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WELCOME T O N O. 7 9 Located towards the top of Hampstead’s prestigious Fitzjohn’s Avenue, No. 79 is a development of 29 apartments, with services and spaces in keeping with the street’s charm and grandeur.




AN INSPIRED DESIGN In the late 1800s, Richard Norman Shaw pioneered the Victorian mansion block style in London. Drawing inspiration from the Parisian model, Shaw designed the Albert Hall Mansions in Kensington Gore in 1879. The mansions presented Londoners with apartments of unusually generous sizes, with airy spaces, tall ceilings and elegant dĂŠcors. This was an entirely new concept for its time. Today, No. 79 is a contemporary interpretation of the very same idea.


THE MANSION BLOCKS Designed by award-winning architects Sergison Bates, No. 79 consists of two separate buildings connected by a grand entrance lobby. Rising to five and six storeys respectively, the buildings are set back from the road and bordered by a low boundary wall, giving the development its own distinctive space on the street while complementing the neighbouring properties on Fitzjohn’s Avenue. Like these neighbouring buildings, No. 79 has a distinct façade that comprises corbelled features and a variety of red-brick shades, giving the buildings an ornamental, textured appearance. Bay windows, setbacks and brick detailing add to this variation and clearly display the presence of each individual apartment within the development. Brick arches of varying tones make up the entrance portico, which leads through to the front desk. From here, there’s a clear view to the sheltered green courtyard that lies between the two buildings. Clear lines of sight and the ideas of space, light and progression are prevalent throughout the development.





AMID THE G R E E N E RY This is a neighbourhood full of leafy mature trees, with garden landscaping softening the space between the pavements and the front doors. The landscape around No. 79 has been carefully planned to preserve and enhance this vernacular, with trees and shade-tolerant plants giving the buildings a satisfying continuity with their surroundings. At the heart of the development, the leafy courtyard is surrounded by low shrubs and herbaceous beds with climbing plants. Two ground-floor apartments open onto private courtyards that sit amid the greenery. Extensive green roofs top both buildings. The planting on the south building encourages wildlife and makes for an attractive sight when viewed from the upper floor of the north building.


STEP INSIDE On entering No. 79, the attention to detail and expansive spaces take centre stage. The hexagonal entrance lobby is a spacious area that makes the most of natural light, setting the tone for the rest of the development. To the left, a tall archway frames the entrance to the lounge and social kitchen. Another opening leads to the spacious lift lobby, where a floor-to-ceiling window projects natural light across the room. To the right of the entrance lobby, a spiral staircase winds down to the lower ground floor. There you’ll find the wellness lounge, the spa, the gym and stretch studio, and the guest suite. Below the development, a 29-space, twin-storey car park operates an automated parking service and provides a parking bay for each apartment.




L I F E AT N O. 7 9 At No. 79, you’ll find plenty of spaces to spend an afternoon catching up with friends or simply relaxing after an evening out in London. Opening out from the entrance lobby and the lounge, the central courtyard is the place to enjoy a coffee and a flick through the morning papers. If you fancy starting your day in the spa, head downstairs for a relaxing soak in the hydrotherapy pool or an invigorating session in the sauna or the herbal steam room. Sunny days are best spent in the greenery of the central courtyard, while the shops, cafés and restaurants of Hampstead are just a short walk up Fitzjohn’s Avenue. When evening rolls around, help yourself to a drink from the honesty bar in the lounge. If you’re hosting a dinner party, browse the carefully curated wine selection in the larder to pick out the perfect bottle for the occasion.


A D E D I C AT E D S E RV I C E The highly trained concierge staff can be found in the entrance lobby. They’re on hand 24 hours a day to help with any requests you may have. They take great pride in offering a service that’s personal, attentive and discreet. And if, with all that Hampstead has to offer – to say nothing of Central London – you find yourself unable to decide what to do next, simply ask the General Manager, who always knows about the best shows, exhibitions and events in the city.





