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Strategic Management of Technological Innovation (Irwin Management) Click button below to download or read this book


Description Analyze. Formulate. Implement. Melissa Schilling's Strategic Management of Technological Innovation, 5e approaches the subject of innovation management as a strategic process. It is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation.


Book Details Author : Melissa Schilling Pages : 336 Binding : Paperback Brand : McGraw Hill Higher Education ISBN : 9781259539060


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