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Invicta Watches gaining momentum The American watch making giant is gaining popularity and picking up tremendous pace to further its business in the far flung areas of the globe. Invicta watches trade on the name of Invicta Watch Company, which was set up in Switzerland in the year 1837 by Raphael Picard. The Picard family is known to have themselves handled the business till the late 1900s when the quartz revolution took place. Until then, the company manufactured Swiss mechanical timepieces which were offered at modest prices to the public. Invicta Watch Company in America is a subsidiary of this leading Swiss watch making company. The spread of branches Invicta watches, which was erstwhile started in Switzerland and later set up in America aims to spread its business around the world. It is already gaining popularity in the watch markets of Asia and Africa. The company has also made an entry into the European Union for trading its timepieces. Very soon, the company is expected to set up a base in Australia to be able to cater to the needs and demands from the far flung nations of Australian and New Zealand. Experts are of the opinion that the company, with its Swiss background can do very well in the international watch market. The use technology Widespread use of technology in America, coupled with the sincere dedication and utter devotion of the workers in Invicta Watch Company has led to the production of masterpieces time and again. The intricate designs on the dial, the mechanisms that keep time, the strap, the designs and materials are all taken well care of to maintain the quality and surpass the benchmark that they have set for themselves. The company relies on the technological knowhow from their Swiss partner to keep abreast of the latest and the best technology available. Charity work by the company Apart from producing watches and selling them across the globe, the company also engages in charitable donations and fund raising. The company has found and operates the non-profit group named Invicta Care foundation, which works for charity purposes. Time and again this charity group of the company has raised a lot of money for the betterment of the needy. It provided valuable support to the disaster relief fund for hurricane Katrina, the poverty stricken community of Mindo Ecuador and the American soldiers working overseas. All such work only adds to the credibility of the company. Visit

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