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MARKETING PLAN

EBYCREEK.COM

574 NEILSON GULCH ROAD LISTING PRESENTATION


4 K E Y S T O S E L L I N G Y O U R H O M E Dear Patti Et Al,

IT TAKES A GREAT TEAM, APPROACH AND MARKETING PLAN

I wish to thank you for placing your trust in me to help you through the process of selling your home. There are 4 key areas that we will be focused upon. First, we will establish the best price to market your home to maximize its value. Next, I will create the most effective marketing campaign to attract as many potential purchasers as possible! Then I will make sure the offer and acceptance are structured to your benefit to best achieve your goals. Finally, I will manage the negotiations and transaction process to ensure they go smoothly until closing.

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Pete Denise www.VailColoradoProperties.com

Larry Agenberg www.Come2Vail.com

A MARKETING PLAN AS DISTINCTIVE AS YOUR HOME Additionally, you will see very quickly you are dealing with a sales executive and organization that understand the market and how to best serve your needs while achieving your real estate goals. I welcome the opportunity to serve you and look forward to working with you during the process. If you have any questions, please don’t hesitate to contact me. Sincerely,

Pete and Larry Real Estate Professionals

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A PEDIGREE LIKE NO OTHER A MEMBER OF THE OVER 200 BILLION-DOLLAR BERKSHIRE HATHAWAY FAMILY


VOTED 2018 REAL ESTATE AGENCY BRAND OF THE YEAR WHY THE FUTURE IS OURS TO MOLD

"A home is one of the most important assets you will ever buy." -Warren Buffett, Chairman and CEO of Berkshire Hathaway

By utilizing the strength and valuable resources of one of the world’s most respected companies, we bring operational excellence and innovation as a compelling differentiator to our customers. With a clear vision as one of the most highly valued real estate companies in the market, our powerful network of brands exemplify the reputation of Berkshire Hathaway – among Fortune’s 2018 most admired companies.

As one of the top firms in North America, backed by Warren Buffett – the world’s most successful investor – the company is a leader in 47 U.S. States. This powerhouse firm creates a network of over 45,000 real estate agents and 1,350 real estate brokerage locations. The company’s U.S.based Global Relocation Services is the #2 player in global relocation. With more than one-third of Fortune 100 companies as clients, our Relocation network moves nearly 85,000 families in and out of over 125 countries around the world each year. A member of the over 200 billion-dollar Berkshire Hathaway family, Berkshire Hathaway is one of the most stable companies in the world. employing over 300,000 people globally among its family of companies. Berkshire Hathaway HomeServices operates in nine countries; the U.S. under Berkshire Hathaway HomeServices, Prudential Real Estate and Real Living; Canada under the leading Real Estate Companies, Royal LePage and the luxury Via Capitale, as well as Brazil, U.K., France, Singapore, China, and India. It is the only company with such reach, reputation and resources in the real estate industry.


“I WOULD WANT TO BE ASSOCIATED WITH SOMEBODY WHERE THE FINANCIAL STRENGTH WAS UNQUESTIONED AND WHERE THE NAME STOOD FOR INTEGRITY. WHAT OTHER QUALITY WOULD YOU WANT THAT BERKSHIRE HATHAWAY HOMESERVICES DOES NOT HAVE? I DON’T WARREN BUFFETT T H I N KC Y OU COULD HAIRMAN AND CEO RKS F IBNE D OHNI REE . ”H A T H A W A Y I N C


THE WORLD'S MOST ADMIRED COMPANIES

IN GOOD COMPANY Wake up 7:30

Eat breakfast 7:40

Ride the bus 8:15

Grab a coffee 9:00

Begin work 9:10


SELLING REAL ESTATE SINCE 1971

WHY LIST WITH US?

We are the exclusive Berkshire Hathaway HomeServices franchise with 8 Vail Valley locations. We know and understand your needs because we are locally owned and operated since 1971 We work with over 100 local, highly-educated sales professionals who have extensive training and market knowledge, Berkshire Hathaway HomeServices Colorado Properties brokers are tech-savvy professionals who use their experience and superior negotiating skills on your behalf. Comprehensive local, national and international marketing exposure utilized on platforms from print to digital and beyond!

