People Matters PM April 2022

Page 42

C OVER

STORY

Employees should be treated with empathy, and their time should be valued

42

With the tremendous shifts that the pandemic created in the work environment, employees' expectations of the value they derive from an organisation have changed greatly. Rakhi Shaha, Senior Director Human Resources, Mobileum, talks about how this impacts the employee value proposition By Asmaani Kumar

R

akhi Shaha is a seasoned HR professional with over 17 years of experience in the IT industry, she excels in designing and implementing programs & processes for the HR functions for India and other countries. She has vast experience in building high performance teams, establishing the global HR Shared Services practice, pioneering talent management initiatives and leading HR transformation efforts in the M&A space. In an exclusive interaction with People Matters, Rakhi shares thoughtful ways in investing in an employee value proposition that thrives on empathy and | April 2022

aligns with the changes in the current working environment.

In the current environment of people and work, what makes a strong EVP? What is the value addition of an EVP in terms of attracting and retaining talent? After the pandemic, the definition of EVP has broadened, and it now encompasses much more than just building a strong employer brand. It is about treating employees as ‘people’ rather than just workers, providing them an exceptional life rather than just an experience, focusing on how they perceive their career rather than just giving them a re-

muneration. Recognizing this transition, we believe that a good EVP must have five key elements: firstly, respect, growth opportunities, flexibility, work-life balance, and remuneration. For example, in addition to a salary, giving them additional monetary benefits such as health/gym memberships, mobile remuneration, relocation, comprehensive insurance coverage etc. motivates them as it meets their financial needs. Also, it is critical to care for your staff not only professionally but also personally. Employees should be treated with empathy, and their time should be valued. Also, if