PBHJ IRELAND_NOV-DEC2025

AT THE HEART OF THE BEAUTY & HAIR INDUSTRY

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SEASON

HOW TO MAKE THE MOST OF THE BUSY MONTHS AHEAD NOVEMBER/DECEMBER 2025 | professionalbeauty.ie

CONTENTS

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Contents 28

Ask the experts Your queries answered

Festive nails How to be prepared for all client requests

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Business advice Liz McKeon on the importance of effective communication

Smoothing treatments A look at the latest innovations on the market

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Christmas gift guide Something for every client

Fashion Catwalk collections

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Lashes How to treat thinning ones

Products A round-up of the latest launches

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Occasion hair On-trend updos for the party season

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In the salon chair Tara McConnell from In Vogue Skin & Beauty answers our questions

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Industry news All the latest developments

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professionalbeauty.ie

EDITOR'S LETTER

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Editor’s letter

T

here can be no doubt that the next couple of months will be the busiest of the year for salons and spas, as clients seek to look and feel their best for the party season. With that in mind, our latest issue has some festive features to help you meet their requests, and make the most of this period.

We chat to some nail techs about the different shades and techniques that will be trending this winter, while our occasion hair feature takes a look at the most popular updos, and what should be in your kitbag in order to create them.

Meanwhile, as smoothing treatments grow in popularity among a wide demographic, we find out about the latest innovations that promise sleeker, healthier hair. And with many clients experiencing thinning lashes, we ask the professionals how this problem can be addressed.

This issue also includes our annual Christmas gift guide. From skincare sets to hair treats, there is something for everyone.

Meanwhile, Liz McKeon has some advice about communicating effectively, while our products section brings you a round-up of the all the latest launches.

Entries for the Beauty, Hair & Spa Awards 2026 are now closed, and we would like to say a massive thank you to everyone who put themselves forward for one of these prestigious trophies. The standard was higher than ever and we cannot wait to celebrate the winners with you all.

The Beauty, Hair & Spa Awards 2026 will take place at the InterContinental Dublin on 19 April as part of the Professional Beauty & Hair 2026 show weekend at the RDS, which is shaping up to be bigger and better than ever before. You can register your interest to attend at professionalbeauty.ie/show.

Wishing you all a busy season ahead!

AT THE HEART OF THE BEAUTY & HAIR INDUSTRY

PARTY

SEASON

HOW TO MAKE THE MOST OF THE BUSY MONTHS AHEAD NOVEMBER/DECEMBER 2025 | professionalbeauty.ie

HAIR: ANDREW SMITH MAKE-UP: LOUISE LEREGO STYLING: BORNA PRIKASK PHOTOGRAPHY: RICHARD MILES

Editor Karina Corbett Tel: +353 (0) 87 279 0445 Email: karina.c@thepbgroup.com Sales Manager Linda Horan Tel: +353 (0) 86 356 7167 Email: linda.h@thepbgroup.com Sales Manager Matt Crane Tel: +44 (0) 203 841 7367 Email: matt.c@thepbgroup.com Marketing Executive Molly Clifford Tel: +44(0) 208 194 8483 Email: molly.c@thepbgroup.com

Karina Corbett Editor

Marketing Director Chloe Monina Tel: +44 (0)207 349 4799 Email: chloe.m@thepbgroup.com Head of Editorial Eve Oxberry Tel: +44 (0) 203 841 7378 Email: eve.o@@thepbgroup.com Executive Director Jayne Lewis-Orr Tel: +44 (0) 203 841 7360 Email: jayne.l@thepbgroup.com Managing Director Mark Moloney Tel: +44 (0) 207 349 4790 Email: mark.m@thepbgroup.com

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NEWS

News Budget 2026 includes return to 9% VAT rate for hairdressers The Irish Government has announced Budget 2026, which includes a return to the 9% VAT rate for hairdressing services.

The 9% VAT rate had originally been in place in 2020 due to the Covid-19 pandemic, but increased to 13.5% in September 2023. It remained at that rate in Budget 2025, despite extensive campaigning from industry bodies to have it reduced. The 9% rate announced in Budget 2026 will take effect on 1 July 2026.

The Irish Hairdressers Federation (IHF) welcomed the reduction, but stressed that it needs to be implemented sooner than next year.

“While the IHF welcomes this recognition of our sector and appreciates the decision, the measure will not take effect until 1 July next year, and for many salons, this delay is simply too late,” it said.

“We have already written to Ministers Paschal Donohoe and Jack Chambers to call for urgent implementation now, so that businesses can

survive the months ahead.”

The Irish Hairdressing Council echoed the IHF’s concerns. “This announcement is a positive acknowledgement of the important contribution our industry makes to the Irish economy and local communities,” it said.

“While the reduction is very much appreciated, rising operational costs, staffing challenges and the continuing financial pressures on small businesses mean that immediate support is needed to help salons remain viable and protect jobs.”

Other measures announced in Budget 2026 include an increase to the national minimum wage. As of 1 January 2026, it will rise by 65 cents to €14.15 per hour. And the ceiling for the USC 2% rate band will be increased by €1,318 to €28,700.

Survey finds half of clients in Ireland favour personalised salon experience

Irish Hairdressers Federation announces its Star Team 2026 line-up

Half of Irish and UK salon clients want a personalised experience, while retail and online booking continue to present major growth opportunities, according to Phorest’s Consumer Insights Report 2025.

The survey of 716 clients found that 45% prefer to schedule appointments digitally whenever possible, driven by convenience and the ability to see available slots.

Nearly three-quarters (70% ) who don’t currently buy from their salon would like to, which highlights the potential for revenue growth through better education and at-home care recommendations, noted Phorest.

Meanwhile, when looking for a new salon, 61% of clients rely on word of mouth, but price and location remain the top decision-makers.

The report also looked at the role of AI in the salon experience, with more than half of clients open to using it for basic booking tasks.

However, there was a strong preference for human interaction when it comes to personalised services.

The Irish Hairdressers Federation (IHF) has revealed the members of its Star Team 2026.

The successful candidates are Tegan O’Shaughnessy, Salon Botanica, Swords, Co Dublin; Oisin O’Leary, Revo Hair & Beauty, Cork; Mykhalio Dmytriiev, Allure Hair & Beauty, Ballina, Co Mayo; Laurna McGrath, Vanilla Hair Design, Tullow, Co Carlow; and April McCarthy, Theory Hair Studio, Killenard, Co Laois.

Star Team is an annual IHF initiative, which sees the industry body look for passionate and highly-motivated individuals, who believe they will make an impact on the future of the hairdressing industry in Ireland.

Star Team 2026 was unveiled at the IHF Championships, which took place at the Lyrath Estate in Kilkenny in October. The event saw the winners of the annual competition announced, along with the Icon Award recipients. This year, Susan Byrne director of House of Colour in Dublin, and Niall Colgan, owner of Niall Colgan Hairdressing in Limerick were recognised for their contribution to the hairdressing industry in Ireland.

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IN BRIEF  SOSU Cosmetics has launched its SOSU Cosmetics Partner Hub, which is designed to give beauty professionals across Ireland and beyond an easier way to access salon products. Features on the new platform include 24/7 ordering anytime, anywhere; smart reordering tools to access previous orders; exclusive trade offers ; and newsletter access for trends, launches and insider tips. “I started SOSU Cosmetics with a passion for making beauty accessible and inspiring confidence, not only for customers, but also for the professionals who make this industry thrive,” said Suzanne Jackson, founder and CEO of SOSU Cosmetics. “Launching our SOSU Cosmetics Partner Hub is such an exciting moment, as it gives our salon partners a seamless, rewarding experience, while helping them deliver the very best results to their clients.”  Voza Skin & Laser Clinic has opened on Henry Street in Limerick. Owned by facialist Melissa Ferguson, who is from Castletroy and has 20 years of experience in the industry, the new business is located in The Coach House in the centre of the city. Ferguson and her team are offering a variety of services, ranging from advanced skin rejuvenation and laser treatments, to wedding make-up and other beauty services. Brands available at the clinic include Skinceuticals, Biologique Recherche, Relife, Obagi, Heliocare and Vintner’s Daughter. Voya has renewed its agreement with Emirates, with the new deal running until 2029. The Irish company already has a seven-year association with the airline. It successfully saw off competition from global brands such as Armani and L’Oréal to retain the business.

