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Random House Books for Promotions Harness the power of books for your brand


Facts & Figures Penguin Random House is the world’s leading global publisher • 70 Nobel Prize Laureates • 15,000 Books published per year globally • 70 No. 1 Sunday Times Bestsellers in 2014

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BOOKS FOR PROMOTIONS


The Random House Group The Random House Group Ltd has four publishing companies with more than 40 diverse and respected imprints. Our passion is publishing the best stories from the most talented authors and helping readers discover the books they will love.

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BOOKS FOR PROMOTIONS


The Random House Group We publish many of the biggest known brands and authors in the UK From household cookery names like Nigella, Mary Berry and Rick Stein to enduring classic brands like Dr Who, Time Out and Top Gear. In addition to this, we are home to best-selling authors like Dan Brown, Kate Atkinson, Sophie Kinsella and EL James.

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BOOKS FOR PROMOTIONS


Sales Promotion The Random House Group has a sales team dedicated to . . . • Consumer Brand Promotions • Corporate Gifts • Luxury Editions • Retail Exclusives • Media and Entertainment Partnerships • Exclusive Books for your Brand • Digital Download Promotions Random House has a huge bank of content and a whole host of celebrated authors and brands which can be harnessed to create the perfect gift, promotion, campaign, limited edition or whatever your brief demands. We can tailor this content to your needs, helping you to underpin a brand’s identity and promote their products and messages. We can provide a point of difference from competitors with exclusive content unavailable anywhere else. 5

BOOKS FOR PROMOTIONS


Why books? Books are a great way for brands to underpin their identity and promote their products. They are not only of high perceived value to the consumer, they are extremely cost-effective to produce. As an incentive, they encourage customer loyalty and repeat purchasing.

We, the Sales Development team, are able to adapt and brand existing titles or create new ones to meet our clients’ briefs.

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Brands we’ve worked with

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Case Studies 8


Philadelphia We collaborated with Philadelphia cream cheese to produce branded cookery books which supported Kraft’s advertising campaign promoting Philadelphia as an ingredient for quick, easy and delicious meals. The books were used by Philadelphia as gifts and incentives and sold to a range of our trade and non traditional customers. Sales are now in excess of 400,000 copies

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BOOKS FOR PROMOTIONS


Fortnum & Mason We have published two books with Fortnum & Mason: Tea and Honey and Preserves, mirroring two key products for the store. Books were retailed at Fortnum & Mason and across bookshops and gift shops.

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BOOKS FOR PROMOTIONS


Soho House We worked very closely with Soho House, the world’s leading members’ club, to create the quintessential cooking, style and decoration book: Eat Drink Nap. The result was a lavish highly illustrated book bound in real cloth which perfectly reflects Soho House’s brand values and ethos.  Soho House were given a three month exclusivity period to sell copies they had purchased both to their members and in their various properties worldwide before the book was released into the general book trade.

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BOOKS FOR PROMOTIONS


Saclà We collaborated with Saclà to produce a branded cookery book which supported their marketing strategy and showcased their pesto range in a variety of recipes ranging from starters to main courses and even cocktails! The books were used by Saclà both promotionally and for and gifting and were also sold to a range of our trade and non-traditional customers

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BOOKS FOR PROMOTIONS


Burberry We partnered with Burberry to celebrate the work of British novelist and travel writer, Bruce Chatwin, and create a limited edition set of his iconic novels. Each book was clothbound with an exclusive printed cover designed under the creative direction of Burberry Chief Creative and Chief Executive Officer Christopher Bailey, tying in with the brand’s menswear spring/summer 2015 collection. The six books, housed in a specially designed Burberry box, were available in a numbered limited edition print run from select Burberry flagship stores and on Burberry.com

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BOOKS FOR PROMOTIONS


comparethemarket.com We often supply copies of our books for use as corporate gifts and good discounts are available for bulk purchases across our titles. We produced a leather bound-look edition of Aleksandr Orlov’s autobiography A Simples Life for comparethemarket.com to use as a corporate gift.

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BOOKS FOR PROMOTIONS


Morphy Richards We collaborated with Morphy Richards to create an exclusive branded Morphy Richards Slow Cooker Cook Book. Â The book was included in pack with Morphy Richards Slow Cookers as an added incentive to increase sales over a limited time period

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BOOKS FOR PROMOTIONS


The Telegraph To coincide with the film release of Suffragette we worked with Pathé and The Telegraph to offer readers a free copy of our film tie in edition of My Own Story, Emmeline Pankhurst’s autobiography, as a retail pick-up promotion in partnership with Tesco Express stores. The promotion received great in-paper coverage and was pre-promoted via newsletters and online plus received fabulous, money can’t buy, front page masthead coverage in The Telegraph.

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BOOKS FOR PROMOTIONS


The Irish Star We created a series of 5 recipe cards featuring recipes from Nigella Express for The Irish Star to give away with the newspaper as part of a consumer promotion. One recipe card was given away with the paper per day over 5 days, thus helping the newspaper drive sales and increase circulation.

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BOOKS FOR PROMOTIONS


Digital Promotions We worked with Carphone Warehouse’s promotional marketing agency to set up an ebook promotion for Carphone Warehouse customers who signed up or renewed a 2 year smart phone contract during a limited period of time. For two months, eligible customers were given the chance to download one of four Random House ebooks free of charge via Kobo. The promotion served as an opportunity for Carphone Warehouse to enhance their customer offering and drive sales.

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BOOKS FOR PROMOTIONS


Digital Promotions We worked with Audible to supply Guardian readers with a free download of Jo Nesbo’s Headhunters from a bespoke and especially created Guardian branded download page. The promotion was timed to coincide with the release of the film on DVD in August 2012 and helped to drive newspaper sales.

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BOOKS FOR PROMOTIONS


Opportunities: Physical Books Start from scratch

Adapt a book

Brand a book

Supply our books

We can take content which a brand already has, such as recipes or photographs, and add to these to create a new book exclusively for a brand.

We can take content from a book we publish already and make it into a new book for a brand to use

We can take a book we publish already and simply print copies with a brand logo on them.

We can sell copies of our existing books from stock for a brand to use.

(eg. change the size or reduce the number of pages)

Your logo here

Your logo here

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BOOKS FOR PROMOTIONS


Opportunities: Digital The world is changing the way it reads! We can offer digital download promotions, allowing you to embrace the changing shift in the market and keep up with how your customers want to enjoy content. A vast range of our stellar fiction and non fiction content is available in digital format. We can work in conjunction with market leaders to offer prominent and high profile, simple, fast and effective download promotions which can be used for:

Incentive & membership schemes

Attracting new business & customers

Corporate gifting & employee rewards

No printing and delivery requirements results in a quicker turnaround from physical books. 21

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What we can offer . . .

• An experienced sales promotion team who will consult with you to select, create and deliver the perfect titles and formats to suit both your promotion and budget • Expert advice – whatever your budget, we can tell you what’s possible • Access to one of the most desirable lists around • Options to suit any budget

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Partnerships are very important to us. Let us provide stellar content and a wealth of knowledge and experience to provide books to support your brand.

salesenquiries@penguinrandomhouse.co.uk

www.penguinpartnerships.co.uk 25

20 Vauxhall Bridge Road, London SW1V 2SA

Random House Books For Promotions  

Books for Promotions is the Creative Sales and Promotions team at Random House. We work with clients on a wide variety of briefs, specialisi...