Fifth Avenue South:
ON THE MOVE!
Business is thriving as the Avenue welcomes a number of new commercial residents.
By Ashley Huntsberry-Lett and Laurel Meny
Osteria’s caramelized Brussel sprouts Osteria Tulia
Local strawberries at Osteria
Fifth Avenue South has always been the premier destination for locals and visitors alike looking to dine, shop and be entertained in casual elegance. And in the past two years, the district has grown exponentially. With more than 30 new retail businesses, restaurants,
offices and expansions since January 2013, there’s no denying business is booming. This whirlwind of activity has not gone unnoticed: Out of more than 77 major attractions in Naples, TripAdvisor recently acknowledged Fifth Avenue South as the “#1 Shopping and Dining Destination” in the area, a tip of the hat that lends credit to the slogan that, indeed, Naples lives here. So, what’s leading so many business owners to set up shop here? Just ask Chef Vincenzo Betulia of the award-winning Osteria Tulia, which opened on
Lillie Williams, the first black business owner in Naples, operated a popular restaurant and grocer named the Green Top Social Place. In 1984, she closed her business and donated her building to the Pentacostal Church.
fun naples fact
20 FIFTH AVENUE SOUTH
020-On The Move-1114.indd 20
9/18/14 11:53 AM