Voya owners Mark and Kira Dalton said that the contract renewal was significant milestone for the family-run business. As well as supplying Emirates with shampoos, conditioners and other cosmetic products, last year Voya entered into a new partnership with the airline to supply exclusive eau de toilette fragrances.

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NEWS

Industry professionals to get domestic abuse training Hair, beauty and spa professionals across Ireland will be offered domestic abuse support information sessions and resources, as part of a partnership between Women’s Aid and Image Skillnet, the Irish Hairdressers Federation and the Irish Spa & Beauty Association.

According to Women’s Aid, with one in three women in Ireland subjected to domestic abuse, including coercive control, hair, beauty and spa businesses in local communities across Ireland can play a crucial role in raising awareness among those who need support.

The national domestic violence frontline organisation and Image Skillnet recently hosted a series of webinars to empower hair stylists and therapists to recognise the signs of abuse, respond in a supportive way and know how to signpost clients to Women’s Aid services.

These webinars, along with downloadable resources, are available to all hair, beauty and spa professionals across Ireland through the Image Skillnet website. All materials include a QR code that leads women directly to Women’s Aid services, and salons and spas across Ireland will also be able to order awareness-raising materials from the organisation.

“This is a really important partnership for us,” said Women’s Aid CEO Sarah Benson. “It helps us empower more people to help

women who are experiencing domestic abuse, and to direct them to our support services. We want every woman in such a position to know that we are here if they need us.

“Every day, professionals in the hair, beauty and spa industry offer more than just services; they offer a safe space. Through the webinars, professionals can learn how to spot signs in client behaviour, understand the dynamics of abuse, and discover how to respond with empathy and care. People are often afraid of saying or doing the wrong thing, and we want to educate as many people as possible on how they can help.”

Hair and beauty winners at WorldSkills Ireland 2025 announced

Barespace secures €2.9m investment and appoints new chairman

The winners of the Hairdressing and Beauty Therapy Competitions at WorldSkills Ireland 2025 have been announced.

The winner of this year’s Hairdressing Competition, sponsored

by Capital Hair & Beauty, was Emma Grant, who is at student at Limerick & Clare Education & Training Board.

The Beauty Therapy Competition prize went to Ella Graham Harvey, who is a student at Dunboyne College of Further Education.

They will both go on to represent Ireland at WorldSkills Shanghai 2026. This will be the 48th WorldSkills Competition, and will take place next September.

A Government and industry-led initiative, this year’s WorldSkills took place at the RDS in Dublin on 17-19 September.

The annual event aims to promote skills and apprenticeship careers and opportunities for young people, as they navigate future options following secondary education. It also features a number of skills competitions, with the Hairdressing and Beauty Therapy Competitions being included in the Creative Arts category.

“WorldSkills Ireland is more than a competition – it’s a national showcase of talent, ambition and opportunity,” said Minister for Further and Higher Education, Research, Innovation and Science James Lawless.

“It offers students, parents and teachers a hands-on chance to engage directly with employers and education providers from across the country. At a time when skills are in such high demand across multiple industries, WorldSkills Ireland showcases the wide range of career opportunities that are available to young people, highlighting practical pathways into apprenticeships.”

Barespace has announced that it has secured €2.9m in seed funding, bringing total external investment to BARESPACE CO-FOUNDERS CONOR MOULES AND GLENN MCGOLDRICK €4.68m.

The Irish salon software company said that the latest funding will support it as it builds its UK operations, and expands into two additional European markets by 2026.

Launched in January 2022, Barespace is the brainchild of Conor Moules and Glenn McGoldrick, who both began their careers in the salon industry. It now has more than 260 clients across Ireland, the UK, France and Spain, including The Buff Day Spa, BoomBae and The Laser Club UK, Alongside the funding, Barespace plans to create new roles across engineering, sales and customer service to support its growth, and to continue developing its AI-driven operating system, which is designed to unify scheduling, payments, marketing and analytics into a single, purpose-built platform for the hair and beauty industry.

“At Barespace, we have reimagined the salon experience with one seamless, AI-driven system,” said Moules. “No clutter, no surprises – just a platform that works in harmony with the passion and skill behind every salon chair.”

Barespace has also announced the appointment of Brian Caulfield as its chairman. It said that Caulfield, who was previously managing partner at Molten Ventures, will bring fintech and scale-up expertise to support its continued growth and innovation.

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7

BUSINESS TIPS

Ask the

experts

Our beauty experts answer your questions about every aspect of running a salon or spa business

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Why is fascia work important in massage?

Fascia is the web of connective tissue that envelops all organs in the body, creating a ‘home’ for all structures. Its four main tasks are to provide strength, support, elasticity and cushioning.

In a healthy state, fascia is relaxed and wavy. It can stretch and move without restriction. Comprised of collagen and elastin fibres anchored within a gel-like matrix, it reduces friction between muscles, allowing them to glide smoothly over each other. This facilitates the transmission of muscular forces and improves efficiency by minimising energy use.

Fascia acts as a protective layer, shielding muscles, nerves and organs from harm. Its cushioning effect absorbs and disperses mechanical forces, reducing damage to underlying structures. It also enhances joint stability by supporting surrounding muscles and ligaments. By maintaining alignment and balance, it helps to reduce injury risk, and supports joint health.

However, under chronic stress or repeated trauma, fascia can become tense, restricted or develop adhesions. Over time, the body adapts to stress or repetitive movement and posture, leading to areas of tension or restriction. These changes disrupt fascia’s normal function.

Every massage will improve fascia to some extent. However, in my experience, myofascial release is one of the most effective ways to restore balance. It’s a great method to identify and feel fascial restrictions, facilitating change by releasing areas where the fascia is stuck.

Fascia also plays a role in a client’s emotional state. Tension in these tissues can contribute to stress, anxiety and depression. I believe that true change requires addressing not only the physical, but also the emotional, mental and spiritual aspects of fascial restriction. Releasing the fascia is, for me, the first step in restoring balance to the body and, in turn, improving mental and emotional wellbeing.

Beata Aleksandrowicz is an international expert and educator on massage, healing and women’s wellbeing.

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How can I retain Gen Z staff members?

As Generation Z enters the workplace, spas and salons are being challenged to evolve. Born between the mid-1990s and early 2010s, Gen Zs are already reshaping what it means to work in the beauty and wellness industry. For employers, understanding how to retain and motivate this generation is essential to build a team that thrives.

For Gen Z, a job in beauty and wellness is more than aesthetics, it’s about making a difference. They are typically value-driven and want to work for brands that reflect their beliefs – from mental wellbeing to sustainability. Salons and spas that champion inclusivity, offer eco-friendly products and promote self-care are more likely to attract and retain Gen Z staff.

They expect mental health support, safe working environments, and open and respectful communication. Toxic hierarchies, outdated practices or a culture of stress and burnout will put them off. This can be a challenge in a busy spa or salon, so try to introduce best practices such as regular breaks, flexible hours and a positive work-life balance to support staff wellbeing.

Another key motivator for Gen Z is growth. They’re eager to learn new skills, explore different roles and build successful careers, so training opportunities help to motivate them.

This generation features the first true digital natives; they were born into a digital world, and their digital lives can sometimes be hard to separate from reality. They expect their workplace to be tech-savvy, so modern booking systems and digital consultation tools will keep Gen Z focused. They’re also social media experts, often eager to contribute to brand visibility online.

Attracting and retaining Gen Z in the spa and salon industry isn’t about trendy perks or empty promises. It’s about building workplaces where they feel respected, challenged and involved in something meaningful. So invest in their growth, support their core values and empower them to shape the future of your business.

Gemma Barratt is the group spa director at hospitality group Daniel Thwaites, which has six spa hotels throughout the UK.

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BUSINESS ADVICE

B U S I N E S S

A D V I C E

COMMUNICATING EFFECTIVELY If you want to ensure employee satisfaction and promote high performance, then prioritise effective communication, advises salon business expert Liz McKeon Effective verbal communication in the salon is an integral part of an efficient and successful business. It ensures that everybody understands their role, duties and responsibilities, promotes good working relationships and keeps staff engaged and productive.

To become a better communicator, improve your interpersonal skills and communication habits by following these steps: 1. Reflect before you speak. As you pay attention to how you engage with your team and how they respond, you will begin to express yourself with a fundamental consistency that others will notice and respect.

2. Communicate as authentically as possible.

Always back up your words with actions that reinforce them.

