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Contact: Nathan Hunter nhunter@sheainstitute.com (706) 682-4982

For Immediate Release The American Shea Butter Institute Announces the 11th Annual International Shea Butter Convention “Advancing Shea Commerce and Technology” August 5, 2013-– (Atlanta, Georgia) - The American Shea Butter Institute announces their 11th Annual International Shea Butter Convention (ISBC) to be held at the Westin Hartsfield Jackson Amphitheater located in Atlanta, Georgia from October 24th - 26th, 2013. This three day-long event is the largest annual conference and exposition of its kind in the country, solely dedicated to research, education, training and business opportunities in the emerging billion dollar global Shea Butter market. Attendees will receive valuable information on the history, uses, benefits and future prospects in shea butter including but not limited to personal care, bath and body, healthcare, and nutraceuticals. The ISBC will provide excellent networking opportunities and informative workshops. Participants will be able to network directly with scientists, researchers, entrepreneurs, buyers, sellers, manufacturers, processors and other leaders of the Shea butter Industry. The workshops are presented by industry experts, and include professional education on topics of shea production, post extraction management, grade and quality Management, custom product formulation, business development and marketing, as well as panel discussions on African shea business opportunities. New research and developments in the science of shea butter will be discussed alongside new and upcoming African Commodities; for the first time Neem Oil as a sister commodity for the Shea Belt in Africa will also be covered. The Convention will also include the 2013 ISBC Shea Product Competition and Awards, exhibitors offering a variety of shea products, and entertainment. In accordance with the theme of the event, “Creating International Business and Educational Opportunities for Grassroots Women in the Sub Sahara African Shea Belt,” attendees will also be able to see authentic artisanal made Shea Butter prepared in front of all to see, traditionally a process that exclusively occurs in Africa, but will be demonstrated at the 2013 ISBC. Admission to the 2013 ISBC is $129 and includes entry to all exhibit areas, and admission to general session workshops. Professional Credentials and Specialty Shea based Workshops will also be offered. Those interested in attending can register by visiting www.isbc2013.com . About The American Shea Butter Institute The American Shea Butter Institute (ASBI) is a bio-tech institute dedicated to the improvement of human health and wellbeing through basic and applied scientific research. ASBI has become internationally recognized as a leader in the innovation and advancement of Shea Butter ingredients and/or derivatives of its ingredients in the development of new commercial uses and products. The Institute provides consumer and industry education on Shea Butter; establishes voluntary standards on the quality of Shea Butter entering the USA and promotes the benefits of Shea Butter in various US industries. ASBI’s full range of services are designed to stimulate the global shea butter value chain, drive discoveries that raise the awareness of Shea Butter as a commodity and enrich multilateral trading opportunities. More information can be found at www.sheainstitute.com, by calling (706) 682-4982 or by e-mail at info@sheainstitute.com .

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