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August/September 2019

Print Decorating, Binding and Finishing

Look Beyond Metal with Engravings

INSIDE THIS ISSUE What’s Next for the Bindery? Elevating Covers with Embellishments Samples Sell Capabilities


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August/September 2019

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Trends

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Economic Outlook

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Bindery

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Application

Elevating Magazine Covers with Embellishments Print publishers are distinguishing their brands with highly stylized covers featuring specialty applications.

Print Decorating, Binding and Finishing

Look Beyond Metal with Engravings

INSIDE THIS ISSUE What’s Next for the Bindery?

Election Watch: It’s the Economy, Stupid

An economist takes a look at what voters are listening for in the 2020 election, beyond the economy.

What’s Next for the Bindery Machines meet needs spurred by a tight labor market, shorter runs and interest in product differentiation.

>> RIT Students Create More Than A Box for Print Panther >> Devilish Design – 13 Devils Business Cards

Elevating Covers with Embellishments Samples Sell Capabilities

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Sustainability

ECMA Statement on the Recyclability of Folding Cartons

The European Carton Makers Association confirms facts about cartons with the polymeric layer as it relates to recyclability.

Features 6

Industry Influencer

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Management

7 Steps to Turn Employee Potential into Performance

Learn how an employee alignment process puts people in the right seats.

Doreen M. Monteleone, PhD

The principal at D2 Advisory Group and sustainability consultant for Flexographic Technical Association & RadTech discusses sustainability certification for the printing industry.

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Technology

Cost Saving Ideas When Choosing Engravings Discover how engraving technology has changed to help save time and money.

Events Preview

>> PACK EXPO Returns to Vegas >> PRINT 19 Reveals Red Hot Tech >> New Industry Opportunities at PRINTING United

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Marketing

Are Your Profits in a Bind? Samples Sell Capabilities

Keynote speaker from FSEA’s Binding Summit shares insight with members.

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PostPress | August/September 2019

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Viewpoint

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Tech Watch

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Installations Equipment Highlight Mechanical Binding

PVC Spiral Supply’s Marlon EZ Flex 100 Coil Inserter and SlanTIS Sleeves

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Official Publication of:

Published by: 2150 SW Westport Dr., Suite 101 Topeka, Kansas 66614 785.271.5801 www.postpressmag.com Editor-in-Chief Jeff Peterson

Managing Editor Katy Ibsen

Advertising/Sales Gayla Peterson

Art Director Becky Arensdorf

Contributing Editors Brittany Willes Lara Copeland

Circulation Manager Brenda Schell

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Foil & Specialty Effects Association (FSEA) 2150 SW Westport Dr., Suite 101 Topeka, KS 66614 785.271.5816 www.fsea.com Executive Director Jeff Peterson Assistant Director Dianna Brodine

Online Director Mikell Burr

August/September 2019 | PostPress

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Viewpoint >>

The Crazy World of Specialty Effects and Embellishments – Where Are We Going? by Jeff Peterson, executive director, FSEA

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n one of my favorite exchanges from Raising Arizona (one of my favorite movies), Glen, the boss, says, “It’s a crazy world.” H.I. agrees, saying, “Someone oughta sell tickets,” and Glen replies, “Sure, I’d buy one.”

I think most of us would agree it is a crazy world out there, especially in graphic arts. Where are we going from here? It’s difficult to tell, but there still are a lot of good things happening in the world of print. And, I think this is especially true when it comes to specialty effects and embellishments. Two Sides North America, to which the Foil & Specialty Effects Association is an allied organization, works to provide information on the sustainability of paper and the ways in which printed material is viewed in a positive light. The group recently released a study entitled “Busting the Myths,” that can be found at www.twosidesna.org. The study surveyed more than 2,000 US consumers and explores consumer opinions and beliefs about the environmental impact of print and paper. It revealed extremely interesting results, including the following:  68% of consumers believe print is the most enjoyable way to read books  65% find printed magazines most enjoyable  58% of consumers believe US forests have been decreasing in size since the year 2000. The fact is that US forests had a net growth of more than 1,500 football fields per day since 2000. That last statistic is staggering. What an awesome fact to share with your end customers worried about the environmental impact of paper! The results of this type of study showcase how important and relevant “print” still is in our society. I believe print is seeing somewhat of a “rebound” thanks to all of the digital clutter that is out there. So many of us are on a computer or mobile device several hours during the day. Do we really want to continue to use these devices on our off time or leisure time?

deleting emails as I do responding to them. How many important emails am I deleting or missing when a printed communication might have caught my attention? Of course, attracting attention to print is right in the wheelhouse of FSEA members. One of the articles in this issue of PostPress, written by our Managing Editor Katy Ibsen, explores the use of embellishments such as foils and specialty coatings on the covers of magazines and catalogs. Publishers are seeing the benefits in enticing readers through the senses – sight and touch stimulate powerful emotional responses. “Neurological studies show that humans gather their information through all senses, and people remember things longer and more clearly if they address more than just the eyes. Consumers quite happily spend more money on packaging that is well designed, uses a paper with interesting haptics or contains elaborate printing,” said novum Editor-in-Chief Christine Moosmann. Be sure to read Katy’s article. Finally, to conclude on the theme of the “crazy world we live in,” I think you’re hiding your head in the sand if you have not been in tune with the changes happening within the world of tradeshows, associations and publishing as it pertains to print. I am not sure how this will all pan out, but I am concerned that there seems to be an enormous amount of infighting within our industry – and that doesn’t serve anyone well when this takes place. We all need to stand together and work out the best approaches to represent those involved within the printing industry – especially print on paper. As a small association and publisher of a niche magazine within the industry, we will be standing by, for the most part, to watch it all shake out. Stay tuned – there will be much more to come. Jeff Peterson is executive director of the Foil & Specialty Effects Association (FSEA) and editor-in-chief of PostPress. An industry veteran with deep roots in the foil and specialty effects industry, Peterson can be reached at jeff@fsea.com.

Instead, many of us are moving away from digital devices and wanting the good ol’ printed book and magazine. The amount of emails I now receive on two different accounts is inundating. I try my best to clear out the junk, but I end up spending as much time

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Industry Influencer While it may be a hard connection for most of us to understand, Doreen M. Monteleone easily can explain how she went from receiving her Ph.D in Coastal Oceanography to helping shape sustainability efforts in printing. “My interests evolved, and jobs changed,” she said. “I went from marine research to Clean Water Act issues to Clean Air Act issues for small businesses to all environmental issues for flexographic printing – added health, safety and sustainability – and then tacked on UV technology.” While Monteleone was working for Flexographic Technical Association (FTA), she was named New York State’s first Small Business Ombudsman, an opening created under the Clean Air Act Amendment of 1990. In that position, she worked with small businesses impacted by the new regulations adopted in New York. “That included the printing industry. When the state administration changed, I also was seeking employment closer to home [she had become a new mom],” she said of her move 23 years ago. “I learned about FTA’s desire to hire a full-time environmental director to help its members. It was a natural fit.” For the past six years, Monteleone has contracted with the FTA and RadTech International North America to address sustainability issues – a role PostPress finds influential in printing.

What inspired your interest and studies in sustainability? I’ve always had a love of the environment. I also am a Master Gardener with Cornell Cooperative Extension of Suffolk County and am outside all the time. I want my descendants to live in a world that is in better shape than the one we live in now. I truly believe we can achieve that goal. We have much cleaner air, water and land than when I was a kid. Some people don’t realize that. But, we can continue to do better as we learn more sustainable techniques and develop better technologies. I feel that whether I give lectures on more sustainable gardening practices or on the benefits of more sustainable printing practices, I can help achieve that goal of a better future.

Tell us about SGP and why the accreditation was created? About 12 or so years ago, Walmart came out with its Sustainability Packaging Scorecard for its vendors. That sent ripples through the manufacturing supply chain. We always hear about packaging and 6

PostPress | August/September 2019

the impact of substrate. But, what is the packaging without the printing? Printing also is an important link in the supply chain. Printers turned to their trade and technical associations to answer the questions: ‘What is sustainability?’ and ‘How can I prove I am a sustainable printer?’ Our industry is fortunate in that the major printing associations have had a long, productive working relationship on environmental issues. My counterparts – Marci Kinter, Specialty Graphic Imaging Association (SGIA), Gary Jones, SGIA (formerly with Printing Industries of America) and George Fuchs, National Association of Printing Ink Manufacturers (NAPIM) – and I had been working together for many years on a variety of environmental issues and joint conferences. But, now we needed to help our members and offer them a way to validate their sustainability efforts in a credible, transparent way. The Sustainable Green Printing Partnership (SGP) was created out of several stakeholder meetings and a consensus that defined sustainable printing and established an independent certification program, not connected to any one association, but representing the entire industry. It was quite a learning process for all of us, and it brought us even closer as a group as we tackled all the elements of incorporation, board development, budgets, criteria development, databases, auditing process and on and on. We all had Environmental, Health and Safety (EHS) experience, but here we were creating an entire company and certification program from scratch. We now are approaching the 11th anniversary of SGP.

Can you discuss the steps a printer or finisher needs to take to become SGP certified? The established criteria for SGP certification are available on the website: www.sgppartnership.org. The criteria include best practices for printing and are specific to print processes as they were created by the printing industry for the printing industry. The criteria go well beyond a single attribute program like a paper certification and take a holistic approach. Everything from the office to the pressroom and finishing is included.

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 Printers must be compliant with relevant environmental, health, safety and labor laws.  They must implement the best practices in the criteria.  They must set goals and track metrics.  And, every two years, the printers must pass an audit by one of our very experienced SGP auditors. SGP took a huge step last year and released the SGP Impact Tracker to help printers through and maintain certification. Printers log into a cloud-based dashboard where they upload their requirements and track metrics. So, for example, when they upload energy metrics, like kWh of electricity, they can track usage, normalize it based on several production options and determine trends. The Impact Tracker can illustrate this as a graph and compare it to tons of carbon emissions saved and equivalent trees planted. It’s a great tool to demonstrate performance to management, staff and customers.

How can being SGP certified create advantages for printers, finishers, binders and others in the industry? SGP helps facilities in many ways. Going through the certification process helps facilities get organized and truly evaluate their entire operation. Over the years, many printers have claimed they were sustainable but didn’t realize they have been overlooking other aspects of their operations. SGP requires them to set goals, and this keeps them on track to make improvements every year and validate their sustainability efforts. It is the only certification program for the printing industry in the United States and Canada. By becoming SGP certified, printers have a competitive edge. SGP continues to gain support from print buyers who are seeking out a more sustainable print supply chain.

What changes or additions do you see SGP adding in the future? Toward the end of 2019, SGP will come out with a draft certification program for suppliers. We’ve been asked about this for a number of years. Recently, Tag and Label Manufacturers Institute (TLMI) joined the SGP community as a SGP Resource Partner (that’s what we call associations and educators) and is helping by sharing the experience of the former L.I.F.E. certification for suppliers. We expect to release the criteria for suppliers in 2020. SGP also is exploring expansion outside of the United States and Canada and into Mexico.

What are your predictions for sustainable practices in the industry over the next five years? Sustainability is here to stay, and there is no doubt about that. As much as I try to be sustainable and environmentally conscious, I postpressmag.com

>> Doreen M. Monteleone, principal, D2 Advisory Group, and sustainability consultant for Flexographic Technical Association and RadTech International North America

see it as even more important to my sons. The industry has made many advancements since the Clean Air Act of 1990 and the announcement of the Walmart Packaging Scorecard years later. We should be proud of how far we have come. I believe more print buyers will demand that their suppliers be sustainable and recognize SGP certification. More printers will become SGP certified as their customers demand it and their competitors get certified. More associations, like FSEA and RadTech, will join in SGP’s effort to spread the word about the benefits of sustainable printing and the certification program. There will be more advancements in the future, and no area of printing will be stagnant. There will be more sustainable inks, more efficient presses, better substrates, safer ways to print, etc. And, why not? It’s simple – sustainable printing practices are just good business practices. It only makes sense to strive to become more sustainable.

I want my descendants to live in a world that is in better shape than the one we live in now. I truly believe we can achieve that goal. August/September 2019 | PostPress

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technology Cost Saving Ideas When Choosing Engravings By Jeff Peterson, executive director, FSEA

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etermining the right type of engraving(s) for a specific job is much more complex than simply placing an order over the phone to the chosen engraver. Engraving technology, as with every type of manufacturing, has changed tremendously over the last several years. If finishers, greeting card and folding carton manufacturers, and others are not taking advantage of these technology changes, then they may be adding unnecessary costs with the die(s) or by not utilizing other product offerings that can help save significant time on and off press. Refractive (micro-etched) engravings Refractive dies can be known by several names, including micro-etched, double-etched, refractive, micro-embossed and other trade names. So, it becomes somewhat confusing for the foil stamper when offering this technology to customers and ordering the dies from the engraver. It is important that foil stampers understand the technology and the differences in how the dies are made. Refractive dies can be produced in different ways, but the finished product is virtually the same. “Most engravers offering refractive dies have a library of patterns, both linear and circular, that can be centered on the image however the customer chooses,” said Metal Magic Vice President of Sales Mark Schumacher. Refractive engravings can be produced through the use of standard patterns offered by the engraver (which is less expensive) or multiple patterns can be used to create a custom refractive effect with the desired image. “We can create custom patterns for customers for unique personalized looks and security enhancements,” stated Greg Faddis, direct sales and technical support with UEI Group. “We also have new patterns for specific industries, such as food and beverage.” Refractive engravings are most commonly chemically etched into copper, but they can be produced in magnesium and brass as well. “We have seen an increase in requests for micro-etched magnesium,” added Doug Pendergast, national account director of Owosso Graphic Arts. “Customers can choose from a library of textures or supply their own patterns.” The same type of etched engraving also can be produced utilizing CNC technology, and many are not aware of this option. “A CNC-engraved ‘micro-embossing’ produces the same type of refractive or double-etched engraving as one chemically-etched into copper or magnesium,” explained h+m USA General Manager David Bohne. Using CNC-engraved micro-

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>> CNC-engraved micro-embossing dies can be an excellent choice for high-volume or repeat jobs where the life of the die is of utmost importance. Samples courtesy of h+m USA.

embossing dies can be an excellent choice for high-volume or repeat jobs where the life of the die is of utmost importance. Foil stampers should have a book of samples that illustrates how a refractive image can look on all types of printed materials. It is difficult to sell the use of refraction without the customer seeing true examples. Engravers have libraries of patterns and should have additional samples to showcase to potential customers. A refractive image can be a cost-saving choice when compared to a multilevel emboss or an image utilizing holographic foil. “This effect can be more cost effective than holographic foils because you have a one-time fixed die cost vs. an increased unit cost incremental to the run rate using higher-end foil,” remarked Bohne. “However, refractive dies offer a different effect vs. holographic and therefore it depends on the taste of the company seeking a suitable brand identity.” “Refraction can be a great alternative to sculptured embossing dies from a cost standpoint, but it really comes down to the desired look,” added Faddis. “The same can be said for using refraction vs. holographic foil.”

Photo courtesy of UEI Group, Inc. postpressmag.com

CNC engravings The process of creating chemically etched and hand-sculptured engravings dates back decades, but the newer use of CNC technology to create dies is becoming a popular choice, especially for multi-up larger foil stamping jobs where consistency from die to die is very important. “Time and the ability to reproduce exact duplicate dies from one to the next are the key factors in using CNC over a hand-sculptured engraving,” stated Schumacher. “On the other hand, if the image is only one-up and will probably never be run August/September 2019 | PostPress

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savings,” remarked Bohne. “Due to the longevity of brass engravings, CNC engraved dies have the ability to maintain superior, crisp edges for one million plus impressions.”