3. Connect with others. Your professional success depends on your ability to collaborate with your team, senior management, suppliers and clients. Demonstrate your respect for others, and build a reservoir of goodwill to tap into when challenging problems or situations arise.

4. Before you talk, listen! You will learn more and gain insight faster by keeping quiet. Don’t focus on what you want to say. Instead, develop a habit of slowing down, listening carefully to what is being said, and observing people’s body language as they speak.

5. Plan what you want to say.

Keep it brief, particularly when you have an important point to communicate.

6. Ask for feedback. This makes it known to your team that doing so is acceptable, and ensures that professionalbeauty.ie

you learn about any gaps in your communication while there is time to rectify them.

7. Address problems head on.

Differences are OK; they are often catalysts for creativity and salon breakthroughs.

There are several benefits that effective communication can bring to your salon. These include: •

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Mitigated conflict Most conflicts arise due to ineffective communication, which leads to misunderstandings. These can result in employees feeling disrespected or disregarded. Effective salon communication will help reduce conflict or tension.

Employee engagement Communication does more than just ensure information is accurately received. It also works to connect others, and keep open lines of communication between everyone. This creates better engagement between employees.

Improved productivity Employees who don’t fully understand their role, or have limited resources to perform their duties, often end up feeling confused. Ensuring information is readily available, and communicated in an effective manner, allows employees to accurately perform their duties, and can increase productivity throughout the salon.

Improved client relations Communication in the salon also directly affects client

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relations. Salons that communicate well with their clients are more likely to build solid relationships and increase loyalty.

Healthy workplace culture Salons employ people of all different cultures, races and beliefs, and conflict will naturally arise when so many differences are present. A culture of open communication fosters a healthy and accepting environment, where all employees feel equal and understood.

Increased innovation Workplaces that encourage employees to communicate their opinions and ideas tend to foster more innovation than those that don’t.

Employees who feel empowered to speak up and think in different ways often contribute meaningful ideas and strategies that help the employees, along with the salon as a whole.

Strong reputation Salons that are known to communicate well both internally and with clients have a strong reputation. This helps attract talent to the salon, which will always be a benefit to the business.

By learning to separate issues from personalities, you will communicate effectively, and approach each challenging interaction with confidence. This will give you the time, energy and focus you need to drive your business, and achieve your goals and vision. PBHJ

Liz McKeon is an author, business coach, trainer and mentor, specialising in the hair, beauty and spa sector. For further information, visit lizmckeon.com or call +353 86 386 1243.

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CHRISTMAS GIFT GUIDE

THE PRESENT TIME It’s that time of year again – from hair kits and festive make-up, to advent calendars and skincare saviours, there’s a gift to suit every client’s needs

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PARTY MIXES R+Co has launched two ‘party mixes’ this festive season. Featuring some of the brand’s most popular products, The Big Blow Out Volume Mix includes Dallas Biotin Thickening Shampoo, Dallas Biotin Thickening Conditioner and Dallas Thickening Spray, while the I Woke Up Like this Flawless Hair Mix includes Balloon Dry Volume Spray, High Dive Moisture + Shine Crème and Death Valley Dry Shampoo. xpertprofessional.ie

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GLOW AND GROW Annutri’s festive offerings promise to be suitable starter kits for New Year’s hair and skin. The Glow It Gift Set includes two Glow It supplements and Glow It Facial Oil, and the Grow It Gift Set includes two Glow It supplements and Glow It Scalp Oil. Both sets come with a complimentary cosmetic bag. The brand’s stocking fillers feature a Glow It or Grow It supplement, along with a supplement organiser. annutri.com

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GREAT ESCAPE The Escape Edit is Seabody’s limited edition Christmas collection.

Featuring three skincare rituals that promise a sensory-led, spa-like experience to hydrate brighten and rejuvenate the appearance of the skin, the range includes The Awakening, which contains Hydrogel Mask Cleanser, Glycan Enrich Moisturiser and Aquasurge Day Serum – a trio powered by advanced marine bioactives to target visible signs of ageing. seabody.com

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MAKE-UP MOMENTS Et al has launched three new shades of its Line + Define Eyeliner for the festive season. Now available in Copper, Moss and Claret, the liner is enriched with ceramides for easy application. Et al has also launched its first-ever lip products. Gloss Balm Lip Colour is a hydrating gloss balm in Latte, Blush and Mulberry, while Line + Define Lip Liner is a creamy lip liner that is formulated with nourishing skincare actives. It’s available in Buff, Fawn and Chai. etalbeautycollective.co.uk

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SELECT A GIFT Selective Professional’s gift sets feature the Oncare collection, which includes Oncare Daily, Oncare Curllover and Oncare Smooth, with each set featuring a shampoo, and a brush or claw clip.

Meanwhile, the Now Next Generation Primer Kit includes Gear Up Primer pre-styling cream, while the Now Next Generation Texture Kit features Design Curl Texture. Both kits come with Gleam Luxe Finish illuminating oil. xpertprofessional.co.uk

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ADVERTORIAL

GREAT LENGTHS MAKES A PREMIUM PROMISE From ethical sourcing in India to Italian craftsmanship and proven innovation, Great Lengths continues to set the highest standard

Great Lengths is turning the volume up on premium. Founded in Rome in 1992, the Italian brand has spent over three decades perfecting the art and science of luxury hair extensions, and it shows in every strand.

Widely recognised for raising the bar on quality, the company pioneered major technical advances in the category, including the first ultrasonic machine, and it continues to invest in innovation to keep hair looking and feeling like your own.

Quality starts at the source Great Lengths hair is sourced in India in a traceable, ethical and responsible way.

Every bundle is selected for integrity, then transformed in Italy with exacting standards and a meticulous process.

The hair itself is 100% Remy and double drawn, so cuticles follow the natural direction of growth, and lengths are balanced from root to tip. This means it moves beautifully, looks fuller and blends cleanly.

What really sets Great Lengths apart is craft. Production is in Italy and led by true

artisans who treat each strand by hand.

The finish is consistent, the feel is luxurious and the result is premium in the truest sense.

Application options With application options to suit a wide variety of different looks and lifestyles, you can choose GL Pre-Bonded for precision placements; GL Tapes for speed and versatility; or GL Tapes Natural Cut, which are the brand’s latest innovation, designed for an ultra-refined, naturallooking finish.

Great Lengths is also proud to be a Certified B Corporation, meaning it’s part of a global community of businesses that are committed to balancing purpose and profit, and to continual improvement across people, planet and product.

“Premium is not a buzzword for us,” says Mark Davidson, CEO for HB Collective, the home of Great Lengths. “It is a promise built on ethical sourcing, Italian craftsmanship and proven innovation.

Clients feel the difference from the first application.”

For more information, or to book your training, please email: sales@greatlengthshair.co.uk or call +44 (0) 113 278 1292 to speak to the Great Lengths team.

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CHRISTMAS GIFT GUIDE

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HOLIDAY TIME The Holiday Gifting Collection 2025 from Environ features a range of limited-edition gift sets.

Included in the range is the Advanced Skincare Ultimate Youth+Duo, which promises a glowing, smooth and even-looking complexion.

