Issuu on Google+

Overview of Social Media

106924550 , Gio Barto / Photographer's Choice


Facebook – Objectives Objectives: • Engage with our clients. • Provide them interesting content and localized information about Getty Images Spain. • Get new clients. • Increase our number of fans on our GI Facebook page. Target: • Creative and designers. • Photographers • Corporate • Media We don t want to have a high number of fans that are not part of our target. Getty Images – Social Media Spain

88783421, Júlía Runólfsdóttir/Flickr

gettyimages.es


Facebook – Launching

• We decided to launch our new Getty Images Spain page on Facebook during the last edition of El Sol, the most important advertising festival in Spain. • It was an event were we could find the target we are looking for and we had presence there through the Free Thinking Zone. • It was the perfect opportunity to promote our new page on Facebook. Poster with QR code and information about the event was posted on our page. 88783421, Júlía Runólfsdóttir/Flickr

Getty Images – Social Media Spain

gettyimages.es


Facebook – Wall

88783421, Júlía Runólfsdóttir/Flickr

Getty Images – Social Media Spain

gettyimages.es


Facebook - Photos

Getty Images – Social Media Spain

gettyimages.es


Facebook - Contents: creative - lightboxes to inspire

Getty Images – Social Media Spain

gettyimages.es


Facebook – Contents: creative - posts We post about advertising campaigns, outstanding photography and design, we want to share with our followers relevant and inspirational content.

Getty Images – Social Media Spain

gettyimages.es


Facebook – Contents: editorial

Second step has been to increase editorial visibility by posting 1 or 2 relevant local content or event that are covered in Spain. Third step has been to add archival material. 88783421, Júlía Runólfsdóttir/Flickr

Getty Images – Social Media Spain

gettyimages.es


Facebook - Actions: promotion

Facebook Ads Promote our GI Facebook page trough the Facebook ads. Low budget and very targeted focus.

External Banner External Banners on marketing and design web sites to promote Getty Images Facebook Page.

Wall to Wall Create connections with other agencies and magazines related to advertisement, graphic design and photography.

Content Content related to design and advertisings, products and editorial.

HERO Banner We used our Homepage Banner to promote our Facebook Page.

Getty Images – Social Media Spain

Twitter Interaction between twitter and Facebook

gettyimages.es


Facebook - Actions: promotion and content June 13th to June 19th

July 4th to July 10th

• Wall to Wall action • Content • Banner HERO • Twitter

• Facebook Ads • Wall to Wall • Content • Contest (ending) • External Banner • Twitter

June 20th to June 26th

• Wall to Wall • Content • Cup contest (launched Friday 17th) • External Banner • Twitter June 27th to July 3rd

July 11th to July 17th

• Editorial Content • Twitter • Facebook Ads

• Facebook EM • Wall to Wall • Content • External Banner • Twitter

Getty Images – Social Media Spain

gettyimages.es


Facebook - Ads on FB Facebook Ads We published two targeted Facebook ads With different text and images. They were launched on 6 and 8 of July.

Getty Images – Social Media Spain

gettyimages.es


Facebook - Actions: contests

Future Contest - Flying Monkey Increase number of fans and participation. Engagement between brand and user Teaser for next campaign and remember old campaigns (El Sol)

First Contest - Getty mugs Increase number of fans. Increase participation on our page. Engagement between brand and user. Action: post the most ugly cups of your office. The 3 most voted pictures will receive 10 Getty mugs.

Getty Images – Social Media Spain

We had presence in the last edition of El Sol, advertising festival. We gave some toys called the flying monkeys (teddy monkeys that scream when they were thrown). They became famous and we d like to use them again to increase our facebook page (major part of our contacts where from El Sol festival). We will produce images, video and contest (details to be defined)

gettyimages.es


Facebook - Contest: Flickr mugs

Getty Images – Social Media Spain

gettyimages.es


Facebook - Linked to Twitter

Getty Images – Social Media Spain

gettyimages.es


Twitter

Getty Images – Social Media Spain

gettyimages.es


Overview of Social Media Spain Objectives: • Engage with our clients. • Provide them interesting contents and localized information about Thinkstock Spain. • Get new clients for Thinkstock. • We want to increase our number of fans on our TS Facebook page. Target: • Advertising agencies and designers • Corporate • Photographers Thinkstock – Social Media Spain

thinkstock.es


Facebook – Wall

Thinkstock – Social Media Spain

thinkstock.es


Facebook – Photos

Thinkstock – Social Media Spain

thinkstock.es


Social Media Spain