>> Refractive engravings can be created in copper, brass and magnesium. Sample courtesy of Luxfer Graphic Arts.

Faddis pointed out that it is best to let the engraver determine which manufacturing process is most desirable for the die – given that each engraver can offer different options. CNC brass dies certainly have their place in the decision process. “CNC technology has come a long way since it was first introduced,” continued Faddis. “Every engraver is different in its capabilities and technology.” Faddis also explained that foil stampers should look carefully and choose an engraver committed to making significant investments in improving their capabilities and technology.

Other suggestions Planning ahead is key in saving costs with engravings. For instance, some engravings will provide a savings to the customer if multiple dies can be requested in one order. “Ganging a group of images is one of the biggest areas of cost savings when it comes to dies for our Owosso customers,” stated Pendergast. “For example, eight 4" x 2" images that can be ganged together can save the customer an average of 50% on die costs vs. the same dies run individually.” For larger foil stamping jobs, it can be beneficial to incorporate a lock-up system that not only provides high-precision engraved dies and pre-cast counters but also saves valuable time in locking up the dies >> Die lock-up systems can reduce lock-up time down to minutes, improving production on press. “UEI Group has developed several runs and overall costs. Photo courtesy of UEI Group, Inc. lock-up solutions for customers,” explained Faddis. “These types of systems can reduce again, then a hand-sculptured, multi-level engraving may be the lock-up time down to minutes, improve production runs and lower best choice.” overall costs.” Just as it is important to analyze the overall longterm cost of an engraving, it also is important to calculate the Although CNC engraved brass dies are perceived to be more potential savings of a lock-up system on press. For large format expensive – and, in most cases, with an initial order – foil stampers foil stampers where many of the jobs include multiple-up dies, a need to look long term to determine if they are a good investment. lock-up system or chase replacement system can be invaluable. “For high run rates and repeat jobs, there can actually be a cost

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PostPress | August/September 2019

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The key to choosing the right engraving and maximizing cost savings is communicating with the engraver to make sure all the details of the job are understood. With large sheet formats that include a multi-level embossed image, the cost of the dies can become prohibitive. Metal Magic has developed a method of producing duplicate dies (dupes) that has come a long way from the original process. “The dupes that we provide are flat, hard and can last tens of thousands of impressions,” said Schumacher. “It is very difficult to see the difference in the impression of a duplicate die vs. an impression made with a brass die – and the cost savings using dupes can be quite significant for certain jobs.”

Because most die costs are calculated by the square inch, any creative ways to minimize the size of the die can provide significant savings to the foil stamper. “Rather than ordering one die that may have two or three images on it with a great deal of blank area, there can be creative ways to break down the die into smaller pieces for each image area,” explained Bohne. “The downside is the slightly extra time to register additional dies on press.” However, Bohne went on to explain that a lock-up system with the dies pre-set on a carrier plate can help defer this extra set-up time with additional dies. The key to choosing the right engraving and maximizing cost savings is communicating with the engraver to make sure all the details of the job are understood. In addition, foil stampers need to look long-term when evaluating die costs and other costs involved with set-up and makeready. This can play into the type of die selected and the decision to be made if some type of lockup system should be used on press. Keeping costs down is more important than ever with smaller margins. Knowing all of the engraving choices and choosing the right one is an efficient way to start.

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Events preview PACK EXPO Returns to Vegas

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eld at the Las Vegas Convention Center in Las Vegas, Nevada, September 23-25, 2019, PACK EXPO Las Vegas features a show floor with 900,000 square feet. With more than 2,000 exhibitors showcasing state-of-the-art packaging equipment, materials and containers, automation technologies, digital packaging solutions and other supply chain solutions, PACK EXPO Las Vegas will draw in some 30,000 professionals from all packaged goods industries. Attendees come from all vertical industries including corporate, general, plant and project managers; engineers; production supervisors; purchasers; operations and quality control professionals; package designers, brand managers and marketers; and logistics and supply chain management personnel.

While attending PACK EXPO Las Vegas, attendees will see the technology in action, examine equipment at full scale, spot trends and connect with experts, exploring the best solutions available. Educational sessions are free and include the Innovation Stage, The Forum and Reusable Packaging Learning Center. Additionally, the Foil and Specialty Effects Association (FSEA) will feature Gold Leaf Award winners on display in the Showcase of Packaging Innovation, allowing attendees to check out the winners from categories such as Best Use of Cold Foiling-Label/Carton, Best Use of Foil/Embossing-Folding Carton-Creative Design, Best Use of Foil/Embossing-Folding Carton-Technical Difficulty and more. The Innovation Stage features 30-minute sessions on industry breakthroughs, presented by suppliers throughout the day. Some of the topics include Branding Through Packaging Innovation, Avoiding the Landfill, Use of HPP in Food and Beverage Industry, Applying Cobots in Packaging Applications and much more. The Forum is new at PACK EXPO Las Vegas this year, and it offers attendees a unique, interactive postpressmag.com

learning experience in free, 45-minute sessions on the latest industry trends. Handson activities, small group discussion and Q&A sessions will be included each day of the show. A host of leading organizations will hold the interactive sessions, and seminar topics will cover planning for career success in packaging, understanding overall equipment effectiveness, using packaging design to enhance the consumer experience, education and workforce development best practices, and standardizing factory acceptance test procedures. Opportunities to learn about the benefits of reusable packaging will be available as well. Attendees can discover how investing in reusable packaging assets may increase not only sustainability in supply chains but also cost effectiveness. Reusable transport packaging products and services from various exhibitors can be explored at the Reusable Packaging Pavilion. Additionally, experts and end users will offer presentations discussing best practices for incorporating reusables into supply chains as part of the Reusable Packaging Learning Center. Other convenient pavilions include The Containers and Materials Pavilion and The Confectionery Pavilion.

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events preview

PRINT 19 Reveals Red Hot Tech

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oming to Chicagoâ&#x20AC;&#x2122;s McCormick Place North, October 3-5, 2019, PRINT 19 will offer many opportunities for learning, networking and more. Those in attendance will see whatâ&#x20AC;&#x2122;s RED HOT at the PRINT 19 event, network with peers and attend the Celebrate PRINT 19 Opening Reception on October 3. Some 80-plus learning sessions will be available to attendees, in addition to TechWalks, the hot ticket from PRINT 18. Lastly, learning sessions, or TechTalks, hosted by manufacturers will offer help in learning about products and services. There will be three full days of educational seminars fostering collaboration. For creative leaders and future leaders, PRINT 19 provides a forum to inspire the development of new ideas and products to move business forward. These education sessions will promote collaboration between those who create and those who imagine, with the focus on the future of print and the print industry. Dozens of sessions will be available, and they will range in topics from business management to sales and operational improvement to hands-on labs and more. PRINT 19 is full of groundbreaking vendor products and equipment, and it can be a challenge to get a look at all the innovative products on display. To showcase the newest products at the annual PRINT 19 event, the Association for PRINT Technologies is bringing back the RED HOT Technology Recognition Program. RED HOT Technology features technology or equipment that has come to market within the past

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The following PRINT 19 exhibitors may be of interest to PostPress readers: Absolute Printing Equipment Service, Inc. .... #1251 B&R Moll, Inc. .................................................. #2001 Baumer hhs Corporation .................................. #858 Brandtjen & Kluge............................................. #847 Capital Adhesives ............................................ #2454 Colter & Peterson .............................................. #405 C.P. Bourg, Inc. ...................................................#117 D&K Group......................................................... #121 Duplo USA Corporation ..................................... #621 Foil & Specialty Effects Association ............... #2451 MBM Corporation .............................................. #424 PVC Spiral .......................................................... #221 Rollem International ........................ #1239, #1539 Spiel Associates, Inc. ...................................... #2401 Spiral Binding .................................................. #1521 Standard Finishing ............................................ #810 The Challenge Machinery Corporation ............ #118 THERM-O-TYPE ................................................#2034 W.H. Leary Company, Inc ................................#2058

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12 months. The on-site event guide will indicate where each RED HOT Technology is located in the Exhibit Hall, and each recognized product will have RED HOT Technology markers. Each of these technologies then is eligible to win one of the RED HOT Vanguard Awards based on its merit as a game-changer in the industry. Multiple opportunities also are available for students and educators. Workforce Solutions is designed to increase awareness among those exploring and/or presenting career paths. It promotes networking opportunities for educators and industry colleagues alike. Nonprofits, universities and corporations will be on hand. Next, a Student Career Fair will be offered for educators, students and recent graduates to meet a group of industry employers. For a four-hour window on October 3, participating companies will be on hand at PRINT 19, directly outside the Vista Ballroom. Here, students can view participating company information online, along with current job openings, internships and apprenticeships. Lastly, Career Day also will be held on October 3, allowing hundreds of high school students and teachers to check out the latest technologies and learn about careers in printing and graphic communications.

label side,” Long said. “I think being able to take advantage of the partnership that’s been created between us and Labelexpo will be a great benefit to the attendee and the exhibitor.”

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Thayer Long, Association for PRINT Technologies president, said this is an exciting year for the event because it will offer a taste of the future direction for the association and organization. “It’ll be the last of its kind because starting in 2020, we’re taking PRINT into a joint venture with Labelexpo; it’s a big year for us as we transition,” he explained. The show will offer thought-provoking and exciting content. An invitation-only CEO lunch on Friday will be made available to printers. The lunch is intended to generate thoughtful discussion and idea sharing about the future of the industry and PRINT because “progressive printers feel there’s no better time to be in the industry than right now,” Long said. The technology on the show floor also is something he emphasized. Hundreds of manufacturers will support the industry as well as their customers, and many will showcase new solutions on the show floor. Long said to stay tuned for announcements to be made at this year’s event regarding 2020. “I think people will learn more about the label side of business and what the relationship with Labelexpo means for the industry here in the US, and for our audience of printers that are interested in the postpressmag.com

August/September 2019 | PostPress

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New Industry Opportunities at PRINTING United

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he learning is endless at PRINTING United, held October 23-25, 2019, at the Kay Bailey Hutchison Convention Center in Dallas, Texas. This reimagined tradeshow was built on the foundation of the SGIA Expo. It will feature the latest technologies and innovations on the 724,000-square-foot show floor, with educational sessions, half-day intensives and luncheons taking place in the meeting rooms. This newly relaunched event will continue to provide access to the latest solutions for apparel, graphics/wide-format and functional printing applications, while also extending into the commercial, packaging and inplant printing segments. Presenting a wide array of printing technologies from more than 500 exhibitors in a one-roof approach provides a strong return on investment for attendees. With technology blurring the lines between print industry applications, segments are converging and creating opportunities for printers to expand into new markets. Additionally, PRINTING United will showcase profitable applications to help attendees better serve existing clients, as well as new prospects. In addition to over 100 educational sessions, PRINTING United will feature a 4,000-square-foot Experience Zone, where more than 90 print applications demonstrate how print impacts consumers. Furthermore, three amphitheaters on the show floor feature exhibitor education, thoughtleadership sessions and press conferences. Whether a printer, supplier or student, PRINTING United offers unique opportunities to showcase talents. Submissions to certain PRINTING United competitions will be displayed on the show floor in the Golden Image Gallery.

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The following PRINTING United exhibitors may be of interest to PostPress readers: Absolute Printing Equipment Service, Inc. ....#9955 B&R Moll, Inc. ................................................#10341 Baumer hhs Corporation ..............................#11145 Challenge Machinery ......................................#8503 C.P. Bourg, Inc. ................................................ #7811 D&K Group, Inc..............................................#10062 Duplo USA Corporation ...................................#8408 Foil & Specialty Effects Association (listed under Plastics Decorating) ..............#11834 Gerber Technology ............................ #8833, #8850 Heidelberg USA .............................................#10143 Hohner Stitching Products............................#11348 Luxfer Graphic Arts .......................................#10664 MBM Corporation ......................................... #10355 MBO America ................................................... #9951 Konica Minolta/MGI ........................................#9536 Mohawk ...........................................................#8459 Muller Martini ................................................#10543 My Press Needs, LLC ...................................... #7658 Neenah ..........................................................#11535 Nobelus .......................................................... #10141 OWOSSO Graphic Arts, Inc. ............................#7958 Rollem International .....................................#10351 Sakurai USA, Inc. ............................................. #1420 Scodix Ltd ........................................................ #8616 Spiral Binding ................................................#11641 THERM-O-TYPE ..............................................#11559 postpressmag.com


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marketing

Are Your Profits in a Bind? Samples Sell Capabilities by Deborah Corn, Intergalactic Ambassador to the Printerverse, PrintMediaCentr

E

arlier this year, I was invited to present a keynote at the FSEA Binding Summit, which was held the day before the 2019 Odyssey Expo in Atlanta, Georgia. Now, sometimes when I am asked to speak, I scratch my head because I am just not sure what I could offer that would be a fair exchange in value for attendees’ time. Quite honestly, being asked to speak at the Binding Summit was one of those moments, and I respectfully declined. The folks from FSEA talked me off the “no” ledge and convinced me I was the right woman for the keynote job … They wanted to shake things up a bit. That was something I could deliver! Deborah The Disruptor was going to Georgia. Now, I just needed to formulate a presentation.

Understanding the print service provider My experience with “bindery” comes from my 25-plus years buying print for ad agencies and global brands. It was limited to knowing that bindery included all the finishing I needed for my work, and that bindery processes had to be accounted for in an estimate. I would know I needed something trimmed, scored, folded, glued, diecut, varnished and so on – but, I didn’t always know how or 18

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where that happened. That was not my concern; it was my printer’s problem to work out. That is how the system works. It also is “the system” that print buyers – even those with giant global brand budgets – cannot dictate or influence the choice of bindery partners for their print service providers (PSPs). We only can ask for what we want achieved, and printers either can find a way to offer it or pass on the job. It either will be cost effective or it won’t. The more bindery services that PSPs send out (rather than performing in-house), the higher the cost for the job. Work can be won or lost based on this line item in the request for proposal. While that information is not new, what is important is the inhouse vs. outsource pricing advantage for PSPs. And, the printers need that advantage, so they are buying equipment. The finishing manufacturers are answering the call by making machines smaller, easier to use, adaptable to needs and affordable. >> The Sample and Resource Center and conference room at Art Laminating and Finishing in Atlanta allows print service providers to bring clients to a centralized location to view samples. postpressmag.com


Sending finishing work out of a print business now is an act of desperation, not a business strategy. So, what is a trade finisher or trade binder to do? Show the buyer what exists For the past two and a half years, I have been traveling with industry partners on a mission to share new opportunities and innovations for print marketing with print customers at agencies, brands and corporations through my program, Project Peacock. We have met with more than 1,100 buyers, designers and students to date. In March of this year, I took the program out of conference rooms and into event spaces by launching the Project Peacock Print Fair. Now – with more Peacock partners to show off their stuff and more room – PSPs have been invited to attend along with the print customers.

>> When buyers and designers see things they didn’t know were possible, everyone wins. Photo courtesy of Project Peacock.