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LOUNGE The open-plan lounge brings friends and neighbours together for morning coffee, a glass of wine from the wine display or an evening cocktail from the honesty bar. This is the place to grab a book from the bookshelves and settle down for an evening spent reading on the banquette seating. In the warmer months, head to the outdoor terrace to enjoy a cool drink amid the greenery of the courtyard.





SOCIAL KITCHEN Separated from the lounge by ornate sliding doors, the social kitchen is a lively and congenial place to prepare a bite to eat or catch up with neighbours. You might prefer to choose something from the larder store and have it sent out to the courtyard or up to your apartment. There’s a wide selection of locally sourced goods and artisan products, from London gins to seasonal jams and chutneys.




S PA The elegant spiral staircase winds down to the wellness lounge and spa. The entrance leads to a central area, where you’ll find a washbasin at the heart of the room. From there, you can relax on the loungers or take a dip in the hydrotherapy pool, where windows let in plenty of natural light from the courtyard. Nearby, the sauna, steam room and showers are accessed via the wellness lounge, where you can sip fresh juices on the armchairs. If you fancy a massage or facial, head to the wellness reception to make a booking. Treatments can be enjoyed in the treatment room or your own apartment.




GYM & STRETCH STUDIO The lower ground floor is where you’ll find the gym and stretch studio. Kit inductions help you get to grips with the range of equipment, and the personal training options allow you to tailor a programme to your exercise preferences. In the stretch studio the choice of classes – including yoga, Pilates and aerobics – caters for a range of abilities.




GUEST SUITE Whenever friends or family wish to stay overnight, speak to the General Manager to arrange a guest suite booking. Located on the lower ground floor, the light and spacious guest suite has access to all that’s on offer at No. 79.


AU T O M AT E D PA R K I N G Situated below the development, the two-storey car park uses a fully automated stacking system. Simply drive into the entrance bay, step out of your car and the system will do the parking for you. If you’d like any assistance, the concierge staff are on hand to help. There’s a parking space for each of the 29 apartments at No. 79.





A PA RT M E N T S Each apartment is unique, but they all share the same design philosophy and a distinct Parisian influence. Much like the development as a whole, clear lines of sight and natural progressions between rooms are key features. This interconnectedness allows the rooms to be used in a number of different ways: the library might be interpreted as a study, while the dining room might become a second living room.


LIVING AREAS The spacious living areas are places suited to relaxing or entertaining. Floor-to-ceiling windows welcome natural light into the rooms, ensuring they’re always bright and airy.




KITCHENS The elegant, bright kitchens are well equipped with integrated appliances, a breakfast bar and natural marble worktops.


BEDROOMS The bedrooms are designed to let in a soft, natural light. Dressing rooms and wardrobes in the master bedrooms ensure there’s plenty of storage space.




B AT H R O O M S The fully tiled bathrooms are bright and spacious, with polished nickel finishes. Wall-mounted mirrors and a wet-room shower complete the room.


WINTER GALLERIES Adjoining the living areas, the winter galleries – or ‘loggias’ – are positioned to make the most of natural light throughout the day. Whether they’re used to grow herbs and plants or simply as a place to sit with a morning coffee, they’re spaces to enjoy all year round.





LANDSCAPE The apartments have been designed to promote ‘radial wayfinding’. In some apartments, the entrance lobby leads into a hexagonal dining area. From there doors lead off to the kitchen, the living area and the bedroom antechamber. In other apartments, the entrance lobby progresses into a library area that provides access to the living spaces, dining areas and dressing rooms.



