SPECIAL FESTIVE FEASTING
FASHION & FORMULA 1
SO MELBOURNE SO PRC
Christmas & New Year inspiration
Hot right now hospitality
Entertaining in the fast lane
New venues, latest events
eDITOR’S note Summer time beckons and along comes festive fun, party season, special events and plenty of good food and wine. Our Summer Issue brings you the low down on seasonal events at Melbourne’s cultural hot spots, how to take the stress out of Christmas and summer party ideas from our top stylists - plus the latest on new entertaining packages and venue inspiration. Be sure to look out for our special wrap up from our work at the Melbourne Cup Carnival, where we share insights on what’s trending in the world of events and hospitality. Enjoy the feast of ideas inside!
JOHN ISHERWOOD CEO, PETER ROWLAND CATERING
WORD NEW VENUES, NEW PARTNERSHIPS & UPCOMING EVENTS – ONLY WITH PETER ROWLAND CATERING...
/// Launching March 2017 CULINARY COLLABORATION: Peter Rowland Catering is cooking up a very special collaboration with one of Melbourne’s most loved chefs, Guy Grossi. Watch this space for news on how classic produce and ingredients, Guy’s Italian heritage and PRC’s expertise for functions grand and intimate will combine. NEW BUTLER IN TOWN: FASHION STATEMENT:
Be part of the city’s most stylish event at the Virgin Australia Melbourne Fashion Festival. Details are under wraps for the 2017 world-class parade line up, but food loving fashionistas can already snap up corporate entertaining options or party with PRC in the Festival Plaza. Check out early release VAMFF packages here
Peter Rowland Catering has unearthed another new venue, set to become a favourite for event planners looking for a creative blank canvas that can cater for up to 200 guests. ‘Butler Lane’ will see a Richmond warehouse transformed by PRC into a chic function space complete with generous private outdoor garden and courtyard. Launches, private parties, celebrations and events with an edge have a fabulous new destination. For a sneak peek at this exciting new locale click here
/// 1-19 March 2017
/// Coming soon SUMMER 2016
REPORT PRC have become synonymous with the Melbourne Cup Carnival, creating the most talked about hospitality experiences for the city’s corporate & social elite. “Each year, winning food, drink and styling trends emerge to set the tone for functions, celebrations and launches for the year to come,” says Sean Zajac, PRC’s head of Catering & Events. Cup Carnival always unleashes creativity in an attempt to impress and engage guests – and the Peter Rowland Catering team see it all. “It means we’re able to bring ideas direct to our clients that we know are on trend, delight guests and help transform a brand into a hospitality experience,” adds Sean. So did 2016’s Carnival see a theme emerge? “It’s all about the details,” says Sean. “Think layers of details – guests notice everything from how you serve the food to what wait staff are dressed in. My advice is to ensure touch points that engage all the senses just as much as serving delicious food and drink to really bring your business statement to life.” For more on how the PRC can bring the Trend Report to your next event, click here
PRC style series
FROM 2016 MELBOURNE CUP CARNIVAL Inspiration for your next launch, event or showcase...
INTERACTIVE FOOD & DRINK – drinks that are food, food that becomes a drink.
SHOWSTOPPER CENTREPIECES – swimming pools and performance artists. Why not?
LAYERS OF DETAIL – look up, look out, look down. Transform walls and ceilings into works of art to create a statement.
OPEN BAR POLICY – keep it relaxed with an open bar, staffed by experts
INGREDIENT SHOWCASE – herald specialist producers who can add final flourishes to dishes
GO NEON – brighten up function spaces with bespoke messages
MIX IT UP – bring in mixologists to serve specially created cocktails
HEY DJ – add live performers with a DJ for added impact
IT’S ALWAYS ABOUT THE FOOD – sumptuous old school seafood buffets never go out of style 4
PRC style series
ON THE MENU
Peter Rowland Catering Executive Chef, Neil Rocke has a mantra for Christmas entertaining – keep it simple. “With warmer weather and Christmas looming, we’re all about encouraging food experiences that are relaxed and easy,” says Neil. PRC’s just released Festive Feasting menu of simple and stylish feasting options to pre-order for at home catering. 6
PRC style series
Traditional turkeys & homemade glazed hams, fresh seafood or decadent fruit filled plum puddings all prepared by Peter Rowland Catering’s chefs help make the festive season fuss free. “We have your Christmas table covered, literally!” adds Neil. “Stress free festive catering for family and friends is just a click away.”
ORDER NOW here
Summer is definitely party season & PRC’s food designers share their tips on creating memorable hospitality experiences...
