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Personalization and Promo Markets Drive Advances in DTO Printing

Today’s direct-to-object (DTO) cylindrical printing systems serve a handful of modern printing needs. Growing demand from promotional and retail/personalization markets is driving the need for more advanced, higher-quality printing techniques on cylindrical items such as drinkware.

Personalization is everywhere. People are proudly wearing shirts with their dog’s face, sipping beer from a pint glass with their spouse’s photo and appreciating the ambience of a candle with a favorite wedding photo.
With today's advance printers, such as the Helix® printer from Inkcups (pictured above), direct-to-object digital printers are capable of printing on a variety of products, from drinkware to personalized cosmetics.