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N01|03 ROSS STANTON BA (HONS) GRAPHIC DESIGN OUGD303 - FMP Fashion Year Book R-STANTON0811.BLOGSPOT.COM 03.06.2011

Brief:

Concept:

Target Audience:

Design the BA (Hons) Fashion course yearbook at Leeds College of Art 2011.

With no actual title supplied for the publication. The concept looked into was ‘functionality’. The publication is split into two pathways for the Fashion & Innovation course and Fashion Design course. The publication can be flipped to access each pathway.

The BA (Hons) Fashion Design Course has been running for nine years and has established itself nationwide.

The publication must distinguish the two seperate pathways of the course.

Its target is existing students, future students, working professionals, designers of all creative fields and potential employers.


N02|03 ROSS STANTON BA (HONS) GRAPHIC DESIGN OUGD303 - FMP Fashion Year Book R-STANTON0811.BLOGSPOT.COM 03.06.2011

Design Direction - Cover

Cover Specification:

Design Direction - Spreads

Spread Specification

Pathway A patterns set at 45 degree angles on 1pt line weights. The seperation is of 2pt on a plain backfround. Pathway B is a 70% black set against a 100% black background. The pulp board was aestheticaly chosen by the client

Course Type: Year Type: Body Type: Stock: Print: Finish: Size: Pages: Bind:

The outside margins has a 3mm wide pattern that distinguishes the page from pathway A or B. Each spread has a constant layout with a full bleed photograph on the left page. Reason..

Grid: 8 Colomn modular, 3.5mm gutters Margins: Top 15mm, Bottom 15mm, outside 10mm, Inside 10mm Bleed: 3mm Baseline: 9pt Header Type: ITC Avant Garde Gothic Demi 10pt Uppercase Sub Header: ITC Avant Garde Gothic Demi 7.5pt Body Type: ITC Avant Garde Gothic Book 7.5pt

ITC Avant Garde Gothic Demi 40pt ITC Avant Garde Gothic Demi 20pt ITC Avant Garde Gothic Demi 10pt 300gsm Pulp Board Single Colour 100% Key Black & 70% Laminated 210 x 210 4pp Perfect Bind


N03|03 ROSS STANTON BA (HONS) GRAPHIC DESIGN OUGD303 - FMP Fashion Year Book R-STANTON0811.BLOGSPOT.COM 03.06.2011

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02

03

01 Signs:

Specification:

02 Labels:

Specification

For the exhibition the client wanted 2 large scale signs to display the different pathways of the exhibition. These will be positioned at the two entrances to the fashion room at shoulder to head height. Approximately 1600mm metres off the ground.

Stock Vinyl Print Single Colour 100% Key

Labels will be placed next to each students work displaying their name, contact details and name of collection.

Stock Mount board Print Single Colour 100% Key Black & 70% Size 120mm x 90mm

Black & 70%

Size

450mm x 450mm


Design Boards 01  

Design Boards

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