In every city we have visited, Project Peacock has generated print business. The attendees see things they didn’t know existed, or were even possible, and they are working with new service providers to execute these print innovations in their own companies’ promotional and packaging designs. That fact got me thinking that the trade finishers need to step up their education and marketing game in order to generate new business from new and existing customers. So, that was my message at the Binding Summit, and to my surprise, it really energized the room. The concept is relatively simple. Trade binders and finishers should create meaningful, topical samples of their capabilities for their PSP partners to show to their customers. The finishers can create and distribute customized sample kits to their PSP customers, only sending materials for the capabilities each PSP doesn’t have

I would know I needed something trimmed, scored, folded, glued, diecut, varnished and so on – but, I didn’t always know how or where that happened. That was not my concern; it was my printer’s problem to work out.

in-house. Using the Project Peacock model, PSPs can use those kits to show off a wide variety of finishing and bindery options to their customers and educate them on the possibilities available for future projects. Based on the results from Project Peacock, the print customers will be enlightened and perhaps inspired to try something new they didn’t know existed. When that happens, everyone wins – customer, PSP and finisher. The presentation was well received (for the most part). The concept I outlined takes time, effort and money, and that had an influence on the reaction I received since those three items are sometimes in short supply. In addition, some in the room would prefer the finishing manufacturers to stop selling directly to PSPs to keep food on their plate rather than go through any reinvention of their business model, but – psssst – that is not going to happen. The manufacturers have to eat too, and they have more mouths to feed. After I spoke, a few attendees came up to me with wide, panicked eyes and blood-drained faces … these were the people I reached! They heard my message and were ready to look beyond the cost, time and effort needed. They heard “do something or die.” Subtlety has never been my forté. Building a sample center One of those attendees was Phil Blalock from Art Laminating and Finishing in Atlanta. He told me he was inspired, and he was going to assess his ability to create a new sample program when he returned from the conference. A few days after I returned, I received an email from Phil. Not only did he assess, he ACTED! He decided to create a Sample and Resource Center, and the company was beginning construction to accommodate it. The

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sample center would allow PSPs to bring their customers to a dedicated showroom and for meetings to take place in new conference rooms. “We’re showing more than 200 finished samples,” Phil told me. “These are samples showing what the Bindagraphics family of companies can do – things we can do at our facility in Atlanta or those we could do in our Baltimore facility.”

He’s not here to talk about your printing press He’s here to work on paper cutters, and only paper cutters. That’s why he works for Colter & Peterson. For 80 years, we’ve been the leading American service force for ALL makes and models of paper cutters. And our experienced sales staff brings you the same dedication and attention to detail as our technical staff. They would be happy to walk you through every feature on any new, used or rebuilt paper cutter. At Colter & Peterson, we make sure that the precision machine you buy is absolutely right for your business. In fact, you could say we live for it. When you’re ready to talk paper cutter sales, parts or service, call the cutter people: Colter & Peterson.

Call Us at 1.800.932.0780

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Art Laminating also has displays set up from vendors, such as a foil stamping supplier that has dies on display along with foil options. With more vendors on tap, customers will be able to stop by the sample center to see the entire spectrum of materials and processes available when they’re designing a print project. And, to get PSPs in the door, Phil is asking printers to use Art Laminating as the location for their customer meetings – and even buying their lunch! The Sample and Resource Center already is receiving rave reviews from printers, including Mark Stanko from new London Press. He told Phil, “The Resource Center was perfect for me and my customer to visit to work out details on a specific project. While there and viewing various samples, a new foil stamp box project came directly from this.” Phil knows that education is an ongoing problem and the binding and finishing partners are being left out of the picture when a print project is in the works. When he heard me speak – as a representative of the buyers who are craving this knowledge and not finding it – he went on a quest to help print buyers see the possibilities. I am so grateful to the FSEA for not taking my “no” for an answer. I am equally grateful to every attendee in that room. They took the time to get themselves to an event and participate for the future of their business and the industry. And then, there is Phil. He sat down for my keynote with one business model and stood up with a new idea to build upon – and build he did, literally and figuratively. There is no greater reward than his success! Finish Long and Prosper! Deborah Corn is the Intergalactic Ambassador to The Printerverse, providing printspiration and resources to print and marketing professionals through her website, PrintMediaCentr. com. She has 25+ years of experience working in advertising as a print producer and now works behind the scenes with printers, suppliers and industry organizations to help them create meaningful relationships with customers and achieve success with their social media and content marketing endeavors. For more information, visit www.printmediacentr.com.

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Crown Roll Leaf full page


installations >> 6

1

3 Coyne Graphic Finishing, Mount Vernon, Ohio, announced the addition of an American International Machinery Signature Premier 110 folder-gluer that features a Baumer hhs gluing system for added project opportunities. This machine offers Coyne’s customers the benefits of increased efficiency and cost savings with the ability to perform the folding and gluing portion of projects in-house. 4 The YGS Group, a York, Pennsylvaniabased total solutions provider, installed a new 45" SABER X-15 with Microcut® from Colter & Peterson last October. The SABER and a smaller 36" PRISM® cut all the work produced by three sheet-fed presses and three HP Indigo digital presses.

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7 1 Retail specialist, Miller Zell, Atlanta, Georgia, installed new Colter & Peterson paper cutters – an automated 62" SABER® X-15 and 126" SABER XXL – both came equipped with advanced Microcut® software. The company replaced two older machines, a 144" Cauhe guillotine purchased new in 1998 and a reconditioned 110" Lawson guillotine cutter that was bought in 2009. Both older machines were installed by Colter & Peterson, a Miller Zell vendor for 21 years.

3

Feiereisen, Inc., Cedar Rapids, Iowa, recently purchased a Moll Regal folding and gluing system from The Folder Gluer Man. This system was added to increase folding and gluing capability, and the complete system is equipped with an ITW Dynatec hot melt gluing system and a Moll Sprint capacity folder-gluer.

4

2 Slate Group of Lubbock, Texas, installed a Heidelberg POLAR Cutter N 115 and Stahlfolder TH 82 to provide the company with higher flexibility and quicker turnaround times to help meet its customers’ growing expectations.

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5 Apartment Ideas in El Paso, Texas, recently installed a 24" Jetstream system from Rollem International, complete with a 3’ conveyor for delivery. Seeking to improve the efficiency of its business card production, Apartment Ideas chose the Jetstream for high-volume business card production. 6 Tilibra, Sao Paulo, Brazil, installed an Eco-Eagle foil module from Eagle Systems on its Manroland 700. 7 Headquartered in Volo, Illinois, Print Finishing Partners (PFP) installed a Kolbus KM 600 perfect binding line at Forum Communication Printing. PFP closed the deal on selling the Kolbus binder with EVA, PUR, gauzing station, stream cover feeder, automatic measuring table and remote access 360 with low mileage a few months ago. 8 Rollem International announced the installation of its Insignia6 sheetfed diecutter at two locations. The Lynx Group, Inc., Salem, Oregon, has used the machine for its requirements, including educational cards, children’s game and more, and the Insignia has sped up the process while also improving quality and increasing profits. Exalt, Carrollton, Texas, uses the Insignia6 for various diecut applications, including pocket folders, door hangers, postcards and more.

>>

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<< installations SunDance Installs a Second Kluge EHD Automatic Platen Press with Adjustable Impression With a focus on producing a variety of high-quality work delivered to customers quickly, SunDance, Orlando, Florida, recently added a second Kluge EHD automatic platen press with adjustable impression from Brantjen & Kluge.

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SunDance’s newly installed press was remanufactured at the Kluge facility in St. Croix Falls, Wisconsin, and features speeds up to 3,300 impressions per hour while accommodating sheets up to 17x24.75" with up to 40-square-inch of die area. Making this press stand out even more is its upgrade with Kluge’s TRU-TON™ adjustable impression system, an optional feature that allows the impression to be infinitely adjusted with the turn of a handle, resulting in decreased production time and costs. After upgrading its Kluge in 2017 to the EHD with adjustable impression, Sundance saw makeready times go down by an average of 30 minutes, allowing the company to produce more work per shift and deliver faster turnaround times to clients. Adjustable impression allows for minor adjustments to be made on-the-fly, without stopping production. Being a print company that provides many different services, it also was important to Sundance to add a press that can perform a number of functions, and Kluge’s EHD platen press can handle a large variety of projects. Applications easily run on the press are greeting cards, folding cartons, holograms and security, labels, business cards, announcements and much more. SunDance will use the new machine for foil stamping, diecutting, embossing and debossing, as well as perforating and scoring. “Kluge is the most versatile small diecutter/foil stamper on the market today,” said JohnHenry Ruggieri, SunDance president. “It’s easy to see why most finishing shops have at least one Kluge. The versatility and ease of use makes it a true work horse.”

10 9 Fast Imaging Center, located in Berkeley, California, has seen a drastic increase in efficiency due to the extensive programming options on the Heidelberg POLAR Cutter D 66 ECO – one of Heidelberg’s bestselling, most economical cutters. 10 Spark Printing, Memphis, Tennessee, installed an MGI JETvarnish 3D digital print enhancement press from Konica Minolta. The firm has grown by 400% in the last year by developing partnerships with peers in the industry to make the JETvarnish 3D embellishment resources available to other printers and agencies on a national basis. postpressmag.com

August/September 2019 | PostPress

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trends Elevating Magazine Covers with Embellishments

by Katy Ibsen, managing editor, PostPress

F

irst impressions mean a lot, especially for print magazines and catalogs. A cover image carries significant responsibility, capturing enough of a reader’s attention to be picked up. Iconic artwork isn’t going away, but many publications now are incorporating texture and specialty effects to covers for added impact. “Neurological studies show that humans gather their information through all senses, and people remember things longer and more clearly if they address more than just the eyes,” said novum Editor-in-Chief Christine Moosmann. “Consumers quite happily spend more money on packaging that is well designed and uses a paper with interesting haptics or elaborate printing.” Novum is known for eye-catching covers that feature a variety of applications, but the magazine isn’t alone. Overwhelmingly, consumer, business to business (B2B) and catalog publishers are seeing embellishments as a critical value-add to differentiate themselves from competitors or to elevate their brand. PostPress explores this trend by visiting with a few magazine publishers that have found print embellishments beneficial to their brand awareness.

Worth magazine

Worth is a global media brand connecting an audience that embraces worth beyond wealth. “Worth inspires and informs a community of affluent, influential and aspirational individuals to be their best selves,” said Amy Petriello, art director. The quarterly print magazine regularly uses spot gloss for its masthead/logo and dull UV on the balance of the cover to create a matte effect. “We almost always feature an original illustration on the cover and have [art] submitted to us as vectors, so that the illustration can have spot UV applied on portions we’d like to highlight,” she added. Worth’s “Power 100” edition, recently released, features a 4-color silver metallic ink with gloss UV coating.

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“This is our 10th Annual Power 100 issue, about the most powerful people in the world of global finance, so it is a special issue that we wanted to celebrate,” she said. According to Petriello, postpress applications have helped to emphasize Worth’s covers, which showcase beautiful lasting artwork, intended to be kept, sit on coffee tables and be collected.

postpressmag.com


novum – world of graphic design

Novum, a cult design magazine, was founded in 1924 under the name of Gebrauchsgraphik. Published in German, English, French and Spanish, novum is read by designers all over the world. “Now in its 95th year, novum has certainly written design history and still has a very high standing in the design community,” said Christine Moosmann, editor-in-chief. As one would expect, a design magazine strives to set itself apart and novum doesn’t disappoint readers with its captive covers, featuring many variations of specialty applications. In 2000, the brand began experimenting with fine papers and various print finishing techniques on the cover. “In the beginning, we just did it for fun, but we got a strong response from our readers. They loved the papers, the finishings and the inspiration they got this way,” said Moosmann “Eventually, paper manufacturers and printers realized that our covers were a great marketing tool for their products and services. So, whenever a new paper or a new printing technique came up, we got the chance to try it out on our cover – designer’s heaven!” While Moosmann believes specialty effects are an important element of communication today, they can be overused. postpressmag.com

“It is important to use papers and finishings intelligently,” she said. “A lot of ‘bling bling’ foils do not necessarily make a successful product. Sometimes, a rough paper combined with an unusual printing technique will do the trick. It is important to design with care; readers and consumers can sense that.” A sampling of novum covers include foil on the entire cover, diecut stacking dolls and even a cover which featured a playground for stickers found inside the magazine. The cover of the August 2019 edition showcased a highly pigmented silver on deep black cardboard for a visual and textured effect.

mg

Serving the cannabis industry is mg magazine, a B2B publication covering retail, business and branding. According to its publisher, Darren B. Roberts, the magazine’s mission was to create a reflection of who is really behind the industry, not just on a manufacturing level, but on a legal level. “We strive to put out an image that represents the level of professionalism, skill and education [in cannabis],” he said. That mission allowed the magazine to be more creative. “Most B2B publications are not spending money and exploring what can be done in print – some industries don’t require it,” he

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said. “I think that for B2B, service companies or products, whether they be printed products, panels or whatever it is they are putting out there, it’s important that they reflect the personality and the people of the industry. And in this particular industry, you have a mix of professionalism and creativity.” mg has achieved respect within the cannabis marketplace, elevating itself as a creative, yet trustworthy resource for industry leaders. In part, it has reached that designation as a result of its attractive covers. An edition that covered the vape sector featured a multi-layer emboss with both high and dull varnishes; the “50 Best Companies to Work for in Cannabis” featured a matte varnish, gold foil and trapped emboss. Roberts explained that mg wanted to represent

all the various sectors of the industry on the cover, which was designed by The Hybrid Creative. “Applications really do have an impact. And it does matter,” said Roberts. “Just the coating that you use on the cover will keep somebody reading the publication longer … and it’s all on a subconscious level. It’s very fascinating.”

Sustainability with Ecofoil®

Mark Kempster, Managing Director of Crystal Press Ltd, has seen brands and publishers wanting more and more foil embellishments, with multiple colors and more complex foil designs. To achieve this, many have used a metallized polyester (MetPol) material and printed over the top. However, sustainability has become an serious issue for MetPol users due to it being a PET laminated stock which

>>

From the Printer With Love Printers are equally in tune with the emerging trend of distinguishing covers. Chris Haag, director of sales at Royle Printing, spoke to the printer’s role in helping deploy embellishments to create unique catalog covers – which must stand out among other printed matter. “We have actually seen an uptick in interest in applying creative covers in particular to printed materials, whether that’d be in catalog form or magazine form,” he said. “Both of those segments are exploring it, and there has been a recognition that print provides a much more tactile delivery of information than electronic means.” Royle’s capabilities include gloss and matte UV in line on the web press; gloss, dull or satin varnish on sheet-fed press; soft touch, UV or aqueous coatings in line; strike through (such as spot gloss UV) with a dull varnish; and reticulated strike through UV. According to Haag, cost of applications is a factor for many publishers, suggesting that embellishments often are used for annual, anniversary or special issues. “You’re going to see those [applications] in a higher value catalog that is displaying products that are higher dollar volume, and in particular those catalogs are meant to have a one-year 28

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shelf life. So, we see them a lot in those applications,” he said. Examples of catalogs printed by Royle include Direct Supply and Diesel Forward. In general, Haag has seen an increase in applications over what was used 10 years ago. As for the next 10? Hopefully, more of the same. “People are recognizing that print is really mission critical to a multichannel approach. And so, even brands that might live and start online are coming into print. And then, once they get into print, they’re looking for ways to stand out in the mailbox and raise response rates, too.

postpressmag.com


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trends <<

cannot be recycled. As a solution to this issue Crystal recently launched its range of Ecofoil boards that apply the foil without the need for the lamination process. The Ecofoil board range contains no PET or any other plastic product so it is 100% recyclable and can be branded as such. “In my opinion the use of MetPol is one of the single biggest issues facing the packaging industry and it seems likely that it is only a matter of time before there is a huge backlash against packaging materials that contain MetPol. However with the introduction of Ecofoil there will still be a cost-effective and practical way to produce foil-based packaging in all run lengths,” stated Kempster. The Ecofoil process also provides an economical way to add a metallic foil to other pages within a catalog or magazine beyond just the cover. Crystal has one customer who has used hot foil stamping on its covers for several years, however by switching to its Ecofoil process has allowed them to add foil within the inside pages of their high-end brochure at a feasible cost. “Ecofoil has created a massive change in our business,” concluded Kempster. “I believe it will become the biggest part of our business within the next 12 – 18 months.”

