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Listing Proposal

Presented by

Peter Felix Prudential Gary Greene, Realtors速 19075 Interstate 45 South, Ste. #250 The Woodlands, TX 77385 281.825.8424

Thank you for the opportunity to discuss the marketing of your property. Selling your home is an important decision for you and I understand that. My goal is to help you sell your property for the highest price attainable, within the time frame that fits your plans, and to make the home selling process as efficient, stress-free and successful as possible. The purpose of this Home Selling Proposal is be serve as an overview of what Prudential Realty and I can do to sell your home. When we meet in person, I will have information and comparables specific to your property. My hope is that you will be delighted with your home selling experience. Again, thank you for allowing me to assist you in the marketing of your property. Very truly yours, Peter Felix

Your Needs Come First The process of marketing and selling your home must match your objectives, priorities and needs. In order to best serve you, I will want to learn more about your plans, so please feel free to ask questions and share your concerns with me. The following worksheets on the topics outlined below can help me understand your goals and help us build a strong working relationship: 路The agency laws that may apply as we work together in the marketing and sale of your property. 路 The objectives you want to achieve from the sale of your home and the support you expect to receive from me. 路 How the home selling process should be tailored to fit the characteristics of your property.

Preparing Your Property For Sale

You Are the Key Player on the Homeselling Team No one has a more important role in the home selling process than you. Here are some ways your participation can contribute to a successful sale: • Maintain the property in ready-to-show condition. • Ensure that the house is easily accessible to real estate professionals (lock box and key). • Try to be flexible in the scheduling of showings. • When you are not at home, let me know how you can be reached in case an offer is received. • If approached directly by a buyer who is not represented by a real estate professional, please contact me. Do not allow them into the property unescorted. • Remove or lock up valuables, jewelry, cash and prescription medications. • If possible, do not be present when the property is being shown. • Securely pen up pets, or take them with you. • Be cautious about saying anything to buyers or their sales professionals that could weaken your negotiating position, especially regarding price or your urgency to sell. • Collect the business cards of real estate professionals who preview and show your home, and pass them on to me. • Let me know of any change in the property’s condition that would need to be disclosed to potential buyers. • Be available to review with me the list price and condition of your property if it has not sold in a reasonable period of time. • Contact me at any time with questions or concerns.

How Will Buyers See Your Property? It is important for a property to make the best possible impression on prospective buyers. The following can interfere with a buyer’s appreciation of a property:

Exterior •Clutter •Lawn needs mowing and edging •Untrimmed hedges and shrubs •Dead and dying plants •Grease or oil spots on the driveway •Peeling paint •Anything that looks old or worn Interior •Worn carpets and drapes •Soiled windows, kitchen, baths •Clutter •Pet and smoking odors Peeling paint, smudges or marks on walls

A comparatively small investment in time, money and effort to remove these distractions can lead to stronger offers from buyers.

Showing Checklist To Show Off Your Home – Every Time! These tips can help your house make the best impression every time. It is previewed by sales professionals or shown to prospective buyers:


•Remove toys, newspapers, yard tools and other clutter. •Tidy up; pick up after pets. •Park vehicles in the garage or on the street; leave the driveway clear. Add color with flowers and potted plants.

Interior • Make beds; clean up dishes; empty wastebaskets. •Remove clutter throughout; organize closets and cupboards; put away toys. •Set out “show towels” in baths. • Freshen the air; potpourri or baked bread aroma; deodorize pet areas; set comfortable temperature. •Do quick vacuuming and dusting. •Arrange fresh flowers throughout. •Fire in fireplace (when appropriate). •Turn off television; play soft background music. •Open drapes and shades; turn on lights.