Among the other sets in the line are the Super-Size Vitamin A, C & E Body Oil, Deluxe Skin Essentia Collection and the Deluxe Skin Essentia Collection. www.environskincare.co.uk

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MILAN MAGIC The ALFAPARF Milano Professional Semi di Lino Milano Vibes Collection features six sets designed

by Giovanna Giuliano, a professional Italian illustrator. Each one depicts scenes of everyday life in Milan. The gift sets contain three products to suit specific hair needs, including the Diamond Set for Normal Hair, Moisture Set for Dry Hair, Reconstruction Set for Damaged Hair and Smooth Set for Rebellious Hair. xpertprofessional.ie

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GIFT OF GIVING Created to celebrate the ‘gift of giving’, Schwarzkopf Professional’s festive haircare sets honour the four students from the brand’s Shaping Futures social initiative, a programme dedicated to empowering aspiring hairdressers around the world Designed by Colombian artist Gina Rosas Moncada to reflect their roots, the sets include the Bonacure, Blondeme and Fibre Clinix lines. schwarzkopf-professional. com

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INTELLIGENT CHOICE Advanced Nutrition Programme’s take on a beauty advent calender is its Skintelligent System, which is a 28-day box of supplement pods, powered by 55 science-backed nutrients. Developed by in-house skin researchers, it includes a seven-day supply each of Skin Moisture IQ for dry, dehydrated skin; Skin Even IQ for stubborn pigmentation; Skin Collagen Synergy to support collagen formation; and Skin Ultimate for premature ageing. iiaa.co.uk

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SET TO CELEBRATE To mark its 50th birthday, JOICO’s Year-End Gift Sets feature sustainable materials, such as crafted paper, and a rosehip drawing on the box, which is a reference to one of the brand’s key ingredients. The sets include a shampoo and conditioner, and are available in JOICO Youth Lock, Colorful, Moisture Recovery, Blonde Life, Blonde Life Violet, Defy Damage, K-Pak, K-Pak Color Therapy, HydraSplash and Joifull. xpertprofessional.ie

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CHRISTMAS GIFT GUIDE

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CHERRY-PICKED The Cherry Chic Collection from ghd features a range of the brand’s tools in a cherry lacquer shade. The line includes the Deluxe Gift Set with the ghd chronos styler for faster styling and the ghd helios for additional shine; the Chronos Styler Gift Set with the ghd chronos for highdefinition results; the Duet Style Gift Set to transform hair from wet to styled; and the Duet Blowdry Gift Set for a smooth, voluminous finish. Each comes with a complimentary vanity case. ghdhair.com

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IN THE BAG Denman’s embroidered beauty bag features the D6 Scalp Brush for wet hair detangling and distributing product; D90L Tangle Tamer Ultra with dual-length bristles for wet/ dry detangling; D3 Original Styler 7 Row to create grip and tension to accentuate, define and separate curls; D38 Paddle Brush to detangle, style, smooth and define; and D17 Curl Volumiser for adding root-lift and volume to curls. denmanbrush.com

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MAKING MAGIC The 12 Days of Bellamianta Magic Advent Calendar brings together tanning solutions, make-up must-haves and skincare saviours, which are all designed to deliver the brand’s signature glow.

Featuring Liquid Gold Tanning Liquid, Tan Dreams Mini Sleep Mask, Hyaluronic Face Mask, Magic Kiss Lip Balm in Bella Muse and Speak Easy Lip Liner in Flirt, the collection is a mix of full-size and travel mini products, along with accessories. bellamianta.com

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FESTIVE TWIST Australian haircare brand evo has teamed up with Irish-born illustrator Mark Conlan for its 2025 gift set offering. Conlan’s artwork features playful motifs, with a festive twist to capture the essence of an Australian festive season.

The sets include Hydrate for dry hair; Repair for weak, brittle hair; and Volume for fine, limp hair. They feature a shampoo and conditioner and come in a one-of-akind tote bag. evohair.com

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SOMETHING FOR EVERYONE OSMO has launched a number of limited-edition festive collections this year, with each set designed to target specific hair needs, while delivering salonquality results at home.

The range includes the Blinding Shine Collection for ultra-smooth, glossy results; Deep Moisture Collection for dull, dry hair; Super Ice Collection for the coolest blondes; and Heavenly Hair Collection to fight frizz and protect against humidity. osmohair.co.uk

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17

LASHES

Going for

GROWTH

We asked the experts about some of the most common causes of thinning lashes, and what can be done to help and prevent the issue With eyes being the focal point of the face, lashes help to frame and enhance their beauty. Unfortunately, natural lashes can become damaged or thin and sparse for a range of reasons.

“There are many factors that can lead to less-than-lustrous lashes,” says Claire Larsen, global master educator, RevitaLash Cosmetics. “We are exposed to daily environmental factors such as free radicals, which can damage the cells of our body, including in the lashes.

We don’t always maintain a perfect diet of nutritious vitamins and minerals, which can also affect lashes.”

“The natural ageing process, hormonal changes, such as menopause or thyroid issues, as well as stress and poor diet, all play a role in lash health,” says Jolanta Boruszek, owner of Cork-based Egoist Beauty, which runs a training academy.

“Daily habits also matter. For instance, frequent rubbing of the eyes and the use of low-quality cosmetics can all negatively impact lashes, as can pollution and sun exposure.” professionalbeauty.ie

‘It’s important to remember that results from lash serums depend on consistency and patience – there is usually a noticeable improvement after several weeks of regular use’

“Thinning lashes can also result from improper lash extension application, poor make-up removal habits, harsh removal products and incorrect use of eyelash curlers,” adds Karen Betts, SPMU expert and founder of Nouveau HD Beauty Group.

While lash treatments are more popular than ever, if they are done incorrectly or too often, they can also lead to the natural lash becoming damaged.

“Over-processing the lashes with the chemicals used in services such as lash lifts or lash tinting can damage lashes, often making them weak and brittle,” explains Larsen. “While these types of services can create damage, they do not necessarily cause the lashes to become thin.”

“Our lashes are more delicate than many people realise, and a whole range of factors can contribute to thinning, including lack of sleep,” says Rachel Smyth, owner of RS Beauty Dublin, which has a salon and academy in Artane.

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LASHES

“Lash health is closely tied to our overall wellbeing – it is an all-encompassing picture, from what’s happening inside our bodies to what we’re doing on a day-to-day basis.”

Conditions such as alopecia, lupus and certain autoimmune diseases can also lead to thinning lashes or complete lash loss. And with hair loss being a common side of effect of chemotherapy treatment, this can affect lashes too.

Serum savers Of course lash treatments shouldn’t cause damage when done correctly, therefore a thorough consultation is paramount and key to keeping your clients’ lashes healthy. This will also give you the opportunity to discuss any issues with them.

“Genetics and hormonal fluctuations are more likely to cause the lash follicle to become thinner,” says Larsen. “But if

healthy hair follicles; panthenol/ pro-vitamin B5 for hydration and elasticity; and amino acids to help rebuild damaged lashes.”

“Other key ingredients to look for are plant extracts, such as green tea and ginseng to improve circulation and provide antioxidants; and hyaluronic acid to hydrate and protect against brittleness,” says Boruszek. “It’s important to remember that results from lash serums depend on consistency and patience – there is usually a noticeable improvement after several weeks of regular use.”

In order to reduce the potential for irritation, Larsen recommends applying just a thin line of lash serum on clean, dry upper eyelashes above the lash line, once each day or night. “After that, you should advise clients to allow it to dry completely, before applying additional beauty products,” she adds. “Overall,

these oils are extremely affordable, and you only need to use a pea-sized amount each night before bed and gently massage it into the lash line. You can alternate the oils every other night.”

“It’s also a good idea to sleep on a silk pillowcase as it reduces friction and helps prevent lash fall. And regular lash health check-ins with a trusted lash professional can make a big difference.

Prevention is always better than cure.”

Emotional impact Clients experiencing thinning lashes often benefit from psychological support, as well as practical advice. “While not every client may need it, being empathetic and simply listening to their concerns is very important,” says Boruszek. “Sometimes it is enough to have a genuine conversation with them, offering reassurance and providing clear, practical advice on how to improve lash

‘Proper sleep, stress reduction and overall wellness are also essential for strong, healthy lashes – just as they are for healthy hair and skin’ you’re noticing that your client’s lash hairs look less dense, you may want to advise them to visit their medical professional so that they can help them to determine the root cause.”

To promote good lash health, Betts recommends gentle cleansing, avoiding mechanical damage, and encouraging a healthy diet rich in biotin and vitamins. She also advises using a nourishing lash serum.

Lash serums have become increasingly popular in recent years due to their ability to help clients grow full, strong and long lashes. Many lash serums contain prostaglandins, a group of lipids that includes isopropyl cloprostenate.

Prostaglandins were originally used for the treatment of glaucoma, but a surprising side effect was the growth of long, thick lashes.

“Lash serums can be a game changer, but it’s all about the ingredients,” says Smyth. “They should contain nourishing and strengthening components, such as peptides to support the hair growth cycle; biotin/vitamin B7 to promote professionalbeauty.ie

just keep in mind that a little goes a long way and over-applying is not necessary, and not recommended.”

Healthy habits As well as using serums, everyday habits are key to maintaining healthy lashes, stresses Boruszek. “Advise clients to use gentle make-up removal products, preferably with micellar water or a special eye cleanser; avoid rubbing or pulling the lashes; use lightweight mascaras that do not weigh down the lashes; and maintain a diet rich in protein, B vitamins, zinc and omega-3 fatty acids; and take breaks from lash extensions and lifts to allow natural lashes to recover. Proper sleep, stress reduction and overall wellness are also essential for strong, healthy lashes – just as they are for healthy hair and skin.”