>> Crystal’s Ecofoil process allows foil to be added to the inside pages of magazines or brochures at a feasible cost.

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PostPress | August/September 2019

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equipmenthighlight Mechanical binding remains a popular choice among brand owners and end users to create documents that will open and stay flat. The method allows for 360-degree page rotation with no damage to the book’s spine, which also means no lost pages. Suppliers now offer automated, inline solutions to their customers to increase efficiency. DataBind Corporation 860.265.3222 www.data-bind.com Exclusively offered through DataBind Corporation, Enfield, Connecticut, the RENZ AP 360 digital high-speed production auto-punch saves time and money, offering quick setup using a digital touch screen. Users can create project efficiency by setting up sizes automatically – up to 40 jobs in memory. German-made and engineered, the AP 360 digital has punching power of 100,000 sheets per hour and is perfect for high-quality book and calendar production. With the RENZ exclusive QSA die system, changeover is done within minutes with the pull of a pin, and no costly training is needed. Dies are available for all types of ring wire, coil and plastic comb. Standard two-part dies with thumb cut and custom dies also are available.

Gateway Bookbinding Systems Ltd. 800.665.7884 www.plastikoil.com

PVC Spiral Supply 800.461.9301 www.pvcspiralsupply.com

The PBS 3000QS4 quick setup auto coil inserter, manufactured by Gateway Bookbinding Systems, Winnipeg, Canada, automatically inserts pre-cut lengths of coil into the pre-punched book while simultaneously crimping both ends all in a single operation. The quick set-up means no tools are required for basic set-up or changeover. Vertical book placement can accommodate tabs or wider covers. Its low-maintenance design means there is no need for expensive contracts. It can be mounted on casters for easy movement. The PBS 3000QS4 can be interlined with the PLASTIKOIL® NCF6 Concept Former for inline coil manufacturing and automated insertion.

The Marlon 350E all-electric coil crimping unit from PVC Spiral Supply, Boise, Idaho, automatically cuts and crimps 6 mm to 50 mm plastic coil on both ends of the inserted coil. Featuring easy set-up, the machine allows users to cut and crimp without hand pliers, taking away the pain of repetitive cutting and turning each end by hand. Users can change cutter heads or blades to ensure a longer 90-degree right angle tail on each crimp for a more secure book. The machine has saved customers time, making it cos cost effective.

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Rhin-O-Tuff® 800.390.5782 www.rhin-o-tuff.com

Spiral Binding 800.631.3572 www.spiralbinding.com

The Tornado Autopunch EX® from Rhin-O-Tuff, Boise, Idaho, provides a solution for automated collating, punching and readying for binding, while also boosting production throughput. It automatically interposes pages, covers, index tabs and inserts in one sequence, delivering complete, fully punched and collated book blocks that are ready for binding. In testing, Tornado Autopunch EX® achieved an overall time savings of 57% compared to a traditional manual punching/collating workflow. Other advanced features include air-driven side blowers and sheet separations, nine RFID-tagged punch die sets and copier-like graphic user interface. The Tornado Autopunch EX® serves print service providers in addition to corporate and government environments and in-plants.

The CB40PB from Spiral Binding, Totowa, New Jersey, will punch, form coil from filament, bind, cut and crimp documents automatically. It offers production speeds of up to 1,000 documents per hour and the ability to punch and bind books up to 5/8" thick. The machine allows users to increase productivity and reduce labor costs.

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tech watch >> PVC Spiral Supply’s Marlon EZ Flex 100 Coil Inserter and SlanTIS Sleeves

by Lara Copeland, contributing editor, PostPress

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VC Spiral Supply’s headquarters in Boise, Idaho, also is home to several major companies, as well as multiple large manufacturing facilities across several industries. The company maintains a second manufacturing and warehouse location in Tampa, Florida. Specializing in the manufacturing of spiral coil and binding equipmentt since 1993, PVC Spiral Supply has since become the largest single coil manufacturer in the US. The company offers more than 50 colors and 100 diameters of pre-formed coil kept in inventory. Working with more than 140 dealers nationwide, its coil can be shipped almost everywhere in the US within one day. In addition to offering plastic coil binding, plastic coil filament, wire binding supplies, spiral binding accessories and 3D printing PLA filament, it also features forming and binding equipment. And one such product, the efficient Marlon EZ Flex 100 coil inserter, improves productivity. A standalone coil inserter may be very helpful for high-volume applications and print shops that already have a coil binding punch. Designed to assist with getting the plastic spiral onto reports and documents, instruments like PVC Spiral’s Marlon EZ Flex 100 coil inserter will spin the coil right onto the pages. Users only need to get the coil started on the book. The EZ Flex has an adjustable roller for high performance, as well as easier and more accurate coil insertion. It inserts plastic coil of all diameter sizes and different pitches up to two inches thick. Additionally, sizes can be switched with a simple turn of a knob. “There is no other manual system available that is as flexible to handle any pitch,” Lonnie Bramon, sales, marketing and management at PVC said. “When it is coupled with the patentpending PVC Spiral-designed SlanTIS Sleeves, the user no longer needs to insert thick books by hand.”

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In addition to use with the optional Marlon 350 crimping unit, the EZ Flex 100 coil inserter is designed for use with any size of the optional StanTIS coil binding sleeves. Extremely simple to use, the sleeves help produce a bound book in no time by securely holding a document while providing for the curved binding spine that conforms to the radius curve of the plastic coil binding element. The color-coded sleeves come in red, blue, yellow, green and black, and the colors align with document sizes. They are especially helpful for fast coil insertion on large coil documents due to the larger pitch diameter. Furthermore, for documents larger than one inch (or 25 mm), it is recommended to switch to a 3:1, 2.5:1 or 2.231 mm turbo coil pitch configuration. Made in the US, customers have responded enthusiastically to the coil inserter. Bramon reported that clients appreciate liberation from inserting “really thick books” by hand. “This makes the task much easier and much more productive,” he added. Technical details The EZ Flex 100 Coil Inserter shipping weight is 23 lbs. SlanTIS Sleeves are available in eight different sizes, 2", 1¾", 1½", 1¼", 1", ¾", ½" and ¼". postpressmag.com


Small Format Folder-Gluer.

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economic outlook Election Watch: It’s the Economy, Stupid by Chris Kuehl, managing director, Armada Corporate Intelligence

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s far as elections are concerned, “It’s the economy, stupid” has been the refrain for a while now. It essentially asserts that, when it comes right down to it, the only thing voters really care about is the economy. That may not be as true for the election in 2020 as it has been in past years, but the topic still will command a lot of interest as the focus shifts from attracting the hard-core primary voter to influencing the vast middle of the voting population. At this point in the campaign, it is a little hard to pinpoint exactly what the field of Democrats have in mind as far as economic policy, but some themes are emerging. In fact, there appears to be a substantial difference between the two wings of the Democratic party – progressives and moderates (or traditionalists). Thus far, little attention has been paid to the issue of economic growth or any of the currently pressing issues affecting the economy: No focus on the labor shortage that has hampered many businesses as they try to expand, no attention to the trade war or tariff issue, no mention of what to do with US trade partners, no discussion of how to address the nation’s infrastructure needs, no comment on R&D needs ... and so on. It is likely that some or all of these issues will start to emerge as the election grows closer, but it has been hard to argue that the economy under Trump has been faltering. The key issue now is whether the economic weaknesses that have started to appear will merit more concern a year from now.

is how to pay for medical care. There are essentially three players in the system – the patient, the health care provider and the entity that pays for the care. Ultimately, the patient pays, but the question is how. Currently, a complex system exists that revolves around private insurance – which each person is responsible for acquiring. Once a person reaches retirement age, the Medicare option appears, and the government pays the health care provider while the patient pays through their role as taxpayer. Most Medicare recipients also carry private insurance as a supplement. Medicaid is offered to those who have no means to acquire their own insurance. To expand Medicare/Medicaid to all means that private insurance either vanishes or is drastically curtailed, and the government pays all the bills – meaning, the taxpayer pays all the bills. The obvious economic issue is where the additional funds will come from, and there are only two options: Raise revenue with new or expanded taxes or cut funding from other programs to finance health care. Neither of these options will be popular, and it is very doubtful that either option would pass through both Houses of Congress, although some hybrid plan might have a shot. Education The second issue that has attracted early attention has been education. One issue is access, and the other is student loan debt. The origins of the problems are similar. Over the last couple of

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The four most discussed economic issues among Democrats involve health care, education, minimum wage and equal pay. A related issue is taxation, as there will have to be additional revenue to support the programs that have been suggested. There also has been some attention paid to regulation as a means by which to address other issues, and these will have an impact on business and the economy as well. Health care At the top of the list is health care, and the mantra from some in the Democratic field is “Medicare for all.” There are a range of suggestions that vary from a totally government-funded medical system to some hybrid between public and private, but the focus of the entire conversation postpressmag.com

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decades, education has become very expensive, as state legislatures have steadily reduced their financial support, and the schools have been developing bigger budgets. Tuition has skyrocketed, and now there are many people who have been priced out of higher education and millions more who are dealing with paying off the debt they incurred. The solutions offered by Democratic candidates have varied from offering free university education to everyone to forgiving all student debt. There are economic implications involved with either plan. The offer of free education would overwhelm the current education system and would demand very swift expansion, a challenge that would be hard to meet, given the limitations on qualified instruction. More salient is the issue of devaluation. Should the college degree become as ubiquitous as the high school diploma, it loses most of its influence and provides no advantage to the holder of that degree.

The issue of student debt has been affecting the economy negatively for years. Those who have taken out a significant amount of debt have been limited later, finding themselves unable to buy homes as easily or engage in other economic activity. They have been slow to start families and often find their employment options limited. Granted, the majority of those who finished their college education and chose a major with economic upside have had little problem paying on their loans, but there are thousands who have been struggling. The potential of a government offer to pay off these loans would be an expensive proposition and – once again – the issue becomes the source of the revenue. The other issue is fairness. Those who have been paying their loans or have already paid them are not getting any break at all – only those who are not meeting their obligations. It seems to be sending a rather awkward signal that one is better off refusing to honor one’s obligations while demanding that somebody else pay for it. Minimum wage The third major issue has been the minimum wage. The current federal minimum is $7.25 an hour and, if one assumes a 40-hour work week, that adds up to $290. If one works all 52 weeks of the year, that equals an income of around $15,000. The poverty rate for a family of four is $25,750, and the median household income is $65,372. It is obvious that $15,000 a year is insufficient for a family. If the rate was moved to $15 an hour, the annual income would be around $31,000 – but that assumes a 40-hour work week for all 52 weeks. The questions are complex. It starts with who the minimum wage is for – is this designed for the teen just starting to gain job experience or the casual part-time worker? That was the original intent, but today there are thousands of people who are raising families with these low-paying jobs. The bigger question is how the business community will react to the higher wages. They face the reality that all of their employees will be demanding a raise. The guy that was making $15 an hour will demand more if a new and inexperienced worker now is getting $15. The business knows that its labor costs will approximately double, and that will require

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The key issue now is whether the economic weaknesses that have started to appear will merit more concern a year from now.

a response. The vast majority will reduce the size of the labor force through the addition of machines and technology, and that will mean less opportunity for the low-skilled or inexperienced worker. Equal pay The last of these issues is equal pay. The average pay for women still lags that of men doing the same job. It is estimated that women working full time make 80% of what men make. There are many factors in play – everything from the jobs that are being performed to longevity – but even the most optimistic estimates have women paid around 90% of what men make for the same jobs. Addressing the pay gap is hard to do legislatively, and that means more reliance on the regulatory system. It is unlikely to have a major impact on taxpayers but could add to labor costs for businesses that would need to address the gap. The ideas that are being discussed by the Democratic candidates thus far are painted in the broadest of strokes and clearly are aimed at galvanizing the base. At this point, the contest is between the two wings of the Democratic Party, and economic issues largely have taken second place behind more emotional issues, such as racism and immigration. The one constant thus far is that these policy suggestions will cost a great deal of money, and this burden falls on a country that already has a record level of national debt and a record deficit that constantly require the raising of the debt ceiling. Chris Kuehl is managing director of Armada Corporate Intelligence. Founded by Keith Prather and Chris Kuehl in January 2001, Armada began as a competitive intelligence firm, grounded in the discipline of gathering, analyzing and disseminating intelligence. Today, Armada executives function as trusted strategic advisers to business executives, merging fundamental roots in corporate intelligence gathering, economic forecasting and strategy development. Armada focuses on the market forces bearing down on organizations. For more information, visit www.armada-intel.com.

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Screen print, dry, screen foil and stack in a single pass.

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Bindery What’s Next for the Bindery? Machines meet needs spurred by a tight labor market, shorter runs and interest in product differentiation. by Hallie Forcinio, contributing writer, PostPress

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indery operations face numerous challenges. Whether a trade binder/finisher or a department within a commercial printer, binderies must combat a proliferation of shorter runs, growing demand for product differentiation and shortages in skilled labor, plus the need to make a profit and deliver jobs on-time with a faster turnaround. Several factors are impacting the rising number of short-run jobs, including shorter intervals between updates, more personalized products, a shift from offset to digital printing and the need for just-in-time inventory. The increasing market share occupied by shorter runs encourages commercial printers to establish or upgrade in-house binderies. “Trade binderies still tend to handle the higher volume, longer run lengths,” said Paul J. Steinke, national sales manager, Standard Finishing Systems. “In many cases, it’s hard to send out a job if it’s short run and very quick turnaround.” Demand for product differentiation prompts the creation of unique, captivating pieces such as particularly small or particularly large books, gatefold covers, waterfall pages or a book made from six differently sized sheets. The latter can be produced on the iSaddle system from Duplo USA Corp., which is capable of running 4,500 books an hour with up to 120 pages. “We are constantly looking for what we can provide to make a binder offer unique solutions that also allow them to charge a premium,” said Rick Salinas, vice president of marketing at Duplo. But, the biggest challenge for binderies, in-house or trade, are labor costs and staffing difficulties. “Just about every customer that we bring into the demo center is worried about hiring and retaining operators,” said Steinke. Automation As a result, equipment is becoming more automated and userfriendly, with features like icon-based touchscreen user interfaces, which simplify operation for an operator who may be less skilled and less likely to be dedicated solely to bindery tasks. There’s also a trend toward standardization of user interfaces so operation is similar machine-to-machine.

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>> Duplo’s DC-746 slitter/cutter/creaser all-in-one digital color finishing system represents the ideal companion to medium- to high-run digital printers.

“With the growing challenges facing the printing industry to find skilled labor, Duplo has focused on automating the difficult setup processes,” reported Salinas. “This allows binders to train staff much quicker, and the skill level required to produce high-quality books has been greatly reduced,” he explained. With automation being top-of-mind at many binderies, it’s no surprise that the most popular equipment from Duplo are its DC616, DC-646 and DC-746 slitter/cutter/creasers. Describing the machines as a “bindery in a box,” Salinas said, “With a single machine, you can create a highly complicated finished piece in a single pass with very little operator skill required.” Examples include a tent card with start/stop perf or a coupon card with start/stop perf in both directions with a fold-over tab that can be completed on one machine in one pass. “Add our IFS integrated fold system and we can create the complicated piece all the way to the final fold in one pass,” he explained.

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Horizon brand cutters and trimmers, stitchers and binders, and diecutters – the top sellers at Standard Finishing Systems – offer similar capabilities and meet the JDF standard. “That means the JDF data to print the job now can be networked to bindery equipment,” said Steinke. The result is greater accuracy. “Everything works from the same job file so there is less chance of operator error.” Nevertheless, short-run automation has been a tough sell to trade binderies. According to Salinas, many are missing a golden opportunity to support hundreds of small printers that just do not have the equipment or space to produce jobs in the 5,000 to 50,000 run length. “Targeting this group is critical for the survival of trade binderies,” he said.

