Events, Bars & Brands CELEBRATING 10 YEARS
WHO is peppermint? 1.
Alex Brooke met Adam Hempenstall in 1996 at University in Oxford
In 2003 Peppermint Events Limited was formed
Won contracts with the likes of Bestival and Secret Garden Party whilst the boutique festival market boomed
Peppermint has built a reputation as one of UK’s leading events companies and established itself as one of top two outdoor bar operators in the UK
19962003 2013 2.
Promoted and operated successful student music events whilst studying for their degrees
Peppermint identified a gap in the market for high-quality bars at outdoor events. Jared Dalgamouni joined as Finance Director from the Mint Group
Setup a music business in 1999 next to Pete Waterman’s Hit factory in London Bridge
Continued to service sporting events with hospitality such as Henley, Cowes and Polo events
Soon became “the” delivery company for agencies and brand activations at events
In 2013 Peppermint celebrated its 10th year in the Industry winning the contract for the Rolling Stones concert in Hyde Park for 65,000 days working alongside AEG Live
THE 3 MONKEYS COCKTAIL BAR LONDON
POP UP EVENTS
EVENT MANAGEMENT EVENT PRODUCTION
WHAT WE DO
ACTIVATIONS / LIVE EVENTS BRANDS SPONSORSHIP / CONSULTANCY
MOBILE CASH MACHINES
PEPPERMINT PREMIUM STAFF
BAR HIRE VIP / BACKSTAGE / HOSPITALITY EVENT BARS PRIVATE / CORPORATE / LAUNCHES
APPROVED BII PERSONAL LICENCE TRAINING CENTRE
COMPULSORY TRAINING MODULES FOR ALL
BARS Celebrating 10 years in the Industry, we are specialists at managing events and operating high-quality bars across the whole of the UK at everything from major festivals to sporting events, concerts and one-day events - combining a decade of experience with fresh event concepts and a truly professional service. It’s our forte. It’s our speciality. It’s what we do. Whether you are looking for mass-serve service capable of serving hundreds of thousands of customers or a premium cocktail bar for a product launch – you will receive the same premium level of service we offer every one of our clients.
Why choose us? Dial into our economy of scale so we can give you the strongest financial deal possible A proven track record of growing your bar income Our experience: 10 years x 40 events annually We are a “white label” operator – your customers assume you are running the bars Trusted by the best in the business to manage millions of pounds of revenue on behalf of our clients It’s our speciality and a completely hassle-free service
How do the bar deals work? Each way works better for some than others, but generally we work in 4 ways: R evenue Share – the bar takings are split at an agreed percentage between us and you. We take the risk and cover all costs Fee – you pay us an agreed fee and you take all the bar takings Profit share – we agree a budget and the final bar profit is split between us and you at an agreed percentage Guarantee/Buy Out – we pay you an agreed fee and we take all the bar revenue 4
BARS Outdoor Event Bars & Festival Bars We are proud to be the industry leader in outdoor event and festival bar services for everything from 1,000 to 100,000 people. Some of our services: N ew technologies: Cashless payment systems, iPad EPOS, real-time sales reporting & stock auditing We offer the most competitive financial deals in the market place - even versus operating bars in-house High quality themed bars, premium products, event bars and production Accountable & fully auditable management of stock & cash We can deliver fresh cocktails in excess of 40,000 per day Queue busting 44,000 pint MDU tanker systems Over 5,000 highly trained staff on our books (up to 1,500 out on any given weekend) Consultancy with your sponsorship deals Pro-active, integrated environmental policies
Concert Bars & Stadium Bars Rapid-serving, short serve-window bar solutions for concerts and stadiums – whether it’s a football match, a music concert or overflow bars for an existing venue. Our setups are specifically tailored to deal with the challenges of pre & post match/concert peaks “Open and serve” fully mobile and self contained bars Queue-busting overflow bars, to take the pressure off existing bars in place Ultra fast-pour MDU draught systems housed in mobile units Roaming mobile selling solutions Satellite bars – inside or outside 5
BARS Sports Event Bars
Fixed Venue Bars
Other POP UPS include:
We work with a number of sporting events and venues to help them realise spends and reduce queuing - even if the bars are operated in-house or subcontracted. We can install same day or semi permanent facilities in just about any location.