Smyth also suggests using natural oils for long-term results. “We always recommend castor oil and vitamin E oil to our clients. Castor oil is the best natural oil to promote hair growth, and vitamin E oil repairs damaged follicles. Both of

health. This holistic approach helps the client feel cared for both emotionally and aesthetically.”

“Lashes are part of many clients’ identity, and when they start to thin or fall out, it can really knock their confidence, especially if it’s sudden or linked to a health issue,” says Smyth.

“Just like with scalp hair loss, it can feel like losing a little piece of themselves.”

“As lash artists and educators, we’re often in a trusted position with our clients.

While we’re not therapists, offering a listening ear, reassurance and a safe space can make a big difference.

Sometimes just acknowledging how someone feels about their lash loss is enough to help them feel seen.

“Pairing that emotional support with solid, practical advice on how to repair and strengthen their lashes can give them hope and a sense of control. It’s our duty and responsibility to help them the best way we can, and with complete honesty. It’s all about empowering them with kindness and knowledge.” PBHJ

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OCCASION HAIR

Rise to the

OCCASION

As we head into party season, we asked some professionals about what’s involved in creating the ultimate updo for clients going to that special event From Christmas parties to winter weddings, this time of year is synonymous with special occasions, which can only mean a rise in demand for upstyles in the salon. And while there is always a new trend to follow, there are some looks that never go out of fashion.

“Loose textured buns and soft Hollywood waves are always in demand,” says Julie Bannon, owner of Bridal Hair By Julie, a freelance service covering Cork, Limerick and surrounding areas. “They’re flattering, versatile and never look dated.

The majority of clients love styles that feel effortless, yet glamorous, and these always photograph beautifully.”

“A lot of updos are truly timeless because they’re versatile, elegant and flattering,” says Linda Murphy, owner of Linda Murphy Hair in New Ross, Co Wexford. “Among the classic ones that are always in demand are the chignon, which is a low bun at the nape of the neck that can be sleek and polished, or styled loose with face-framing strands for a romantic look; the French twist, which sweeps hair vertically and tucks it into a

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twist for an elegant look that is perfect for both professional and evening settings; and the messy/relaxed bun, which is soft and textured and works equally well for a casual event or more formal one, when paired with accessories.

“Other popular styles include the braided updo, which can be incorporated into buns or twists; and half-up twists and knots, which keep some hair down and loose, while still having the refinement of an updo.”

Celebrity trends Celebrity looks and the latest runway styles also dictate what’s requested in the salon. “Hailey Bieber, Sabrina Carpenter and Kim Kardashian are leading the way, but with the new generation, I am also seeing a lot of inspo photos of social media influencers such as Molly Mae and Maura Higgins,” notes Bannon. “Clients love their glossy, effortless vibe. I'm also seeing a lot of softer textures and face-framing waves being requested.

Fashion is leaning towards more ‘lived-in’ styles, rather than overly structured hair.”

‘Having the right kitbag is a must for a flawless updo as it means you are ready for any hair type, event or last-minute hiccup’ professionalbeauty.ie

OCCASION HAIR

“Jennifer Lopez is known for sleek, high buns and glamorous updos that highlight her dramatic make-up and gowns, and clients love Blake Lively’s voluminous braids or textured updos,” says Murphy.

“When it comes to bridal hair, Kate Middleton’s polished chignons and twists are frequently requested, and Meghan Markle’s relaxed, slightly undone low bun is also hugely popular because it is both chic and effortless.”

Consultation comes first Of course, it’s important to do a thorough consultation with the client before creating the updo of their choice. “The consultation is absolutely essential; it’s where you establish the client’s vision and comfort level, and the event details,” says Bannon.

“I always ask them about the occasion, their outfit and its neckline, and what way they usually wear their hair. You also need to discuss accessories, such as veils, hairpins, jewellery or anything that will impact the finished look. Without doing this groundwork, you risk giving the client a style that doesn’t align with their expectations.”

“The consultation is the foundation for any upstyle,” stresses Murphy. “As well as asking the client about the type of event they are attending, and what they are wearing, you also need to ask them if there is anything they don’t like in their hair. It’s a good idea too to ask them if they have a photo of the style they want.

You should also find out how long the style needs to last as this could vary between two to three hours for a dinner to 12+ hours for a wedding.”

“Longevity is a big factor,” agrees Bannon. “A three-hour event is very different to a wedding. Hair type and

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length also dictate the approach. Fine hair might need padding or extensions for fullness, while heavy hair needs strong anchoring for guaranteed hold. The environment matters too as humidity and outdoor weather can all influence your product choices and overall technique.”

“You also need to take client comfort into account,” adds Murphy. “Someone might be sensitive to pins, tight pulling or heavy styles, and prefer something that feels looser and more relaxed.”

Kitbag essentials A well-stocked kitbag is also crucial.

“Having the right kitbag is a must for a flawless updo as it means you are ready for any hair type, event or last-minute hiccup,” says Murphy. “Some of my essential tools include a tail comb for sectioning, smoothing and creating clean partings; a teasing/backcombing brush to build volume and foundation; and bristle brush for smoothing the surface without pulling out detail. I also have a flat iron and curling wand for polishing, curling or adding texture, and a hairdryer with nozzle and diffuser.”

“A solid kit for me always includes a strong and a flexible-hold hairspray, a variety of grips and pins, setting clips, padding, a good teasing brush, and a soft brush,” says Bannon. “Heated tools are essential. I always bring curling wands in two different sizes, and a straightener if I'm travelling to do hair. I also never go without shine spray and dry texture spray, as they finish the look perfectly.”

“I also use heat protector spray; texturising spray/powder for grip and volume on slippery hair; styling cream/ serum to smooth flyaways; and setting mousse to prep fine hair before blowdrying,” says Murphy. “When it comes to updos, the right products are just as important as tools because you want the style to look perfect, but to also last.”

‘Upstyling is a valuable service for salons to offer as it can set you apart, and keep clients coming back for those big life moments’

Murphy suggests having some emergency items in your kitbag. “It’s a good idea to have a mini sewing kit for veils, headpieces and even dress straps; safety pins and clear fashion tape for wardrobe; plasters for pin scratches; and tissues and a small make-up sponge for last-minute touch-ups.”

Valuable service Adding an upstyling offering to your menu can be great for business – but you need to do it right, according to our experts. “Upstyling is a valuable service for salons to offer as it can set you apart, and keep clients coming back for those big life moments,” says Bannon. “My advice is to keep training, keep playing with new textures and techniques, and remember that communication with the client is as important as your technical skill.”

“I can’t stress enough how important it is to understand the client’s request,” says Murphy. “We are professionals in our field, and want everyone who walks in through our door to be comfortable and relaxed in our salon, and to leave feeling on top of the world with their updo for that special event in their life.” PBHJ

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FESTIVE NAILS

Nail that

FESTIVE LOOK We asked some nail technicians about what’s on trend this season, and how you can add a festive twist to these looks

With the festive season being one of the most popular times of the year for manicures, knowing about the latest shades and trends will prepare you for all client requests.

“There is a mix of popular colours this season,” says Kelly Griffiths, owner of Beauty By Kelly in Dublin. “Burgundy is still a strong contender, with navy being a close second. Light colours seem to be popular when they are complementing darker shades – for example, the viral burgundy and baby-pink polka dot trend.”

“Burgundy is very popular already,” agrees Susie Márkus-Fehér, owner of Cork Nail Art in Carrigaline, Co Cork. “Coffee and dark purple are also trending, and I think burnt orange and brown shades will be too.”

“While classic reds remain popular, emerging shades include deep emerald greens, sapphire blues and rich golds; these offer a sophisticated twist on traditional festive colours,” says Aliona

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Palama, owner of Queen Infinity Beauty Salon in Newbridge, Co Kildare.

“As winter approaches, we gravitate toward comforting, warm tones that are inspired by nature – think toasted browns reminiscent of hot chocolate or chocolate martinis,” says Clare Nally, owner of Stop the Lights in Galway.

“Deep blues, from navy to midnight, are always a fail-safe classic, while greens such as pickled lime or pistachio were spotted across the autumn/winter 2025 runways. Brighter shades such as vivid pink and orange are carrying over into the colder months. Reflective tones are also having a moment as metallics, especially bronze and copper, add depth and shine.”

