Market Research is a skilled profession that gives many marketing professionals the certainty they need to proceed with marketing programs and launches. Research can be one of the most defining factors in guiding intelligent decision making. The problem is, there's a lot of unintelligent research that doesn't help guide the future, and in fact, gives the discipline a bad name. So in this e-Book, read the vital factors I believe make the difference between a great research outcome and an average one.