We offer a variety of fixed venue bar solutions - whether it’s simply overflow bar facilities for a one off event, or long term contracts to be your in-house bar operator. How does this work?
Football/Rugby Matches Cricket Matches Golf Tournaments Polo Events Tennis Tournaments Horse Race Meetings Sailing Events
We will invest in new equipment and bar facilities within your venue We will often deliver you better returns financially vs operating your bars in house 1-15 year contracts considered Highly produced bar environments In-house management & highly experienced bar staff Contracts can include food also Completely risk and hassle-free
pop up Bars Over the last decade we have become experts operating pop up bars and event concepts in City centres, winter events, Royal parks and more.
Peppermint’s previous pop up bars & events
Peppermint’s Vunder Bar at Twickenham Stadium
T he Moose Bar, London & Manchester – Canadian/Alpine Log Cabin Concept Pop Up Pin Up – 1950s themed pop up bowling alley, diner and cocktail bar Feast Pop Up Restaurant and Bar, Brighton – Regency/Victorian Influenced Coconut Joe’s – Beach Bar/Surf Shack Concept The Lodge – English Hunting Lodge Concept The Arctic Bar – Westfield Stratford City Shopping Centre, London The Good Elf – Nottingham Market Square
Brand-led activations Music-led bars and entertainment Urban Beaches Sports and extreme sports events Winter/Festive Events, Christmas Markets, Mulled Wine Shacks, Ice Rinks, German Markets
What is Peppermint Premium TM ? Peppermint Premium was created to deliver Premium Events, such as hospitality at sporting events, corporate events, product launches, media events and awards dinners. Peppermint Premium has a dedicated management team specifically tasked to deliver these top-end events, with talented in-house creatives, production teams and staff that come with some of the best hospitality experience in the UK. As well as delivering premium events & production, we have also have partnerships with some fantastic caterers to offer you a truly rounded service. Services include:
Premium bars, fantastic back bars and production with wow factor Gold, Silver & Bronze sit down hospitality packages Highly trained hospitality staff - from management through to staff Bespoke menus & cocktail creation Premium brands
GREEN ROOMS/ Backstage / VIP / Hospitality ur Peppermint Premium division also deliver backstage Green O rooms, hospitality, VIP and backstage bar and catering at everything from music festivals to sporting events and fixed venues. We can create a completely bespoke concept or choose from our offthe-shelf designs. Give us a call to chat through what you need.
Activation / Live Events / Production
WHY USE US TO REPRESENT YOUR BRAND?
We have direct access to events We have toured 50+ campaigns- direct for brands or agencies We’re involved at creative level – as well knowing what it takes to deliver it on-the-ground No need to appoint an additional production company - we can tour, manage & produce (and operate the bars if required) Full campaign management service (event placement, logistics, storage, design, development)
Are you an promoter / event owner? We have many brands eager to be associated and suited to your event. Get in touch and we can marry you together.
CATERING & Event management Mobile Catering
We tailor the food offering exactly to your event Offered in conjunction with bars or separately
We have worked with hundreds of event caterers to date. It gives us the ultimate flexibility to work with the very best in the business, from corporate canapés to backstage BBQ’s at music festivals – we have hand-picked the best event caterers ready to come to your event.
How does it work? Guaranteed concession payment Revenue % share Combination of the above Example food units can include: Gourmet BBQ, Farmers’ Market Stalls, Pasta & Pizza, Paella, Jerk Chicken, Fast Food, Chinese, Ice Cream, Salad Bars, Sushi, Cakes, Coffee, Smoothies, Pop up Restaurants, VIP/Green Room/Artist Catering We also offer non-food markets, examples include: Clothes, Phone Charging, Lockers/Cloakrooms, Mini-store, Internet Kiosks, ATM’s, Tent accessories, Pharmacy
Whether you are looking for a corporate caterer that can provide a full 6 course sit down dinner or specialist molecular caterer we have it covered. Why waste time filtering a short list of the best event caterers when we already work with them?
