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PRICHARD’S DISTILLERY CASE STUDY

A Peacock Production Studios publication. © 2013 - all rights reserved.


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The Client

PRICHARD’S DISTILLERY Producers of top shelf Rums, Bourbons & Liqueurs Prichard’s Distillery is a family operated business located in the small town of Kelso, Tennessee. Operating out of a charming old brick school house, the distillery is an eclectic facility that caters to thousands of visitors a year. Using the finest ingredients and age-old pot still techniques, Prichard’s Distillery produces award winning spirits the way they were produced hundreds of years ago.


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OBJECTIVE

Improve brand awareness and create a web presence that is in line with the high quality of Prichard’s products.

NEW WEBSITE ⦿ Ecommerce Management ⦿ Distributor Management ⦿ Where to Buy Management

BRANDING INITIATIVE ⦿ Ecommerce Management ⦿ Distributor Management ⦿ Where to Buy Management

BUSINESS AUTOMATION ⦿ Distributor Management ⦿ Where to Buy Management

INTERNET MARKETING ⦿ Ecommerce Management ⦿ Distributor Management ⦿ Where to Buy Management


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SOLUTION

DEVELOPMENT ⦿ New custom website ⦿ Custom social media pages

DESIGN ⦿ Visually appealing new website ⦿ Fresh logo concepts for two product lines

⦿ Ecommerce enabled gift shop

⦿ Ecommerce management

⦿ Where-to-buy mapping system

⦿ Distributor management

⦿ Marketing asset library ⦿ Administrative control panel ⦿ Ecommerce management ⦿ Distributor management ⦿ Where-to-buy management ⦿ Asset management

BRAND AWARENESS ⦿ Increased website traffic ⦿ Expanded social media presence ⦿ Newsletter & social media subscribers


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IMPACT 1

Increased unique website visitors by 250% in first three months.

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Generated a consistent stream of whereto-buy inquiries.

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Collected over 600 newsletter subscribers in the first year.

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Established online advertising campaign that operated at 130% conversion.

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Increased Facebook followers from 1000 to 25,000 in one year.

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Promoted custom written articles, press releases and blogs through news channels.

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Helped guide a re-branding effort towards a professional process & direction.

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Enabled website profitability by establishing an online merchandise store.

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Implemented business automation software to streamline internal processes.

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Enabled marketing asset sharing for internal and distributor usage.


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CONCLUSION We enjoyed helping a small distillery in Tennessee gain a foot hold on the world-wide-web. Consistent branding, a professional website and the development of a comprehensive online marketing campaign helped Prichard’s Distillery achieve the web presence and brand recognition they greatly needed. Online presence is key to becoming recognizable in today’s world and critical to helping current and future customers learn more about your company and products.

TESTIMONIAL Just a note to say how pleased we have been with the web site produced for us by Peacock Production Studios. We have had many, many compliments from folks visiting the site as to its quality and ease of navigation. Phil Prichard Prichard’s Distillery


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WE LOOK FORWARD TO HEARING FROM YOU. PEACOCK PRODUCTION STUDIOS 701 ENTERPRISE RD E. SUITE #203 SAFETY HARBOR, FL 34695

866.933.5020 info@peacockproductionstudios.com www.peacockproductionstudios.com

HIRE US! AND TAKE YOUR DISTILLERY TO ANOTHER LEVEL.

Prichard's Case Study  

A case study on Prichard's Distillery by Peacock Production Studios

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