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new & noteworthy


he Rein Coat, LLC is a new company with an innovative patent pending product that calms fear and aggression in dogs and cats. This product gently mimics the way a mother dog picks up her pups to carry them to safety.  There is no other product in the world that works this way!

What is The Rein Coat™? The Rein Coat®, is a therapeutic “calming coat”  that’s a harness and a coat that reduces the anxiety of scared, oversensitive, frightened, alarmed and aggressive pets. The Rein Coat® is designed to provide a custom fit for all shapes and sizes of dogs and cats with its unique strapping system. The Rein Coat® fits dogs from 5 pounds to 250 pounds with neck sizes ranging from 6 inches to 35 inches. There is no other K-9 garment that will accommodate a wide array of dogs, from toy breeds to giant breeds. We are the only product in the world that works in this innovative, gentle and nurturing fashion! How does The Rein Coat™ work? The  Rein Coat® works by replicating a naturally occurring behavior between animals and their offspring in a gentle and nurturing manner. The calming effect is gleaned as an innate response. Picture this:  A mother dog picks up her puppy by the scruff of his neck.  What happens?  We all know  the puppy instantly calms down. The puppy relaxes so much that he almost goes limp because he knows his mommy is taking him safely out of harm’s way. 

The Rein Coat® is designed to lightly touch your pet on the nape of the neck (just like the mommy dog.) This triggers the production of oxytocin, a naturally occurring neurochemical,  released by the brain that reduces fear and replaces anxiety with the feelings of safety, security and trust that calm fearful, overexcited and insecure animals.  In numerous trials, The Rein Coat® has proven to be effective in calming pets that are afraid of rain, storms, thunder, riding in cars and other methods of travel and vacuum cleaners, to name a few pet anxieties. The Rein Coat® allows your pet to move freely with no constraint.  The pet can run, play, sleep, eat and roll over. Dogs that have paced and panted and have extreme storm anxiety are calmed when wearing The Rein Coat®.   They are now able to eat and even sleep during thunderstorms!  The Rein Coat® offers a safe, affordable, drugfree and natural solution to all types of pet anxiety. 

The Rein Coat® is a breakthrough for cat or dog lovers, was invented and is manufactured in Virginia. The Rein Coat® isn’t just a therapeutic calming coat, it’s also a fashion statement and an easy way to walk your pet in a 3 – in -1 harness that’s also a coat.  Just slip the coat right over your pet’s head, click the 2 buckles, snap on your leash and you’re off.  It’s that simple!      

For more information: or watch a YouTube video: How the ReinCoat™ works?



Petacular Winter 2013  

The 4th yearly installment of the popular magazine about pets for pet lovers in the Colorado Springs area.

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