92-93
Moments by JCP
Entrada
Manifesto
LMNOP
Bench
& Play
The idea of JC Penney having a variety of stores within itself was to target different audiences into the store. It creates an environment of a one stop shop solution. Each of the boxes
represent a brand and how much presence it will have in the new JC Penney stores. The bigger the box, the more products and extension it can have within the store.
LMNOP
Whisper
& Play
department Childrens
department Cosmetics
department Intimates
keywords Imaginative Educational Carefree
keywords Quality Polished Chic
keywords Sexy Playful Safe
target audience 3-6 Kids
target audience 25-35 Women
target audience 25-45 Men & Women
title
INSIDE THE JCP BOX
category
PACKAGING
Whisper