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NNA PETER Marketing Portfolio


TABLE OF CONTENTS

4

Achievements

6

CV

9

iStorage works

15

Mapidea works

19

Personal projects

25

Speculative projects


ACHIEVEMENTS IN INFOGRAPHICS

4

Language skills

Cities I have worked

Website project management

Facebook strategy

My native language is Hungarian, I am fluent in English and speak German in advanced level. I speak Portuguese on a basic level.

I have worked in the following cities Budapest, Prague, Berlin, London and Lisbon.

I was responsible for the project management of a new website. I laid out the new structure with the graphic designer. I wrote the content along with the marketing team, keeping SEO in mind.

My main aim on Facebook was to focus on imagery and to write catchy headlines. I targeted our audience with advertisement that I continuously A/B tested. All the above resulted to an increase in followers from 800 to 22,000 within a year.

800

1 year

22,000

Staff management

Google search campaigns

Exhibition stand logistics

Packaging

I have managed a staff of three people on a daily basis. In my team there was a graphic designer, a public relations specialist and a marketing executive.

Generated multiple qualified leads from a constrained budget each month. Adjusted bid types, optimised keywords and ad content to increase conversion rate.

My responsibilities included organising the company’s trade show presence. I briefed the stand designer, I made sure all marketing materials are produced for the show. I had to stock up on products which we sold at shows and I also ordered stand displays.

Collaborated with the graphic designer and packaging supplier to develop cost-effective and visually appealing packaging for the company’s hard drive range.


CV ANNA PETER

A committed, self-motivated marketing applicant with proven ability to organise and prioritise work within a tight working schedule. She is vigilant in her search to find innovative and creative solutions to implement a strategic and broad marketing campaign. Her critical thinking has demonstrated positive effects on the brands and their products and services she has worked with. Now she seeks a new work opportunity at a dynamic and vibrant company in the Netherlands.

EDUCATION University: Szent-István University, Budapest, Hungary Duration: 2009-2013 Course: Event Management (Economics) BSc University: Yasar University, Izmir, Turkey Duration: Feb 2011- Jun 2011 (Erasmus Exchange) Course: Marketing Management (BSc)

04.2017 - 03.2018

Inbound Marketing Manager, Mapidea, Lisbon, Portugal

Marketing Manager at iStorage Ltd, London, United Kingdom

- Created and implemented content marketing plan

- Managed staff of 3 people on a daily basis

- Created on average a monthly 30 prospects for the company from a

optimised campaigns to improve conversion - Prepared the first webinar (landing page, pop-up form, organic

+44 (7) 480 615264

- Collaborated with graphic designer and packaging supplier in order to

promotion through email and social media) - Started the company’s weekly Curiosity map that showed interesting data

- Helped to enter the US market through finding the right exhibitions

post edited the articles)

Microsoft Office Adobe Photoshop Adobe Illustrator Adobe InDesign Adobe Muse Wordpress Wix website builder Weebly website builder Basic HTML knowledge ANALYTICAL SKILLS

Google Analytics Google Adwords Amazon PPC

- Optimised website content, created content for About us page

LANGUAGE SKILLS

- Created content for the new website - Project managed the new website design and development

- Started an SEO optimised blog on the website (supplied brief to ghost writer and

COMPUTER SKILLS

develop a cost-effective as well as visually appealing design

- Increased LinkedIn followers by 36% within 5 months of certain cities visualised on a map

SKILLS

- Increased online presence: Increased Facebook followers from 800 to 22,000 within a year

- Created tone of voice guide

peteranna0828@gmail.com

- Wrote yearly marketing plan - Managed and planned marketing department’s budget

- Developed and implemented Google search campaign strategies & continually

- Created content for marketing materials - Started monthly e-newsletter 03.2019 - 05.2019 (3 month Tech accelerator project) Content Marketing Associate, Techstars, Lisbon, Portugal - Helped to create buyer persona profiles for two Startups - Created a yearly content marketing plan for four Startups - Implemented parts of the companies’ content plan (email marketing, landing pages)

and creating social media campaigns - Managed all printing projects including brochures, business cards and posters - Optimised content on Amazon, designed Amazon Store Front and launched PPC campaigns. Due to these changes, sales have increased by 55% within 6 months

