Dear Mr. Pedro Aguirre,
Thanks to your warm hearted support, we’ve been able to successfully finish the Ad Stars 2012. Once again, we’d like to express our appreciations to you. This year, Ad Stars has received 10,431 entries from 57 countries, which shows that 3,301 entries and 11 countries, if turned into percentage 46% and 24% respectively, have increased if compared to those of last year. The number of entries has surpassed over 10,000 this year in 5 years since its launch, and Ad Stars has now grown quantitatively as well as qualitatively. It is said that judges from the five divisions felt difficulty to select the Grand Prix winner because many entries are at high levels. Approximately 70,000 participants have enjoyed the sea of advertising and the festival of creativity through Ad Stars 2012, which took place at BEXCO from August 23rd to 25th. Especially, almost 20 seminars with informative topics and the various exhibits about the 2012 finalists, the place branding, and the world’s PSA led to an active participation from both the general public and professional admen that the seminar rooms and exhibition halls were crowded with many participants every day. Besides, the general participants were fairly satisfied with the content of the lectures from “Ad School”, a creativity development program that was newly introduced. On the other hand, Ad Stars for the first time launched its overseas exhibit in Shanghai on July of this year. During the exhibit Ad Stars held an important business conference in which global companies like “The Brand Union”, “Cheil Worldwide”, and “Innocean Worldwide” attended. Ad Stars 2012 had ended, however we are preparing for a new leap. We will do our best to meet the goal of receiving 20,000 entries, through which we will contribute to the development of the world’s ad industry. With a theme of “Discover Diversity”, Ad Stars 2013 will come back again at BEXCO in Busan from August 22 to 24, 2013. Once again, we would like to express our gratitude, and also look forward to your steadfast interest and participation in 2013 as well.
September 5, 2012 AD STARS Organizing Committee
Nam Sik Hur Chairperson, AD STARS Organizing Committee
Eui Ja Lee Co-Chairperson, AD STARS Executive Committee
Hwan Jin Choi Co-Chairperson, AD STARS Executive Committee