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Innovative Marketing & Advertising: Our innovative marketing tools are the best in the business: Buyers Guide Magazine, Smart Phone App, the Vail Daily, Internet, Social Media, Online Seller Advantage, Direct Mail, Flyers, YouTube videos, 3D Virtual Tours & more! Internet Exposure: BHHSColoradoProperties.com, BHHSVail.com, Realtor.com, Zillow.com, berkshirehathawayhs.com, realestate. com, yahoo.com, homes.com, Trulia,com, VailDaily.com and more!

Open Houses with Maximum Exposure! Open houses are advertised through the Saturday and Sunday Vail Daily and online at BHHSColoradoProperties.com, BerkshireHathawayhs.com, Realtor.com, and our smartphone app. Buyers can view information and photos of your home online before coming to see it in person. Direct Mail Services: Our exclusive partnership with Xpressdocs direct mail marketing can gather addresses by street names and subdivisions in a radius around your home and even entire zip codes and send them professional, full-color photo postcards to uniquely market your home and sell it FAST!Â

UNPARALLELED MARKET EXPOSURE NOMADIC

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“OUR SALES PROFESSIONALS HAVE ACCESS TO THE TOOLS, TECHNOLO GY, MARKETING AND NETWORK THEY NEED TO SELL YOUR HOME FASTER AND FOR THE THE HIGHEST POSSIBLE PRICE. WE ENCOURAGE M IU CHAEL SLEVIN, PRESIDENT YO BERKSHIRE HATHAWAY T O HCOO MS PE RAVRI CEE SOCUO R ME LORADO PROPERTIES SERVICES TO T HAT OF ANY COMPETITOR.”


7

1

630+

Vail Valley Sales Offices

Vacation Rental & Property Management Office

Transactions in 2017

105 Brokers & Counting

Top 50

38%

World Wide

Ranked of companies in the Berkshire Hathaway HomeServices Network

Vail Valley Market Share

Part of the Berkshire Hathaway HomeServices International Network of Firms


THE SELLING PROCESS


WE ARE WITH YOU ALL THE WAY PUT OUR EXPERTISE TO WORK FOR YOU


My Marketing Strategy A comprehensive plan that will generate results


Aggressive Customized Multi-Media Exposure Anyone can find a buyer for your home. The challenge is to create the kind of demand for your property that attracts more buyers and gets you the best outcome. That require a careful mix of strategies, including: INTENSIVE LOCAL, NATIONAL & INTERNATIONAL NETWORKING AGGRESSIVE PRINT EXPOSURE EXPANSIVE ONLINE EXPOSURE CUSTOM DIRECT MAIL ADVERTISING AND MARKETING MATERIALS

Buyers Professional Photography and Video Matterport Photography Local Print and Digital Direct Mail Social Media Open Houses

Brokers Broker Receptions Private Tours


YOUR HOME MAY BE IN THE VAIL VALLEY, YOUR BUYER MAY NOT.

We know what speaks to potential buyers – and how to create a custom marketing plan for your property that captures their interest. This sophisticated multimedia approach features a mix of complementing internet and print marketing including online home tours, video, and impressive full-color marketing pieces. To find buyers we advertise in local publications. These publications have both print and digital distribution to reach the maximum number of potential buyers. When working with us your property may receive special attention in publications like The Real Estate Collection, Vail Daily, The Wall Street Journal,  and many more.


PUBLICATIONS


INCREASED EXPOSURE TO YOUR PROPERTY

syndicating to over 1,000 websites worldwide


ZILLOW.COM We put the largest real estate audience in the US to work for you with Zillow’s Featured Listings. Zillow reached more than 110 million users. That’s a year over year growth of 66% and ranks #1 in the US for buyer searches!  Comprehensive marketing solutions across the Zillow Network – Zillow.com, Zillow Mobile, Yahoo Homes, Hotpads.com, Frontdoor.com and Google Now. 

TRULIA.COM Harnessing the power of Trulia’s enhanced listings. Trulia is a major part of the successful agent’s online marketing strategy. Why? More than 24 million unique home buyers, sellers and renters come to Trulia each month to get the inside scoop on real estate.