The Duplo iSaddle System combines PC-based programming and intelligent feeding with scoring and folding technology to produce thicker, flatter booklets at rates of up to 4,500 booklets per hour.

“Our partnership with EFI utilizing EFI Jobflow [print automation software] means many steps can be completely automated,” said Salinas. Finishing is reduced to loading the paper and hitting a green button. The machine feeds the sheet, reads the barcode, calls up the finishing template sent via Jobflow and the entire finishing process is completely automated.

Meanwhile, bindery equipment makers strive to stay ahead of marketplace needs. In fact, Duplo studies the industry to identify trends and determine what is needed to help trade binders succeed.

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bindery >>

“I spent the entire week with two engineers from [Duplo’s] factory visiting trade binders in the Chicago area looking at the challenges they are currently facing. More than that, Duplo studies all the steps from set-up to completion to see where steps can be simplified, improved or eliminated,” said Salinas. “It is a very time-consuming process but vital to creating the next industrydisrupting breakthroughs.” Both firms rely on regional managers to help stay in touch with customers. In addition, Duplo utilizes a dealer reseller network and strategic partnerships with all the major digital press manufacturers. Standard Finishing Systems uses the information gathered from its regional managers to provide feedback to Horizon, which is headquartered in Japan where an extensive Research and Development department continuously invents new products.

>> The Standard Horizon BQ-480 perfect binder easily accommodates runs of one. Automated adjustments for roller height, nipping height and side glue application minimize setup time. Interchangeable glue tanks simplify switch between PUR and EVA adhesives.

“We also bring customers into our demo center,” said Steinke. Tradeshows are another avenue for customer contact. “We participate in all the major shows, as well as smaller shows and events organized by digital print vendors like HP and Canon.”

>> Designed particularly for short runs, the Horizon RD-4055 rotary die cutter diecuts, creases, perforates, slits, hole punches and rounds corners in one process.

What’s next? Salinas predicts the golden opportunity in finishing lies in embellishment. “Studies have proven that unique print and unique finishing drive response rates. These types of pieces also drive a premium price,” he said. Trade binders need to start looking at how to create the unique and different that allows them to stand out and avoid the commodity finishing trap.” Join the Foil and Specialty Effects Association. Since its inception in 1992, the FSEA has worked toward industry awareness and growth. Our organization continues to strengthen the industry as a whole through education, seminars, statistical surveys, reference tools, conventions and technical conferences, tradeshow exhibition and direct mail. • Complimentary copies of the 2nd Edition of A Different Breed: The Designer’s Guide to Foil Stamping & Embossing

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Steinke believes the labor situation will continue to influence efforts to reduce touchpoints in the printing and finishing process. This will translate into ever-higher levels of automation and integration between machines. “We already are seeing more requests to interconnect binders in line with trimmers. The fewer times a piece has to be touched, the more efficient the manufacturing process, the quicker the turnaround and the lower the risk of waste,” said Steinke.

• Complimentary PostPress Magazine • Monthly PostPress ENews

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application

RIT Students Create More Than A Box for Print Panther by Lara Copeland, contributing editor, PostPress

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ased in Oakville, Ontario, Canada, Print Panther focuses on creating high-quality, design-led print solutions for a wide client base – including real estate, healthcare and everything in between – all of which are looking to elevate brand status through elegant printed materials. Recently, Print Panther President Christine Yardley partnered with Professor Chris Bondy and his Media Arts and Technology (MAAT) students from New York’s Rochester Institute of Technology (RIT) on a special project that produced a Foil and Specialty Effects Association (FSEA) Gold Leaf Award-winning box – a holiday gift to show appreciation for Print Panther’s clients, business partners and sales prospects, while simultaneously impressing them with the capabilities of the company’s MGI JETvarnish 3DS digital enhancement press from Konica Minolta. Managing printing industry trade association relationships and university-level workforce development programs for Konica Minolta, Dawn Nye is the company’s product and industry marketing manager. In her capacity of leading Konica Minolta’s national educational outreach activities, she does everything from arranging printing equipment donations and student scholarship programs to organizing hiring processes and intern experiences

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at several schools around the country. Additionally, she helps suggest curriculum activities at numerous colleges and universities in collaboration with educators like Professor Bondy. Nye facilitated the partnership between the RIT students and Print Panther for this venture. “Professor Chris Bondy is an industry leader who has helped educate students on the values and virtues of the printing and packaging graphic arts industries for many years,” Nye said. “Christine Yardley and Print Panther represent a new breed of printer that thrives on design-focused, campaigndriven creative uses of digital technology. Together, they made a great team for this RIT course and student project through their leadership and donation of time and talent,” she added. As part of RIT’s MAAT curriculum, senior-level students are required to complete a group assignment in which they exercise skills learned throughout their studies to create a final printed graphics production project. The students work in small teams with industry clients, like Print Panther, which provides them with a real-world experience. Additionally, students learn about project management as they work toward a long-term solution. One small team of these students created “More than a Box” – what MGI’s

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Marketing Manager Jack Noonan describes as “a holiday folding carton package and combined ‘Season’s Greetings’ gift” – for their project. “The truly unique aspect of this project is that the conception, design and production of the finished piece creates so much more than a box,” Noonan said. “It’s a professionally produced luxury folding carton application, and it also is a very fun, interactive ‘pop-up’ winter landscape scene with evergreen trees, snowdrifts and icicles.” He continued by saying the hidden gem of a present located inside the box is “a useful, practical and very attractive, charming holiday tree ornament.” When it came to the final design, Yardley explained that the students did not have many boundaries. “I just needed to be able to mail it out, so size and cost were the only factors,” she said. Adhering to the set budget, the final goal for the project was to create a holiday-themed package that would impress prospects and clients with its visual design and transform or contain an item that could be kept for a while. “We were looking to replace the traditional card,” Yardley clarified, “and we wanted to incorporate embellishment, as well as diecutting.”

Once tasked with the holiday greeting project for the Canadian printing company, the students were led on a live production effort that incorporated project management, client needs analysis, design and print production (which includes defining, designing and producing all artwork and materials for the MGI digital print embellishment process, which includes variable embossed foil, 2D/3D UV dimensional textures and more). The students even traveled to Toronto for a live site visit to tour Print Panther’s commercial printing production facility and discuss the plans with Yardley and her team. Package engineering is a new focus of the MAAT program as it enters the College of Engineering Technology. Not wanting to limit one another’s creativity, students worked separately to come up with ideas for a uniquely shaped box. From there, they completed multiple rough prototypes. After the package designs were crafted, students shared them in in-person focus meetings with the client in Toronto. Afterwards, the group looked to pull elements from parts of each proposal to create a final structural design. Fashioning a distinctive yet simple product took some time, but once the final prototype was completed, die lines were sent to Yardley and the Panther team for review. Though there may have been some initial concern about the students’ lack of experience, those worries quickly were laid to rest. “I didn’t have any specific expectations for the project, but I thought this wonderful Christmas gift showcased the creativity and ingenuity of the students, while also highlighting what our technology can do – which is to create embellished print that is far different from standard, regular commercial work,” stated Yardley.

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Once the box and ornament were designed, students added color and effects in Adobe Illustrator®. Since the group was wellversed with the software, Bondy said this phase of the project was smooth. The first mock-up of the ornament was the one that the group ended up going with. “It was a simple red gradient with silver foiling to add a little shine without being too distracting,” he explained. “The initial idea for the box was to create a wrapping paper pattern for the lid, with the bottom part of the box matching the wrapping paper on the outside, and upon opening the box a snowy winter scene would be revealed.” Three separate wrapping paper designs of varying complexity were created before the students chose the final design. The initial design for the bottom portion of the box did not change much over time as it seemed a very good base foundation during the prototyping phase. The final product depicts a snow-like pattern on the inside, while the Christmas trees appear decorated with glowing lights via reflective metallic silver foil and touches of varnish. After making a handful of small changes to the wrapping paper design, students added layers for the foils and varnishes that would be applied for the more complex pieces of the project. “The base layer of the snow was achieved through laying down a raised spot varnish and applying a shimmery white foil along the highlights of the pattern to create an effect and mimic actual snow,” Bondy relayed. The wrapping paper pattern used on the lid of the box was used again on the outside of the bottom part of the box with a clear

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We were looking to replace the traditional card,” Yardley clarified, “and we wanted to incorporate embellishment, as well as diecutting. When the final product was completed, students stood before peers and faculty to present their team project, showcasing their work and what they learned throughout the course. Bondy said that many group members reported learning how to manage a large-scale project, and that this project helped them become more confident in working in a 3D modeling space rather than just the flat 2D color printed surfaces for which they typically design. “Many of the skills taught in this class will be applicable for future experiences, especially for students looking to go into management or design,” he concluded.

UV varnish to create a slightly raised surface and a subtle red-onred pattern. “The same pattern on the outside of the box, now with the more subdued color scheme, made use of silver and green foils to accent existing curves, as well as outline some of the simpler shapes,” he added. The final touch included appropriate foils next to the lights on the trees to give them a twinkling effect. Invercote, a durable multi-layered Solid Bleached Board (SBB), was chosen for this product. “The stock is brilliant and made from pure virgin fiber sourced from sustainably managed Swedish forests,” Yardley said. “This paperboard is a great choice for packaging and graphical applications.” To allow for creasing and cutting in one process, Yardley said multiple cutting dies were used, including a matrix, which is a die within a die. “The need to incorporate a matrix in the diecutting was a challenge, but not one we couldn’t overcome,” Yardley said. The printing was done digitally on the company’s Konica Minolta Accurio 6100 press. The MGI JETvarnish 3D was responsible for the use of the decorative silver foil, dimensional textures and spot ink highlighting used on the final product. Yardley added that a small, thin silver wire holds the ornament together, but no other materials were used. The final product pleasantly surprised Print Panther’s president. “The sheer engagement of the students was refreshing and inspiring,” she added. “I would hire them in a heartbeat.” Additionally, her clients loved it. “It was unusual, and the design was very creative; I think it most likely generated ideas for my clients to use for their business applications.” postpressmag.com

The results of the students’ hard work surpassed any expectations across the board and the creativity and printcraft earned a FSEA Gold Leaf Award for best use of foil/embossing for a holiday self-promotion piece. Yardley was inspired by working with the students. “The second I held the piece in my hands, I knew we had to submit the student design to the Gold Leaf Awards,” she stated. “Not only did we win an award, we also gave our clients a wonderful Christmas gift and gave back to our industry by working with the future print leaders of tomorrow.” Noonan echoed her sentiments: “The box itself is the gift and shows not only tremendous craft and skill but also very thoughtful kindness, too. We’re all very proud that the students harnessed the power of our digital printing and finishing technology so brilliantly.” In the end, the students gained real-time experiences like working under deadlines, accomodating client-driven design changes, dealing with prototypes not working out as planned, using the latest digital print technology, staying on budget, using prepress preparations and, of course, using postpress finishing embellishments. Nye was most impressed with their enthusiasm, hard work, time and effort, and said “that confirms the idea that young people want to learn more about the world of print and explore the graphic arts industries for future career paths.” Yardley concluded by saying that “print production has never been more magical,” and she would encourage other companies to investigate collaborating with college students. “Just do it,” she exclaimed. “The rewards are amazing. Do good, be kind and most importantly, have passion for print and everything else that you do.

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Devilish Design – 13 Devils Business Cards by Brittany Willes, contributing editor, PostPress

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veryone knows the old adage: the devil is in the details. This was especially true when it came to designing business cards for 13 Devils, a Poland-based company focused on design and conceptual ideas for entertainment and creative industries like television, film and gaming, as well as for cosplay community and other individual customers. With a name like 13 Devils, an appropriately sinister – and stylish – business card was a necessity. “13 Devils is a company created by a few friends interested in cosplay, fantasy and sci-fi games and themes. Naturally, we wanted to reflect these motives,” stated Adrian Chytry, creative designer for Foxtrot Design Studio. “Additionally, we wanted to create a bold and impactful design to show that these are serious and capable people committed to creating beautiful products. The

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name itself gave us the initial idea for the direction. The motif of the devil in the logo, typography in the style of a hard rock band from the ’80s, stylish ornaments and black and gold foil for a premium and classy look – everything connects together to create a stunning final look.” Along with the stunning design, part of what makes these cards unique is their unusual thickness. This is a result of the cards being constructed in two layers. The outside layer was printed using Antalis paper stock – black PLIKE 300g/m2 cover. The PLIKE stock allows for a distinct, rose-petal feel. The inner layer was done using Curious Metallics 300g/m2 stock. The two layers were tri-plexed together to create a distinct card consisting of two black outer layers with a white inner layer.

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Customer Information Lines

508-771-4900 800-225-7132

While the tri-plex design helps the card stand out, it’s the foil and embossing that elevates it. The main logo – the devil and surrounding decorations – were drawn by hand, digitized and the very fine details were added using Illustrator. According to Chytry, when it came time to print the card, screen printing was selected as the best method. Three different colors were used for the design. The background pattern was created using black foil on the black paper stock. This creates a bit of shiny contrast against the duller black of the paper. The white foil used for the contact information provides more contrast and makes the necessary information easy to read. Finally, a gold metallic ink was used for the company name and devil logo. Once the foils and metallic inks were applied to the card stock, the next step was embossing the cards. This step represented a very meticulous and precise part of the process as it was tricky to align the print and embossing together given the highly detailed graphics. “The embossing process was quite difficult,” said Chytry. “The level of detail on the card is exceptional and the overlapping of the embossing with the screen print had to be perfect. It took a lot of precision and craftsmanship, but at the end the additional effort was worth it.” Despite the challenge of keeping everything perfectly aligned, the 13 Devils business cards turned out beautifully. “Everybody loved them. The production team was thrilled, and we were more than happy with the final look,” said Chytry. “To this day, we get a lot of questions and comments regarding this project.”

In stock materials: Arrestox B Pearl Linen Roxite C F Buckram Sturdite Kennett Cialux Setalux Luminare Skivertex Malaga Spania Ubonga Kivar 7 Silktouch

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Over 1,000 colors to choose from!

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August/September 2019 | PostPress

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industry >>

DATAGRAPHIC and SPECTRAGRAPHIC Announce Amalgamation

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Two Sides Reveals Survey Results The results of a new survey commissioned by Two Sides North America, Chicago, Illinois, reveal insight into the public’s perceptions and attitudes toward print and paper. Carried out by independent research company Toluna, consumers from across the US and Busting the Myths Canada were surveyed A study d off U.S. consumer perceptions and attitudes on environmental topics towards print and paper and preferences relating to paper and print. It is clear from the survey that consumers are concerned about the environment, but there are some obvious gaps between consumer environmental perceptions and the facts. This is particularly evident for questions related to forest management and recycling. The survey found that when it comes to reading books, magazines and newspapers, print is preferred over digital. Furthermore to print being the preferred medium for reading, the digital push by many corporate service providers (ie: banks, telecoms, utilities, insurance) appears to be unpopular with many consumers. For more information, visit www.twosidesna.org. Print and Paper have a great environmental story to tell

New Coalition Addresses Main Industry Concern. Invites New Members 1

A group of concerned associations, educators and industry representatives has formed the Graphic Communications Workforce Coalition and recently elected a board of directors and its executive officers. This new initiative will address the recruitment, retention and training of its workforce. The Coalition 50

will seek to bring together and focus efforts and energy for the mutual benefit of all parties. Membership will be open to interested parties representing a broad spectrum of the graphic communications industry. This will include associations, vendors to the industry, educational institutions and all areas of print and graphic communications service providers. Currently, there is no cost to join – only the desire to participate in the process. The coalition is actively seeking service providers and industry vendors to both join its membership and to represent their constituencies on the board. For more information, contact Melissa Ferrari (melissa@sgia.org) or John Berthelsen (Jberthelsen@printing. org), or call 608.575.3904.