“Red is always the star of December, but some of our clients can shy away from this bold colour,” says Gillian Kassam, owner of Genevieve Nail and Beauty in Dublin. “Deep forest greens are making a comeback this winter, and they are perfect for the client that prefers a

‘While classic reds remain popular, emerging shades include deep emerald greens, sapphire blues and rich golds; these offer a sophisticated twist on traditional festive colours’ professionalbeauty.ie

FESTIVE NAILS

quieter shade. Gold always sparkles during this season, especially for New Year’s celebrations. Yellow-gold and orange-gold tones will be on trend, rather than rose-gold hues.”

Festive finish Meanwhile, it looks like trends such as the cat eye and glazed donut looks are not going anywhere. “Both of these will still be requested, but with a festive spin – think glittery cat eyes or glazed donut nails with a touch of gold shimmer,” says Palama.

“To make these techniques festive, incorporate glitter, metallic accents or seasonal colours – for example, a deep-red cat eye with gold glitter or a forest-green glazed donut.”

“These two looks are very versatile and here to stay for the foreseeable future,” says Nally. “Cat eye is incredible on its own, but layering it with an iridescent chrome takes it to the next level. It creates a dimension that gives the nails a deep gemstone-like finish.”

“For the past three years we have all been head over heels for glazed nails – our nail techs have never seen so many photos from clients of Hailey Bieber’s nails,” says Kassam.

“But this year, we have entered the cat-eye revolution. This is a trend that suits everyone as it works for all nail shapes and lengths. And whether the client is a fan of bold colours or prefers subtler tones, there’s some cat-eye magic to be had.

“And gone are days when we had to apply a black gel polish first, then cure a cat-eye shade over it to get the effect.

Now the shades are super pretty and versatile. You can play around with different ones, from deep jewel tones to soft pastels. No two cat-eye manicures are ever exactly the same, so you can create a unique look, allowing the client’s personality to shine through”

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‘No two cat-eye manicures are ever exactly the same, so you can create a unique look, allowing the client’s personality to shine through’

Act now To make the most of the busy season ahead, there are a number of things that you can do now, including urging clients to book early to avoid disappointment.

“My advice is to message them immediately with a reminder to book,” says Nally. “When it’s Christmas week, it’s far easier to turn away a one-off client than to let down a loyal one who forgot to book.”

“I advise clients to book in advance, and take a long, hard look at their calendar to make sure their festive manicure lines up with any Christmas parties,” says Griffiths. “I also encourage them to send on nail inspiration pictures before their appointment, so I can ensure I have everything in stock.”

“As well as asking clients to book early, it’s also a good idea to suggest they give their natural nails a break before their appointment to maintain their health,” says Palama. “And recommend moisturising regularly to combat dryness.”

“Nail health is very important during winter,” agrees Griffiths. “With colder weather and central heating, nails and cuticles are prone to dryness. I always recommend clients use cuticle oil on a daily basis and keep their hands

moisturised. This way, their festive nails will look amazing, but also stay strong underneath and the results will last longer.”

Choosing the correct nail shape is also important for nail health, notes Nally. “Nail health is dominating the conversation, and having the right shape is more important than ever. Not every style works for every nail, so understanding which shapes suit each nail bed is key. For example, soft almond is popular, but achieving it sometimes requires filing into the sidewalls, which can weaken the nail or cause lifting from the nail bed. Guiding clients on how to balance style with nail health has become more of a focus now.”

Marketing strategy It’s important too to market your seasonal offering. “In the run-up to the party season, I post inspiration guides on social media featuring sets from previous years,” says Nally. “I also save designs from my favourite nail artists into a folder to gather inspiration and plan future sets. It’s a handy resource to help clients who are struggling to choose a design.”

“When marketing festive nails, I make sure to post repetitively about my availability and also re-post any festive manicures from the previous year,” says Griffiths. “Pinterest is amazing for festive nail inspiration and trend-spotting, which definitely entices clients to book extra nail art.”

“Promote festive nail services through social media, email newsletters and in-salon displays,” suggests Palama.

“Offer package deals or discounts for multiple services. Showcase a variety of festive designs to inspire clients. And for continued success, stay updated on the latest trends by following industry influencers and attending trade shows.” PBHJ

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SMOOTHING TREATMENTS

Smooth

TALK

Thanks to advancements in the sector, smoothing treatments can offer clients long-lasting results, while improving the condition of the hair Smoothing treatments have come a long way in recent years, as various brands have launched solutions that offer clients long-lasting results, while strengthening and conditioning the hair.

“Over the last decade, smoothing treatments have changed dramatically,” says Ronan Markey, Dublin-based stylist and ProAddiction educator. “Early systems often relied on harsh chemicals, high fumes or ingredients that could compromise the integrity of the hair. While they provided temporary results, they were not always suitable for every client, and could be unpredictable.

“Thanks to cutting-edge advancements, the industry today has moved towards healthier, more versatile and customisable solutions that not only smooth and tame frizz, but also improve the condition of the hair.”

“Years ago, most smoothing treatments relied heavily on harsh chemicals, but many of today’s ones work to strengthen the hair, rather than damage it,” agrees Yvonne Aherne, owner of Yvonne Aherne Hair Creative in Newtownshandrum, Co professionalbeauty.ie

Cork. “We offer Rejuvenum’s Amino-15 system, which is free from formaldehyde, parabens and other toxins. It’s not just about straightening – it actually rejuvenates the hair, and helps to make it stronger, shinier and healthier. Clients notice the difference, and as a stylist, it feels great to offer something that transforms hair, without compromising its health.”

“I have been working with hair smoothing treatments for over 20 years, and they have changed a lot in that time,” says Paula Higino, owner of Miss Bliss Hair & Beauty in Cork. “Among the treatments we offer is ‘hair botox’, using the Exo Hair Exoplasty brand. This provides smoothness and volume control, while also adding shine, hydration and preserving hair health.”

“There are many different brands available now; we offer ALFAPARF Milano Professional’s Keratin Therapy Lisse Design treatment, which is one of the safest in the market,” says Della Mac Sweeney, co-owner of Carrigaline Organic Hair Studio in Carrigaline, Co Cork. “Its

‘Years ago, most smoothing treatments relied heavily on harsh chemicals, but many of today’s ones work to strengthen the hair, rather than damage it’ 33

SMOOTHING TREATMENTS

‘Invest in continuous training to keep up with the latest technology and products, and make sure you understand hair diversity’

ALFAPARF Milano Professional Keratin Therapy Lisse Design

ingredients include keratin, vegetable collagen and babassu oil, which comes from the Amazon region.”

As with all treatments, training is imperative, stresses Mac Sweeney. “This is required in order to fully understand the product, and how it works on different hair types. Training will also help you to learn more about what the client can expect to achieve.”

“My team and I have all completed in-depth training and certification,” says Aherne. “This ensures we understand application techniques, along with client consultation best practices, so that results are consistent and safe.”

“In order to offer any type of smoothing treatment, specific training is essential,” says Higino. “Each technique has its own particularities in terms of application, processing time and finishing. My entire team has undergone specialised training to master each step, ensuring personalised results and complete safety for every hair type.”

Popularity and demand As smoothing treatments have evolved and become safer and more beneficial for hair, demand for them has risen. They are also good for repeat business, with clients returning every few months, depending on the length of time the treatment lasts.

“Our smoothing treatment lasts up to 12 weeks – sometimes longer if the client is committed to using the homecare shampoo, conditioner and refill fluid,” says Mac Sweeney. “It’s very popular with clients who have unruly or curly hair – once they have it done, they tend to come back regularly for a refresh.”

“Clients who struggle with frizz, humidity or highly textured hair love this treatment,” agrees Aherne. “I find that after they experience it once, most become a returning client because the results last between six and 12 months, and the condition of their hair actually improves over time. It appeals to a wide demographic too, from busy professionals to older clients.”

“I find the treatment is especially popular with clients who have unmanageable or damaged hair,” says Markey. “But ProAddiction can be tailored to virtually every client’s needs, whether they want to simply reduce frizz and improve manageability, embrace curl or want completely straight hair that can be easily dried. Younger clients love the sleek, glass-like results, while more mature clients value the lowmaintenance manageability. They almost all return for repeat services because of the transformative results.”

