Worldwide famous designer and artist Karl Lagerfeld once said “Logos and branding are so important. In a big part of the world, people cannot read French or English — but are great in remembering signs”. Knowing how far he went in the sphere of design, it’s really easy to believe he’s right, considering that plenty of big and small companies proved that via their marketing experience.
Continuing the topic, we suggest going deeper into the stages of creative process in logo design on the basis of extensive studio experience in the sphere.
Logo design flow One of the key characteristics of the most efficient logos is their simplicity. On the one hand, it becomes a challenge for a designer to create a sign which is both simple and at the same time recognizable. On the other hand, it can give clients the illusion that logo