‘TIS THE SEASON A WELCOME COCKTAIL – get the party started with a signature drink on arrival
THE GREAT OUTDOORS – create a feasting table to take your guests outside
BOWL FOOD – keep guests sustained
GOURMET BBQ – grilling never looked so good
SELF SERVE – perpare a drink cart of mixers for guests to help themselves
Courtside, trackside, amongst breathtaking artworks or at Melbourne’s newest venue, Peter Rowland Catering open the doors to the city’s most exciting places and spaces.
PLACES & SPACES
TAKE OFF /////////////////////////////////////////////////////////////////////////////// The Australian Events Centre at Essendon Fields is now open for business. The very first function staged at the new destination has already set the meeting and events industry alight – with the Centre already receiving a raft of bookings for car launches, showcases, exhibitions and corporate networking functions. PRC is managing the 1700 sqm purpose built space in Melbourne’s north and also at the helm of an accompanying dining and bar concept within Essendon Fields set to open early next year. 8
PRC style series
Australia’s first Hyatt Place Hotel will also be unveiled first quarter 2017 to complete the major event complex. “The response to date from the meeting and event industry has been very positive, with organisers relishing the flexible, column free event space that can cater for up to 1300 guests, large pre-function areas, outdoor pavilions and the incentive options the Centre naturally provides,” says John Isherwood, CEO of Peter Rowland Catering. To find out more on what the meetings industry is saying about The Australian Events Centre, click here.
SO MELBOURNE, SO PRC
OFF AND RACING //////////////////// Rev up your corporate entertaining in 2017 with exclusive experiences at the Formula 1 Australian Grand Prix. Treat your guests to first class hospitality and unrivaled networking opportunities in a stylish setting – with food, drink and service taken care of by Peter Rowland Catering. Private or shared suites, for corporate entertaining or staff rewards, don’t miss your chance to be part of the Formula 1 action from 23 – 26 March 2017. More here
GAME, SET, MATCH. ///////////// A sizzling summer of tennis is always the first thing on the agenda in Melbourne – and Peter Rowland Catering have a host of opportunities to place you and your guests courtside. Enjoy the Priceline Pharmacy Kooyong Classic (10-13 January) and kick off your new year corporate entertaining program within The Grossi Garden Pavillion, a new hospitality experience designed with Melbourne chef Guy Grossi. Or treat your guests to the Eastern Terrace - a syndicated, private viewing area overlooking the court, complete with a la dolce vita vibe to create an elegant backdrop to world-class tennis. For PRC’s exclusive tennis ticket and hospitality packages, click here
DINE, DANCE & DISCOVER /////////////////////////////////// The National Gallery of Victoria in Summer will be the place to be, when PRC combine an exciting exhibition line up with new menus, alfresco dining and bars. NGV Friday Nights has returned, with after hours access to dazzling exhibitions by Victor & Rolf and David Hockney, food, bars, DJ’s and weekly headline acts. A fresh new summer menu welcomes visitors to the Garden Restaurant, where PRC have created al fresco dining options, small bites and cooling cocktails to enjoy pre or post exhibition in the NGV Garden. Discover more seasonal NGV experiences here SUMMER 2016
DON’T MISS // FOR THIS SEASON ONLY // LATEST NEWS...
1 Pull up a pew at ACMI Cafe & Bar this summer, pre or post seeing a film or exhibition. PRC’s Slushy Bellini’s are the must-order drink. Try stopping at one! 2 In house catering just became far more delicious at NISSAN’s headquarters. Hungry for details? More on PRC’s corporate solutions here. 3 Catch the BANKSY exhibition at Melbourne’s Fed Square – and check out PRC’s pop up bars. Only until January 22.
4 Create your own Chinese New Year celebrations. It’s not too late to arrange your own event to ring in the Year of the Rooster on January 28. More here 5 Last minute summer functions? Outdoor options are a plenty via PRC’s exclusive access to a host of event spaces – or dream up a locale and the catering supremos can make it happen anywhere. Find out more here.
PRC style series
6 Up, up and away! Book ahead for sell out 2017 AVALON AIRSHOW hospitality packages – exclusive to PRC. More details here.
We look forward to collaborating on your next event â€“ our experienced & creative event specialists can assist adding impact, creativity & a host of personal touches to your upcoming function. This document is intended to be distributed electronically. Please consider the environment before you print. ÂŠ Peter Rowland Catering
Peter Rowland Catering 8 River St, South Yarra VIC 3141 +61 3 9825 0000 peterrowland.com.au firstname.lastname@example.org