PostPress | August/September 2019

DATAGRAPHIC and SPECTRAGRAPHIC announced the amalgamation of the two companies, which operate under the Blackstone umbrella of printing firms. DATAGRAPHIC, known to deliver fine specialty print, now has coupled with SPECTRAGRAPHIC’s expertise in high-quality commercial print to place both firms in a competitive pricing advantage while allowing for faster turnaround times and higher quality controls. This will be made possible through a fully integrated state-ofthe-art production facility in Commack, New York. Both firms will ultimately operate out of the Commack location, which is undergoing renovations scheduled to be complete in September 2019. No disruption of services is expected. For more information, visit www.datagraphicdesign.com.

Sustainability Spans the Supply Chain at PRINTING United Sustainability stories are on the agenda at the Sustainability Strategies Luncheon: Inside and Out, hosted by the Specialty Graphic Imaging Association (SGIA) on October 23 at PRINTING United (Dallas, October 23 - 25). However, these aren’t the “sustainability journey” stories commonly heard at such events. “We want to inspire action,” said Mike Compton, Print Media Product Marketing Manager, Top Value Fabrics, who chairs SGIA’s Sustainability, Safety, Heath and Personnel Advisory Council. “Our presenters will discuss strategies attendees can integrate into marketing plans and conversations with customers.” Central to the luncheon are in-depth discussions about how companies are engaging around sustainable print and how they’re addressing customers’ reactions. Attendees will hear from a functional printer, a print buyer and a substrate supplier. The Sustainability Strategies Luncheon: Inside and Out is one of several networking events at PRINTING United — SGIA and NAPCO Media’s next iteration of the SGIA Expo. Tickets for the luncheon are $30 and are available while registering for PRINTING United. Registration for PRINTING United is free through September 10. Learn more and register at www.printingunited.com.

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industry >> >> Spiel Associates Announces Move

Spiel Associates announced it has moved into a modern facility in Garden City Park, New York. For those within the Tri-State area, it is located across the street from The Long Island Railroad and just ten minutes from New York City. All mail should be sent to the new address: 180 Atlantic Avenue, Garden City Park, NY 11040. Spiel’s phone number remains the same. For more information, call 718.382.79100 or visit www.spielassociates.com.

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Post Press Specialties Wins Award Post Press Specialties, Independence, Missouri, announced it received the Manufacturer of the Year Award from the Independence Council for Economic Development. This honor celebrates the successes of manufacturers in Independence, Missouri. Post Press Specialties has been recognized for its innovations, philanthropy, technological advances and commitment to customer satisfaction. Post Press Specialties has a reputation for being a cutting-edge, market-leading manufacturing company that delivers state-of-the-art print finishing services which positively impact the lives of its customers. Post Press Specialties’ knowledge of the marketplace and dedication to the commercial printing industry were key factors in the Independence Chamber of Commerce’s decision. For more information, visit www.post-press.com.

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KAMA Unveils New Website

KAMA, Dresden, Germany, unveiled its new website. It picks up on important trends in postpress like short runs and efficiency in the job printing and packaging markets, finishing and added value, as well as the networking of workflows right up to the end of the valueadded chain. The product pages are structured, icons symbolize the applications and – in addition to the versatile machines for diecutting, creasing, stripping, positioning and finishing, and for folding carton production – the focus also is on advanced software solutions for the exchange of data and networking. Featuring a fresh look and clear navigation, users can click through appealing pages with information all the way to break-even and economic efficiency. The responsive pages also work on mobile devices, so samples can be ordered on a smartphone while on the move. For more information www.kama.info.

OSHA Announces Delay to Update of HazComm The Occupational Safety & Health Administration (OSHA), Washington, D.C., and other US agencies have been involved in 52

PostPress | August/September 2019

3 a long-term project to negotiate a globally harmonized approach to classifying chemical hazard and providing labels and safety data sheets for hazardous chemicals. The result is the Globally Harmonized System of Classification and Labeling of Chemicals (GHS). The GHS was adopted by the UN, with an international goal of as many countries as possible adopting it by 2008. OSHA incorporated the GHS into the Hazard Communication Standard (HCS) in March 2012 to specify requirements for hazard classification and to standardize label components and information on safety data sheets, which will improve employee protection and facilitate international trade. The GHS has been updated several times since OSHA’s rulemaking. OSHA is conducting rulemaking to harmonize the HCS to the latest edition of the GHS and to codify a number of enforcement policies that have been issued since the 2012 standard. OSHA notified the Office of Management and Budget (OMB) in Spring 2018 that it intended to publish a Notice of Public Rulemaking (NPRM) to update its HCS to align with the latest edition of the GHS; the only difference is that it scheduled it to be issued by February 2019. In the recently released Spring 2019 agenda, OSHA now indicates that it intends to issue the NPRM in December 2019. For more information, visit www.osha.gov.

Jim DeFife Receives Global Achievement Award 3

Jim DeFife, vice president Pressure-Sensitive Materials at MultiColor Corporation, Batavia, Ohio, has been chosen as the recipient of the prestigious R. Stanton Avery Global Achievement Award 2019. DeFife has been a driving force in the global label industry for almost 40 years, with a focus throughout his career on the development of technical solutions that have revolutionized and grown the pressure-sensitive market – firstly with Avery Dennison and then, for the past 17 years, with Spear and Multi-Color. Sponsored by Avery Dennison, the R. Stanton Avery Global Achievement Award, Label Industry Global Awards, recognizes an innovation or idea that has helped transform and progress the label industry across the world. For more information, visit www.labelawards.com.

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FOLDING. GLUING. TAPING. FINISHING. FAST. FLEXIBLE. AFFORDABLE.

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Do all your die cutting, stripping, folding, and gluing in ONE process, IN-house. The MOLL die cutter, folder, gluer creates a distinct position in the Label, Mail, Printing and Packaging Markets for sheet-fed applications. It will also kiss cut and cut-score products in an infinite number of shapes and sizes including substrate thicknesses up to 24pt paperboard. It’s ideal for finishing boxes, cartons, labels, pocket folders and other types of packaging. Add on our pile feeder or bottom friction feeder for off-line folding/gluing work for extra versatility.

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industry >> >>

Kurz Establishes New Subsidiary The coating manufacturer Leonhard Kurz, Fürth, Germany, has taken over the print finishing division of the Swiss mechanical engineering company Steinemann Technology, St. Gallen, Switzerland. The division will be managed as an independent subsidiary under the Kurz umbrella. Kurz intends to retain and extend the St. Gallen location and will continue to sell the products under the Steinemann brand as an accompaniment to its Kurz Digital Metal product family. The full range of Steinemann print finishing machines still will be supported and will be supplemented by complementary services. For more information, visit www.leonhard-kurz.com.

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Metsä Board to Launch Excellence Center for Paperboard and Packaging 4

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PRINT® 19 to Highlight RED HOT Technologies APTech, Reston, Virginia, announced the return of the RED HOT Technology Recognition Program at PRINT 19 in Chicago, McCormick Place North, October 3-5, showcasing exhibitors’ newest products or services on the event floor. Featuring publishing and printing technology, equipment or service that has come to market within the past 12 months, the RED HOT Technology Recognition Program highlights “what’s new” on the exhibit floor. All RED HOTs will be noted in the Event Guide, which will be printed and distributed onsite at PRINT 19. In addition, each recognized product will sport a highly visible RED HOT Technology marker and will be listed online and searchable within the event’s online directory and planner. Each of these technologies also may be eligible to win one of three RED HOT Vanguard Awards, based on its merit as a gamechanger in the industry. For more information, visit www.printtechnologies.org.

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Metsä Board, located in Norwalk, Connecticut, and part of the Metsa Group, has announced plans to establish an Excellence Center in Äänekoski, Finland. The new center will combine packaging design and R&D excellence under the same roof, enabling the development of new paperboard and packaging solutions of the future. The site is shared with many businesses, including Metsä Group’s next-generation bio-product mill, Metsä Board’s board mill, the Pro Nemus visitor center and a demo plant for Metsä Spring and Japanese Itochu Corporation, which will begin producing textile fibers at the end of 2019. The Excellence Center will include offices, a laboratory, R&D facilities and a packaging design studio with modern technology, as well as the customer feedback center. Construction planning will begin during the summer with the goal for the center to be operational in 2020. For more information, visit www.metsaboard.com.

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Robatech Launches New Branding

Alpharetta, Georgia-based Robatech, W.H. Leary’s partner for delivering the complete solution for hot melt, cold glue and quality assurance solutions, has launched its new branding focusing on “Green Gluing.” This slogan helps the company build a bridge between the industrial adhesive application process and fundamental ecological values. The focus is on innovative and efficient solutions that lead to optimized adhesive application processes in close cooperation with customers – with Robatech as a partner. For more information, visit www.robatech.com.

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Solutions that Stick.

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THERM-O-TYPE D I G I TA L F I N I S H I N G SO LUT I O N S

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The NSF Excel Mark IV is the culmination of over 25 years of collaborative work between major producers of foil stamping, embossing and die cutting products.

New Glue -Tech model Auto -1420 sheet-to-sheet gluer. The Glue -Tech is designed to efficiently, and cost effectively, produce thick business cards and other printed products using eco-friendly water- soluble glue.

18.5" x 20.5" maximum sheet size, Optional inline waste stripping attachment, Up to 5,000 iph, 12.125" x 17.625" maximum impression area and Up to 8 programmable impression positions per sheet.

The Glue -Tech is an alternative to expensive cohesive papers, and offers paper type and size flexibility.

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The combination of large die cut area, throughput speed, fast set -up, automated stripping and ease of operation make the RDC - Flex an important production machine for any digital printing plant.

The Zip -TS2L is the most advanced and capable cutter slitter creaser available, providing features and capabilities unavailable on any competitive model.

14.33" x 20.5" max. sheet size, flexible die cutting dies, die registration system, up to 19 pt. thick stock, high capacity feeder and quick change stripper assemblies.

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Features include hole and bindery punching, die cutting, including round corner products, blind embossing, perforating and scoring (including up and/or down). Inline slit, score, perf and semi slit.

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sustainability ECMA Statement on the Recyclability of Folding Cartons Statement courtesy of the European Carton Makers Association

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ith the adoption of the Circular Economy Package in mid-2018 and the discussions related to the development of the soon-to-be adopted Single Use Plastics Directive, the recyclability of packaging has come to the forefront of public debate. Specifically, in relation to the folding cartons manufacturing sector, questions have been raised in respect to the recyclability of folding cartons that incorporate a polymeric layer. In this context, the European Carton Makers Association (ECMA) would like to confirm the following facts and background. The role of packaging Packaging is essential to an efficient supply chain for consumer products. It has three roles in protecting, presenting and preserving products to minimize waste at each stage of the production and delivery process. Within the three roles, paperboard products also enhance the consumer’s experience by providing important information about the product, being easy to open and providing effective storage of the product in the consumer’s home. From a protection perspective, folding cartons are especially effective in facilitating efficient shipping and storage through to the point of sale. Specifically, for the food sector, folding cartons help minimize food waste by reducing product damage, food deterioration and premature spoilage. With respect to effective presentation of products, folding cartons have strong aesthetic features, created by gluing or printing processes, to enable brands to create shelf stand out and drive consumer engagement. It is important that the many benefits of folding cartons in a variety of market sectors are fully recognized. It also is key to note that folding cartons are fully recyclable. This statement also applies to ‘coated board’ cartons; made from carton board which incorporates a coating or laminate from a polymer and/or a hot or cold foil to create added functionality or aesthetic value. Contribution to the circular economy Turns out that 100% of the carton board fibers used to produce folding cartons are obtained from renewable, non-fossil raw materials (wood fibers and cellulose and/or processed recovered paper). All of these materials used for the production of folding cartons in Europe come from sustainable and, in most cases, certified forestry management schemes (FSC, PEFC). It should be pointed out that forest areas are growing, with a 100% increase of European forests since 1950.

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Folding carton packaging is an important example of the practical implementation of a circular economy in that the use of renewable materials and a well-functioning recycling system bring great environmental benefits. In addition, the replanting of forestry for the production of carton board facilitates the capture and sequestration of CO2. Furthermore, paperboard packaging provides structural strength in the shipping packaging, thus reducing the shipping case fiber requirements and improving the overall environmental profile of the total package. Functional barriers Some products require specific barrier requirements to be incorporated into the packaging design to further protect the product which cannot be provided by carton board alone; for example, to provide a moisture barrier or prevent migration of gases. Depending on the product application and functional requirements, an additional packaging material will be incorporated into the pack design to provide this barrier, which could be of fossil or biogenic origin. Such combinations (known as ‘coated cartons’) tend to have a very small percentage of coating (often a polymer) applied to the carton board and are preferable to completely plastic-based designs, due to the substantial reduction in plastic use provided by the dual-material solution and can be recycled. Cartons are fully recyclable Carton board has a proven reputation for being a sustainable and fully recyclable material. The general public, who are largely already educated that carton board is fully recyclable, also shouldnow that carton board can, and should be, placed into August/September 2019 | PostPress

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sustainability

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existing recycling collection systems. This also is true for the recyclability of cartons with a polymeric layer. All folding cartons currently are successfully recycled in conventional recycling mills, where there is good access to water for the fibers. At the same time, the folding carton manufacturing sector is working on the development of non-fossil/bio-based alternative solutions for coatings. However, it should be noted that this is not actually needed from the recyclability perspective for folding cartons. Coated cartons are valuable resources Coated cartons should not be considered a â&#x20AC;&#x2DC;compositeâ&#x20AC;&#x2122; material. When laminated or extruded coated board combinations are used, these combinations of packaging materials can be effectively separated in the recycling process, with the result that paper fibers are recovered and, to a large extent, recycled into new materials. This is not dependent on how thick or thin the coating layer is, as long as it is an optimized one so that water can separate it from the fibers. In addition, nearly 100% of the fibers are recovered in the pulping process, thus recovering a valuable material for reuse in another product. Cartons with a good fiber quality and a polymeric layer are valuable to the recycling infrastructure in Europe and always should be entered into the recycling chain. Not to do so would mean that valuable fiber material would be lost and, because the fibers can be recycled many times, recycling always is the preferred option.

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Why we need to improve collection and recycling The contamination of the recovered paper flow can come from various sources and should, in general, be limited as far as possible. In certain countries, the separate collection of paper and board from other materials still is not fully implemented. The volume of anonymous underground collection in large European cities is unfortunately increasing. The communication toward households on how to separate in the different streams, therefore, needs to be further improved. This overview of facts represents the position of the European folding carton industry and should be a basis for further deliberation and action around sustainability and recycling. ECMA, the European Carton Makers Association, is the official organization for carton businesses, national carton associations and suppliers to the carton industry. ECMA provides the European folding carton industry with a dynamic business network. With its seat in The Hague, The Netherlands, and an office in Brussels, ECMA represents around 500 carton producers in nearly all countries in the European Economic Area. ECMA members account for around 70% of the total carton market volume in Europe and a current workforce of about 50,000 people. Learn more at www.ecma.org.

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equipmenthighlight Customers want more for less, and they want projects completed within sensitive deadlines. Shorter turnarounds and reduced profit margins for print finishing and folding carton operations have increased the need for greater productivity, including inline folding/gluing solutions. Absolute Printing Equipment Service, Inc. 317.862.9096 www.absoluteprintequipment.com

B&R Moll 866.438.4583 www.mollbrothers.com

The KAMA FlexFold 52 from the North American distributor of the KAMA line of folder-gluers, Absolute Printing Equipment Service, Inc., Indianapolis, Indiana, provides finishing for digitally printed folding cartons. Brand owners demand the ability to fold cartons in smaller quantities, versioning and customization, leading to multiple SKUs in packaging and short time-to-market. One packaging provider is using its KAMA FlexFold to produce 150 different folding jobs per day (three shifts). Run lengths are 12 to 150 boxes and include different shapes and sizes.