06.2015 - 03.2017 Marketing Executive at iStorage Ltd, London, United Kingdom - Organised trade show presence - Assisted with inbound and outbound marketing activities - Directed photo-shoots for new products - Supported distributors and resellers with marketing materials - Sent out monthly e-newsletter - Helped with preparation of a new product launch

08.2018 - 12.2018

03.2014 - 12.2014

Digital Marketing Executive at Whitekube, Lisbon, Portugal

Mobile App Analyst and Social Media Executive at research2guidance,

- Developed and implemented search campaign strategies

Berlin, Germany

- Developed and implemented display campaign strategies

- Social media management

- Based on analysis and results, continually optimised campaigns

- Researched and analysed data for the reports

to increase conversions 6

constrained budget

CONTACT PERSONAL PROFILE

06.2019 - 11.2019

- Prepared digital data visualisations


ISTORAGE WORKS My works at iStorage show some of my achievements as a marketing executive and marketing manager from 2015 - 2018.

9


ISTORAGE WORK SOCIAL MEDIA STRATEGY

AMAZON US AND UK ACCOUNTS’ IMPROVEMENTS

Main focus was on creating appealing images in order to show the product’s unique features as well as coming up with catchy headlines focusing on the USPs of the products. The main purpose of the posts below was to highlight how important it is to keep your data safe.

Main goal was to optimise content and launch PPC campaigns. I also created Amazon Storefront for the products.

The objective of the posts below was to show how durable these products are.

Headline datAshur PRO. The Key to security.

Sample of Amazon US & UK accounts’ Storefront

Headline How far would you go to get your data back?

Due to optimising content on both Amazon UK and US accounts and launching PPC campaigns, sales have increased by 55% within 6 months. Designing an Amazon Storefront for the products on both accounts have also contributed to a better customer experience.


ISTORAGE WORK PROJECT MANAGEMENT OF NEW WEBSITE

PRODUCT PHOTOSHOOTS I was in charge of choreographing the photoshoot and organising this with a professional photographer.

Project goal

Project management

Create a clear and easy to understand website from scratch with SEO in mind. The aim was also to focus on imagery and reduce text.

Project managed the entire website design and development to make sure that all requests are met and followed up.

Challenge

Challenge

My main goal was to rewrite and also reduce the amount of content and tech jargon which was used on the previous website.

To implement our design on an e-commerce website. On the Shop section we needed to optimise the initial design to meet development practicalities.


MAPIDEA WORKS My works at Mapidea show some of my achievements as an inbound marketing manager.

15


MAPIDEA WORK CURIOSITY MAP - SOCIAL MEDIA

MAPIDEA WORK INBOUND ACTIVITIES

Content plan

Google search campaigns

Created content plan for 6 months of 2019 and the first 6 months of 2020. With the constrained budget in mind, I was focusing mainly on organic distribution of our content.

Generated multiple qualified leads from a constrained budget each month. Adjusted bid types, optimised keywords and ad content to increase conversion rate.

Website blog

Webinar

Started a blog on the website. Created briefs for ghost writer and post edited the articles. Every blog post was SEO optimised. The aim was to organically generate more traffic on the website.

Prepared the first webinar (landing page, pop-up form, organic promotion through email and social media)

The main purpose of these series of maps was to start to engage with a wider audience on LinkedIn and Facebook and to increase the number of followers. I’ve tried to mix both business and social oriented topics. The maps were then created by the company’s geographer and graphic designer.


PERSONAL PROJECTS This part of the portfolio shows my freelance work as a marketing consultant for small independent businesses.

