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Inventors of Pay-per-Sale Search Engine Marketing www.perfectstormmedia.com Tel: +44 (0) 203 393 1150

US Tel: 1-800-847-4998

www.perfectstormmedia.com

leads@perfectstormmedia.com

Š 2012 Perfect Storm Media


www.perfectstormmedia.com

Š 2012 Perfect Storm Media


Powerful

1Million ads and keywords per client 2 Million new ads created per week ad

www.perfectstormmedia.com

Competitor’s ad

Š 2012 Perfect Storm Media


“The Sand that Fills the Cracks”

www.perfectstormmedia.com

© 2012 Perfect Storm Media


Millions of Ads

1.  Eric Clapton Ticket Glasgow VIP

Each with 1 Keyword

4.  Jools Holland Ticket Cardif

Artists 1. Eric Clapton 2. Thin Lizzy 3. Jools Holland 4. Arcade Fire

Ticket Terms 1. Tickets 2. Ticket

2.  Eric Clapton Tickets Bristol 3.  Thin Lizzy Tickets Cardiff VIP

Cities 1. Glasgow 2. Bristol 3. Wolverhampton 4. Cardiff

www.perfectstormmedia.com

Quality 1. Vip 2. Front Row

© 2012 Perfect Storm Media


www.perfectstormmedia.com

Š 2012 Perfect Storm Media


Working With:

www.perfectstormmedia.com

Š 2012 Perfect Storm Media


Long-Tail SEM Long-Tail Search Engine Marketing High

Increase in: Sales Quality Score Click-through Rate Conversion Rate

2 Word Phases

Search Volume

“persian food”

3 Word Phases “persian food delivery”

Decrease in: Cost-per-Sale Cost-per-Click

More Descriptive Phases — with Geo Qualifier “persian food delivery WC2”

Low Low

Keyword Phrase Length

www.perfectstormmedia.com

High

© 2012 Perfect Storm Media


Case Study

Bottom Line: Increased sales by 22% and reduced average CPA to £1.40. And no cannibalization!

Cos- per-Sale

PreBefore: 100,000 sales at a Google cost of £1.50 per sale

£1.50

PSM delivered 22,000 incremental sales via the "long-tail" @ £0.95 each

Post £1.40

100,000 122,000 Sales Volume www.perfectstormmedia.com

© 2012 Perfect Storm Media


Average Ad Position vs Cost Per Click 6.0

£0.20

Cost Per Click

£0.18

5.0

£0.16 £0.14

4.0

£0.12 3.0

£0.10 £0.08

Average Ad Position

2.0

£0.06 £0.04

1.0

£0.02 0.0

£0.00 1

2

3

4

5

6

7

8

9

10

Keyword Length in Phrase www.perfectstormmedia.com

© 2012 Perfect Storm Media


Cost per Action vs Conversion Rate £18

1.60%

Conversion Rate

£16

1.40%

£14

1.20%

£12

1.00%

CPA

£10

0.80% £8 0.60%

£6

0.40%

£4 £2

0.20%

£0

0.00% 1

2

3

4

5

6

7

8

9

10

Keyword Length in Phrase www.perfectstormmedia.com

© 2012 Perfect Storm Media


Clickthrough Rate vs Conversion Rate 50%

1.60%

Conversion Rate %

45%

1.40%

40% 1.20% 35% 1.00%

30% 25%

0.80%

CTR%

20%

0.60%

15% 0.40% 10% 0.20%

5% 0%

0.00% 1

2

3

4

5

6

7

8

9

10

Keywords Length in Phrase www.perfectstormmedia.com

Š 2012 Perfect Storm Media


Perfect Storm Pricing

Sales Value (attribution basis)

Adword Spend

Brand

Google Spend

= Your CPA%

20% Reduction

Non-Brand

CPA%

www.perfectstormmedia.com

+

Increase in Sales

Š 2012 Perfect Storm Media


s e r i u q e R l i Long-Ta Automation www.perfectstormmedia.com

Š 2012 Perfect Storm Media


Global Ads 6 Languages

www.perfectstormmedia.com

Š 2012 Perfect Storm Media


The Hardware Value-add tools and dynamic technology…strong and sustainable partnership with Seatwave, enabling significant incremental revenue on a mass scale. 2010 A4U Awards Judges ü  Best Paid Search Partnership

ü  Best Innovation ü  Best Lead - Generation Campaign

ü Best Innovation

Creating a Pay-per-Sale rather than the Pay-per-Click approach…puts Perfect Storm Media at the forefront of technological advance in business. Andrew Areoff, Chairman of the Judges  www.perfectstormmedia.com

© 2012 Perfect Storm Media


Some Of Our Clients

www.perfectstormmedia.com

Š 2012 Perfect Storm Media


Our Clients Love Pay-Per-Sale “Perfect Storm Media’s impressive and unique approach helped us become Europe’s largest ticket exchange, driving over £200,000 of sales/month.”

— Bob Meijer, Online Marketing Manager, Seatwave

Perfect Storm Media works hard driving incremental business via cost effective campaigns.They have been a long — Jason Norris, term partner for Lovefilm.

Online Marketing Director, Lovefilm

Perfect Storm’s system has been able to accurately track conversion to sales, including telephone calls, and to calibrate the system effectively.

www.perfectstormmedia.com

— Paul Aitken, Founder and CEO of Borro.com © 2012 Perfect Storm Media


www.perfectstormmedia.com

Š 2012 Perfect Storm Media


Studio 114, 242 Acklam Road London, W10 5JJ, United Kingdom Tel: +44 (0) 203 393 1150 US Tel: 1-800-847-4998 leads@perfectstormmedia.com www.perfectstormmedia.com www.perfectstormmedia.com

Š 2012 Perfect Storm Media


Perfect Storm Media