Business benefits Offering smoothing treatments in your salon can be good for profits, not least because they are cost-effective.“The professionalbeauty.ie

results are premium and long-lasting, so clients are willing to invest,” says Aherne.

“From a salon perspective, the product yield and treatment duration make it a profitable service, especially since it builds loyalty with repeat clients.”

“It’s a cost-effective service with excellent margins,” says Markey. “It can attract new clients while retaining existing ones, all while bringing in an additional revenue stream, especially if you stock the at-home retail products. And by offering the latest innovations in the sector, you are setting yourself apart from other salons.”

“Smoothing treatments are a great service both for the client and the salon,” says Higino. “The client benefits from having healthier hair, with lasting results and less need for intensive daily care, while the salon benefits from an increase in demand and loyalty, and opportunities to combine the treatments with other offerings. The product investment is well worth it. And with homecare being as important as the treatment, this will generate additional sales for the salon.”

“The retail opportunities are excellent because the homecare products are a must in order to maintain the treatment results,” adds Mac Sweeney. “And because clients are happy with the results, they recommend it to family and friends. That word of mouth is very important and great for business.”

Higino has some advice for salons that are offering smoothing treatments. “Invest in continuous training to keep up with the latest technology and products, and make sure you understand hair diversity.

Offer special packages to increase revenue. And don’t forget to showcase real results on social media. By building a solid reputation for your high-quality services, you will turn satisfied clients into promoters of your salon.” PBHJ

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PRESERVATION

FASHION

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HAIR: HOOKER & YOUNG FASHION: CLARE FRITH PRODUCTS: SCHWARZKOPF PROFESSIONAL PHOTOGRAPHY: MICHAEL YOUNG

This collection from the Cyril Morgan Artistic Team celebrates the enduring power of timeless haircuts over the years

professionalbeauty.ie

FASHION

“Across the decades, styles such as the pixie, bob, curly cuts and the mullet have reappeared – each time reinterpreted to reflect the era. In this collection, our team reimagines these iconic looks with a modern twist – capturing their essence, while infusing them with a contemporary edge. Each style is encased in a glass structure, symbolising its lasting relevance, and preserving it for future generations to admire.”

Cyril Morgan professionalbeauty.ie

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FASHION

CREATIVE DIRECTOR: CYRIL MORGAN HAIR STYLISTS: ANDY NOLAN ARANTES, EMILY DUNNE, LOUISE O’KEEFFE, PHIL DOWNEY, JUDITH DERWIN HAIR ASSISTANTS: GRACE CULHANE, AVA CAREW MAKE-UP: BLAITHIN GRIFFIN PHOTOGRAPHER: JAMIE MOORE BRAND PARTNER: BUMBLE AND BUMBLE

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FASHION

PRISMATICA Exploring colour placement, creating shapes, tones and dimensions that feel fluid, luminous and endlessly transformative

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FASHION

“When light is obstructed, it finds a new path – it doesn’t stop or give up, it reflects and adapts to create beautiful returns to the eye, occasionally reinventing itself into stunning new shapes. I wanted to play with this concept within the colour placements, and try to imagine how different returns of light could inspire me.”

Andrew Smith

HAIR: ANDREW SMITH MAKE-UP: LOUISE LEREGO STYLING: BORNA PRIKASK PHOTOGRAPHY: RICHARD MILES

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FASHION

EROTICA Beautiful textures and rich colours unite in harmony

Sensual textures and rich colours unite in harmony

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professionalbeauty.ie

FASHION

HAIR: MARC ANTONI ART TEAM MAKE-UP: KATIE MOORE STYLING: ELLEN SPILLER PHOTOGRAPHY: JAMIE BLANSHARD PRODUCTS: JOICO EUROPE

“This collection is all about the confident woman with structure and beautiful silhouettes.”

Marc Antoni Art Team

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FASHION

HAIR: ARKIVE BY ADAM REED ART TEAM MAKE-UP: JANE RICHARDS STYLING: ARKIVE BY ADAM REED PHOTOGRAPHY: DAVID RALPH

ROOTED Beauty found in simplicity

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FASHION

“This collection bridges the gap between editorial beauty and creative flair. Designed with the modern client and hairdresser in mind, ROOTED offers ready-to-wear looks that are both accessible and artistically rich. Each style within the collection showcases the versatility of blonde hues, from deep, rooted tones and shiny browns to radiant highlights, ensuring a natural, yet striking palette.”

ARKIVE by Adam Reed Art Team

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PRODUCTS

NEW TO THE MARKET! Personalised skincare, functional powders, lash solutions and haircare innovations are among the launches to help you meet client requests this season POWDER POWER  Advanced Nutrition Programme has entered the functional powders category with the launch of Skin Integrate 28 Biome Powder. Combining 28 sciencebacked ingredients, including amino acids, vitamin C, zinc and plant fibres with polyphenols, the product is formulated to be like a superfood for the gut microbiome, as it fuels 39 trillion bacteria by increasing the abundance of bacteria in 48 hours, and supporting the production of postbiotics. It promises to give brighter, more resilient and hydrated skin, along with more energy and improved focus.

RRP: €69 iiaa.co.uk

RECENTLY REVIVED  The new and improved OSMO Colour Revive collection features a range of nourishing, colour-depositing creams that are designed to maintain and refresh colour in just three minutes. Formulated with avocado oil to nourish and restore, and linseed oil to help lock in colour and shine, the line is suitable for both professional salon services and at-home use.

The revitalised collection is now available in economical 250ml sizes and 11 shades, from icy blondes and bold brunettes, to experimental pastels and vivid reds.

RRP: €19.10 osmo.uk.com

HEALTHY TANNING  Australian brand Azure Tan has launched in Ireland. As well as a professional tan offering, there is a product line that includes colour-correcting self-tanning mousse, gradual tan, self-tan body butter, face-tanning serum and a range of accessories. Formulated with active ingredients to maintain skin health, the brand promises to help repair, rejuvenate, hydrate, protect and nourish cells.

Trade: available on request azuretan.ie

BETTER BALANCE  SIV Biome Balancing Serum features spore-based technology to restore microbial balance, calm inflammation and support barrier repair. Safe to use across all life stages, it promises to be a suitable alternative or complement to treatments that may compromise the skin, such as dermabrasion, exfoliating facials or dermaplaning. By reinforcing the skin’s natural defences, SIV Biome Balancing Serum is formulated to provide an intelligent, results-driven way to restore resilience and health.

RRP: €90 monicatolan.com

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RETINAL REPAIR  Murad’s new Retinal Resculpt Overnight Cream promises to lift loose skin, smooth marionette lines and re-volumise facial contours in just four weeks. It features next-generation encapsulated retinal that delivers vitamin A precisely where it’s needed, whilst remaining gentle on the skin. It also utilises NAD+ to help fuel the skin’s repairing process, revealing firmer, lifted and more youthful-looking skin overnight.

RRP: €113.36 murad.co.uk

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PRODUCTS

IN CLOVER 

READY TO REJUVENATE  GlycoAla Bio is a spicule-based microneedling system that promises rejuvenated skin, with minimal downtime.

The comfortable, non-invasive, non-injurious treatment targets a wide range of skin concerns, including photodamaged and ageing skin, hyperpigmentation, oily and acne-prone skin, enlarged or clogged pores, and uneven skin tone. It can be completed in under an hour, so clinics benefit from maximum profit.

Trade: available on request monicatolan.com

The new Clover Lashes have been created for lash artists who value speed, without compromise. Their unique clovershaped design aims to deliver a softer feel, faster application and a natural look.

Suitable for creating dimension and texture, they promise significant time savings for professionals, and long-lasting results for clients.

Trade: €11.38 egoistbeauty.com

 PERSONALISED PROGRAMME Sothys has launched Dermobooster, a system that combines cosmeceutical molecules, professional treatments, and personalised at-home rituals to target four major skin concerns – dehydration, skin ageing, redness and blemishes. The programme features a double peel professional treatment, five Pro Dermobooster Ampoules to be used as a seven-day course to target concerns, along with a cleanser and hydration solutions.

Trade: available on request chleo.ie

BEAT THE BRASS  Voduz has launched its Anti-Yellow range, which is formulated to deliver cooler tones and shine. The collection features the Cleanse It Shampoo to gently wash and neutralise brassiness; Condition It Conditioner to lock in moisture and protect the hair; and Care For It Leave-In Spray to detangle, fight frizz, smooth flyaways and add shine. The three producs are designed to work together to revive radiance RRP: from €18.95 voduzhair.com

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OVERNIGHT HYDRATION  Kevin.Murphy has launched Night.Shift, an overnight serum designed to restore hydration and strengthen hair while clients sleep.