The digi-mollPAK system inline folder-gluer from B&R Moll, Warminster, Pennsylvania, is a versatile machine for digital and commercial printers designed to offer fast, flexible performance in a compact machine that delivers complex packaging jobs at an affordable price. The digi-mollPAK line is ideally suited for producing straight-line boxes, auto-lock cartons, room key holders, table tents, sleeves, CD wallets, computer software cartons and presentation folders. Positive feed control offers continuous feed for regular stock and irregularly shaped materials.

American International Machinery, Inc. 414.764.3223 www.aim-inc.net

BOBST North America 888.226.8800 www.bobst.com

American International Machinery, Inc., Oak Creek, Wisconsin, has partnered with EyeC America to develop an inspection system with unbeatable inspection speed and accuracy. The SIG-CHECK inspects for all relevant defects, both print and diecut, anywhere on the carton, comparing each to the approved PDF proof. The system automatically separates defective cartons utilizing the folder-gluer’s existing ejection device. As a result, the highest requirements are complied with, and production speeds are not slowed down. The SIG-CHECK can “roll up” to most existing folder-gluer models or be installed as an inline feature directly on Signature folder-gluers.

The EXPERTFOLD 50/80/110 from Bobst North America, Roseland, New Jersey, allows manufacturers to produce a number of box styles – from small pharmaceutical and general food cartons to large cartons – in a wide range of materials at high speeds. It’s known for its ease of operation, high productivity and for manufacturing boxes of unrivalled quality. It supports attractive add-on devices, including the patented SPEEDWAVE, the hook-free device for running crash-lock boxes at maximum speed with precision. EXPERTFOLD also can be equipped with ACCUCHECK, which provides comprehensive inline quality inspection without slowing production, making zero-fault packaging a reality.

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Brandtjen & Kluge 715.483.3265 www.kluge.biz

Match Machinery, Inc. 805.480.3300 www.MatchMachinery.com

The OmniFold 3000 folding/gluing system from Brandtjen & Kluge, St. Croix Falls, Wisconsin, is a completely modular system built to maximize converting capabilities while minimizing set-up time. The modular design means the system can be configured for each printer’s needs, and the configuration easily can be changed if/when necessary. Some of the many applications possible include cartons, tuck top and tuck bottom packaging, wallets, CD/DVD sleeves, expandable pocket folders, envelopes, greeting cards, reinforced and flexible book covers, multifold brochures and table tents. It also includes Kluge’s patented Dual Angle Buckle Folder to produce faster, quality cross-folds on both heavy and lightweight stock.

Match Machinery, exclusive North American agent for SBL Machinery and located in Newbury Park, California, presents the new Platinum PG-100C automatic folding/gluing machine. This latest advancement in folder-gluer technology from the SBL factory is designed for customers who demand the highest performance, with cost-effective features beyond the standard industry expectations. It is equipped for speeds up to 984 ft/ min and offers three moveable carriers throughout the machine; straight-line folding with additional side-folding belt in pre-break section; crash-lock auto-bottom with pre-break; four- and sixcorner carton folding; CD envelope; one, two or three pockets; with rear glue tab and carton alignment section.

Brausse 888.853.4760 www.brausse.com The 900 Series folder-gluer is the latest model launched by the Brausse Group, Richmond, British Colombia, Canada. It is flexible to adapt to various production needs and userfriendly with minimum maintenance. The feeder is driven by an independent motor for fast and precise set-up. Speed variators at the folding section ensure parallel alignment of blanks. It features human-computer interface (HCI) control for ease of operator setup, changeover and repeat jobs.

PPC Technologies 262.695.7536 www.ppcts.com The new SMARTFOLD 1100SL ULTRA XLPCTS from PPC Technologies, Pewaukee, Wisconsin, is the latest addition to its SMARTFOLD family of folding carton folder-gluers, designed for the North American market. The ULTRA XL is an extended version of the successfully introduced ULTRA X model. It is equipped with motorized carriers with job/memory recall that includes machine operational settings and parameters for fast and repeatable changeovers with minimal start-up waste, as well as electronics housed in air-conditioned cabinets for long-term reliability. PPCTS SMARTFOLD models are available in 550, 650, 800 and 1100 mm widths.

Heidelberg USA 770.419.6518 www.heidelberg.com The Diana Go 85 from Heidelberg USA, Kennesaw, Georgia, features speeds up to 984 ft/min. Heidelberg’s new folder-gluer is designed for commercial applications (presentation folders, CD covers, etc.) and folding cartons alike. With a length of less than 33', the Diana Go fits in tight spaces. The heritage of its larger machine sisters is found throughout the equipment, including minimal sizes down to 1.8" open blank width, cut-out side frames for optimal operator access, touchscreen control, and consistent profile design and height throughout the machine, which supports fast and convenient makereadies.

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equipmenthighlight >>

Rollem International 714.935.9130 www.rollemusa.com

Therm-O-Type 800.237.9630 www.thermotype.com

Rollem International, Anaheim, California, offers a folding/ gluing system to run inline with the Jetstream XY slitting, scoring and perforating system to create unlimited finishing options for direct mail and other products requiring multiple finishing steps to deliver a finished, folded and glued product ready for delivery. The folding/gluing option also is available with the Insignia Series of diecutters to form a complete production line requiring just one operator. Insignia performs diecutting, kisscutting, scoring, creasing, perforating and embossing on products such as folded cartons, presentation folders and promotional products where one-step finishing delivers products faster and saves time and excess labor.

The new Glue-Tech model Auto-1420 from Therm-O-Type, Nokomis, Florida, is a fully automatic sheet-to-sheet paper gluer which provides customers with an efficient and cost-effective method of producing thick printed products using low-cost, eco-friendly, water-soluble glue. Glue-Tech equipment replaces cohesive papers (expensive and only available in limited paper types, sizes and colors), manual gluing (slow and labor intensive) and manual mounting using pressure-sensitive sheets (slow and labor intensive with high material costs).

Telstar Engineering 888.203.9677 www.telstareng.com CadToGoÂŽ Onsite pre-engineering from Telstar Engineering, Burnsville, Mineesota, ensures swift installation with minimal downtime, adding the profitability of multi-fold labels, booklets and extended content labels to virtually any new or veteran press. Complete proprietary converting jobs can be done in-house, rather than sent out or turned down. Single, double and triple plowfold capability can keep important customers and add new ones with unwind/rewind, register/re-register and turnbar upgrades and more.

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W.H. Leary 708.444.4900 www.whleary.com The new Sempre-i cold glue application valve from W.H. Leary, Tinley Park, Illinois, offers increased precision, safety and new Predictive Maintenance Intelligence. The Sempre-i boasts a onebillion-cycle durability rating and is developed with a slim 19.8 mm wide profile, wide glue viscosity range and optimized glue flow for cleaner starts/stops. Users can improve operator safety with an inline purge button on the cable away from moving machinery. The Integrated Valve ID chip utilizing Monet Predictive Maintenance Intelligence records valve cycle information, and customizable set points can appear as pop-up windows to offer warnings on routine maintenance. The application valve can be integrated with the CXU 110 Pump and GRU to maximize all gluing equipment.

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association FSEA Gearing Up for PRINT 19 PRINT 19 is around the corner, and FSEA will be involved with several initiatives within and around the event. First, FSEA Executive Director Jeff Peterson will be presenting a seminar during PRINT 19 entitled Shine On! The Complete Guide to Foil & Metallic Decorating. The seminar will take place from 11-11:50 a.m. on Thursday, October 3. In addition, Peterson also will be the tour leader for the 2019 “Metallic Decorating Options for Print” TechWalk. Exhibitors included in the TechWalk will be Absolute Printing, Brandtjen & Kluge, Duplo and Therm-O-Type. The TechWalk will move from booth to booth, giving attendees the opportunity to see specific equipment and learn from industry experts in a personalized setting. There is no cost, but attendees must register – spaces are limited. For more information on the complete list of seminars and TechWalks, visit www.printtechnologies.org/ PRINT19 and click on the Education link.

Foil Cheat Sheet Available Soon An original short run of the Foil Cheat Sheet, which has been a collaborate effort between FSEA and PaperSpecs, was introduced late last year at PRINT 18. It has received a great deal of buzz from FSEA members, graphic designers and others in the industry. “Sabine Lenz (founder of PaperSpecs) created a document for her popular website (www.paperspec.com) to help graphic designers understand the different foil and metallic effects available today,” stated FSEA Executive Director Jeff Peterson. “I contacted Sabine and we started discussions on how we could expand upon her current Foil Cheat Sheet and bring the Foil Cheat Sheet to life as a true printed and embellished guide.” Through discussions with several FSEA members and the staff at PaperSpecs, appropriate changes were made to the original version and a new version is in production that will be available for PRINT 19. “We have made several improvements to the original version of the Foil Cheat Sheet to make it even more of a ‘must have’ tool for creatives and to help further describe the advantages and disadvantages of the different types of metallic finishes,” commented Lenz. “The new version will use a similar artistic image to showcase the different possibilities available through hot foil, cold foil, digital foil (polymer and toner adhesive) and metallic substrates.” All FSEA members will receive a free copy of the new Foil Cheat Sheet and will have the opportunity to order additional copies for customers and designers at a special rate. An order form for the Foil Cheat Sheet can be found at www.fsea.com/cheatsheet. For questions, email jeff@fsea.com or call 785.271.5816.

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FSEA also will host its annual reception during the PRINT 19 event. It will take place at the Hotel Chicago (adjacent to the House of Blues) from 5:30-7:30 p.m. on Thursday, October 3, following the show. Tickets to the reception are complimentary for active FSEA members (up to two people from each active member company) and $30 for associate FSEA members and other non-members who would like to attend. To learn more and to register for the FSEA Reception, visit www.fsea.com. For questions, call 785.271.5816.

FSEA Announces Conference Location and Dates The Foil & Specialty Effects Association (FSEA) and the International Association of Diecutting and Diemaking (IADD) will hold their 2020 Joint Conference at the Hyatt Regency Indianapolis in downtown Indianapolis, Indiana. The event will run from April 27-29. The conference offers a supplier trade fair, educational programming to address new technology and trends in the industry, and an awards reception where the recipients of the FSEA Gold Leaf Awards and FSEA Lifetime Achievement Award will be honored. Conference attendees also will have the opportunity to

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association A supplier trade fair and welcome reception kick off the event, providing attendees with the opportunity to discover whatâ&#x20AC;&#x2122;s new from supplier partners, network with peers and sample regional fare. More than 25 industry supplier companies are expected to be represented throughout the event, both at the tabletop exhibits and in panel discussions, providing immediate access to the people most able to answer questions about operational challenges and the latest technologies. For more information, visit www.fsea-iaddconf.com. Detailed programming information and registration will be available over the next few months.

First Webinar in New Series Planned for November share best practices on a variety of subjects with industry peers as part of the Networking Workshops held during conference programming. New to the event will be plant tours: Attendees will tour two Indianapolis binding and finishing companies on the morning of Wednesday, April 29.

FSEA and PostPress are planning a new series of webinars. The first one will be scheduled for mid-November, featuring speaker Deborah Corn (see her article on page 18). Continuing her message from the 2019 Binding Summit, held last May in Atlanta, Corn will provide insights into the mind of the print buyer and discuss ways binders and finishers can create meaningful and profitable relationships with their print partners. With more than 25-plus years of experience working in advertising as a print producer, Corn now works behind the scenes with printers, suppliers and industry organizations to help them achieve success with their social media and content marketing endeavors. The FSEA and PostPress are hosting this webinar series as a way to educate, encourage and bring together the print finishing industry. With webinar events beginning in November and continuing throughout 2020, FSEA and PostPress plan to provide information that will help association members and readers of the magazine grow their business reach, plan for the future and address customer demands. For more information, visit www.fsea.com.

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management

7 Steps to Turn Employee Potential into Performance by Brad Wolff, managing partner, PeopleMax

I

magine coming to work on Monday to discover that the company’s meticulous, rule-following accountant and creative, eccentric marketing person have switched positions. How’s this likely to work out? In truth, some variation of this misalignment is common in most organizations. An employee alignment process puts the right people in the right seats. Understanding the alignment problem Most business leaders say that 80% of the work is done by only 20% of the workforce. The 20% are the top performers – and they usually produce three to four times more than the others. The main reason can be attributed to correct job alignment, rather than attitude or drive. Here’s evidence: It’s common for top performers to be moved or promoted … and then they become poor performers. Likewise, many poor performers become top performers when moved to appropriate roles. Bottom line: Everyone can be a top performer or a poor performer, depending on how well the work aligns with their innate characteristics.

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Putting employees in the right seats How can an organization be deliberately created to align an employees’ work with their innate characteristics (abilities)?

1

Shift the mindset away from focusing on skills, experience and education.

It’s common for people who are “great on paper” to get hired and become poor performers. In that same vein, many top performers started off lacking in the “required” skills experience and education. When people’s work aligns with their innate characteristics, they can utilize their natural abilities and unleash their passion for their work. Also, the best training system and management team will not turn poorly aligned employees into top performers.

2

Select the right assessment tool.

Many organizations use personality assessments in the hope of gaining more objective information about people to set them up for success. However, the results can be disappointing due to the following inherent pitfalls:  The traits typically thought of as “personality” are mostly surface-level, observable behaviors – not what’s underneath.

<<

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management <<

The drivers of behavior are more accurate, predictive and stable.  Assessment-takers may provide different answers based on which of the following they consider: how they actually see themselves, how they believe others see them and how they want to see themselves.  Assessment-takers use a specific context or situation to answer the questions. For example, answers to questions related to “extroversion” (sociability and talkativeness) may vary depending on context differences (small vs. large groups, familiar vs. unfamiliar people, level of interest in the topic of conversation, etc.).  If an assessment is used for a job application, the applicant may have an opinion on what traits the employer is looking for and skew the answers accordingly.

What’s a better option? Select an assessment that delves beneath the personality into what is more core or innate with people. This eliminates the biases of personality assessments and provides more valid and reliable data.

3

Establish trust with the employees.

4

Develop an understanding of the innate characteristics being measured.

5

Develop clarity on the job duty breakdown.

Inform the employees about the company’s commitment to align their work with their natural gifts. Don’t hide things or surprise people. People want to do work they’re good at and enjoy.

Before people’s innate characteristics can be aligned with their work, it’s essential to understand what these characteristics mean. In other words, how does each one impact the way people think and behave. This provides the basis to identify which characteristics are needed for different types of positions within each organization.

It’s important to know what people will do on a day-to-day basis in each job. The hiring team (direct manager and others with a major stake in each position’s success) meets to gain clarity on the percentage of time spent performing each job responsibility. Duties that are very similar in nature (family of duties) should be grouped together. Estimate the percentage of time spent working on each job duty family.

6

Determine which innate characteristics are critical.

The hiring team determines which innate characteristic is critical for each job duty family. The team also should agree on the desired range for each characteristic. For example, on a 1 to 10 scale, the range for creative thinking should be between 7 and 9 for certain positions. An optimal range should be developed for each critical characteristic.

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When people’s work aligns with their innate characteristics, they can utilize their natural abilities and unleash their passion for their work.

7

Administer assessments and align employees with job functions.