N ENTRANCE 11ft 5in x 10ft 1in

DRESSING 8ft 11in x 7ft 7in

DINING 12ft 4in x 15ft 3in

ANTECHAMBER 11ft 3in x 5ft 11in

LIVING 21ft 11in x 17ft 10in

SHOWER 9ft 2in x 7ft 11in

GALLERY 9ft 8in x 11ft 7in

BATH 9ft 2in x 8ft 6in

KITCHEN 14ft 4in x 11ft 7in

WC 5ft 12in x 4ft 7in

MASTER BED 10ft 6in x 20ft 11in

UTILITY 6ft 2in x 3ft 11in

BED 10ft 5in x 13ft 1in

STORAGE 3ft x 5ft 6in

N ENTRANCE 14ft 8in x 10ft 9in

BED 12ft 4in x 16ft 12in

LIVING 19ft 12in x 19ft 2in

DRESSING 5ft 11in x 12ft 3in

GALLERY 6ft 5in x 12ft 7in

ANTECHAMBER 9ft 3in x 7ft 5in

KITCHEN 14ft 5in x 14ft 7in

SHOWER 9ft 9in x 7ft 11in

DINING/STUDIO 9ft 12in x 18ft 2in

BATH 8ft 6in x 10ft 7in

LIBRARY 14ft 7in x 8ft 10in

UTILITY 2ft 4in x 6ft 3in

MASTER BED 17ft 8in x 15ft 10in

SERVICES 3ft 11in x 9ft 1in

S P E C I F I C AT I O N BUILDING SPECIFICATION MAIN STRUCTURE A reinforced concrete frame is combined with high-performance cold-rolled steel and a masonry wall construction. FLOORING The floors are a combination of natural stone, engineered wood and porcelain tiling. WINDOWS The windows are set in ornate brickwork reveals. The frames are finished in powder-coated aluminium. EXTERNAL DOORS The main entrance features aluminium-glazed sliding doors, while the doors to the apartments have veneers of solid core oak. STAIRS The decorative concrete staircase features artisan nosings. WALLS Finished in smooth paintwork with decorative motifs, the party walls are constructed from two layers of independent metal sections with insulation and sound-resistant plasterboard in between. BALCONIES The Juliet-style balconies have balustrades with a bronzeeffect finish.


TERRACES The private terraces on the ground and lower ground floor have brickpaved floors and dwarf walls made from terracotta bricks. INTERNAL DOORS The internal doors have a solid core with a decorative overlay. CEILINGS The ceilings have a smooth painted plaster finish and are punctuated with high-level feature lighting. WARDROBES The custom-designed integrated wardrobes have open shelves, rails and back lighting. HEATING & HOT WATER The apartments receive hot water and heating from the development’s central plant. Each apartment has individual time controls and metering. AIR CONDITIONING All apartments feature airconditioning. ELECTRICS The kitchens, halls, bathrooms and ensuites are fitted with energy-efficient lighting. The flush plates have concealed fixings. All switch plates and sockets are fitted in accordance with IEE regulations. The bedrooms and living rooms include plugin points for TV and radio, and telephone points for broadband internet access. Smoke and heat detectors are fitted as standard.

MANAGEMENT & SECURITY A video door-entry system and alarms are fitted in all apartments. The infrastructure required for installing a Tunstall 24-hour telecare system is available to use if needed. PARKING The car park has 29 fully automated valet parking spaces. LIFTS The decoratively enclosed lifts serve all main floors. IN-APARTMENT STORAGE The master bedrooms have built-in, full-height wardrobes, and bedroom antechambers have full-height, open dresser wardrobes. ADDITIONAL APARTMENT STORAGE Utility cupboards, secondary wardrobes and living room and cloakroom niches provide additional storage options.

KITCHENS OVEN The ovens have a 76-litre capacity and seven easy-control functions. HOB The easy-control ceramic hobs have a flat stainless-steel rim and four cooking zones. DISHWASHER The dishwashers are fully integrated.

S P E C I F I C AT I O N FRIDGE-FREEZER The full-height fridge-freezers are fully integrated.

SPLASHBACK The worktops are fitted with wallcovering splashbacks.

CISTERN & LEVER FLUSH The cisterns are concealed, with a wall-mounted flush plate.

