Human-Centred Design is an approach to design driven by the needs, desires and context of the people for whom we design Culture and context
Culture and design
Why graffiti?
To design useful, usable and desirable products we need to understand the context of the humans interacting with the products and services.
Take trains for example - in the UK, where there is a strong culture of health and safety, legislation dictates that the front of trains must incorporate a certain amount of yellow to increase visibility. In continental Europe, this is not the case. Designers of trains destined for the UK must therefore design around this constraint
During LDF2013, our pop-up space was located in the heart of Shoreditch, one of the most prolifically painted and tagged parts of London.
When we practice HCD we seek to understand different layers of context:
Context icons
People Products & services Environments
Graffiti and street art are evolving forms of urban expression, increasingly attracting the attention of tourists, the media, art collectors and galleries.
‘Javelin train at St Pancras International by interbeat’ photo by Ed Webster
VS.
‘AGV .italo Napoli side view’ photo by Hoff1980
Systems
We’ve looked at the work of graffiti writers and street artists in 5 cities through the lenses of culture and context, exploring how the following contextual frameworks impact their work
Culture
Culture is the lens through which we view everything, from language to physical forms
© PDD Group Ltd 2013 | www.pdd.co.uk
Velaro Siemens train photo by Illkka Silssalo
Trains in the United Kingdom
Trains in continental Europe
ARCHITECTURE
CLIMATE
CULTURE /HISTORY
SOCIOECONOMIC
LEGAL