Our vision We’re changing the face of outlet shopping. Challenging the soullessness of traditional centres, we’re redefining expectations, to create a better generation of outlet destinations. Our vision starts with two principles: • We’re not different for the sake of being different • Our success is built on challenging the outlet category We’re changing the world of outlet shopping and re-defining perceptions of what an outlet can be, because we believe it needs to be done.
Jason Pullen, Managing Director, Lifestyle Outlets
The perfect mix We create destinations that are a carefully balanced combination of strong retail, exciting leisure, amenities and entertainment that enhance the appeal of a place. Tailoring the mix to the specific needs and lifestyles of people in the region and wider catchments, we create a destination that becomes an integral part of their everyday lives. We welcome, value and delight our customers with our unique offering that’s an irresistible blend of: •
Quality outlet retailers
Cosmopolitan restaurants, coffee shops and bars
Health and fitness centres
Artisan food markets
Tailored, large-scale event programmes
Unique leisure anchors
A better Entertainment generation of outlets Placemaking that deliver the perfect Collaboration mix of
Added Value Better Performance Better Quality
Our philosophy Our innovative approach means our schemes are twice the size of traditional outlets.
3% convenience 2% Office
It also makes our centres true day and night destinations that attract new visitors, increase dwell-time and deliver higher sales for retail, dining and leisure tenants compared to the conventional outlet model.
1% 3% Convenience 5% Leisure Dining
36% Retail 91% Retail
We create places that are a carefully balanced combination of strong retail, exciting leisure and entertainment
We have two operational outlets and a third in development and through outlet price and their prime locations, we make great brands more accessible, delighting our customers every time.
in the last 12 months. *2017 calendar year
We attracted more than million visitors
18%* growth in sales in 2017
Putting outlet shopping on the map We have two operational outlets and a third in development, due to open in 2021.
Lifestyle Outlets Manchester Manchester Outlet is located within MediaCityUK, one of the largest commercial and residential developments in the UK. On Manchesterâ€™s waterfront, MediaCityUK is home to the BBC, ITV, Coronation Street, nearly 2,000 students and over 25,000 office workers.
Lifestyle Outlets Gloucester Gloucester Quays is a thriving ÂŁ400m 60 acre mixed use development. Located in the City of Gloucester next to the historic docks, museums and Gloucester Cathedral, all within easy reach of the Cotswolds.
Lifestyle Outlets Glasgow Glasgow Harbour will be located on a prime waterfront location overlooking the River Clyde and adjacent to the vibrant West End of the City and with direct access to the metro and overline railway. Overlooking the BBC and SECC site directly adjacent to the Riverside Museum.
G L A S G O W
21m people within 90 minutes of a Lifestyle Outlet M A N C H E S T E R
G L O U C E S T E R
Destinations with real personality Delivering vibrant outlets where people can relax and be themselves. We create destinations where people genuinely want to go. Weâ€™re pioneers of placemaking. To stay ahead of the ever-changing needs we listen to and engage with people who live and work in our catchment. Inspired by these insights, we respond in a sympathetic way, fine-tuning the balance of our offer, so the personality of the centre reflects what people want and we anticipate their needs.
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Creating somewhere to meet, somewhere to enjoy, somewhere to feel a part of.
The heartbeat of the place Key locations and brands at incredible prices are just part of our success. Bars and restaurants, state-ofthe-art cinemas and gyms, live entertainment and regular artisan markets make our outlets a living part of the place. So people are attracted to our centres by more than just shopping, visiting for many different reasons both day and night making our centres places to spend time or save time.
We absorb the spirit of a place, seamlessly fitting into the landscape
A more entertaining experience Our flair for captivating our customers attracts a lot of attention. Shopping is a major leisure activity. People expect more from a centre than just background music, they want an experience. Thatâ€™s why great brands and entertainment is an integral part of our appeal. From live fashion shows and music to celebrity chefs and street theatre, if shoppers are looking for a place to relax and enjoy quality time with friends and family, theyâ€™ll find it at our centres.