KITCHEN SINK MIXER TAP The side-lever mixer taps are deckmounted.


BATH The pressed-steel, white rectangular bathtubs are enamelled, with an anti-slip finish.

EXTRACTOR The extractors have flush-fit hoods. KITCHEN SINK The kitchens have undermounted stainless-steel sinks. WASHING MACHINE The washing machines are fully integrated. TUMBLE DRYER The tumble dryers are fully integrated.

BASIN TAP The deck-mounted basin taps are finished in polished nickel. SHOWER HEAD The wall-mounted rain-effect shower heads are finished in polished chrome. WALL-MOUNTED SHOWER SET Shower sets include a polishedchrome contemporary wall outlet with a hose and hand attachment. SHOWER CONTROL The showers are controlled by a polished-chrome thermostatic shower valve with a three-way diverter.

KITCHEN UNITS Custom designed from modular cabinets, the fully fitted kitchens have high-grade solid cabinetry and contemporary handles.

SHOWER SCREEN The full-height toughened laminated glass shower screen encloses the wet area.

WORKTOPS The solid worktops have a marble finish.

HEATED TOWEL RAIL The ladder-style towel rails are finished in polished chrome.

WORKTOP LIGHTING Concealed LED lighting is fitted to the underside of the overhead cupboards.

TOILET-ROLL HOLDER The wall-mounted toilet-roll holders are chrome-plated.

MICROWAVE The microwaves are finished in stainless steel.

BATH PANEL The bath panels are fully tiled. SHOWER TRAY The wet-room areas include low-level shower trays with flush-slot drains. BATHROOM CABINET The wall-mounted, mirror-fronted cabinets have internal lighting and shaver sockets. TILING & FINISHES The bathrooms have contemporary floor-to-ceiling tiling. GRAB RAIL The shower handles are finished in polished chrome.

TOILET The contemporary white porcelain toilets are floor-mounted.


Retirement living, but not as you know it

Introducing PegasusLife

PegasusLife is a business on a mission to fundamentally rethink and reinvent the places and ways in which we live as we get older. The company is currently in the process of developing 30 sites across the UK.

Howard Phillips, Chief Executive Officer Our central idea is that everyone shares an aspiration to live independently within an intelligently designed, socially inclusive environment, supported by an intuitive service offer and an efficient and ethical approach to property management. Working in collaboration with the country’s leading designers, academics, creative thinkers and producers, we ensure that the highest level of detail and quality is brought to all aspects of our developments.

Mark Shirburne Davies, Chief Operations Officer We strive to meet the needs and expectations of the people who live in our developments now and those who may choose to in the future. Working with partners who share our goal, we look to create places to which people can aspire. From purchasing land through to the planning and construction phase and beyond, we ensure each development is unique, valuable and of the utmost quality. Our role continues when our developments are up and running. We work in tandem with the next set of delivery partners – our hosts and concierges – to make sure the PegasusLife difference is there for everyone to see, every day.

John Nordon, Design Director In the design team, our work is about creating imaginative places that foster natural interactions between neighbours. Our approach doesn’t follow a ‘cookie cutter’ style. No two PegasusLife developments are the same. Each one carefully conceptualises the history, architectural character, culture and personality of its location and, most critically, embodies the spirit of the people we believe will want to live in it. We make use of the highest-quality materials and craftsmanship – not just to create beautiful places for people to live, but to protect the future of our customers’ homes and investments. We take the architectural legacy of cities and towns seriously, and we prioritise developing sustainable buildings that are sympathetic to their surroundings.

Lorena Brown, Sales & Marketing Director Our approach to selling is based very much on our core value of transparency. Many of our customers are moving from more traditional freehold family homes and won’t have lived in modern apartments set within communal developments before. There are significant advantages to this way of living; however, it is different. We see it as our responsibility to make sure not only that we’ve communicated what it’s about but also that our audience has understood it. One of the major hallmarks of our approach is the way we’ve considered property management – which we run on behalf of our residents on a not-for-profit basis. Furthermore, when customers purchase a property with PegasusLife, they become shareholders of the development’s management company, guaranteeing them voting rights and a say in how their development is managed.

