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BOWLERAMA WEST | 5429 DUNDAS ST. W. SEPTEMBER 30TH, 2017 | 1-4 P.M.

ADVERTISING & SPONSORSHIP


ABOUT KNOCK DOWN STIGMA With your support, we will make a difference in the lives of those living with and affected by HIV. Peel HIV/ AIDS Network will host Knock Down Stigma (Scotiabank AIDS Walk Peel) on September 30th, 2017. The event will raise awareness and vital resources that will be used to provide essential services for those living with and affected by HIV in the Peel region and programming for vulnerable and at- risk populations, including: people living with HIV, LGBTQ communities, African Caribbean Black communities, substance users, and sex workers. Knock Down Stigma is an image- building opportunity that is unparalelled in the Peel region. Our sponsors benefit from demonstrating commitment to supporting the people and communities most affected by HIV, on both intraorganizational and community-wide levels. Extensive brand exposure through earned media coverage and advertising benefits brand awareness and positioning as a leader in supporting diverse communities, while furthering public relations and marketing strategies. Knock Down Stigma represents a tremendous opportunity for our sponsors to demonstrate civic engagement on a highly visible public platform, while connecting on the ground level with a diverse cross section of the Peel community. Attendees may include elected officials, leaders from business, faith, and non- profit communities, and local celebrities.

ABOUT PEEL HIV/AIDS NETWORK Peel HIV/AIDS Network (PHAN) has been a leader in the social service sector of Peel Region for more than two decades. Our vision is optimal health and wellbeing for all. We strive to improve the lives of individuals in our community with programming and initiatives that foster a sense of belonging and inclusion. This includes: case management; tailored educational programs for community members and social service agencies; facilitation of mentorship and networking opportunities; peer-led programming; harm reduction programs including needle, safer inhalation kit, and safer sex material distribution; drop-in programs for at-risk women; and advocacy work. All proceeds of Knock Down Stigma will go towards PHAN’s programs and services in support of people and communities most affected by HIV.

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SPONSORSHIP BENEFITS • Connect with more than 100 members of Peel’s business, political, and human services community • Meaningfully engage with diverse communities • Mingle with changemakers and community leaders • Team-building opportunity for employees • Learn about innovative programs and service offerings • Inclusion as a sponsor in all advertising, marketing and promotional activities • Logo placement on Knock Down Stigma event website • Brand exposure • Logo placement on all digital and print event marketing collateral • Optional “swag” placement in guest gift bags

PARTNER WITH A COMMUNITY LEADER Sponsors will benefit from the favourable perception of a highly desirable, fiercely loyal demographic. According to the International Gay & Lesbian Chamber of Commerce, the buying power of Canada’s LGBTQ community accounts for about 100 billion dollars annually, or around 10% of the country’s consumer market. 75% of gay couples have household incomes that are above the national average, and disposable income accounts for a larger share of total earnings.

We were so happy to take part in the Scotiabank AIDS Walk Peel. Our team had a great time, and it felt good to give back to the community in a meaningful way. We came out of it feeling as though we’d made some real, lasting connections with community members we wouldn’t have otherwise met.

-Patricia Marshall

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EVENT OVERVIEW Date: September 30th, 2017 Time: 12 p.m. Registration 1:00 p.m. - 4:00 p.m. Bowl-a-thon Location: Bowlerama West, 5429 Dundas St. W., Etobicoke, ON Event Website: knockdownstigma.com

EVENT PROGRAMME For over a decade, Peel HIV/AIDS Network’s Scotiabank AIDS Walk events have united community members from all walks of life around the common goals of raising awareness about HIV, addressing stigma, and raising funds for the people and communities most affect by HIV. Join us at this year’s event in the fight to Knock Down Stigma in our communities. You can look forward to:

• Surprise Musical Performances & Celebrity Appearances • Aerobic Hip Hop Dance Warm-up • Face Painting, Casino-Style Games, Raffle, & Kid-Friendly Activities • Themed Food Stations • Bowling Tournament • Phenomenal Prizes

Minimum and Suggested Fundraising Goals Individual Registrants: $50 Minimum, $200 Suggested Team: $300 Minimum, $1200 Suggested

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SPONSORSHIP LEVELS PRESENTING SPONSOR (SOLD)

PERFECT GAME 300 SPONSOR Limited Availability - Unique opportunity for unparalleled brand exposure Investment: $1,500

BRAND RECOGNITION

• Corporate watermark logo on event website • Full page company advertisement in event program • Company profile in agency newsletter and follow-up communications • Acknowledgement on multiple new media platforms

EVENT PROFILE

• Recognition by event emcee, Daniel Pillai • Oppportunity for company representative to speak at event • Branded lane marker on lane of choice • Event slideshow profile • Acknowledgement as Perfect Game 300 Sponsor on event signage • Optimally positioned watermark logo on Step and Repeat banner

HOSPITALITY

• Exclusive rights to bowling lane of choice for corporate team (accomodates 6-8) • Minimum registration fee waived for all corporate team members • Bowling shoe rental included for all corporate team members

MEDIA

• Corporate logo /name may be featured in paid and earned media coverage

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CORPORATE TEAM SPONSOR Treat your employees to an exciting team-building experience that won’t soon be forgotten. Your Corporate Team will enjoy exclusive access to a reserved lane, and all fundraising minimums will be waived for team members. Multiple Opportunities Investment: $1,200