REALTOR.COM As the official website of the National Association of Realtors, consumers know they can look to realtor.com for the most comprehensive and accurate information anytime, anywhere. Connected to 97% of all MLS’s in the United States and updated every 15 minutes. They syndicate to move.com, relocation.com, and doorsteps.com.

JUWAI.COM Berkshire Hathaway HomeServices has a strategic marketing alliance with Juwai.com, China’s largest international property portal offering access to a large audience of high-net-worth Chinese looking to buy property in the U.S. Your property will appear on this site for the first two weeks it is listed with me.


BHHSCOLORADOPROPERTIES.COM

THE INDUSTRY'S FIRST AND ONLY MULTILANGUAGE REAL ESTATE WEBSITE

MARKETING


GLOBAL EXPOSURE

NO OTHER REAL ESTATE COMPANY CAN MATCH OUR DIGITAL PRESENCE

Berkshire Hathaway HomeServices now has the industry’s first and only website to display all residential real estate listings connected to every MLS in the country in 10 languages, corresponding currency, and measurements. The current languages include French, Italian, Chinese, Japanese, Spanish (European and Americas), Portuguese (Brazil and European) and German (with more on the way).  

Additionally, all listings over $200,000 will be syndicated to over 70 international real estate websites in 37 countries on 5 continents. Berkshire Hathaway HomeServices also broadcasts (syndicates) your property to more than 70 websites worldwide which are viewed by potential buyers in 37 countries across five continents.


BHHSColoradoProperties.com BerkshireHathawayHS.com BHHSLuxuryRealEstate.com

OUR SOPHISTICATED WEB PRESENCE

Offering maximum exposure for listings and delivering highly detailed property information to prospective buyers. Berkshire Hathaway HomeServices websites and mobile apps allow you to view property information in real time, and at your convenience. Anytime and Anywhere. Connected to the Vail MLS and updates every 10 minutes for the most current data on the web.


BHHSCOLORADOPROPERTIES.COM

MARKETING

WE HAVE A LARGE DATABASE OF BUYERS We have a large number of potential buyers registered on our sites to receive listing alerts on new listings entering the market that match their home finding criteria and to receive alerts when certain properties they like have a price adjustment. This allows for instant access and push notifications sending information to the right buyer that is a potential match for your home.

WE HAVE AN APP FOR THAT A large percentage of buyers use their cell phones to search for properties. Our robust app allows for easy "AROUND ME" search capabilities. Finding the right property just got easier.

SMART PHONE MARKETING With the use of our custom Always-On, Geo-Targeted Marketing Platform, we will promote your residence directly to consumers on their mobile devices, throughout the Vail Valley, as well as to multiple feeder markets such as cities that have a high level of second homeowners in the Vail Valley. Ads for your home appear in thousands of the most active apps. We do not wait for consumers to search for your property, we proactively SEEK them out by marketing direct to where their eyes are focused the most; on their mobile phones.  Rest assured that your residence will be consistently promoted to consumers at Home, Work and On The Go.


VIRTUAL TOURS BY MATTERPORT


WE USE THE NEWEST TECHNOLOGY

WALK THROUGH A HOME ANYTIME, ANYWHERE

Matterport - The newest technology in showcasing your home on the internet is readily available for your home. Engaging buyers online in a way that no one has done in the past, we own our own Matterport threedimensional camera making it quicker to showcase your property online.  This is the most realistic, immersive way to experience a property online, which lets you “walk” through the space to experience it as if you were there.  Our 3D Virtual Reality photographer is on standby waiting to capture your home so we can showcase it in the most advanced way possible.

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DYNAMIC PHOTOGRAPHY AND VIDEO

#beautiful


BECAUSE FIRST IMPRESSIOINS ARE IMPORTANT

Here at Berkshire Hathaway HomeServices, we understand what motivates buyers. We work as a team with you to better understand the special attributes of your property that will most appeal to buyers in a particular lifestyle demographic. A stunning visual presentation is a key element of persuasive online and print marketing no matter what price range your property falls into. Â A professional presentation is key. That's why we have hired the best photographers and Matterport professionals to capture the beauty of your home.


