors from as far away as Asia and the USA and we value the commitment they are making; it’s pleasing that for them, the show continues to deliver.
a bar code that can be printed or stored on a mobile device. On arrival at the show, this will be scanned and a badge printed. Do you provide discounted offers on hotel accommodation for attendees, if so how can one locate that information? The show has an accommodation partner, Event Express, accessible via the EAG website. Event Express specialises in exhibition accommodation and has negotiated some excellent room rates. Unlike many booking services, Event Express will hold rooms for individuals without payment, right up to the show.
How many manufacturers and suppliers can visitors expect to see at the 2018 exhibition? This is a tricky one to answer because whilst many manufacturers exhibit in their own right, some of the exhibitors are distributors representing a number of manufacturers. It’s fair to say that a visitor can expect to see the products of more than 200 manufacturers in total.
Competitive advantage can provide a major boost to Bingo Operators what kind of representation of equipment and technology can they expect to see from attending this year’s EAG Show? Manufacturers of bingo equipment are well represented, showcasing products at the cutting edge of technology, including linked bingo and AWP slot games on tablet technology.
How can one book to attend the EAG 2018 Show? Registration is now open at www.eagexpo.com. The process is very simple, with registrants being emailed
EAG is supported by all of the main UK gaming machine producers so operators will be treated to a wide selection of the very latest cat B3 games.
FEATURE: G2E ASIA 2018
Insight and Innovation Bingo Life interview with Josephine Lee Chief Operating Officer Reed Exhibitions, Greater China What can those representing Bingo operations who may be considering attending G2E Asia 2018 for the first time expect to see from a bingo perspective on the exhibition floor as well as the Conference? G2E Asia is the region’s one-stop destination for forward-thinking and entertainment decision makers and suppliers. Currently, G2E Asia is covering landbased, digital content & technology, lottery and nongaming sectors on a broader scope where there are segmented zones, targeted networking events as well as dedicated conference sessions for each. Have you visitor numbers to G2E Asia 2017 and is there any trend developing from a geographical attendee standpoint? G2E Asia’s 2017 edition boasted its strongest numbers ever. The event spanned a record-shattering 28,000 sqm show floor made up of more than 190 exhibiting companies – a nearly 20% increase over 2016. Additionally, G2E Asia welcomed nearly 13,000 visitors from 84 countries and regions – including over 1,500 VIPs, top buyers and decision makers with significant purchasing power. More than half (62%) of the visitors came from outside of Macau. G2E Asia 2018 is already looking strong – and looking to exceed the prior edition. Have you a G2E Asia App to assist visitors with planning their schedule for attending conferences and locating booths on the exhibition floor? The G2E Asia Mobile App is a great tool that streamlines the on-site experience and facilitates business meetings, including support for: • Networking – Enable messages and meeting requests functions to facilitate networking opportunities for buyers and exhibitors. • Discovering Exhibitors – Browse the exhibitor directory any way you choose: sort by alphabetical order, exhibitor type and country. Add desired exhibitors or products to favorite list, take notes, and mark them on the floor plan. • Exploring an Interactive Floor Plan – A smart map to guide visitors to any stand they desire to visit. See
Josephine Lee COO Reed Exhibitions, Greater China
the show layout, find route, and save your navigation route before the show. • Learning about New Products – Visitors scan the QR code of their interested exhibitors or new products with G2E Asia Mobile App, with an added option to place their “Like” or “Favourite”. The “Like” reflected the “New Product Hot Hits” with live rankings right on the show floor. Hot Hit boards were installed in convenient locations around the halls to display the top ten products that were scanned the most by visitors through the show’s mobile app. The exciting visuals and product highlights generated additional buzz across the show floor.