BRAND RECOGNITION

• Corporate logo and/or name featured on event website • Full page company advertisement in event program • Opportunity for company profile in event communications • Acknowledgement on multiple new media platforms • Company profile in agency newsletter and follow-up communications

EVENT PROFILE

• Recognition by event emcee Daniel Pillai • Watermark logo on event signage and banner • Event signange and Step and Repeat banner

HOSPITALITY

• Exclusive rights to bowling lane of choice for corporate team (accomodates 6-8) • Minimum registration fee waived for all corporate team members • Bowling shoe rental included for all corporate team members

MEDIA

• Corporate logo /name may be featured in paid and earned media opportunities

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HOSPITALITY SPONSOR As Hospitality Sponsor, your organization will host a fabulous lineup of entertainers and artists. This sponsorship includes a number of unique benefits, and offers one of the most effective opportunities to establish brand presence at the event. Single Opportunity Investment: $750

BRAND RECOGNITION

• Corporate logo and/or name featured on event website • Full page company advertisement in event program • Opportunity for company profile in event communications • Acknowledgement on multiple new media platforms

EVENT PROFILE

• Recognition as category-exclusive Hospitality Sponsor on event signage • Opportunity for representative to introduce performers during event program • Branded photobooth props • Custom branded Snapchat filter • Branded lane marker on lane of choice

HOSPITALITY • Priority placement for corporate team lane

MEDIA

• Corporate logo /name may be featured in paid and earned media opportunities

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SWAG SPONSOR

PHOTOBOOTH SPONSOR

As Swag Bag Sponsor, branded swag advertising your organization will be distributed to every guest in attendance at the event.

As Photobooth Sponsor, your organization will be afforded exclusive benefits that will guarantee a high degree of visibility at the event. 

Exclusive Opportunity Investment: $500

Exclusive Opportunity Investment: $500

BRAND RECOGNITION

BRAND RECOGNITION

• Company profile in agency newsletter (optional) • Acknowledgement via multiple new media platforms

EVENT PROFILE

• Corporate logo and/or name featured on event website • Full page company advertisement in event program

EVENT PROFILE

• Recognition by event emcee Daniel Pillai • Logo watermark on Step and Repeat Banner • Logo watermark on Swag Bags • Branded materials in Swag Bags

HOSPITALITY

• Priority lane placement for corporate team members (if any)

MEDIA

•Corporate logo/name may be featured in paid and earned media opportunities

• Corporate logo and/or name featured on event website • Full page company advertisement in event program • Acknowledgement on multiple new media platforms

• Recognition by event emcee Daniel Pillai • Watermark logo on all photographs distributed • Branded signage at Photobooth Station • Recognition on digital and physical marketing collateral • Custom branded Photobooth props • Branded Snapchat filter • Logo watermark on Step and Repeat Banner

HOSPITALITY

• Event invitation for corporate team

MEDIA

•Corporate logo/name may be featured in paid and earned media opportunities

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PRINTING SPONSOR Our Printing Sponsor will take advantage of a unique opportunity to establish a strong brand presence across all promotional platforms. Priority placement on all digital and physical collateral is one of the foremost benefits of this level of sponsorship. Exclusive Opportunity

BRAND RECOGNITION

• Corporate logo and/or name featured on event website • Full page company advertisement in event program • Opportunity for company profile in event communications • Recognition on multiple new media platforms

EVENT PROFILE

• Recognition by event emcee Daniel Pillai • Watermark logo on event signage and Step and Repeat banner • Branded lane marker on lane of choice

HOSPITALITY • Priority placement for corporate team lane

MEDIA • Corporate logo /name featured in paid and earned media opportunities

EVENT SIGNAGE & PROGRAMME Lane Marker—Branded Signage.................. $250 Event Programme — Half Page............... $225 Event Programme —Business Card..... $150

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MEDIA SPONSOR Our Media Sponsor will take advantage of a unique opportunity to generate awareness and positioning as a leader in supporting diverse communities, Exclusive Opportunity

BRAND RECOGNITION

• Corporate logo and/or name featured on event website • Full page company advertisement in event program • Opportunity for company profile in event communications • Recognition on multiple new media platforms

EVENT PROFILE

• Recognition by event emcee, Daniel Pillai • Watermark logo on event signage and step and repeat banner • Branded lane marker on lane of choice

HOSPITALITY • Priority placement for corporate team lane

MEDIA

• Corporate logo /name featured in paid and earned media opportunities

CUSTOM SPONSORSHIP PACKAGES We’ll work with you to develop a custom Sponsorship Package based on your organization’s specifications. Contact Julie Shultz, Development Coordinator, at julies@phan.ca to get started.

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SPONSORSHIP BENEFITS


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#KNOCKDOWNSTIGMA For more information, please contact: Julie Shultz Development Coordinator Peel HIV & AIDS Network julies@phan.ca 905-361-0523 x 221 Noor Bajaj Events Assistant Peel HIV/AIDS Network noorb@phan.ca 905-361-0523 Peel HIV/AIDS Network 601-7700 Hurontario St. Brampton, ON L6Y 4M3

KNOCKDOWNSTIGMA.COM @phanpeel

@phanpeel

/PeelHIVAIDSNetwork

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