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+ Frequently Asked Questions Answers to some of the frequently asked questions that we get from prospective residents and their families, plus some questions that you really should be asking of any care home you visit



1. Do you have any current vacancies? The answer to this question can vary. It is always worth giving the Proprietor, Charles D'Cruz, a call on his direct line 07958 482189 - or email him at He will be very happy to hear from you and can update you on the most current situation.

2. Typically, how much does care cost? The cost of our service depends essentially on 2 factors: primarily the degree of care required and - less importantly the actual room occupied. Currently fees range from between £650 to £850 per week. To discuss either your or your relatives exact requirements, please feel free to call us for a more personal care plan



3. Are you a nursing home or a care home?

The hub of Pembroke Care is our residential care home - Pembroke Lodge - which has been run by Charles and his family since August 1994. Our pledge is to look after our residents 'for life' and so extends well into that large grey area which is often confused with 'nursing care'. In addition to residential care, Pembroke Care now offers Assisted and Independent living facilities. Please call to discuss what level of care would be most suitable for your relative. 4. What is the difference between a nursing home and a care home? If you're ever confused as to whether your relative needs a nursing home or a care home, just ask yourself this question: Does my relative need a qualified nurse to administer the care or simply a trained individual who exudes patience and lots of TLC? There you have your answer! 5. How many beds do you have? We are registered for 20 beds in our care home - Pembroke Lodge - but prefer to run at 16. This number allows us to provide a high level of care without compromising on quality. It also fits in better with the physical characteristics of our adapted Victorian building. We have 8 beds in our Assisted Living home - Alexandra Lodge and 6 Independent Living apartments. 6. Where are you located? We are situated at numbers 32, 34 and 38 Alexandra Road, Reading, Berkshire, RG1 5PF. We are less than a mile from Reading town centre and just around the corner from the Royal Berkshire Hospital. We are close to the intersection of Alexandra Road and Erleigh Road and back onto the playing fields of Reading Boys Grammar School. 7. Do you do short term or respite care? Yes - if beds are available. Please refer to the answer to question number 1 above. 3

SAQ’s 1. What qualifications/experience does the manager have?


Wanting to emulate the way his old Latin master inspired his young pupils to achieve the best that life had to offer, Charles D'Cruz, the manager and proprietor of Pembroke Care, had initial aspirations of entering the Educational field as a school teacher. He initially graduated with an Honours Degree in Mathematics and Physical Education and subsequently obtained a Post Graduate Certificate in Education. Soon after qualifying, however, he decided he should first broaden his life's experience and so entered the commercial world and spent the next 14 years working as a computer programmer for a large corporate. Charles had also always had a desire to work for himself - ideally in a profession where his family could also participate. When an opportunity arose in August of 1994 to take over the management of a care home in Reading - a town where several other members of his family had already moved to - he and his wife, Naheed, jumped at the chance. Looking back, Charles now describes this time in his life as a 'Baptism by Fire'. Whilst managing a 20-bedded care home - essentially a 24/7 task - he also undertook a part time evening Management for Care course in 1994 and subsequently upgraded his qualifications to an NVQ Level 4 in Social Care together with the Registered Managers Award in the year 2000. Life managing a thriving care home continues to be busy although these days Charles is assisted by his 2 sons - Sam and Danny - who help him run the family business. Charles and Naheed also have 2 daughters - Sabrina and Sophie - who also work within the care 4 home.

How many staff do you have? +We2.employ around 22 full-time staff with 4 Senior Care Assistants, 16 Care Assistants, a Chef and a Domestic. Typically we have 6 staff on duty in the busy morning period until after lunch. This drops to 5 in the early afternoon and 4 in the late afternoon. During the night we have 3 staff on duty.

3. Do you have much staff turnover? Whilst inevitably there is some staff turnover, the majority of our staff stay for several years after joining us. We are a family- run business and we like to think of our residents and staff as part of our extended family - and like to treat them as such.

4. What activities do you do? Our activities program is updated monthly and includes armchair exercises, indoor skittles, board games, memory boxes, singing and entertainment to name just a few. Our 'Club House' conveniently located at number 40 Alexandra Road is used for our Cooking, Singing, Bridge, Chess and indeed all our other club activities. Feel free to come along any Thursday from 10am till Noon when we hold our 'Coffee and Croissant' morning. Sit by the open log fire and chat with family and friends. Why not start a club of your own? Where possible we also take our residents for walks and drives to local areas of beauty and interest. Currently we are planning our first ever trip abroad for next year with some of our residents who are ready, willing and able. Destination Italy!



5. What happens should my relatives care needs increase?

Pembroke Care offers a range of environments from our Independent Living apartments and Assisted Living home Alexandra Lodge - through to our fully registered Residential Care Home- Pembroke Lodge. Between these environments we are able to offer a continuum of accommodation and care suitable to the individual needs of the client and appropriate for that time in their lives. With the support of Pembroke Surgery just across the road and the District Nurses who visit some of our residents daily, we are able to live up to our pledge which is to look after our residents 'For Life'. 6. What happens should the funds run out? Should private funds drop below ÂŁ24,000 the individual becomes entitled to financial help from Social Services. Our residents can rest assured that they can carry on living at Pembroke Lodge without disruption.


Thanks for Reading


Pembroke Care 32 Alexandra Road Reading, Berks RG1 5PF 01189 414 200 7

Pembroke Care FAQ's  

Some of the frequently asked questions from residents and relatives of Pembroke Care, an independent Care Home based in Reading, Berkshire

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