MY MARKETING PLAN FOR YOUR PROPERTY A CUSTOM BUILT PLAN JUST FOR YOU

Before Your Listing Goes into the MLS Consultation and recommendations for staging Professional twilight and drone Photography Matterport Photgraphy Property brochures .

Pricing your property - input from our team


Ongoing Marketing and Advertising Entry into the Vail MLS and syndication to other website portals

Send "Just Listed" Postcard to prospective Buyers and surrounding neighbors

Organize a Cooperating Broker Open House

Vail Daily Photo Classified Real Estate section

"Just Listed" email to all Vail Board of Realtors Cooperating Brokers

Public Open Houses

Regular Showing Feedback and Market Review

Host Broker Open House - review feedback

Berkshire Hathaway HomeServices WEEKEND Open House Series (Public)

Vail Daily Photo Classified Real Estate Section

Insertion in Berkshire Hathaway Display ads (Vail Daily and Vail HOME Magazine)

Insertion in Berkshire Hathaway HomeServices Real Estate COLLECTION Magazine


There are 4 major factors in selling your home: PRICE | MARKETING | TERMS EFFECTIVE TRANSACTION MANAGEMENT

Buyer Engagement Pricing matters if you want to capture the attention of the highest

WE CAN CONTROL Price Condition of your home Terms offered

percentage of buyers Because pricing is one of the most important factors affecting your sale, it is critical to be positioned correctly when you first come on the market. Â The first impressions are the most important: How long does it take to sell a home? There is no easy answer but we know that there are significant factors that will affect your final price and time on the market.

WE CAN’T CONTROL Location Competition Market Conditions

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VAIL VALLEY MARKET SHARE

38.27 VAIL VALLEY M A% RKET SHARE

105 REAL ESTATE PROFESSIONALS

7 VAIL VALLEY OFFICES

*VAIL MLS 01/01/2018 - 07/12/2018


COMPARATIVE MARKET ANALYSIS

k c i u Q ! a n e w t o a r e r u c o n y o i t s h s i c hi t t n a e e o i k k W t Ma A Op erty nd ta , save p a w t e e CM yPro c i h e v t e n r d M n p a o o e C l My  of th d up . e t n r e a e p h g p t i p j e n a p s p s i sn it a *VAIL MLS 01/01/2018 - 07/12/2018


A Trusted Broker in the Vail Valley for over 13 years.

PETE DENISE


PASSIONATE HONEST AND KNOWLEDGABLE ATTENTIVE AND RESPONSIVE Pete is dedicated to providing each client with the best of information, knowledge and representation in a friendly, professional manner. His genuine concern for people, intimate local knowledge, and commitment to working hard on your behalf will make him an invaluable part of your search for, or sale of, real estate in the Vail Valley. It has been a priority of his to enjoy and share the benefits of mountain life with his family of 5. Skiing, rafting, mountain biking, and hiking keep them busy all year long. An avid skier, whose passion for the sport began as a small child on the slopes of Sunday River, Maine, Pete served eight years on the Vail Ski Patrol. Those years interacting with and serving Vail's guests were invaluable, as he developed medical, decision making, backcountry and avalanche skills. This work led him to France where he worked as a "Pisteur" in the French Alps, which also helped him gain a perspective and understanding of people with different backgrounds and personalities. An active member of the community, Pete also served as President of the Eagle River Watershed Council, a local non-profit dedicated to protecting and enhancing the high quality natural, scenic and economic values that the local rivers and tributaries provide our citizens, visitors and wildlife population.  Pete understands the challenges of today's market and takes his clients through the real estate process from start to finish with confidence and finesse. His clients benefit from a straight forward, no nonsense approach to real estate sales and deal making. With now over 13 years helping buyers and sellers achieve their real estate goals, Pete has the tools to benefit you whether you are buying or selling.


A Trusted Broker in the Vail Valley for over 35 years.