Clare Bacchus, Customer Experience Director Our starting point in everything we do is the people who choose to live in our developments. What will they want to do here? What type and style of service is appropriate? What kind of living environment do we need to create to generate the right atmosphere and give people the experience they’re looking for? This philosophy goes right down to the level of detail of considering which plants to include in the gardens and which furnishings to use in the development. It extends through to the type of attitude we look for in the team we recruit to deliver a personal, informal and efficient approach to service.

A unique approach to property management When we talk about maintenance, we mean much more than a lick of paint or changing a light bulb (although we will, of course, take care of that too). No. 79 has been designed to contribute to and enhance the greenery of Fitzjohn’s Avenue. The courtyard and roof gardens, as well as the building itself, have various maintenance requirements, which we’ll make sure are met. This ensures that your investment is secure and you can enjoy living in an environment that improves rather than deteriorates with age. From planting and watering in the gardens to maintaining the brick façade, the approach is tailor-made and detail-oriented. The management company for No. 79 is run on a strict not-for-profit basis. This ensures that work is carried out solely for the purposes of caring for the building and maintaining the quality of the offer and experience of living here for the residents. On purchasing a property at No. 79, residents automatically become shareholders of the management company, together with PegasusLife, giving you voting rights and a say in how the company is managed and run. When it comes to the operation of the management company, we believe passionately that true transparency is fundamental to maintaining residents’ peace of mind and the management company’s integrity. For this reason, we’ve invested in creating our own digital tool for property management – an online members-only system, which is designed to provide you with a detailed understanding of how your money is spent on servicing No. 79 and to enable you to keep track of expenditure on, and investment in, the building over time.

Other developments by PegasusLife

Hampstead Green Place Hampstead

This new development is a landmark between the Royal Free Hospital and Haverstock Hill. It offers a contemporary response to the inspirational architecture of Hampstead.

Architects Duggan Morris Architects

Wildernesse House Sevenoaks

We’re rejuvenating this historic country estate so it can be cherished for years to come. This involves a respectful restoration of the main house and several sensitive new buildings within the landscape. Architects Duggan Morris Architects & Purcell

One Bayshill Rd Cheltenham

These two Grade II listed villas are linked by a new modern building in the heart of this Regency town.

Architects Glenn Howells Architects


The Landing


This development of two striking red-brick pavilions is inspired by the Victorian mansion vernacular of Wilmslow and the surrounding area.

On the prestigious coastline between Sandbanks and Poole, The Landing is a development that has been designed with thoughtful consideration of its environment.

Drawing inspiration from the Cotswold farmstead, Steepleton has a structured layout that brings the garden village aesthetic to life.

Architects Glenn Howells Architects

Architects Snug Architects

Architects Proctor and Matthews Architects

Chapter House



Built on the site of the old Friary, Chapter House blends with the rich architectural history of Lichfield, while incorporating modern conveniences and aspirational gardens.

A stone’s throw from Vincent Square, this development of two buildings is made from green glazed brick and has unrivalled rooftop garden rooms.

Innovatively designed to blend organically with its landscape, this development draws inspiration from the pines, sand and sea of Canford Cliffs.

Architects Proctor and Matthews Architects

Architects MĂŚ Architects

Architects Snug Architects






Canford Cliffs

020 7980 8751 79FITZJOHNS.CO.UK


Nº. 79 Fitzjohn’s Avenue is available exclusively to people over sixty.

No. 79 Fitzjohn's Avenue: The Development  

Read more about life at No. 79 Fitzjohn's Avenue and PegasusLife.

No. 79 Fitzjohn's Avenue: The Development  

Read more about life at No. 79 Fitzjohn's Avenue and PegasusLife.