What is a Wrap? A wrap is a graphic or message that is printed onto a specialty vinyl, and then applied to a smooth surface. The vinyl can be applied to almost anything and is designed to go around contoured surfaces making it ideal for vehicles. To help protect the wrap, the vinyl is laminated with a UV protected film which helps the vinyl from fading and abrasion. Most wraps cover an entire vehicle or object, but is not necessary depending on the design and budget for the wrap.
Why do I need one? Wraps are the most effective form of advertising that you can do for your business. The best part about a wrap is that they are not stationary; wherever you go your wrap goes with you. This gives you the most amount of exposure to a wide range audience which is sure to include your target market. Another plus with a wrap is that there is a one time payment instead of monthly feeâ€™s with traditional forms of advertising such as newspaper, billboard, or radio. Here are a few facts about wraps*: -More than 95% of Americans are reached by media targeting vehicle drivers and passengers -One vehicle wrap can generate between 30,000-70,000 impressions daily -Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising. -30% of mobile outdoor viewers they would base a buying decision on the ad they see.
*Statistics found at www.fellerscertified.com
What is the difference between full, 1/2, and 1/4 wrap? The difference is the amount of space that is covered by the design of the wrap. A full wrap covers most of the car. Areas that are not commonly wrapped are rooftops and bumpers*. The half and quarter wrap, only cover the vehicle partially leaving areas of the paint exposed. If a full wrap does not fit into your budget, consider the half or quarter wrap as an effective alternative.
What else should I know about wraps? When installing the wrap, the material is separated into sections so there will be a slight seem where the material overlaps. Heat guns and blow torches as well as knives are used in the application of the wrap. The layout on the proof may be altered during the wrapping process due to curves in the vehicle. Lifting may occur in the vinyl after time. If lifting does occur, please contact us as soon as possible so that we may fix it. Vinyl can be damaged in everyday usage just like paint. You can wash you vehicle with soap and water, but it is not recommended to use a power washer on the wrap. The wrap will not damage the paint on the vehicle unless there is all ready existing damage such as rust or oxidization. Specialty vinyl, such as reflective and chrome, are not included in basic pricing of wraps.
*These areas can be wrapped for an additional charge after assessment of vehicle.