INSERT [inˋsɝt] verb.
Thrust something into another thing,
especially with care.
Compounded: in our lab (Yuntech VCD) During: 17’-19’ From: Peichen Chen A dynamic seeking progress.
The theme might be expanded to a
Portfolio creative brief
Social Design Typography Graphic Design firstname.lastname@example.org +886-922-198-368
this side up.
Psychology X Visual Communication Design 2011
INSERT [inˋsɝt] verb.
Thrust something into another thing, especially with care. Insert, it means placing the appropriate elements in objects. It means that you arrange and processes the messages consciously. In psychology, we believed that all behaviors of an individual are meaningful. By exploring the causes of behavior, we can understand the personality behavior mode, and know how they respond to this world. In YunTech, I learned that when you designed, you had to THINK. Include the symbols you used, the carrier you choose to put the informations on, the materials you used, and so on, all above them were making sense. Via designers, the effect of visual communication can be more signiﬁcant. From psychology to visual communication, in these two years, I learned how to transform individual experience into a personalized visual language. I was trained to cultivate my own viewpoints, learned how to put into practice ﬁrmly, and become a keep growing designer.
intro. 陳珮甄 Peichen Chen 1989 Tainan City, Taiwan.
this side up.
Work Experiences 社區關懷訪視員 Case Manager
社區精神疾病列冊個案與自殺未遂個案關懷訪視 Take care and home visit those people who struggle with mental illness or suicide troubled.
01/2014 — 06/2016
Department of Health, Taipei City.
01/2012 — 12/2013
Jia-Nan Psychiatric Center, MOHW
Education 09/2017 — NOW
國立雲林科技大學視覺傳達設計研究所 National Yunlin University of Science and Technology Graduate Student of Visual Communication Design
09/2007 — 06/2011
東吳大學心理學系 Soochow University Bachelor of Psychology
「 要一直實驗 ，才能看到一點點縫隙 。」
Activities 2018 — 2019
2019雲科視傳碩班聯展｜總召集人 2019 NYUST VCD Graduate Student's Social Design Experiment Coordinator
海峽兩岸嶺南文化特色調察研究及協同教學工作營 Workshop on Investigation and Design Practice of LingNan Culture Characteristics
第六屆亞洲健康識能國際研討會｜論文發表 6th AHLA International Health Literacy Conference Oral presentation
「一起Sasekezan撒布優」學習工作營｜志工服務 We Sasekezan Supliju - Working Holiday in Taitung Volunteer
藝術祭種子培力工作坊｜種子志工 Advanced Practice Member Workshop of Art Festival Volunteer
「用一張圖讀懂不同知識」⸺資訊視覺地圖海報展 Inforgrapic Poster Exhibition
「棚下日光」⸺畢業專題校內展 Pînn-á Jit-Kong - Graduation Exhibition
2018雲科視傳碩班聯展⸺詔安講客事 Zhio-On Gong Ka Su – Graduate Student Joint Exhibition
島：字型提案概念展 Islands: A Collection of Font Proposals
全美戲院手繪電影海報展 Chin-Men Theater Cinema Poster Painting Exhibition
2019台南市博物館節館校合作特展｜入選 Museum-School Collaboration Special Exhibition Competition, Tainan Museum Festival, 2019
第二屆造字鼓勵元｜入選 The 2nd Font Encourager Scholarship Program
棚下日光 / 詔安棋遇記 / 小農大聯盟 / 島字型概念提案展 / 純楷 / 雲林科 技大學藝術中心標準字 / Your Shape, Your Rule./ 台南美食私房指南 / 2019 New Year’ s Greeting
The theme might be expanded to a
and encourage the people to participate, and try to solve the problems together. I think this is the power of design.
⸺Pînn-á Ji̍ t -Kong
though design, we raise the discussion
problems. We become the VOLUME
⸺Zhio On Chess Game
Actually, we can’ t solve most of the
Design dose not solve all the problems.
⸺The Farmer M.L.B.
lems to the public.”＿＿Tay-Jou Lin.
