Page 10

Building Relationships

“I’m in the people helping business. In my mind, real estate is customer service and not sales.” says Tony. “I’m not worried about numbers. I’m into building relationships.” During the pandemic of 2020, Tony did a sales volume of 10 million dollars, but is more concerned about making a difference for others.

Too many REALTORS® put their heads down, which ends up costing them the next deal. Have a long-term perspective and keep grinding.

Tony makes relationships for life. He lives by the words of fellow eXp agent Ricky Carruth, “Relationships over transactions.” Fueled by Family

When Tony isn’t working, he loves spending time with his family, especially coaching his kids in sports. He is proud to be the Vice President for East Boynton Beach Little League and coaches a travel team and a rec team. His children, ages 11 and 12, are on the same team.

“I treat everyone equally, building relationships and friendships regardless of the price of the home,” says Tony. “Some of my favorite deals have been small condos that people have scraped together their life savings for and are so appreciative that I took the time to help them.”

“All the lessons I teach the kids parlay into my business – teamwork, putting one foot in front of the other, and dealing with failure. How you rebound from that can define you,” says Tony. Watching children progress in sports and do things they never thought possible makes every ounce of coaching worthwhile.

To reset from life, Tony enjoys taking a trip to Alaska every September with the same group of guys for a hunting and fishing trip. “We’re camping in the middle of nowhere,” says Tony. “With no technology – no nothing – it’s a good reset.” Tony knows that doing the right thing pays off in the end. Consistency yields results. He concludes, “I want to be remembered as someone who cared more about the kids than wins or losses and someone who cared more about clients than the money.”

I want to be remembered as someone who cared more about the kids than wins or losses and someone who cared more about clients than the money.

In addition to building relationships professionally, Tony builds relationships personally through coaching his children’s sports teams. Overcoming adversity is one of the lessons he teaches children through sports. Tony reflects, “When I was in poker, all my online money was seized in 2011 and the government shut it down. I tell the kids bad things are going to happen. You can put your head down and let it define you or make the next play. Too many REALTORS® put their heads down, which ends up costing them the next deal. Have a long-term perspective and keep grinding.” Losing a client means more time for other clients. Being honest and transparent with people generates trust.

18 • June 2021

@realproducers

realproducersmag.com

Palm Beach Real Producers • 19


Millions discover their favorite reads on issuu every month.

Give your content the digital home it deserves. Get it to any device in seconds.