More Park, Less Way: An Action Plan to Increase Urban Vibrancy on the Benjamin Franklin Parkway

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More Park, Less Way

The Benjamin Franklin Parkway evolved

With its signature vistas and sweeping views of the

slowly over its first four decades. From

city, the Parkway is unsurpassed as both an iconic

its initial inception in 1871 as a gateway to Fairmount

image of Philadelphia and as a scenic backdrop for

Park to the current design by French landscape

large-scale events, and yet work remains to be done

urbanist Jacques Greber in 1917, the Parkway has

to truly integrate the Parkway into the urban life of

been shaped by the powerful forces of politics,

the city. Parking dominates Eakins Oval. Pedestrian

progressive planning ideals, and the public interest.

crossings remain difficult despite recent traffic

Envisioned in the early 20th century as a diagonal

improvements. There is a dearth of amenities along

boulevard, lined with Philadelphia’s great cultural

parts of the Parkway. Perhaps most significantly, there

institutions and linking the Philadelphia Museum of

is little to entice the daily user to stop and linger.

Art with City Hall, the City has only partly realized

While the Parkway’s scale and grandeur are able to

that vision for the Parkway. Over the past century,

accommodate events such as parades, charity runs, and

the Parkway became less an elegant pleasure drive to

major concerts, this has been at the expense of creating

the park and more an automotive conduit to the city.

and maintaining the fine-grained and nuanced urban

The redesign in the 1960s of Eakins Oval as a traffic

texture that can draw and retain Philadelphians

circle tipped the balance in favor of the car over the

throughout the day, week, month, and year.

pedestrian experience. More Park, Less Way: An Action Plan to Increase With the release of this action plan, the City of

Urban Vibrancy on the Benjamin Franklin Parkway

Philadelphia is poised to lead the effort to guide the

focuses on the Parkway from Logan Square to the

next iteration of the Parkway’s history. As a result

Philadelphia Museum of Art. It recommends a series

of the work of the public and private sectors over the

of actions to shape the evolution of the Parkway as a

past decade and a half, the Parkway has evolved from

21st-century public space. The actions include de-

the heavily-trafficked thoroughfare it had become.

signing high-quality urban parks on long-overlooked

There has been a collective impact of significant

parkland; reconsidering how the community accesses

public funding for pedestrian, traffic, and streetscape

the Parkway; programming public space along

improvements; the restoration of buildings and

the Parkway in creative and consistent ways; and

gardens along the Parkway; and the construction of

developing a structure for ongoing management of the

new museum buildings, parks, and amenities: The

Parkway as a special district within the park and city.

boulevard is on the brink of becoming an active player

Together, these actions will bring much-needed urban

in the city’s now-thriving urban landscape.

vitality to Philadelphia’s grand cultural corridor.

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