“Design is the w ay to pres e nt prob-
The non-tourist guide of SanKuang.
Field investigation Survey
2018 Editor/ Interview/ Text/ Illustrations — Peichen Chen Images — Yuwei Yang
Pînn-á Jit-Kong is a Taiwanese pronunciation. It
means the sunshine under the shed, the named concept is based on the warmth image of the sun.
Contents writing Layout Illustration
This project uses local publications as a carrier. I try
to explore how to improve interpersonal interactions by the local publications, and to explore local charm from a third-person perspective, hoping to
ﬁnd the warmest and most interesting side of the place.
SanKuang is located in the south of Douliu City (Yunlin,
Taiwan), nears to Gukeng and Dounan. The main industrial structure is Primary industrial sectors. After the
ﬁeld investigation, we know that the local residents are
generally reduced in their livelihoods due to busy farming. Although they have lived here for a long time, they generally have low recognition of local culture.
Design Concept The biding speciﬁcation is sewing, works in concept
with the local agricultural planting and production processes require labor. The contents of the publication
record the current situation, crops, stories of local residents, and the events that occurred in Sanguang from March to October, 2018.
I use sketch to strengthen the familiar image of those
local characters, and record the local crops in detail. I
hope that the outsiders can understand the local industry and life here after reading.
Exhibition It was exhibited in the Grand Hall of the National Yunlin University of Science and Technology in
December 2018. The exhibition plan is based on clean and bright style, using wood as the table
shape, trying to create a comfortable reading atmosphere for the audience.
In addition to local publications, I also designed the two posters, “Crofts in Sankuang” and “Craftmen in Sankuang” . They were developed to frame the
local crops and characters, and hope to initiate
more people's curiosity to Sanguang through the display of expectations.
—Zhio-On Chess Game
Retro: the new gameplay of Fang San Qi.
2018 Copywriter/ Piece Design — Peichen Chen Illustration — Kaizhen Huang Packaging/ Card Design — Guanying Chen Packaging — Huijung Cheng
Field investigation Survey
“Zhio-On Chess Game “ is an extension project of the folk culture group, one of sub-unit in Zhio-On Gong Ka Su, the 2018 graduate joint exhibition at
Culture Rolling Debugging Planning integration
YunTech VCD. It’ s team work, we discuss the structure of package, concept of this game, and how to promote this project.
During the progress of the ﬁeld investigation survey, Established the brand new game Zhio-On Board Game
we found that Lunbei (Yunlin) had a local board
game named Fang San Qi, and it was almost lost. In the gradual disappearance of the Zhio-On Hakka culture, how to preserve the existing culture is a major issue.
2 Design Concept We take the “Fang San Qi” as the prototype, we
The overall design concept is based on the
and expected that ” Zhio-On Chess Game” can show
Through the combination of cultural meanings,
hoped to save the classics and creates new values, with a retro and novel look, based on the original
game, retaining the originally rules, and add a card mechanism to increase the fun of the game.
local martial arts, lions and battle games.
players can learn about the culture of Zhio-On during the game.
In the early days, when the Zhio-On people came to Taiwan, they set up martial arts to resist the invasion of foreign enemies. The chess pieces had two styles, they were
designed with the concept of martial arts
weapons and lions. The card design was based on martial arts, and some situations liked tion.
The card mechanism is setting to balance the
advantages the second stage of the game; box
packaging designed in 8-bit style illustration to
adding defense, attack, and escape by illustra-
create a retro and novel experience. We hope to make this classics game back to this world.
Design Survey In 2007, we went to Lubei area for ﬁeld investigation survey. During the survey, we found that “Fang San
Qi” was the most common interest in their childhood
memory. Then, because the change of the environment, the Zhio-On people not only face the problem
of population outﬂow and the problem of aging population, but also the dilemma of language. The folk cultures are facing the lost crisis.So, we takes the
folk culture as the entry point, records the original gameplay of “Fang San Qi” , trying to adjust the game.