event caterers we currently have on our books: Corporate Caterers/Michelin standard, Street Food, Farmers Markets, Seasonal specialists, regional cuisines, pop-up specialists, Canapés and hand held food, Gourmet BBQ’s
Event Management & Production We believe in fresh, forward thinking, exciting events. E vent Management: The core competency Peppermint was founded on We own and operate our own events Over 20 years combined in-house experienced event management team From Canapés to Trackway and everything in-between Previous Events include: C razy Horse/Forever Crazy Pop Up – Southbank, London Peppermint Shepards Wharf, Aberdeen Asset Management Cowes Week Pin Up Bowling Lanes Manchester Spinningfields Spinningfields Ice Rink, with log cabin Moose bar adjoining Feast Restaurant and Bar, Royal Pavilion Ice Rink Henley Royal Regatta Corporate Enclosure Sony Launch Christ’s college Quincentenary ball, Cambridge Metal Bulletin Plc. Christmas Event Urbis Fashion Week Thomson Christmas Party EHPR/Wella Corporate Entertainment Enclosure, Henley
peppermint staffing Peppermint Staffing is our in-house staffing agency to ensure we can deliver the best trained, experienced and loyal staff all year round.
Over 5,000 active staff on our books Up to 1,500 staff out at any one time Automated online staff booking portal Peppermint Premium staff: table service, cocktail trained mixologists, waiting staff, floor managers and event managers www.peppermintstaffing.co.uk
Every member of staff completes compulsory training modules guided by the BII - a requirement that is not currently law, but we pro-actively employ. Bolt-on training modules for: management & specialist roles Peppermint is an approved British Institute of Innkeepers (BII) Personal Licence Training centre for England and Scotland. We put all of our managers through Personal Licence courses.
Festival Volunteer Festival Volunteer is operated by Peppermint Bars to deliver volunteer staff willing to work in exchanged for event tickets, food and drink.
15,000 staff registered Completely automated online booking system Can reduce staffing costs by up to 80% Staff have a great attitude to working A fun way to enjoy an event for free www.festivalvolunteer.co.uk
WHAT ELSE? We also provide: State of the art iPad based EPOS till systems Real-time revenue reporting via smartphone app Touch to pay (credit/debit card) technology RFID & Cashless technologies Back office financial systems and reconciliation Dry hire of our equipment and production Consultancy services - bar management, sponsorship analysis Fully mobile and managed mobile cash machines: Up to: www.mobilecashmachines.co.uk ‘Tank Fresh’ (unpasteurised) beer & cider staff charities (over 3 million litres of water donated Donations to water on our to developing countries to date)
rinks E 2003
staff Out every weekend
litres of clean water donated to developing countries
Which events have we worked at? British Summer Time (Hyde Park), Bestival, Secret Garden Party, Boom Town Fair, Glasgow Summer Sessions, Bingley Music Live, Glade, Radio 1’s Big Weekend, Field Day, Polo in the Park, Rockness, Camp Bestival, Shakedown, Love Supreme, Henley Regatta, T4 on the Beach, Ben & Jerry’s, Get Loaded in the Park, 1234 Shoreditch, Lovebox, Hevy Festival, Led Festival, Red Bull X fighters, Cowes Week, Metro Weekender, Tiesto at LED, Eastern Electrics, Circo Loco, The Applecart, Shakedown and many more, over 400 since 2003.
what they say “We have been working with Peppermint for over 10 years now. A professional outfit that understand what we need, and deliver. Every time.” Jim King, Loudsound
(Producers of Bestival, RockNess, Camp Bestival & AEG Live British Summer Time Hyde Park Summer Concerts)
“Bar revenue is an extremely important revenue stream to us. As far as we’re concerned, the bars need to be run with military precision. We’ve worked with Peppermint for years. A very professional company who turn out a great product.” NICHOLAS BEVERIDGE
Ingenious Investments (Field Day, Shakedown, Love Supreme)
“After working with Peppermint over the last 10 years – as far as we’re concerned we won’t use anyone else. Our license depends on responsible operators and we have no hesitation in recommending Peppermint. They are experts in their field.” Eddie Kemsley
(The Hop Farm, Port Lympne, Dreamland)
what What they say “Gents, Just a quick note to say thank you to Peppermint for an awesome night. The site looked fantastic and the party and crowd were amazing. No one in Cowes could touch you on the night! Great to work with you as always and thank you again I cannot describe how great the site looked and the team looked after us without a hitch.” PAUL FRIEL
National Account Manager, First Drinks
“Just want to say what a great job the team did. It was a pleasure to work with such a professional and hard working crew. Having fun loving bar staff, serving premium drinks really helped make this happen” BEN KENDALL
“Thank you so much for last night – the bar service was impeccable, great range of drinks and everyone really did have a brilliant time, so thank you.” Alex Smith
Jack Morton Worldwide
CASE STUDIES BARCLAYCARD PRESENTS BRITISH SUMMER TIME (HYDE PARK) AEG Live commissioned us to manage all the their front of house and backstage bars for up to 65,000 customers per day, over two weekends featuring two sold out dates for the Rolling Stones – housed inside stunning buildings and bar environments. We worked alongside Barclaycard to deliver cashless and touch to pay across 15 bars on site inclduing 5 cocktail bars, a winery, a pub and all the backstage bars for the VIP’s and artists which included Bon Jovi, Lionel Ritchie, J-Lo and more in 2013. Over 800 staff were deployed each weekend.