Establishing a Pricing Strategy

Understanding Market Value Market-sensitive pricing can be the key to maximum Market exposure and, ultimately, a satisfactory sale. The existing pool of prospective buyers determines a property’s value, based on: • Location, design, amenities and condition. • Availability of comparable (competing) properties. • Economic conditions that affect real property transactions. Factors that have little or no influence on the market value of a house include: • The price the seller originally paid for the property. • The seller’s expected net proceeds. • The amount spent on improvements. The impact of accurate pricing: • Properties priced within market range generate more showings and offers, and sell in a shorter period of time. • Properties priced too high have a difficult time selling.

Determining a Market Sensitive Price An impartial evaluation of market activity is the most effective way to estimate a property’s potential selling price. A Comparative Market Analysis is an x-ray of the market and considers similar properties that:

Have sold in the recent past ∙ This shows us what buyers in this market have actually paid for properties similar to yours.

Are currently on the market ∙ These are properties that will be competing with yours for the attention of available buyers.

Failed to sell ∙ These homes were rejected by the market place. Understanding why these properties did not sell can help avoid disappointment in the marketing of your property.

What happens when you price your home beyond market range? An asking price that is beyond market range can adversely affect the marketing of a property.

•Fewer buyers are attracted, and fewer offers received. •Marketing time is prolonged, and initial marketing momentum is lost. •The property attracts “lookers” and helps competing houses look better by comparison. •If a property does sell above true market value, it may not appraise, and the buyers may not be able to secure a loan. •The property may eventually sell below market value.

Marketing Your Property

Consumer Research on Home Buying To successfully promote your property to the market, it is important to know how buyers found a home recently.

How Buyers Found A Home in 2009 Source: NAR Profile of Homebuyers and Sellers 2009

Our marketing strategies are designed to target the major buyer resources found in the consumer research chart above because they are the most likely to result in a buyer for your home.

Consumer Research on Home Buying In the same consumer research performed by the National Association of Realtors速 Profile of Home Buyers and Sellers in 2009, when asked to name all of the resources the buyer used to purchase a home, consumer response was as follows:

For clarification purposes, the first pie chart enumerates how the buyer ultimately found the home they purchased. This chart displays all resources buyers used during their home search.

I. Enlist the Efforts of Other Real Estate Professionals We have a great working relationship with all of these brokers and others in the market, and they have a stake in selling your home. We offer them half of our commission to sell your home. They are an integral part of our marketing efforts to get your home sold.

II. Promote Directly to Prospective Buyers

When you market your home with me, you get exposure on Houston’s highest trafficked real estate web site:

1.Higher exposure from a full feature display with multi-photo marketing. 2.Home buyers have relocation tools for a smooth move at their finger tips. 3.Home buyers can receive e-mail alerts on new listings: YOURS! 4.Buyers can explore your neighborhood to learn more about living here. 5.Buyers can share your listing with their friends on social media sites which expands the marketing exposure of your home. You can too.

The Internet:

II. Promote Directly to Prospective Buyers

In 2009, 36% of all buyers found their home on the Internet and 90% of all buyers used the Internet as a resource to find their home.* Potential buyers will have instant access to information about your property through our industry-leading Web site network. Your home will be displayed on the following buyer-targeted web sites.

*National Association of Realtors速 2009 Profile of Home Buyers and Sellers

II. Promote Directly to Prospective Buyers •

Our partnership with HGTV’s gets your home even more valuable exposure in these national media websites:

II. Promote Directly to Prospective Buyers

• • • •

Prudential Gary Greene, Realtors® is sponsoring Sunny 99.1 and in 2010. Sunny 99.1 is Houston’s #1 radio station for home buyer traffic aged 25-54. You will see our ads on both their radio and web site 365 days, every hour in the year. Benefit to you: The campaign is designed to

increase the opportunities for this prime buyer audience to view your home on A multitude of links to our web site can be found on

II. Promote Directly to Prospective Buyers

• and are leaders in homeownership and everything related to preserving home values. • We are proud to feature your home as an enhanced and featured listing on – the real estate search engine for • We will also feature banner ads on to drive traffic to view your listing. • Your home will also be featured through on to drive local traffic to view your listing.

