Personalization and Promo Markets Drive Advances in DTO Printing
Today’s direct-to-object (DTO) cylindrical printing systems serve a handful of modern printing needs. Growing demand from promotional and retail/personalization markets is driving the need for more advanced, higher-quality printing techniques on cylindrical items such as drinkware.
Personalization is everywhere. People are proudly wearing shirts with their dog’s face, sipping beer from a pint glass with their spouse’s photo and appreciating the ambience of a candle with a favorite wedding photo.