Exhibition We held two exhibitions for connected with the local area, and for showing the new looks of
Zhio-0n. Pay eﬀorts to promote the culture of Zhio-On.
We also arranges a "trial area" at the exhibition.
Then we can discuss and interact with the participates, we can also collect the diﬀerent gameplay methods of “Fang San Qi.”
Place/ Zhio-On Cultural Center, Yunlin Time / April, 2018
Place/ National Library of Public Information, Taichung
Time / March, 2018
—The Farmer M.L.B.
小農大聯盟 Social Design Action
2019 Coordinator — Peichen Chen Action — All teammates in Yuntech VCD Lab. (graduate)
“Via the process of learning and participation,
we go into the community, proactive integration with the local people. We transfer knowledge to the public and drive local development. ”
The Farmer M.L.B. is based on the food safety issue. In action, our main targets are who implement the
echo-friendly farming method. We promote the production and Traceability Agricultural Product(TAP)
to make sales and marketing information transparent. Start!
For achieve this goal, we try to create market aesthetics by helping the echo-friendly farmers to set
up their equipment upgrade. We combine government policies and work with the echo-friendly farmers, for raise a bottom-up social design action.
3 Activities Plan The systemization of the crop box enables the
farmers who join the “The Farmer M.L.B.” to
become an union brand image. For being a recog-
nition of the eco-friendly farming , it can be sepa-
rated from the general farmers. The crop box
combines clear visual information. It can be
stored, displayed and make it more eﬃcient in
the process of setting up the booths.
小農大聯盟 INSERT/ 14
Field Investigation Survey We took group action to seek more local
echo-friendly farmers in Yunlin, and they were all
usually set up booths in the market. During the ﬁeld
survey, we could understand the needs and diﬃ-
culties of diﬀerent farmers in the process of plant-
ing, harvesting, transporting and selling.
We collect all the individual problems and needs,
then helping them to develop the visual of individu-
al crop boxes and booths.
For the promotion goal of this action, we integrate
the versatility of crop boxes required by those
farmers, and complete the social action promotion
intermediary ‒ the standardized crop box.
After the ﬁeld investigation survey, we collect the
sales needs of eco-friendly farmers. We found that
they all had the problems of scattered equipments,
so we started at here.
By using a systematic crop box as an intermediary,
we combine the crop boxes with the TAP for making
the sales information transparent. We hope to let
the consumers had an easing environment to buy
crops, if this way succeeded, we could create a
win-win situation between them.
3 Action Vision USR
The team assisted the farmers who cooperated with this action to develop the equipment. At the same
time, we start up market and online publicity to proEnvironmental Sustainability
mote crop boxes and echo-friendly farming, spreading informations for expanding the social circle.
The promotion goal was hoping to attract someone
who agree with the concept of echo-friendly farming to join.
We hoped that through our action, those
echo-friendly farmers can successful connected in the future to become one of the farmer M.L.B.
member, and become a self-operated group.
The ongoing moment.
grow out of nothing, but if you wanna
All the details need to be tried by
ﬁne-tuning, even the subjective visual
balance, you can grow through constant observation and practice.
Every time you try, every moment you grow.
practice. Typography design is like this.
improve to become great, it takes a lots
In learning, it only takes a moment to
—甄體 / Zhen Font
島：字型提案概念展 Islands : A Collection of Font Proposals (2018)
The people who designed fonts are like isolated
islands, they working hard in their own world to
bring a better reading experience to this world. The “Islands” Exhibition was held for those people.
The Zhen font is an elegant italic as a font proposal. I try to weak the unique turning feature of Ming(the
font name), and make it with a strong ratio between the horizontal and vertical stroke as Zhen font’ s feature. I designed the 島 in these principle.
Zhen Font’ s italic font principle.
島:字型提案概念展 INSERT/ 20
多肉楷體 In 2018, from 多 肉 楷 體 to 純 楷 , I redeﬁne the font. I considered the characteristics of strokes, the gravity of the font, and the desire font atmosphere, etc., and develop a innocent but emotional type of font⸺ 純楷 (TsunKai）.
