Volume 14, Issue 06
1 - 15 December 2014
The Greening of Pattaya! A
The management, staff and readers of Pattaya Today would like to extend our warm wishes to His Majesty King Bhumibol Adulyadej on the occasion of his 87th birthday.
Long Live The King!
renewed facelift attempt is being made to convert greater Pattaya into a more environmentallyfriendly area with much less emphasis on nightlife. The Designated Areas for Sustainable Tourism Administration (DASTA) is currently holding discussions with the city administration on new approaches to tourism which will increase visitor numbers by marketing the resort as attractive to nature lovers rather than to the late night revelers. Among new projects at the planning stage are mangrove forests in Banglamung, the development of Huay Yai for its traditional culture and Chinese influence, specially constructed bicycle routes around Mabprachan reservoir and other locations, as well as upgrades to popular holiday attractions in the Pattaya area. DASTA is a semiindependent organization devoted to a greener Thailand, first established by former Premier Thaksin Shinawatra. The government of Yingluck Shinawatra, unseated by the military coup of May 22, 2014, had allocated 9.22 billion baht over an eight-year period. The figure to be agreed by the coup-installed administration has yet to be publicly announced.
DASTA believes that greater Pattaya should be divided into three distinct areas: the beach resorts (including Jomtien and Koh Larn), the residential and investment areas (Pattaya and Nongprue) and the green tourist destinations in the outer reaches. At the moment Pattaya attracts about nine million visitors a year, but this number is expected to double within 10 years. DASTA points out that the city has already made great
strides forward in diversifying away from nightclubs and bars to a much more family-orientated resort. The fact that the area has good hospitals and schools has made it attractive to a growing number of working expats and retirees. Many Pattaya facilities such as five-star hotels, upmarket malls and top restaurants equal any to be found in Bangkok, or indeed other cities in Asia. Continued on page 6
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