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Ewen Chia – How To Spot Fake Reviews Hey guys, this is Ewen Chia, I’ve been marketing online since 1997 and have helped thousands of students achieve real success on the internet throughout these years. I’m also the author of the #1 international bestselling book, “How I Made My First Million On The Internet…And How You Can Too!”

One of the skills I’m best known for is “Affiliate Marketing”, the business model of making commissions through the marketing and selling of other companies’ products and services. It’s with Affiliate Marketing in mind that I’m writing this article, which is long overdue in my opinion. Have you ever searched the search engines and saw websites ranking for “author name + scam”, “author name + product name” or “product name reviews” etc.? This is an affiliate marketing strategy known as “Fake Reviews” and involves the websites or web pages writing largely fake and biased negative reviews of a person or product, while promoting themselves or their chosen products. Meaning, they are actually doing all this to MAKE MONEY from another product (product B) while tearing down the competitor’s product (product A). It happens everywhere, not only in the Internet Marketing niche. It’s a strategy that works as many people are misled by and fall for these “reviews”. So they keep appearing and continuing. Most of these website owners also employ black hat tactics to benefit themselves. They tend to target popular brands and products – simply because there’s traffic from people searching for them.

Lets look at how you can spot fake reviews so that you’re in the know… How To Spot A Fake Review – 3 Tell Tale Signs Tell Tale Sign #1: Targeting Popular Gurus, Brands And Products Fake reviews are often targeted at popular gurus, brands and products because they have huge traffic and search volume, ie. demand. In fact, this is the only way the strategy can be effective. Tell Tale Sign #2: Bashing One Product To Promote Another If someone is bashing a product or products unfairly, only to recommend another “better” product that he or she is making a commission on, then it’s positively a fake review. Some of these website owners also go as far as to promote themselves as a more credible and trustworthy alternative, as the other guru or brand is seen in a bad light based on their “reviews”. Tell Tale Sign #3: Multiple Search Engine Rankings As mentioned, the way this works is by targeting popular keywords that describe their competitors’ names and products. They then try to rank for these multiple keywords on the search engines to get traffic. Think about it, why would another website try so hard to rank and get traffic for OTHER people’s names and product names on the search engines? The very fact that they are doing this shows you they are using fake reviews as a strategy to make money. Hope this article will give you a deeper insight and clearer perspective when you next look at a review. Protect yourself! Sincerely, Ewen

Ewen Chia – how to spot fake reviews