__MAIN_TEXT__
feature-image

Page 37

MUSIC BUSINESS

tant Music Mastering For All

“Basically, the more we throw at LANDR, the better it gets.”  – Justin Evans micro-genre detection to make subtle frameby-frame adjustments, selectively using tools like multi-band compression, EQ, stereo enhancement, limiting and aural excitation based on the unique properties of the song. Basically, the more we throw at LANDR, the better it gets. PM: How does LANDR handle throwback genres, when an artist maybe wants a master slammed hot? (Ex. Synthwave, etc.) JE: That’s the cool thing about it, it’s always learning. We’ve tried to do the heavy lifting under the surface, but we have one complexity we give to users the ability to change - the “Intensity Settings.” The loudness wars are a very real thing, but we offer people a little leeway into that low intensity, or into higher sensitivity, but each genre will be dealt with differently.

PM: Congrats on the partnership with TuneCore, Xiami, and others. Are there more to come? JE: Yes, LANDR is now available as an integrated embeddable option. Less than 1% of all songs get mastered. We feel a responsibility to educate people on mastering. So, we’re working on ways to put LANDR wherever a musician is uploading audio. PM: What’s next for LANDR? JE: We’re excited about more integration partners. We want to be a part of high-quality streaming’s growth. We never thought we’d be

breaking bands. But, there’s this whole A&R angle, where we are actually helping bands succeed with mix contests, even label deals. Come join the community, and let’s make better sounding music. Try out LANDR for free at http://landr.com and follow on Twitter @LANDR _music ABOUT THE AUTHOR Michael St. James is the founder and creative director of St. James Media, specializing in music licensing, publishing, production and artist development. PERFORMER MAGAZINE MARCH 2015 35

Profile for Performer Magazine

Performer Magazine: March 2015  

Featuring The Dough Rollers, Napalm Death, The Juliana Hatfield Three, Six Organs of Admittance and more...

Performer Magazine: March 2015  

Featuring The Dough Rollers, Napalm Death, The Juliana Hatfield Three, Six Organs of Admittance and more...

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded

Recommendations could not be loaded