19


PERSONAL PROJECTS GEO-KOORD

ALISTAIR MCNAB WOODWORK

The assignment was rebranding and creating a new website. I briefed a graphic designer on how I imagine the logo to be redesigned which he then implemented. I created the look, layout, content and features of the entire website.

Alistair Mcnab is a wood artist/carpenter from the UK. Client approached me to optimise his website content and create social media strategy.

New logo

Old website

SWOT

Social media strategy

I created SWOT analysis and competitor analysis to showcase how to deal with potential risks. The analysis helped with identifying opportunities for the client.

Advised on Facebook, Instagram and Pinterest strategies. I identified which users should the client target and the activities he can do to increase visibility and interactions through his posts.

SEO

Marketing strategy

I optimised website content and links to improve his visibility through search engines.

Advised client on marketing strategy he can implement locally. This included defining pricing strategy, the places he can sell his products, and platforms he can promote his products.

New website


PERSONAL PROJECTS AW ILLUSTRATION

NEW FOREST FLORAL DESIGN CLASSES

Alistair Williams is an illustrator from the UK who has just started out independently. Client asked for a consultation on his marketing strategies to attract more business and exposure of his work. He also asked me to think about a new logo that reflects his illustration style best. Old logo

New logo

ILLUSTRATION SWOT

Social media strategy

I created SWOT analysis and competitor analysis to showcase how to deal with potential risks. The analysis helped with identifying opportunities for the customer.

Advised on Facebook, Instagram, Twitter and Pinterest strategies. I identified which users should the client’s target and the activities he can do to increase visibility and interactions through his posts.

SEO

Marketing strategy

I optimised website content and links to improve his visibility through search engines.

Advised client on marketing strategy he can implement in Europe and US. This included defining pricing strategy, the places he can sell his products, and platforms he can promote his illustrations.

Client asked me to come up with a headline for her floral design classes and also a flyer she can promote it with. The aim of the headline was to engage with fans of flower arranging to learn and develop new skills.


SPECULATIVE PROJECTS This section shows the speculative projects I have created based on the briefs I gave myself.

25


SPECULATIVE PROJECTS WWF

WWF

The purpose of the project I’ve created on a speculative basis was to raise awareness of the causes of plastic pollution in our oceans and entice people to sign petition which requires big corporations such as Pepsi and Nestle to consider the effect and possibly phase out plastic packaging.

This speculative social media campaign focused on the harsh reality that these marine animals are injured and killed by plastic they have never asked for. This is the angle I focused on with the first two posts. They also have their own narratives which expresses their frustration and growing anger, asking the question - ‘Who fed me this?’

Campaign name - Who was it? - the question is aimed at biggest players in plastic pollution. Experience - Sound installation focusing on the evolution of human interference in marine life and the damage it caused during the years. Visitors experience 6 different sounds with 30 second intervals. Location - London Waterloo station, the busiest railway station in the city.

Inside room is totally dark. It compensates for the loss in vision with an improved sense of hearing. Visitors need to rely on their hearing to viualise the sound in their head. There will be chairs placed in the room.

Compressed plastic bottles

See turtles mistake plastics and other garbage as food which might lead to death.

Pocket door

Petition stand

Facts displayed about plastic pollution affecting marine ecosystems and its’ habitats.

Plastic debris causes the deaths of more than 100.000 marine mammals a year.


SPECULATIVE PROJECTS SAVE THE CHILDREN

Ad as it appears on billboard

Ad with AR video displayed through phone

Ad as it appears on metro

Ad with AR video displayed through phone

This speculative printed ad project’s purpose was to raise awareness of child poverty worldwide. I created an invisible ad which can be only seen if you point at it with an AR code reader App. The App opens a Save the Children’s video about child poverty onto the magazine, billboard and metro advertising. The artwork strengthens the message which is “Not everything is visible. Open your eyes to child poverty.”

Ad as it appears in magazine

Ad with AR video displayed through phone


Profile for peteranna

Marketing portfolio - Anna Peter  

Marketing portfolio - Anna Peter  

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