II. Promote Directly to Prospective Buyers OUR PORTFOLIO OF FINE HOMES MAGAZINE Designed and created for upscale homes price $500,000 and above, the magazine is published 3 times a year.

2010 Submission Deadlines: February 10, May 4, and August 17. Distribution: Distributed in bulk to 26 offices citywide for agent distribution. Corporate relocation packets and incoming employees Direct-mailed to move up neighborhoods determined prior to publication. Can be found on Online edition of Portfolio can be found in a link and ad to the right of all detail property views of listings on

II. Promote Directly to Prospective Buyers

III. Maintain communication with you

Online Sellers Advantage What our daily e-mail reports look like.

Note: If you prefer weekly updates to daily, we can accommodate you. However, e-mail relies on so many technologies to get through to the recipient that daily is more reliable. Would you prefer daily or weekly reports?

How I Can Help You I will apply my knowledge and expertise to achieve the successful sale of your property. Here is what you can expect from me:

∙Your needs, interests and objectives will be my top priority. •I will want to learn what is important to you, so I can help you attain your real estate goals. ∙I will give you reliable information and solid advice so that you can make informed decisions. Please don’t hesitate to ask questions. •∙I will work for your best interests at every stage of the home selling process, from the development and implementation of a Marketing Plan, through the negotiation of future offers, to the final settlement of the transaction. ∙Communication is important. We will want to agree to a system of regular contacts (whether in person, on the phone, by mail, fax or email) so I can keep you up-to-date on the progress of the transaction. It is my hope that you will be so pleased with my service that you will turn to me for advice on your future real estate needs.

About Prudential GARY GREENE, REALTORS® What distinguishes Prudential Gary Greene, Realtors® from others? A rich heritage ∙Founded in 1963 in Houston by Gary Greene, the founder is still associated with Prudential Gary Greene, Realtors®. The company is the longest existing real estate firm in Houston. ∙Locally owned and operated by partners, Mark Woodroof and Marilyn Eiland. ∙Prudential Gary Greene, Realtors® is in the Top Ten Ranking in Gross Commission Income in Prudential Real Estate Services and was ranked Number 44 nationally in 2009 by Real Trends in the Top 100 Brokers by closed transactions. A strong local presence ∙In 2007, 2008 and 2009, Prudential Gary Greene, Realtors® listed more homes, sold more listings and closed more transactions than any other broker in Houston. In 2009, we accomplished all of the above and closed more dollar volume in sales than any other company. ∙The company has 26 offices [18 company-owned and 8 affiliates] that are strategically spread across the Houston Metropolitan area. ∙Our corporate relocation department and e-leads department handle hundreds of moves every year.

A connection to the community ∙We support the local chapter of Sunshine Kids, helping children who are recovering from cancer. ∙Our office sponsors community events to support the Sunshine Kids. ∙We have helped hundreds of families relocate here and get settled in the community.

May we connect with you? Follow us on Twitter @PruGaryGreene Friend us on Facebook – Get the latest stats on the Houston market on

How We Rank in Productivity as a Company in Houston

Total Sales and Dollar Volume Sold Company Rankings in the Houston Multiple Listing Service The Year 2009

Core Values Prudential Real Estate and Relocation Services are guided by these core values: • Worthy of Trust Our heritage reinforces the need to safeguard our customers’ interest. We keep our promises and behave with integrity at all times. • Customer Focused We believe the best way to win customers is to earn them. Our goal is not to simply attract them, but to gain them as customers for life. • Respect for Each Other We maintain an environment where innovative, service oriented sales professionals work collaboratively to exceed our customers’ expectations. • Winning Attitude We strive to anticipate our customers’ needs and proactively provide them with the best possible advice and solutions. • Quick Facts o Approximately 64,000 sales professionals o 170.6 Billion in Sales Volume o 483,000 Transactions o Nearly 2,100 Offices

Listing Proposal  

Overview of my listing presentation.