FIELD DAY Field Day returned to Victoria Park in East London at the beginning of June. We have worked with the event since 2006 and we ran all 14 outdoor bars including a prestigious backstage VIP cocktail bar. Cold draught lager, local craft beer and ‘pokey’ Mojito’s were the order of the day for the 35,000 guests.
SECRET GARDEN PARTY The Secret Garden Party has grown a loyal, eclectic and fun following in its history and we are proud to have worked with the event since 2005. Cocktails are always a popular with this crowd and we didn’t disappoint – especially our head mixologist’s “secret” Bloody Mary recipe – it was the talking point of the weekend and certainly helped with the hangovers! As well as the main outdoor bars provided a rum bar on a pirate ship in the middle of the lake (which was only accessible via canoe-water-taxi) and was consequently exploded into a flurry of fireworks on Saturday night... 14
CASE STUDIES Feast Restaurant and Bar, Brighton Peppermint Events produced a 200 capacity sit-down gourmet restaurant and bar in the unique location of the Royal Pavilion, next to the Ice Rink. Where Regency meets Victoriana style and décor – Inside it served food fit for The Prince Regent with restaurant in opulent surroundings and comfortable seating. The delicious food menu featured everything from fondues to fresh oysters, cream teas to suckling pigs and a mouth-watering drinks menu including Regency cocktails, local ales and mulled wine – sure to warm you even on the coldest night.
The Moose Bar The inaugural Moose Bar took shape at the foot of Canary Wharf’s One Canada Square and served the adjacent ice rink and some of the 200,000 professionals working around Canary Wharf and the City of London. The Moose created a unique log-cabin, warm and inviting atmosphere in the heart of Canary Wharf, with acoustic music and entertainment throughout the week. It was a huge success, growing from year to year.
Pin Up Bowling Lanes, Manchester Pin Up is a pop up 1950s boutique tenpin bowling lane venue, complete with American diner, cocktail bar and dance floor. Pin Up visited the heart of Manchester and welcomed the likes of Norman Jay MBE and Alexis Taylor behind the decks.
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Celebrating 10 years in the Industry, we are specialists at delivering high quality event bars at everything from major UK festivals, to sporting events, concerts and one-day events.
EVENTS since 2003
Event Highlights 2004
Henley Royal Regatta
Infernos Nightclub, Cowes Week
RBS 6 Nations Rugby
6 locations, 6 matches, 60k rugby fans
Secret Garden Party
Bar on a lake, 1200 staff, 40k cocktails
The Moose Bar
Pin up Bowling Lanes
20k glasses of Pimms & Champagne
WE’VE BEEN Everywhere
350 casks of cider, 400 kegs of lager
5,000 sailors dancing
70k Glühweins, 50k hot chocs, 90 days 20k pints, 10k miles covered 1950's Pop Up Bowling, 70 days N
BST, HYDE PARK
50k Mojitos, 28 bars, 28 lorries, 1200 staff 65k people, ½ million pints, 10 days
25 10 million
glasses of wine sold to date
pints poured every summer
SERVED SINCE 2003
50 thousand fresh cocktails served in a day
staff on our database
staff Out every weekend over
litres of clean water donated to developing countries
An Overview of Peppermint