It takes the characteristics of extension and smooth
support, creating a sense of warmth outside the
support of the strokes, and creating a subtle feeling by tightening the center and raising the center of gravity, the overall literal frame is ﬂat.
The Features of TsunKai
5 TsunKai Material/ Glyphs
Deﬁne the stroke
Place ⸺インストールの途中だヒルギャラリースペース 台湾をテーマにした東京未来市場。それが装飾されてい
台湾で最高の料理 - 豚肉の蒸し煮が主な食べ物です。台 湾人に優しさと暖かいを感じさせるために、フォント純 楷と優しいスタイル付きで。
5 Typography/ Illustration — Peichen Chen
とんちん うぇいらい しーちゃん
東京 未來市場 期間限定
ル ー !!! ロ ー !! フ ァ ン
とんちん うぇいらい しーちゃん
—Yuntech Art Center CI
Client — YunTech Art Center
2018 Chinese Typeface — Peichen Chen Design Coordination — Yuwei Yang
YUNTECH From the logo
to the typeface.
Redesigned the logo and envelope of YunTech art
center. We used the exterior wall of the Art Center as
the concept of logo, which was collaborate development by Yu-wei Yang and me. In this case, I am mainly responsible for the logotype redesign
YU NTECH A RTCENTER
The typeface is extended by the Logo graphic, using a thin rectangle as a stroke feature to match the
visual style. The word cavity is high and thin, and the overall center of gravity is high. We hope to
make the image of YYunTech Art Center to be more simple and modern.
雲科大藝術中心標準字 INSERT/ 26
The instinct of design is dialogue.
Graphic Design 9
Graphic design has the verity of showing
ﬁeld. The propose of visual communication design is to achieve communication
through the visualization of information. The designers interprets them from
self-view, and the communication begins from the moment of dialogue.
Your shape, your rule.
Peichen’s Tainan Food Guide.
the beginning of the dialogue.”＿＿
2019 New Year’s Greeting.
“The power of art oﬃcially started at
—淡江大學諮輔中心「身 . 展 . 操」
Your Shape, Your Rule.
Client — TKU Counseling Center
The word “ SHAPE” echoes the physical and
psychological shape, emphasizing that everyone has their own right to deﬁne themselves. I hope that all the people ,who suﬀer unequal
treatment just because of their physical or psy-
chological gender and appearance, can bravely embrace themselves and decide how to express their own body.
I choose the color in oft tones, I expected that
all viewers will feel accepted with a warm feeling. With the interactive ﬂat wall as the appeal, I used the the joyful family with interesting
posture as the creative concept, and all the
viewers can take a photo together and feel fun with it.
2018 Illustration — Peichen Chen
Size/ 200cm X 300cm Material/ photoshop
—Peichen’s Tainan Food Guide!
2018 Design —Peichen Chen
Every Tainanese has its own secret menu of this
city. Maybe the store is the one that you used to go. Maybe it’ s
because the boss's temper is
particularly suitable for your own appetite. But
there are always a few stores that you want to hide, and secretly bring some closed friends to eat.
I used the Roman alphabet A to Z as a basic pattern,
match the name of the food and my own pocket list.
This book is accordion binding, if you were hesitating what to eat, let the destiny helps you.
Duck egg soup
Pot burn noodles
Steamed spring roll
台南美食私房指南 INSERT/ 32
2019 NEW YEAR’S GREETING —EVERYTHING WILL WORK OUT.
Use the silk screen printing to add hand-painting
felling. I draw the Taiwan black pigs and oranges
what were symbolized lucky in Taiwanese culture.
As a New Year's greeting, I hope that no matter what diﬃculties you encounter, don't give up. All the eﬀorts will become rewards someday.
2019 Design— Peichen Chen
己亥年賀年狀 INSERT/ 34
Design Instict Dialogue
The ongoing moment.
Portfolio from Peichen Chen, all the works were doned between 17' to 19'.