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Book details ●

Author : Ian Dodson

Pages : 400 pages

Publisher : Wiley

Language :

ISBN-10 : 1119265703

ISBN-13 : 9781119265702

Click Button Below to Download or Read This Book!

Book Synopsis The premier guide to digital marketing that works, and a solid framework for success "The Digital Marketing Playbook" is the comprehensive guide to cracking the digital marketing 'code, ' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels.The evolution of digital marketing isn't really

KINDLE The Digital Marketing Playbook  

Read Book The Digital Marketing Playbook By Ian Dodson Full version #Audiobook https://postbooks.xyz/?q=The+Digital+Marketing+Playbook #read...

KINDLE The Digital Marketing Playbook  

Read Book The Digital Marketing Playbook By Ian Dodson Full version #Audiobook https://postbooks.xyz/?q=The+Digital+Marketing+Playbook #read...

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