Assess both current employees and potential new hires and then compare the results to the desired ranges. Take the appropriate action based on the strength of the level of alignment. Top performers almost always fit into desired ranges for each critical innate characteristic. If this is not the case, adjust the desired ranges based on the data. Other factors should be considered, including the following:  When current employees don’t align with their jobs, evaluate other positions within the company that do align well.  Openly discuss available options with employees who are misaligned. Develop a plan to shift roles or tweak job descriptions when this is feasible. Frequently, there are other employees who’d be thrilled to trade positions – or even some duties – that better match their own innate characteristics.  For applicants applying to open positions, only interview the people who align well with the desired innate characteristics. When people are interviewed who don’t align, there may be a temptation to discount the assessment results. This rarely ends well. In the end, the most important job of management is to maximize the return on investment of its workforce. Peter Drucker said, “The task of a manager is to make people’s strengths effective and their weaknesses irrelevant.” The most important thing a leader can do is to put people in a position to excel rather than get by or fail. How are you doing in your most important task? Brad Wolff specializes in workforce and personal optimization. He’s a speaker and author of People Problems? How to Create People Solutions for a Competitive Advantage. As the managing partner for Atlanta-based PeopleMax, Wolff specializes in helping companies maximize the potential and results of their people to make more money with less stress. His passion is empowering people to create the business success they desire, in a deep and lasting way. For more information, visit www.peoplemaximizers.com. postpressmag.com


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PRODUCT >>

PPCTS and DGM Release TECHNOCUT and TECHNOFOIL PPCTS, a supplier/distributor, manufacturer and manufacturer’s representative of packaging, printing and converting products and equipment located in Waukesha, Wisconsin, announced the release of Huizhou Degang Machinery’s (DGM) TECHNOCUT and TECHNOFOIL. The TECHNOCUT sheet-fed platen diecutter and the TECHNOFOIL sheet-fed platen hot foil stamper offer effective and alternative solutions for commercial printers and smaller folding carton manufacturers moving into higher end product offerings. Both machines are equipped with many options and features for productive converting. DGM, located in Huizhou, Guangdong Province, China, already has successfully sold and installed a few TECHNOCUTs and TECHNOFOILs in the US. For more information, visit www.ppcts.com.

Muller Martini Introduces Saddlestitching System Muller Martini, headquartered in Zofingen, Switzerland, introduced the Presto II Digital saddlestitching system, which enables new saddlestitching options and, in combination with digital printing, makes it possible to tap into new segments. The system enables customized magazines, catalogs and teaching materials, as well as personalized print products, to be produced efficiently to high-quality standards, down to print runs of one copy with variable product thicknesses. The Presto II Digital can be precisely configured for both offset and digital printing. For more information, visit www.mullermartini.com.

B&R Moll Extends its Line of Rotary Diecutters B&R Moll, Warminster, Pennsylvania, has expanded its line of rotary diecutters with an inline stripping system. The Moll Flexcut System – a compact inline diecutter specifically designed to provide digital and commercial printers with reliable, high-speed, and versatile performance for sheet-fed applications – now is available in three new models, including the Moll Flexcut 2020 Jr., 72

PostPress | August/September 2019

the Moll Flexcut 760 and the Moll Flexcut 760 Plus. Available with either two magnetic cylinders for cutting and creasing or an anvil cutter for just cutting, all diecutters feature micro gap adjustment and zero deflection tolerance bearing houses. For more information, visit www.mollbrothers.com.

Baumer hhs Reveals GlueCalc App Baumer hhs, Krefeld, Germany, announced the new GlueCalc app that calculates savings on adhesive and CO2 in packaging production, which means packaging manufacturers can calculate easily and effectively and optimize adhesive consumption on a job-by-job basis right at production lines. A world’s first, this tool can identify potential ways to cut adhesive consumption and reduce associated CO2 emissions. GlueCalc has been thoroughly tested in practice on a variety of customer systems. Based on the app’s calculations, customers switched adhesive application from lines to dots where possible for a product and succeeded in reducing adhesive consumption by 50% and more. Annual savings range from thousands to tens of thousands of euros, depending on respective production volumes. The app further provided customers with sound, scientifically supported information on the extent to which minimizing glue consumption reduced their CO2 emissions. The GlueCalc app is available now in the App Store for free download for Apple and Android systems. For more information, visit www.baumerhhs.com.

GEW to Launch LeoLED UV Curing System GEW (EC) Limited, Crawley, United Kingdom, a manufacturer of UV curing systems for the coating and converting industries, is set to launch its latest innovation, the LeoLED UV curing system. In LeoLED, the technology has been redesigned and refined for simplicity while delivering maximum power and dose of UV energy. The LeoLED cassette is compatible with GEW’s ArcLED hybrid system. The design of LeoLED brings several new postpressmag.com


benefits: the 50 mm width window gives a long dwell time and is waterproof-sealed for easy cleaning. It is resilient to dust and ink ingress. The LED array delivers electrical power at 88 W/cm and an intensity of 25 W/cm2, with minimal light loss due to the direct UV path. The integral water-cooling system gives LeoLED high operating capability and reliability. For more information, visit www.gewuv.com.

Book Automation Introduces New Compact Three-Knife Trimmer Book Automation, New Milford, Connecticut, introduced Trimming, a compact three-knife trimmer able to perform full variable changeovers without operator intervention and to manage runs down to one book with the widest range of formats. Featuring zero setup time, the book-ofone capability allows for the processing of books with different formats and thicknesses automatically. Trimming also allows the production of books with flaps on-the-fly as an option. Vacuum

heads open the cover upwards and downwards outside the cutting area to allow the trimming of the front. The three-knife trimmer features, upon request, silicon spray pads for lay-flat photo books. The system applies silicon on the entire length of the knives in order to process lay-flat books. Thanks to web connectivity, it is possible to oversee live production from everywhere in the world by simply accessing a tablet or smartphone. For more information, visit www.meccanotecnicagroup.com/book-automation/en/.

Fraser Launches Worldâ&#x20AC;&#x2122;s Smallest 24V DC Static Elimination Bar Leading static control specialist Fraser Anti-Static Techniques, headquartered in Bamptom, United Kingdom, has launched the 3024 Compact 24V DC ionizing bar. The worldâ&#x20AC;&#x2122;s smallest static elimination bar of its type, the 3024 Compact is available at just 150 mm or 200 mm lengths to meet the requirements of high-performance machinery where space is constrained. They are the only bars available with

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August/September 2019 | PostPress

73


NEW ESTIMATING SOFTWARE TOOLS = BIG SAVINGS Order Entry / Shipping / Invoicing / Shop Floor / Die Management / Roll Management

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built-in electronics at this scale and require only a low-voltage 24V DC input to deliver high-voltage static elimination – up to 7.5kV integrated in the bar. The 3024 Compact meets the need for powerful static elimination in the confined spaces common with modern space-efficient, high-performance production machinery. The entire market-leading 3024 product range is available now from Fraser and its global distribution network. For more information, visit www.fraser-antistatic.com.

C&T Matrix Extends its Steel Cutting Plate Range PRINT FINISHERS

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C&T Channel Matrix, (C&T), Wellingborough, England, one of the world’s leading manufacturers of creasing matrix, has a wide stock range of steel cutting plates, stripping pins, pin holders, clamps and frames. C&T now can offer die makers, box makers and print finishers an extended range of stock and customized plates to meet their exact size and hole requirements. The 1 mm steel cutting plates are suitable for many different makes of auto platen, including Bobst, Heidelberg, Sanwa, Iberica and Asahi machines. Made by PERIVO, the plates are available in three different hardnesses – soft 20 Rockwell, medium 35 Rockwell and hard 50 HRC Rockwell – and a range of standard sizes, all of which are held in stock and available for next-day delivery within the United Kingdom. The new sizes vary from 76 formats up to 160 formats to suit different types of machines. For more information, visit www.candtmatrix.co.uk.

Sappi North America Announces New Release Paper Textures Sappi North America, Inc., Boston, Massachusetts, a leading producer and supplier of diversified paper, packaging products and dissolving wood pulp, announced the commercial launch of three new textures to its Ultracast release paper line. Sappi creates forward-looking products and textures by leveraging state-of-theart technology from its Westbrook, Maine mill, drawing design inspiration from around the world. This wide range of textures, coating and converting capabilities make the company the largest supplier of casting and release papers in the world. Six textures will be featured in the Sappi booth, including Selva (new), Optima (new), Magma, Fiesta (new), Urban (coming soon) and Canyon (coming soon). For more information, visit www.sappi.com.

Software Specifically for Binderies & Finishers

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supplier quick links Adhesive Products

Diecutting Presses

Estimating Software

Glue Dots www.gluedots.com Page 55

BOBST North America Inc. www.bobst.com Back Cover

Dienamic MIS Software, Inc. www.dienamicmis.com Page 74

Board & Cover Material

Brandtjen & Kluge www.kluge.biz Page 43

Folding/Gluing Equipment

Cover Material Sales, Inc. www.covermaterial.com Page 49

Book Sewing

Brausse Group www.brausse.com Page 11

American International Machinery www.signaturefoldergluers.com Page 41

Muller Martini www.mullermartiniusa.com Page 17

Duplo USA Corporation www.duplousa.com Inside Back Cover

B & R Moll, Inc. www.mollbrothers.com Page 53

Cold Foil Equipment & Foils

Koenig & Bauer www.koenig-bauer.com Page 71

BOBST North America Inc. www.bobst.com Back Cover

Martin Yale www.martinyale.com Page 67

Brandtjen & Kluge www.kluge.biz Page 43

Rollem International www.insigniadiecut.com Page 12

Brausse Group www.brausse.com Page 11

Standard Finishing Systems www.standardfinishing.com Page 1

Heidelberg www.heidelbergusa.com Page 35

Kurz Transfer Products www.kurzusa.com Inside Front Cover

Therm-O-Type Corp. www.thermotype.com Page 56

hhs Baumer www.baumerhhs.com Page 33

Univacco Technology, Inc. www.univaccofoils.com Page 69

Die Manufacturing Metals & Equipment

Decorative Glitter

Luxfer Graphic Arts www.luxfer.com Page 36

PPC Technologies & Solutions LLC (PPCTS) www.ppcts.com Page 29

Compact Foilers www.compactfoilers.com Page 44 Eagle Systems www.thefoilexperts.com Page 5 Infinity Foils, Incorporated a UEI Group Company www.infinityfoils.com Page 24

Infinity Foils, Incorporated - a UEI Group Company www.infinityfoils.com Page 24

Folding Machines

Gluing & Inspection Systems W.H. Leary www.whleary.com Page 58

Hot Stamping Dies Advance Corporation www.metaldies.net Page 66 h+m USA www.hmusadies.com Page 23 Luxfer Graphic Arts www.luxfer.com Page 36 Metal Magic www.metalmagic.com Page 65 Owosso Graphic Arts, Inc. www.owosso.com Page 59 Universal Engraving, Inc. a UEI Group Company www.ueigroup.com Page 63

Hot Stamping Foils Crown Roll Leaf, Inc. www.crownrollleaf.com Page 21 E.C. Schultz & Co. www.ecschultz.com Page73

Metal Magic www.metalmagic.com Page 65

Duplo USA Corporation www.duplousa.com Inside Back Cover

Infinity Foils, Incorporated a UEI Group Company www.infinityfoils.com Page 24

UEI Systems, Inc. a UEI Group Company www.ueigroup.com Page 63

Martin Yale www.martinyale.com Page 67

Kurz Transfer Products www.kurzusa.com Inside Front Cover

Standard Finishing Systems www.standardfinishing.com Page 1

Univacco Foils Corporation www.univaccofoils.com Page 69

Digital Foil Equipment MGI/Konica Minolta www.mgiusa.com Page 31 Therm-O-Type Corp. www.thermotype.com Page 56

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Current PostPress Advertisers Hot Stamping Equipment

MRO Supplies

Punching/Drilling

UV Coating Equipment

BOBST North America Inc. www.bobstgroup.com Back Cover

Grainger www.fsea.com Page 75

Punchmaster Tool & Die, Ltd. www.punchmastertools.com Page 51

Brandtjen & Kluge www.kluge.biz Page 43

Brandtjen & Kluge www.kluge.biz Page 43

Paper Cutters

Rollem International www.rollemusa.com Page 12

Duplo USA Corporation www.duplousa.com Inside Back Cover

Therm-O-Type Corp. www.thermotype.com Page 56

MGI/Konica Minolta www.mgiusa.com Page 31

Saddlestitchers

Sakurai www.sakurai.com Page 39

Brausse Group www.brausse.com Page 11 Eagle Systems www.thefoilexperts.com Page 5 Sakurai www.sakurai.com Page 39 Therm-O-Type Corp. www.thermotype.com Page 56

Loose Leaf Binders Tamarack Packaging Limited www.tamarackpackaging.com Page 80 Vulcan Information Packaging www.binders.com Page 80 VinylEnvelopes.com www.vinylenvelopes.com Page 80

Makeready Supplies h+m USA www.hmusadies.com Page 23 Infinity Foils, Incorporated a UEI Group Company www.infinityfoils.com Page 24 Owosso Graphics Arts, Inc www.owosso.com Page 59

Colter & Peterson www.papercutters.com Page 20 Duplo USA Corporation www.duplousa.com Inside Back Cover Standard Finishing Systems www.standardfinishing.com Page 1

Muller Martini www.mullermartiniusa.com Page 17

Perfect Binders

Standard Finishing Systems www.standardfinishing.com Page 1

Duplo USA Corporation www.duplousa.com Inside Back Cover

Taping Equipment

Muller Martini www.mullermartiniusa.com Page 17

B & R Moll, Inc. www.mollbrothers.com Page 53

Standard Finishing Systems www.standardfinishing.com Page 1

Tradeshows/Conferences

Perfing/Scoring

PACK EXPO Las Vegas www.packexpolasvegas.com Page 76

Rollem International www.rollemusa.com Page 12

PRINTÂŽ 19 www.PRINTevent.com Page 77

Standard Finishing Systems www.standardfinishing.com Page 1 Therm-O-Type Corp. www.thermotype.com Page 56

Plastic Coil/Wire-O PVC Spiral Supply www.pvcspiralsupply.com Page 15

Therm-O-Type Corp. www.thermotype.com Page 56

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CELEBRATING 55 YEARS!

Manufacturers of Flexible & Rigid PVC Packaging Display Products Loose Leaf Binders 11124 Mercer Pike PO Box 693 • Meadville, PA 16335

P. 814-373-7300 F. 814-333-8975 800-836-6980

www.tamarackpackaging.com

calendar >> September

Paperboard Packaging Seminar, Sept. 11-12, The Sonoco Institute of Packaging Design and Graphics, Clemson University, Clemson, South Carolina, www.clemson.edu/ centers-institutes/sonoco-institute/services/industrytraining/index.html PACK EXPO Las Vegas, Sept. 23-25, Las Vegas Convention Center, Las Vegas, Nevada, www.packexpolasvegas.com Labelexpo Europe 2019, Sept. 24-27, Brussels Expo, Brussels, Belgium, www.labelexpo-europe.com

October

PRINT® 19, Oct. 3-5, McCormick Place North, Chicago, Illinois, www.printtechnologies.org Paperboard Packaging Seminar, Oct. 16-17, The Sonoco Institute of Packaging Design and Graphics, Clemson University, Clemson, South Carolina, www.clemson.edu/ centers-institutes/sonoco-institute/services/industrytraining/index.html PRINTING United, Oct. 23-25, Kay Bailey Hutchison Convention Center, Dallas, Texas, www.printingunited.com

november

RadTech Fall Meeting, Nov. 4, The Dearborn Inn, Dearborn, Michigan, www.radtech.org Think Smart Factory 2019, Nov. 11-13, Kyoto, Japan, www.thinksmartfactory.com

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PostPress - August/September 2019  

Print Decorating, Binding and Finishing

PostPress - August/September 2019  

Print Decorating, Binding and Finishing