Formulated with hyaluronic acid and Australian Kakadu plum, which is rich in vitamin C to help strengthen, replenish and enhance shine, this leave-in treatment promises to delivers 12-hour hydration, reduce breakage and improve manageability.

RRP: €39 kevinmurphystore.ie

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PRODUCTS

LIP SERVICE 

BETTER BIAB  Egoist Beauty has launched its new BIAB Collection. The range features an advanced formula that is completely free from HEMA, making it gentle and suitable for clients with sensitive nails. Available in four shades – Pink, Light Pink, Milky and Clear – it promises strength, versatility and a flawless finish, while being easy to apply.

Trade: €11.38 egoistbeauty.com

Image Skincare has launched its Daily Prevention Nourishing Lip Balm SPF 30, which promises to deliver powerful sun protection, alongside deep hydration, in an on-the-go format.

Designed for year-round defence against UV damage, it is formulated to enhance hydration and reinforce the skin's moisture barrier, helping combat visible signs of ageing, while protecting one of the most delicate areas of the face.

RRP: €36 imageskincare.ie

 BY DESIGN ALFAPARF Milano Professional has revamped its Keratin Therapy Lisse Design range. The technical portfolio has been expanded to include the Keratin Therapy Lisse Design Biomimetic Plastia Method, a professional smoothing service that features the new salonexclusive Keratin Therapy Lisse Design Smoothing Cream; the Biomimetic Lamination Treatment, an in-salon high-gloss treatment for soft, shiny hair with maximum vitality for up to six washes; and the Keratin Therapy Lisse Design In-Salon Maintenance Service. Meanwhile, Keratin Therapy Lisse Design Liquid Glass Lamellar Water is a new at-home product that is formulated to provide an instant laminating treatment for extreme shine and maximum softness.

Trade: available on request xpertprofessional.ie

 EARTHY TONES Mood Hair Colour has launched its Back To Earth Collection – a complete line of products to colour, tone and protect hair colour. The range includes seven ammonia-based permanent colour creams that aim to deliver radiant, long-lasting results. With a rich, creamy texture, the shades can be mixed together to create unique, customised solutions for clients. The colour creams also feature anti-fade technology, offer 100% coverage for white hair and are perfume-free.

Trade: available on request moodhaircolor.ie

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 GOOD NIGHT’S TREATMENT Swiss Line’s new 360° Collagen Night Concentrate is a nextgeneration nighttime treatment that debuts the brand’s venture into epigenic skincare. The product features RejuveNad, a plant-based NAD+ booster that is clinically proven to reduce wrinkle depth, lift the skin and visibly fade age spots. It is suitable for clients with dry and mature skin, especially those experiencing perimenopause and menopause, as it uses growth factors, marine collagen and a powerful complex of amino acids and ceramides.

RRP: €288 swissline-cosmetics.com

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PRODUCTS

 LIKE A DREAM

DUAL ACTION

ASP has launched Dream Curls, a high-performance curl styling duo designed to define, shape and enhance natural texture.

Dream Curls Curl Defining Cream and Dream Curls Scrunching Jelly are formulated with nourishing, curl-loving ingredients to deliver hold, hydration and definition, with a lightweight feel and zero crunch. Free from sulphates, silicones and parabens, ingredients include coconut oil and sweet almond oil. The range is vegan-friendly and cruelty-free.

RRP: from €16.20 asphair.com

The new Absolut Repair Molecular Bi-Phase Oil from L’Oréal Professionnel Paris works to deliver dual action repair, both at molecular and surface levels, for up to three days frizz control and shine. The product’s new patented technology comes with an aqueous phase, which sees peptide bonder and five amino acids travel deep inside the cortex to repair and rebuild the hair’s molecular structure. The oil phase creates a protective veil, helping to restore the hair’s lipidic barrier.

RRP: €36.50 lorealprofessionnel.co.uk

 VERY VERSATILE Salon System has launched its Cluster Lash range. Featuring three versatile styles – Classic, Wispy and Fluffy – these lashes are designed to empower users to customise their clients’ looks. Lightweight, reusable and easy to apply, they are available in short, medium and long, and they can be mixed and matched with 18-hour, seven-day or individual lash glue for long-lasting wear.

Trade: €6.40 salonsystem.com

THROUGH A PRISM  Heaven Skincare has launched Prism Protection, a broadspectrum SPF 50 moisturiser for daily, year-round use.

Featuring antioxidant vitamins and multi-weight hyaluronic acid complex, the lightweight cream is formulated to glide onto the skin, adapting to all tones with a soft, velvet-matte finish. With comprehensive UV protection, it also promises to brighten and balance the skin, reduce hyperpigmentation and uneven skin tone, reduce redness and inflammation, and boost natural skin barriers.

RRP: €84.60 heavenskincare.com

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TRIPLE ACTION  Eminence has relaunched its Gemstone Collection, which is formulated to provide triple action skin support. Featuring the Charcoal Exfoliating Gel Cleanser, Turmeric Energising Treatment and Camellia Glow Solid Face Oil, when used together the products promise to exfoliate, invigorate and restore the skin to deliver a radiant complexion that looks and feels replenished and rejuvenated.

RRP: from €59 eminence.ie

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IN THE SALON CHAIR

Q&A

ALWAYS IN

VOGUE

Tara McConnell owns In Vogue Skin & Beauty in Blackrock, Co Dublin, which is celebrating 30 years in business What’s your earliest memory?

I remember being a young child running into my mother’s arms. She would spin me around until I was dizzy and screaming with laughter.

Who or what is your biggest inspiration?

My mother. She was from a family of three generations of lawyers, and when I said I wanted to work in the beauty industry, she encouraged me all the way. This was 36 years ago, when being a beauty therapist was not seen as the best career choice.

My career guidance counsellor and head mistress did everything they could to change my mind.

What was your first job?

I worked in a local shop, and then in a Peter Mark salon, cleaning and making tea and coffee for the clients. My first job in the beauty industry was with the talented Cherry Coogan in the Shelbourne Hotel.

Ideal holiday destination?

Going on a cruise. I worked on cruise ships, but I now enjoy being a passenger.

What was the last great film or series you watched?

F1 The Movie, starring Brad Pitt.

Dream dinner party guest/guests (alive or dead)?

My mother. She passed away eight years ago, but she would be the best guest ever.

Do you cook and, if so, do you have a signature recipe?

I have two teenagers and a full-time job, so I don’t get much time for cooking. But they love my quiche. I throw all the ingredients into the Aga, and it’s both tasty and healthy.

‘There’s no such thing as a silly question – I find the new staff really appreciate this advice, as it gives them the confidence to ask questions and learn’

Favourite food?

Lobster Thermidor.

Favourite drink?

I enjoy a glass of chilled Sauvignon Blanc.

How do you relax?

I relax by working out. But if I want to indulge myself, it would certainly be in a spa. It is great being on the receiving end for a change.

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advice, as it gives them the confidence to ask questions and learn.

Have you changed the way you work or run your business since the pandemic?

Yes, in some ways. I have more part-time staff now, as many therapists don’t want to work full-time hours. Cleanliness has always been a huge part of salon life, but it is even more so now. Disposable gloves are worn during most treatments, and paper tissues are used instead of towels. We never did virtual consultations before, and they are now very popular. With digitisation being essential throughout the pandemic, the online shop is busier than ever before.

Favourite thing about yourself?

My energy. I sometimes feel like the Duracell Bunny! I’m up early and all go, go, go!

What’s the one beauty product you can’t live without?

Image Vital C Hydrating Overnight Masque. It is super for those who are busy and don’t always have time for masks.

You pop it on going to bed, and it does the work overnight so you’re fresh-faced when you wake up.

Best piece of advice you’ve ever received?

It’s nice to be nice. Too many people are not nice these days. No one knows what is happening in someone’s life.

What, if anything, would you now tell your 16-year-old self?

Don’t work so hard – try to take more time out.

Best piece of advice you’ve ever given?

There’s no such thing as a silly question – I find the new staff really appreciate this

How would you like to be remembered?

I would like to be remembered as a good mum and friend. PBHJ

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