Taking the lead Welcome to the second edition of People Management Middle East and best wishes to all our members across the region for 2016 – it’s certainly going to be both an exciting and challenging year for HR professionals across the region. As we enter the New Year, we find ourselves in an environment that is now feeling the pinch of multiple macroeconomic pressures – largely manifested through extreme currency and commodity markets. And as we speak to HR professionals across the region and from a range of industries, we hear that many are now being tasked to refocus their priorities. Tough times are often when the best HR teams come into their own. By thinking, influencing and acting strategically, HR has the opportunity to lead businesses through these tides – and pioneering organisations will be looking to capitalise and gain competitive advantage from those that are solely focused on short-term cost reductions. These are times for HR to innovate, to focus on business-critical talent and to ensure that there is tangible value created from within the function. The good news is that most commentators predict that this period will
Matthew Mee Managing director, CIPD Middle East
be a blip rather than a bump (and we are all hoping they are right) – and so, as always, it’s important that HR leaders do the right thing by employees during this period. Organisations that treat their workforce well – with dignity, respect and fairness during difficult times – will create a legacy and reputation that will flow to the bottom line in years to come. I hope you all enjoy our second edition. We have some great articles and thoughtprovoking ideas to share in this edition, which should inspire you and your teams to start thinking differently and raising the bar for our profession. We have an opportunity to increase our effectiveness as a function, and this starts with our own capability, impact and, of course, professional development.
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Contents TH E C I P D M AG A Z I N E FO R TH E M I D D LE E AST
www.cipd.ae/pm ISSUE TWO
Is your business ready for the new rules of reward? PLUS
Amal Al Kooheji Why HR holds the key to Bahrain’s high-tech future
Secret ingredient How coaching can transform organisational performance
Who we are p2 News and analysis p4 Why women are still held back in the workplace Case study p8 How Emrill put employee welfare first Debate: HR on the board p10 Is it time to give up on a ‘seat at the table’? The pay freeze is coming p12 The rules on reward have changed. Are you ready?
Q&A: Amal Al Kooheji p18 Tamkeen’s COO on a private sector revolution Coaching comes of age p22 GCC businesses discover it’s good to talk The biggest brains in HR p25 The business thinkers you need to read The Knowledge p30 Key workplace skills, with expert commentary The View From Here: Khaled Almobarak p34 People Management Middle East