FEATURE: G2E ASIA 2018 Networking is also an important factor when considering attending exhibitions, can you provide our readership with details of the evening entertainment and events? In G2E Asia 2017, we had a variety of activities for the visitors to enjoy a memorable experience at the event, including networking cocktails, Presidents’ Reception, Asia lottery forum, Gaming Regulatory Briefing and Networking Luncheon, Future Technology Leaders – Get Together, and more! G2E Asia 2018 will also have lots of entertainment and networking events throughout the show. Stay tuned for announcements by visiting www.G2EAsia.com. What’s new for G2E Asia 2018? New additions to 2018 show include: The new Digital Content & Technology at G2E Asia will be the centre of Asia’s gaming technology community for bingo, casino, lottery, mobile and social gaming. It offers networking and learning opportunities for Gaming elites to establish new contacts and to discover innovative ideas and insights into the latest industry regulatory developments. The Asia Lottery Expo & Forum offers a unique and unrivalled opportunity for professionals of all tiers to meet the who’s who of Asia-Pacific’s fast-growing lottery industry. The expo and forums combine to deliver a business, learning and networking platform exclusively designed for lottery professionals, including operators, government and regulatory representatives, industry executives and experts. Additional return highlights will also include the Parts and Components Pavilion, Asia’s first and only trade platform dedicated to the showcase of parts and components of the electronic gaming machine manufacturing industry, and Integrated Resorts Experience, the region’s first-ever event to centralise sourcing of new IR products, technologies and services that drive revenue and value from non-gaming sources. Is there going to be more exhibition floor space being made available for this year’s exhibition? The 2018 show will fill Halls A, B & C of the Venetian Macao. Our operations team will design a more functional floor plan to better utilise the show floor to maximise yet to give visitors a smooth visiting experience. We are anticipating 30% growth in exhibitors in 2018. For companies considering exhibiting is there still time to organise a booth? G2E Asia is at 95% booked up. We are welcoming new 32
exhibitors especially on new segments. If exhibitors are interested to participate in G2E Asia 2018, please contact Vera Ng on Vera.Ng@reedexpo.com.hk for exhibit detail. What’s new for the 2018 Conference agenda and how can readers find out more about this year’s show and conference programme? Operators shared their needs and interests in G2E Asia conference, and we listened! The program will address: gaming innovation, integrated resort technologies and solutions and “the future” of our industry’s needs. G2E Asia 2018 conference’s daily themes over the three days will be: • The Future of Gaming • The Future of Integrated Resorts • The Future of Digital Content & Technology Stay tuned for the offical program and keynote speaker announcements! Visit www.G2EAsia.com frequently for updates. Is there anything else you would like to add? Mark the dates for attending G2E Asia 2018 on May 15-17 at the Venetian Macao.
Josephine Lee, Chief Operating Officer of Reed Exhibitions Greater China, was born in Hong Kong and has been working in the exhibition industry for 20 years. Since joining Reed in 1998, she has distinguished herself by winning four major awards - the Export Division President Award (2000); the Reed Chairman’s Award (2001 & 2009) and the Reed China President’s Award (2005). Her dynamic leadership has also seen her spearhead the restructuring of the Export Division in Australia; develop outbound business in Asia and establish Reed offices in Beijing, Shanghai and Shenzhen (in 2002, 2003 and 2012 respectively). Today, in addition to Sales and Marketing responsibilities, she will oversee Reed Greater China’s entire portfolio of events, as well as the Operations Team.
THE MARKETPLACE FOR THE ASIAN GAMING INDUSTRY
年度盛会 Market Trends. Quality Products. Networking. 市场趋势、优质产品、建立联系 G2E Asia: Informs smart business decisions. 亚洲国际博彩娱乐展会：助您作出明智的商业决策
MAY 15 - 17, 2018 | 2018年5月15-17日 THE VENETIAN MACAO | 澳门威尼斯人 G2E系列展会 A G2E EVENT
承办方 PRESENTED BY
主办方 ORGANIZED BY
The No. 1 Association for bingo Shaping policy Developing business Driving the industry agenda The Association for all things bingo â€“ working with senior management and operators for more than two decades â€“ successfully promoting and developing the interests of all bingo operators. For industry news, comment and information on the benefits of membership, visit www.bingo-association.co.uk T 01582 860921
E firstname.lastname@example.org gambleaware.co.uk
Published on Jan 18, 2018