From VIP nights and food festivals to shows and movie premieres, weâ€™re more entertaining.
Locations that create unforgettable memories We attracted 250,000 to the largest free event in the South West
Lifestyle Outlets has developed an impactful events programme. This unique strategy is proven to vastly increase footfall and sales. To encourage more frequent visits, attract new audiences and cement our position as part of the local community and wider region, we host major events like our summer Food Festivals and Christmas Markets. Our monthly artisan Food and Craft Markets maintain activity and interest throughout the year.
Working hand in hand with your brand We stand out from our competitors by offering award-winning marketing support for our retail and leisure tenants. When a brand joins Lifestyle Outlets, they join a partnership offering first-class support and expertise from our highly skilled and experienced team. Our Brands Involved™ programme means our partners will be supported in all of the following ways: •
Store opening support from the Lifestyle Outlets team, before, during and after opening
In-centre team on-hand from centre opening until close
Weekly discussion meetings with all departments to address learnings, results, areas to improve and positive experiences
Dedicated retail liaison manager with regular on-the-ground contact
Quarterly meetings with the marketing and PR teams to discuss upcoming campaigns and opportunities for involvement including competitions, events, advertising and more
â€œIt was a brilliant success! One of our best store openings. Again a BIG thank you to the team for your continued support.â€? Shivani Bhanaut Shivani Bhanaut, Ted Baker
â€œJust to say a big thank you for all your help and enthusiasm with our store opening in the centre last week. We felt really supported throughout the whole process which was greatly appreciated. I think you will agree we got off to a super start.â€? Beth Marshall Beth Marshall, Lindt
Lifestyle Outlets Gloucester lies within one of the most popular tourist hot spots in the UK - the beautiful Cotswolds. Top brands including Ted Baker, Jack Wills and Lindt are located within the development to form one of the UKâ€™s fastest growing outlets.
G L O U C E S T E R
Q U A Y S
Set in the heart of Manchesterâ€™s MediaCityUK, home to digital creativity, culture, leisure and shopping,Lifestyle Outlets Manchester is perfectly placed to capitalise on this vibrant and growing destination. Plans to redevelop the outlet are underway with an investment of ÂŁ35M. M A N C H E S T E R
Lifestyle Outlets are investing ÂŁ150m in the development of Scotlandâ€™s first premier outlet.Situated on a prime waterfront location overlooking the River Clyde, within walking distance of the vibrant West End and cultural attractions.
G L A S G O W
H A R B O U R
Meet the neighbours The secret of our success is key locations and brands at incredible prices. Bars and restaurants, state-of-the-art cinemas, gyms, live entertainment and regular events make our outlets a living, breathing part of the place. To find out more contact Rachel Scott on 07436 833 293, RScott@peel.co.uk or visit lifestyleoutlets.co.uk
Facts and attractive figures Lifestyle Outlets is part of The Peel Group, whose motto is ‘determination, perseverance and patience’. Our vision is to create sustainable environments where people and businesses flourish. We own, develop and manage a variety of successful retail
Peel was the 1st company to initiate the retail park concept
operations and leisure destinations across the UK, including a major shareholding in intu Properties plc, the UK’s leading specialist developer and owner of regional shopping centres.
Peel owns the 2nd largest events venue outside of London -EventCity
Peel own and manage 2 UK airports
Peel Retail Parks has over 240 stores
Peel owns and manages 10 Retail Parks
Peel owns and manages 8 Ports
Get in touch: Adrian Wright Leasing Director 07801 621 795 AWright@peel.co.uk
Rachel Scott Head of Leasing 07436 833 293 RScott@peel.co.uk
Ben Hey Leasing Manager 07393 232 752 BHey@peel.co.uk
David Charlton Leasing Manager 07467 485 534 DCharlton@peel.co.uk
Lauren Gavaghan Leasing Executive 07391 010 627 LGavaghan@peel.co.uk