LARRY AGNEBERG


EXTENSIVE EXPERIENCE WORKING FOR YOU A LONG HISTORY OF SUCCESS I am a husband, a father, a grand-father, a Realtor, a community volunteer, a skier, a golfer and a world-traveler. I love a good book, a great meal, like to cook and enjoy my down time! I love watching football and any good sports competition! I live in Edwards, Colorado, just outside of Vail with my wife, Sandi. In my spare time, I serve as a Director on the Eagle Valley Land Trust and President of a Home Owner's Association. As a member of the Vail Rotary Club since 1984, I work on projects benefiting our local, national and international communities! I serve our church as Chair of the Building and Ground's Committee and have served with many other non-profit entities in the Vail Valley. Â I've been licensed since 1976 and have sold real estate out of Lionshead since 1983. I've built a home and bought and sold several. I believe in the Amercan Dream of home ownership. To that end, I work diligently on my clients behalf with both Buyer and Seller representation in helping them navigate the real estate process. I'm a student of the local real estate market and know the current trends! I've been a home owner in the Vail Valley since 1975 having lived in Vail, Eagle-Vail and now Edwards. I know the entire Vail Valley from East Vail to Gypsum with relationship to home ownership, education and quality of life. The Vail Valley is a special place, full of great people from all over the world! I'm proud to be part of it!

"THE VAIL VALLEY IS A SPECIAL PLACE, FULL OF GREAT PEOPLE FROM ALL OVER THE WORLD!


Sold

Sold

Sold

Sold

YOU WILL BE WELL TAKEN CARE OF

HAPPY CLIENTS ARE OUR PRIORITY

"My brother recommended Larry as one of the most knowledgeable in the valley, and he was correct. Larry's experience with this area, and the process of buying a house is extensive, which was very helpful as a first time home buyer. He ultimately represented me and my interests very well, gave excellent insight and advice, and I am very happy with my new home."

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BHHSCOLORADOPROPERTIES.COM

"Pete was incredibly helpful with us during the process of purchasing our home. This was a unique scenario as we actually bought the house we had been renting for two years. It was not an easy acquisition and Pete made the process as seamless as possible as our broker and then as the transaction broker. He was knowledgeable, affable, professional, patient, and above all helpful with the negotiating and contracting. I highly recommend Pete Denise as a real estate broker for anyone looking to sell or buy a property in the Vail Valley. Thanks for everything Pete!"

"LARRY IS VERY ATTENTIVE AND A REAL PRO. IT WAS A PLEASURE WORKING WITH HIM." "We enjoyed working with Pete four years ago so we wanted his help on our latest transaction. He is very responsive and willing to do any extra legwork necessary to help you out. His calm and professional demeanor is always appreciated during negotiations. Thanks for all your help!"

"We met Pete Denise as we started our search for a house. He is the perfect broker - knowledgeable and concerned with our needs. He took the time to make sure we found the perfect house."

MARKETING

"Larry had the entire situation under control from day one. He was open, informative, patient and always timely. As a seller from out of town, I never felt that I "should have been there" at any time. Everything was handled remotely, efficiently and successfully. He kept his partner completely in the loop. Very satisfied with the experience."

PETE MADE IT REALLY EASY. WE REALLY DIDN'T HAVE TO WORRY ABOUT ANYTHING, BECAUSE HE MANAGED IT ALL." "I would recommend Larry Agneberg to any of my friends. He is an excellent broker." "I enjoyed working with Larry and found him to be very helpful and appreciated him letting me be involved as much as possible since I also have a real estate license although I am inactive at this time."

"Pete Denise was amazing to work with! Our house was sold so quickly He lined up several showings and offered to have many open houses in the short time our home was on the market. Pete was always accessible by phone or text. We had a great experience selling our first home. Thanks Pete!"

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A GIVING HEART IS A GRATEFUL HEART At Berkshire Hathaway HomeServices Colorado Properties, we are part of our community. We sell real estate, but our goal is to be good neighbors and strengthen our community. Berkshire Hathaway HomeServices Colorado Properties, its brokers, and staff contribute to several charities and organizations throughout the year. Funds are raised through a variety of fund-raising events, company contributions and Sales Executives who donate on every closed transaction. 


Profile for petedenise

574 Neilson Gulch Road  

574 Neilson Gulch Road  

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